September 2014 | Social Media and Mobile Tech

Eric Dale President, Crossroads

Venture Group

Welcome:

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NETWORKING, EVOLVED.

Foursquare + Evernote meets LinkedIn

Presented by Oji Udezue

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SERVICE SLIDES

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SERVICE SLIDES

Social Media & Mobile Tech

Bruce Blasnik CVG, Stamford

Chapter President

Event Co-Chairs:

David SchafferCVG, Stamford Chapter Board

Member

Entrepreneurial PitchesActivate Brain & Body

AdapTac GamesCopilot Family

Electric CompassFanum

MaxExposure Social Media

MEA Mobile Milnaa

MyBeanJar

Martin Pazzani, Founder/CEO

September 2014

Longevity is the great gift of the 20th century.

The Longevity Economy is the great challenge of the 21st century.

So, we are…

Re-engineering the failed fitness business for an older, unfit population.

A GROUP WANTING TO RE-INVENT AGING

92MILLIONPEOPLEAGES 45 TO 70LOOKINGFOR SOLUTIONS

CREATE CONDITIONS HARMFUL TO BRAINS

COST OF HEALTHCARE RISES WITH AGE

DEMENTIAOBES ITY

DIABETESCARDIOSTRESS

THE MOST INACTIVE UNFIT GROUP EVER9 OUT OF 10BOOMERSARE NOT SERVEDBY TRADITIONALFITNESS OPTIONS

GYM MEMBERSHIP PLUMMETS AT AGE 45

BRAIN GAMES ALONE ARE NOT ENOUGHNEUROGENESIS

EXERCISEIS TRIGGERED BY

AEROBIC AND

RESISTENCE TRAINING

A PROACTIVE MEME FUELED BY MEDIA

CREATING MASSIVE PRIMARY DEMAND

A MASSIVE, UNSTOPPABLE TECTONIC FORCE…

AGING

UNDER-SERVED

COST

PRIMARY DEMAND

NEW SCIENCE

PREVENTION: AN UPSTREAM SOLUTIONTO AMERICA’S HEALTHCARE AND AGING CONCERNS

THE ACT!VATE BRAIN & BODY PROCESS:

TM

1.QUANTIFIED SELF

ASSESSMENT TECH

4. STRESS

REDUCTIONBRAIN EXERCISEBODY EXERCISE

2. BRAIN-BODY

COACH

3.PERSONALIZED

PROGRAM

OPTIMAL PERFORMANCE OF

BRAIN & BODY

PROPRIETARY ALGORITMACT!VATE DASHBOARD

A CONNECTED COMMUNITY: PRIVATE & SOCIAL

REMOTELIVE

COACHING DASHBOARD & APPS

SOCIAL MEDIA

COMMUNITIES

BRAIN-BODYCOACHES

HOMEPROGRAM

QUIETSAFE HAVEN CARING INNOVATIVE OASIS SAVANNAH

HEALTHCARE HOSPITALITY SPA

PRIVATE TRAINING

A PLACE DESIGNED SPECIALLY FOR BOOMERS

CURATED EQUIPMENT

BRAIN EXERCISEBODY EXERCISE

STRESS REDUCTION COMMUNITY

DASHBOARD DRIVEN





MEA Mobile Milnaa

MyBeanJar

Candice M. Hughes, PhD, MBACEO/Founder

AdapTac GamesBehavioral health games for kids

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[email protected]://adaptacgames.comhttp://www.facebook.com/adaptacgames

mailto:[email protected]

http://adaptacgames.com/

http://www.facebook.com/adaptacgames

Market Challenge

1) “The CNS Market Outlook to 2036.” SCRI Business Insights, July 2011, pg 47-48.2) Adler LD, Nierenberg AA. Postgrad Med. 2010. 122(1):184-191.

• ADHD affects up to 10 million children aged 5-14 in the US.1

• Traditional pharmaceutical treatments carry burdens:• High cost• Lower appetite• Stomach pain• Insomnia• Suicidal thoughts

• While other non-traditional solutions exist, they have issues:• Inaccessible for home use• High cost• Involve tedious activities which patients dread

With these barriers, is it any wonder up to 64% of patients discontinue or don’t adhere to prescriptions?2

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iTunes App Release Dec 2014• Initial ADHD game to improve attention/planning

skills• Tablet app iOS7 & iOS8 compatible and online games

plus parent content resource for subscribers• Game concept: Plan (in library study car part & team

specs); Collect (the fastest vehicle given parts & time constraints & distractors); Race (cross finish line first while fending off attackers)

• Dashboard: Scores for attention, strategy, finish time, task completion, recall. Scores provide needed feedback for improvement.

• Game test has attracted >600 to click “sign up” in 3 months• Efficacy and beta test to start September 15

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Game Scenes

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Sales Growth & Business ModelMarket Potential Subscribership Growth

10M US kids with ADHD

70-75% potential for game-based therapy ~7.5M

5-10% market share 375-750k

Competitive analysis revealed • 7-10% share market potential, • 375-750K potential subscribers

Modest build and growth to a 0.7% market share by yr 2 yields

• First Profit 6-9 MonthsModel: At 1 yr convert from per purchase to online subscription model

Large Potential Market - 0.7% Share Yields Growth and Profits

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Moms clicking beta game test form signup

~6001 3 5 7 9 11 13 15 17 19 21 23 25

02000400060008000

Subscriber Build Up in First 2 Years

Month

# of

Sub

scri

bers

Current Team• CEO/Neuroscientist– Candice M. Hughes, PhD, MBA

• Founder and Principal of Hughes BioPharma Advisers LLC; consultancy with global clients including Fortune 500 firms

• Founded Pharmaceutical/Healthcare Division at venture capital-backed NYC firm; revenue increased $0-$2.4M in 2 years; exit: private sale

• Managed a team for a $10M clinical trial development project at Pfizer• Consultant Game Developers–

• Rey Samonte & Bob Parkinson, (behind scenes consultants) mobile & online game developers (>50 mobile/online games plus Xbox, Playstation, & Sega)

• Game Artists: George Berger- MTV & Nickelodeon ; Scott Butler- >25 mobile games, Playstation, PC games)

• Clinical Consultant: Francine Baffa, PhD, BCBA-D

• Corporate Advisers: Danny Bain, Software Development Manager, Online Products at Tableau Software formerly Group Manager at Microsoft and Manager at Amazon; Chuck Allen, Formerly Dir Tech Ops, COD- Black Ops, Activision, COO at DriveDev; Austin Harley, formerly at Hope Labs, soon to be at Riot Games (League of Legends); Janis Collins at StamfordiCenter & The Refinery

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MEA Mobile Milnaa

MyBeanJar

@copilotfamily @ctventure

Navigating Technology Together

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what’s the issue?

Digital devices and social media have created an ‘on-line’ generation of kids who are more technologically adept than their parents, yet without the maturity and wisdom to avoid the challenges and pitfalls this reality creates.


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who cares?


IFS Study of 1000 Parents, Family Studies’ March 2014

Parents concerned about technology's effect on their

children

67%

Parents concerned about advertisers learning too much

from their children’s online browsing behavior

80%

72% Parents concerned

about their children meeting strangers online

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what we do


navigator

family

neighborhoods

flightpath

• day parting features• application inventory• age appropriate content• device location• lock/unlock/wipe

• no ‘flight zones’• detailed usage reports• security/malware• full content management

• curated content• insights• advocacy • community

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what’s the market?


First Phone24.94%

Tough Love35.46%

Real World39.64%

age 5-9‘First Phone’3.9m smartphones7.3m tablets

age 10-14‘Tough Love’8.6m smartphones7.2m tablets

age 15-18‘Real World’11.9m smartphones5.9m tablets

44.9m devices





MEA Mobile Milnaa

MyBeanJar

www.electriccompass.com

Electric CompassMakers of the least cool iOS app

Michael ForbesManaging Director


Electric Compass Tracker

Enterprise AppGPS TrackingTracks mobile

workers for increased productivity, improved safety and cost savings

Supports many devices on the same tracking platform


Uncool App – Cool Business Model

Software-as-a-Service (Saas) Model “Subscription” serviceRecurring monthly revenue Lower initial cost to customersGreater total revenue over timeSell once – bill again, and

again and again!


Go To Market Strategy

Channel FocusedPartner with Value Added Resellers

(VARs), Managed Service Providers (MSPs), Independent Software Vendors (ISVs) and hardware manufacturers

Add advanced GPS tracking features to their solutions, enterprise applications and devices

Also sell direct – and we like referrals


Thanks!

Michael [email protected]

m203 654 7720





MEA Mobile Milnaa

MyBeanJar





MEA Mobile Milnaa

MyBeanJar

MAXEXPOSURE! SOCIAL MEDIA

Business Plan OverviewSept. 11, 2014Stamford, CT

MaxExposure!Social Media

The Right Product

The Right Time

The Right Market

The Right Price

The Right Strategy


Patent-Pending Social Media Analysis™ process

www.YourSocialMediaAnalysis.com

This Analysis provides a business owners with a definitive “grade” on the effectiveness of their social media, based on ‘industry standards’

95%Small businesses have an Index Score under

50%


We Set - up, Manage & Maintain Social Media for small businesses...• On-going posting of relevant content

• Reputation Monitoring and Replies

• Competition Monitoring

• Reports and Analytics

• Ongoing Coaching on Audience Building

• Price “locked” for the life of the contractDoing it wrong, is as bad as, not doing it

at all...


Sales StrategyB2B Direct Sales via:

Sales Reps - Full & Part Time “straight commission” • 7.5% - 25% per sale paid weekly!• Paid for life of clients

Business Builders• Receiving overrides on unlimited sales reps• No territories or boundaries

District Sales Managers• Employing Full Time sales reps• Commissions paid to DM for Life of Client

Resellers• Already selling to small business• Add on, lead in or expansion of current line

Sales Partners• Online Sales• Tele-Marketing Sales


A Division of: B2B Global Network, Inc.

Contact:Joe Grushkin, CEO & President203.557.3670

Home Office: 41 Oak Street, Suite #101Westport, CT 06880 [email protected]

Sales & Reseller Opportunity Info

www.MaxExposureSocialMedia.comProduct/customer info

www.YourSocialMediaIndex.comSocial Media Analysis™ Process





MEA Mobile Milnaa

MyBeanJar





MEA Mobile Milnaa

MyBeanJar

MILNAA.COM

Enterprises, customers, and friends share, communicate,

work and collaborate.

India-based destination hub

through which …

Milnaa’s Solutions

TENCENT’S (QQ.com)YE 2013

Market Cap -US$125 Billion

Intranet/Extranet for enterprises

Consumer platform with content

catered to regional identities Indian

users’

India’s Massive “Social Business” Opportunity

User growth from 213 million to 550 million in next 3 - 4 years

Underserved rural market of 800 million

42% of Indians want local content and language

GDP of rural India at $3 trillion in purchasing power

60 million small and medium enterprises

Trajectory

Desktop

PlatformEnterprise Customers

Marketing and Content Partners

Next Steps

Regional Banks

&

Media Companies

Mobile

&

Universal Messaging

BJP Party

&

Local Governments





MEA Mobile Milnaa

MyBeanJar

BeanJar, Inc. Confidential 62

Terry Kavanagh Co-Founder/CEO [email protected]

mailto:[email protected]


2 huge problems, 1 simple solution

Brand AdvertisersNeed to engage new customers, build loyalty, motivate in store and/or online purchases.

Game PublishersNeed to acquire and retain users, monetize, add to user experience.

MyBeanJarDelivers targeted digital coupons as rewards for achievements in online and mobile games. MBJ charges sponsors, shares revenue with publishers.


1. Play & win from any game

2. Open MBJ, click on reward

3. Redeem at store or online

SHOW THIS TO STORE CLERKREDEEMED 04/16/12 11:12PST

Free PastryNo purchase necessary

play. win real stuff. get it now.

.

in-game & post-game engagement


TV Print Radio Internet Mobile0%5%

10%15%20%25%30%35%40%45%

Ad SpendTime Spent

ad spend quickly shifting to mobile

In-game mobile ad spend predicted to reach $7B by 2015

This gap is a$20B opportunity


best bang for the buck• Adverti sers pay MBJ 10¢ per reward delivery• Publisher gets 25% share of that revenue

The MBJ “Money Machine” 6 Beans delivered/hour/MBJ User x 4 Hrs/mo of MBJ-embedded play= 24 Beans/mo delivered in-games + 24 Beans for post-game actionsx 10¢ Fee per Bean deliveredEach “Bean” = 1 full offer

=

Players receive only rewards they request to assure relevance. No accumulation or points—Impulse purchase from instant gratification.

$4.80 Gross ARPU (Avg Rev/User/Mo)

usage/events key metrics

Bean SharedEmailText messageFacebookTwitter

Bean Website ViewedBean Redeemed

Sponsor List ViewedSponsor Website BrowsedSponsor/Bean Liked

Game List ViewedPublisher Website BrowsedGame Viewed in App Store

Video Watched

63% of users at least 1x 24% of users at least 1x19% of users 1x31% of users at least 1x9% of users at least 1x74% of users viewed at least 1 website per session18% avg redemption rate on all Beans, 44% high (BR)

62% of users-at least 1x per session71% of users who viewed- at least 1x per session24% of users

59% of users- at least 1x per session34% of users who viewed48% of users who viewed

16% of users viewed

User data supplied by Flurry Analytics, and BeanJar’s GPS tracking algorithms.Users won Beans, and interacted with MBJ app. Results measured over 8-week trial period.

BeanJar, Inc. Confidential

Keynote Speakers:


STEPHANIE ABRAMS

CEO

COURTNEY SPRITZER

COO

STEPHANIE ABRAMS & COURTNEY SPRITZER - SOCIALFLYNY.COM - [email protected] 70

AGENDA

What is social media?Important social media marketing goals for startupsSocial media best practices


WHATISYOURPERSONALEXPERIENCEWITHSOCIALMEDIA?

BASICUNDERSTANDING,

NOREALEXPERIENCEWHAT’S

SOCIALMEDIA?

PROFICIENT...I’MKIND

OFABIGDEALSOME

EXPERIENCE

ISHOULDBETEACHINGTHISCLASS


WHAT IS SOCIAL MEDIA?


WHAT SOCIAL MEDIA SITES ARE BEST FOR START UPS

I feel like somepizza. #sohungry

Here’s why I’meating pizza

Video of meeating pizza

Here’s a photoof my pizza

I’m really goodat eating pizza


MOBILE

LOCATION

WEB

MOBILESITE MOBILE

APP

SEO

SOCIAL

SEM

EMAILMARKETING

SOCIALCOMMERCE

SOCIAL

ECOMMERCE

BLOG

FORUMS

EVENTS

QRCODES

DIGITALLANDSCAPE


WHY SOCIAL MEDIA FOR START UPS?


SOCIALMEDIAGOALS:

GENERATELEADS&DRIVESALES

INCREASEBRANDAWARENESS

MANAGEYOURONLINEREPUTATION

PROVIDECUSTOMERSERVICE&RETENTION


SOCIALMEDIAGOALS:




PROVIDECUSTOMERSERVICE&RETENTIONENHANCESEARCH

ENGINEOPTIMIZATION


GENERATE LEADS AND DRIVE SALESCASE STUDY: LYFT


SOCIALMEDIAGOALS:




PROVIDECUSTOMERSERVICE&RETENTION

ENHANCESEARCHENGINEOPTIMIZATION


INCREASE BRAND AWARENESS

More cost-effective than traditionalmarketing & advertising

Allows for targeted distribution



INCREASE BRAND AWARENESSCASE STUDY: MANI DIARIES



INCREASE BRAND AWARENESSCASE STUDY: MANI DIARIES


MANAGE YOUR ONLINE REPUTATION

Establish your credibilityFrom “Controlling the message”to full transparency


MANAGE YOUR ONLINE REPUTATIONCASE STUDY: CHAPSTICK

“Be heard at facebook.com/Chapstick”

Source: www.adweek.com


http://www.adweek.com/adfreak/chapstick-gets-itself-social-media-death-spiral-136097


PROVIDE CUSTOMER SERVICE AND RETENTIONCASE STUDY: TARGET



36.4%12.5%

9.5%7.9%6.1%

4.1%3.8%3.5%

ENHANCE SEARCH ENGINE OPTIMIZATION

Rank # versus Average CTR


SOCIAL MEDIA BEST PRACTICES


1. ENCOURAGE SHARING ACROSS ALL PLATFORMS


2. POST PICTURES WITH EVERY POST- Be very visual – showcase your brand- All photos should be high resolution


3. BE PROACTIVE

- Tweet to influencers

- Search hashtags and Start Conversations

- Re-pin from your target customers on Pinterest


4. FACEBOOK ADVERTISING- Target your exact customer by age, location, gender,

interests, income, and marital status


PURE LYFT CASE STUDY


1. Background- LYFT is a “Clean Caffeine” energy product infused with all

natural caffeine

- LYFT is an innovative product that provides a new and unique energy experience for consumers who are not satisfied with

their current choice of energy drinks or shots.


2. Objectives

We created a social media strategy based on the following objectives:

• Build an overall brand awareness across all social media

platforms

• Grow fan following, engagement and organic sharing

• Drive traffic to purelyft.com

• Encourage trials of LYFT

• Demonstrate rapid social media growth to investors


3. Tactics

• Created a strategy for Facebook, Twitter, Instagram

• Managed Facebook, Twitter and Instagram accounts

• Created and managed Facebook ads

• Produced a compelling conversation calendar focused on driving

user engagement, creating overall brand awareness, highlighting

press and driving sales

• Implemented contests on Facebook, Twitter, and Instagram to

grow social media audience as well e-mail subscribers


Facebook Ad Example


Facebook


Blogger Interaction Customer Interaction Engaging Post

Twitter


Engaging Tweets Customer Interaction

Mentions

Instagram


Engaging Post Customer Interaction Mentions

4. Results

• Increased Facebook “Likes” by 579% (from 925 to 6,284 in 4 months)

• Increased Twitter followers by 461% (from 56 to 314 in 4 months)• Increased Instagram followers by 315% (from 101 to 419 in 4

months)• Increased engagement


Q&A


Upcoming Events

CVG Holiday Party December 11th

University of BridgeportBridgeport, CT4:30pm – 7:00pm

Connecticut Innovation Summit Wednesday November, 12th Oakdale Theater, Wallingford, CT 9:30am – 3:30pm

Technology TransferThursday, October 9th 4:30PMHartford, CT4:30pm – 7:00pm

Sponsors

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