A DIVISION OF ACCO BRANDS

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Agenda

MRD process defined Current state of affairs Definition of new MRD Implementation & results

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MRD Process Defined

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The Launch Process Today

While we execute comprehensive assets, wecan do better: Messaging not in alignment with all regions Lack of documentation to capture feedback Copy changes to packaging a constant

issue and can delay development Information not trickled down to all groups Mixed launch themes Lack of clear project leader

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What are we trying to accomplish?Our guiding principles: One version of the truth Alignment to the NPI process A single voice

Empower team to deliver: Single theme Quality messaging & asset creation Regional and channel execution in a timely

fashion

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The Process Comes Together

The NPI Process

GPM Input Global Marcom Input

* Process speeds up for quick-2-market projects

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How does it work?

InputsGPM’sRPM’s ChannelMarcomDesign/PM’s

OutputsPackaging copyThemeMessagingCatalog copyPhotographyVideosPRNamingTrademarksMerchandisingTranslations

ProcessBriefingsAsset creationTrademark searchWeb developmentTranslations

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MRD Contents & Checklist

Brand value (company & category)

Product positioning & messaging (pull from PRD)

Product features & benefits (pull from PRD)

Packaging strategy (pull from PRD)

Audience/customer Theme development PR strategy development Web strategy development Calendar of key activities &

launch dates

Packaging copy Naming requirements Category synergy Photography needs (product

& environment) PR strategy Digital marketing toolkit Videos & rich media Logos & icons Merchandising opportunities Launch kits Training Trade shows & events

Input Output

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Results

Global alignment for launch 1st deliverable is comprehensive messaging Speeds up packaging copy development and

approvals Reduces conflict! Delivers assets on-time to regions to localize Process allows for translations and validation Information distributed to all groups involved Timely development of assets for preselling One voice!

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Implementation

Review process with input teams Assign ownership, tasks and timelines

Björn manages security launches Barbara manages non-security launches

Develop trackable project status & sign-off Develop archiving of assets for global use Launch process in November with KeyFolio

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