SPICE GIRLS

FALL’S

HOTTEST

HAIR COLOR

LOOKS

DRY SPELL

MUST-HAVE

WATERLESS

SHAMPOOS

POPART

GET THE

LOOK FROM

MALIBU C

September | October 2016

16 | UPFRONT

Falling for Fall Color

Autumn’s hottest brunette

and redhead trends

18 | COVER LOOK

A Color How-To

Get the Malibu C look.

20 | TIP SHEET

What’s New, What’s

Hot, What Works

A powdery, blonde

crop from Schwarzkopf

Professional; contrasting

fringe at Dolce &

Gabbana; Eufora goes

bronde; and more.

22 | TOP SHOP

Stellar Salons

Kazumi Morton’s new

namesake salon in

Beverly Hills, CA, plus

what’s happening at

salons in New York City;

Boston; and Saint Louis

Park, MN

26 | SHELF LIFE

New Products

Hot launches from

Oribe, GKhair, Tressa,

JKS and others

28 | CLASSROOM

Walk the Line

Toni Garcia-Jackson

shares her Incuravated

Mane Lines technique.

40 | NEWSFEED

Industry News

Celebrating NAHA’s

newest Haircolor winner;

new debuts from Matrix,

Pulp Riot and Dinair;

Goldwell reveals U.S.

Color Zoom fi nalists;

buzz-worthy news; and

Nick Stenson on taking

blondes into fall.

44 | POINT OF VIEW

Good Chemistry

Celeb Luxury founder

Leland explains the

technology behind his new

Fashion Color Care lines.

48 | COLOR STORY

Kim Vo

The celebrity colorist’s all-

time favorite blondes

September | October 2016

FEATURES

30 | SUGAR RUSH

Matrix taps the strobing

hair color technique to

produce this exclusive

candy-inspired collection.

34 | DRY RUN

Eight must-have

waterless shampoos

36 | FIRE & SPICE

Expert techniques and

products for achieving

fall-ready brunette and

redhead looks

➺ | ON THE COVER

PHOTOGRAPHY | Greg Carter/

NuVisions Studio

HAIR COLOR | Missy Peterson

COLOR LINE | Custom

color developed by Malibu

Wellness Labs; Wella

THE COLORIST (ISSN 2168-4758 & USPS 008-150), Volume 5, No. 5, September, October 2016 is published bi-monthly by Creative Age

Communications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042, USA, Phone 818.782.7328, Fax 818.782.7450. Basic annual subscription

rates are: $12.00 in the U.S., $22.00 in Canada, and $27.00 in other international countries. Periodicals Postage Paid at Van Nuys, CA and

additional mailing offi ces. POSTMASTER: Send all UAA to CFS; NON-POSTAL AND MILITARY FACILITIES: send address corrections to The

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2601, Mississauga ON L4T 0A9, Canada.

44poin t of view

30sugar rush

Industry icon Leland talks about his new launch.

12 The Colorist | SEPTEMBER/OCTOBER 2016 | thecoloristmag.com

44 The Colorist | SEPTEMBER/OCTOBER 2016 | thecoloristmag.com

Beauty industry veteran Leland has no shortage of career achievements

already under his belt, including hair color developmental consultant for both

Redken and Clairol; founder of the original Hair Color USA educational seminars;

recipient of a NAHA Lifetime Achievement Award; and co-founder of ARTec

Systems Group, which launched a successful color-depositing shampoo in 1989

and was sold to L’Oréal in 2002. Now, after a 12-year hiatus from the beauty

industry and four years of research and development, he’s back in the limelight

with the launch of his new company, Celeb Luxury, and two new Fashion Color

Care systems formulated to improve the appearance of hair color and prevent

color from visible washout and fading between salon visits: Gem Lites for brilliant

hair color shades and Viral for bold, fashion colors. Both lines include Colorwash,

which utilizes performance patent-pending Colorposit technology to add color

while cleansing. “Th is is not a color shampoo or color-enhancing shampoo,”

Leland explains. “In our industry we have demi-permanent, semi-permanent

and permanent color as categories. We started a new category: Colorposit.” Th e

versatile Colorwash can be used in-salon at the shampoo bowl for toning, foil

highlights, balayage, creating special eff ects or color correction. At home, it can be

used to maintain color when alternated with each system’s “clear” shampoo. Both

lines also include conditioners and a signature styling treatment.

Leland says that Gem Lites and Viral Colorwash are totally unlike color-

depositing shampoos of the past, including ARTec. “As a colorist and a chemist, I

can be a visionary with what I want to make, but I just didn’t have the technology

before,” he says. “Now, the technology has caught up. Th e proprietary Colorposit

technology is unlike any other.” Th e diff erence, he explains, is that the formulas

have a high tinctorial strength with low dosages of pigment, which means they

provide the right amount of color—from the palest blondes and richest browns to

extreme, high-fashion tones and pastels—while minimizing or eliminating staining

to the skin. “In addition, the sulfate-free surfactant provides delicate cleansing;

rich, creamy, high-lather; and intense conditioning for soft, satin hair,” Leland says.

To ensure the products’ effi cacy, Leland says

that thorough testing was a critical part of the

development process, with more than 500 people

in diff erent climates and geographies tested.

“We’ve conducted multiple statistical tests with

a third-party, independent lab to substantiate

our claims, including instrumental color testing,

strength testing, shine testing, comb testing and

repeat grooming,” he says.

With Celeb Luxury, Leland stresses that his

mission is to create innovative, superior products

that inspire and empower hairdressers to raise the

expectations of their own creativity. “For me, it’s not

just about creating a product,” he says. “It’s about

creating, dreaming and inventing what should be

that’s not and giving hairdressers and colorists the

tools to be more successful and refi ne our craft,

while at the same time, increasing our revenue.”

poin t of view

PH

OT

OG

RA

PH

Y:

CO

UR

TE

SY

OF C

ELE

B L

UX

UR

Y Celeb Luxury founder Leland

delves into the technology and his mission behind the launch

of his new Gem Lites and Viral Fashion Color Care systems.

good chemistry

Gem Lites

and Viral

Colorwash