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Serena Mashup Exchange - it doesn't get any easier...

Abed Farhan Mashup Exchange Business Development, Serena

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Business Mashups Value

Be MoreProductive

AutomateCollaborate

Innovate

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What is the Serena Mashup Exchange?

On-Line Business Marketplace Mashups

Web ServicesBest Practices

Community

SearchSearch TryTry DeployDeploy

Over 325 Mashup assets

25 Charter Member- subject matter experts

2000 community members

Mashup Demos

Web Services

What works for you?

Right solution at the right time

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A Simple Business Model

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Find best practices, try & buy

Mash Yourself with everything you need to build automated processes

Connect with community experts and use the wisdom of the crowds

Automate with confidence thru business-grade Mashups and Web Services

What’s in it for Business Consumers?

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Extend reach & diversify channels

Be First to market with Web 2.0 and SaaS services. “It is going to the cloud.”

Differentiate product set and add value to core competency

Get Integrated and stay relevant

What’s in it for Partners?

Aggressive, Innovative Mashup Campaigns - 1.2m+ hits on youtube

Non-competing Business Model

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Circles of Influence

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What you get – for free

Be profiled on the Exchange

Build private and public communities

Post and promote their Serena Business Mashups

Use Serena’s marketing campaigns & tools

FREE Tutorials & Advice from Expert Mashers

Free Software, No Fees, No Points

Download free pre-built mashups

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Customers & Partners Brand Their Own

F

$F F

F

F

$

F

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MicroExchange:Secured Private

Free

MicroMarket:For Sale

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The Partner Process

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Serena Mashup Exchange – The Marketplace

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What is the Plan?

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How To…

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Content is King

Utilize Partner expertise & Mashups

Use the assets - they are just for you!

272272Web ServicesWeb Services

AmazonZip Codes

D&B Credit CheckCurrency RatesFlickr to FedEx

5858MashupsMashups

Freeand for a

Fee

2525Charter Charter MembersMembers

Many HereAt TAG

4444MarketingMarketing

CampaignsCampaigns

PromotingBusiness

Value

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Case in Point

Strike IronWeb Services in the cloud

JadukaVoice enablement Web Services

Thomas Howe CompanyVoice-enabled Mashups

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In Summary

www.serena.com/mashupexchange

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Questions?