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28/11/2012
1
Investment
Promotion
Agency
Investe São Paulo – Global Cities
Sérgio Costa
Director
November, 28th, 2012
Investment Promotion Agency
Mission
Being the gateway to new investments
or expansion of existing businesses,
generating innovation, employment and income,
in addition to the continuous improvement
of the competitive environment and
of the image of the State of São Paulo
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Promotion of the image of the State of Sao Paulo
Actions for the Promotion of Competitiveness
• Labor training, Taxation, Innovation, Infrastructure and Licensing
• Studying and proposing public policies
Institutional Activities
• Reception of foreign delegations and organization of international missions
• Support and guidance for municipal governments
Investment Projects
• Technical support and orientation to investors: site location, taxes, infrastructure
• Contact with public and private institutions aiming as investment facilitation
Investment Outreach
• Identification of sectors and companies with investment potential
Areas of Activity
SP
Investment Promotion Agency
Our Website
SP in Maps
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Our Customers
Portfolio of projects
Number of projects: 59*
Potential Investments: USD 9,4 billion
Potential direct jobs: 27,600
Sectors: automotive, food, oil and gas,
energy, machinery and equipment,
information technology and
communication, solid waste and
biotechnology.
Origin: United States, China, South
Korea, Spain, Japan, Italy, England,
France and Brazil.
* The names of these companies are kept
confidential in compliance with NDA signed with
Investe São Paulo
October 2012
Direct Jobs:
35.290
Exchange: US$ 1 = R$ 1.67
Announced Investments:
USD 8.802 billion
DABO
Brazil in
World Economic Context
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Investment Promotion Agency
Brazil, the 6th economy of the planet
15,094
7,298
5,870
3,577
2,776
1st USA
3rd Japan
2nd China
4th Germany
5th France
7th UK
8th Italy
6th Brazil
12thSpain
10th Canada
11th India
9th Russia
2,492
2,198
2,417
1,736
1,676
1,850
1,493
Source: IMF - year 2011
GDP - US$ billions
Investment Promotion Agency
Selected Countries:
Territory, Population and Economy
Territory > 3 million km2
Economy (GPD) > US$ 750 billion
Population > 100 million
Canada Australia
Russia India China
United States Brazil
Indonesia Nigeria
Bangladesh Pakistan
Japan Mexico
Spain
Germany France United Kingdom
Netherlands Italy South Korea
Source: IMF, World Bank - 2010
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Investment Promotion Agency
Brazilian Age Structure
Source: IBGE / Revista Veja, December 2010.
0
30
50
80
2020 2010 2050
Opportunity
Larger contingent of working-age
population = possibility of increasing
productivity
Challenges
Increase on health and social security
expenditures
Investment Promotion Agency
Social Mobility
Year
projection
Percentage of Inhabitants
Source: Banco Central do Brasil/ FGV
7,4%
10,6%
15,5%
37,7%
50,5%
56,5%
26,9%
23,4%
20,0%
28,0%
15,4%
8,0%
2003
2009
2014
A e B C D E
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São Paulo state in the
Brazilian Context
Investment Promotion Agency
Brazil and São Paulo
Source: IBGE, Brazilian Central Bank , SEADE – Exchange Rate US$ 1 = R$ 1,76
Territory (1,000 km²) 8.515
Population (million) 192
GDP nominal (US$ bi) 2.475
GDP per capita (US$) 12.866
Brazil
São Paulo Territory (1,000 km²) 248
Population (million) 42
GDP nominal (US$ bi) 792
GDP per capita (US$) 19.049
22% of the population
32% of GDP nominal
1,5X of GDP per capita
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Investment Promotion Agency
• 1st largest cargo airport in South America
• 1st largest producer of sugar cane ethanol in
the world
• 1st largest helicopter fleet in the world
• One of the five largest stock exchange in the
world (BM&FBOVESPA)
• 3rd largest producer of aircraft in the world
• 42% of domestic production of vehicles
• Capital: sixth largest metropolis in the world
• Agribusiness:
Orange – 53% of juice world production
Sugar – 23 million tons/year
Beef – US$ 2.18 billion in exports
São Paulo Highlights
Investment Promotion Agency
São Paulo Competitive Advantages
São Paulo Competitive Advantages
Largest Consumer Market in LATAM
Skilled Workforce
Supply Chain
World-class Infrastructure
Largest Brazilian Investor in R&D
Environmental Responsibility
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Brazilian State Capitals where the
consumer market grows most
36.59
22.40
8.62 7.78 7.19 6.65 5.75 4.25 4.07 3.65
São Paulo -SP
Rio de Janeiro- RJ
Brasília - DF Belo Horizonte- MG
Curitíba - PR Salvador - BA Fortaleza - CE Recife - PE Porto Alegre -RS
Manaus - AM
Sales increase 2010 - 20201
(US$ billions)
(1) 45 product categories analyzed
Source: Exame Magazine – McKinsey
Exchange rate – US$ 1 = R$ 1.67
Investment Promotion Agency
20 Brazilian inland cities where
the consumer market grows most
$12,34
$3,35
$2,10
$1,74
$1,20
$1,20
$1,14
$3,05
SP MG RJ PA RS BA GO Others
(1) 45 product categories analyzed
Source: Exame Magazine – McKinsey
Exchange rate – US$ 1 = R$ 1.67
2,34
1,86
1,50
1,44
1,14
1,08
1,08
0,96
0,96
1,08
1,20
1,14
0,96
1,02
1,74
2,10
1,26
1,14
0,96
1,20
Campinas
Santos
Sorocaba
Ribeirão Preto
São José dos Campos
Piracicaba
Jundiaí
São José do Rio Preto
Bauru
Joinville
Caixias do Sul
Rio das Ostras
Campo dos Goytacazes
Londrina
Parauapebas
Uberlândia
Juiz de Fora
Anápolis
Juazeiro do Norte
Feira de Santana
Sales increase 2010 - 20201
(US$ billions)
Share of the cities by state
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9
São Paulo’s share of the Brazilian output
33,52% Petroleum products
36,76% Biofuels
47,77% Chemicals
55,28% Machinery and equipment
58,13% Electronic components
58,34% Computer equipment and
peripherals
60% Communications equipment
67.83% Manufacture of pharmaceutical
chemicals and pharmaceuticals
72.92% Electromedical and
electrotherapeutic apparatus
and equipment of irradiation
95.84% Aircraft
Selected Sectors
Agência Paulista de Promoção
de Investimentos e Competividade
Higher Education
Source: INEP
572 college level
institutions
1,474,516
students enrolled
The State Government is responsible for three of the best universities in Latin America
Largest number of technological students graduated in Brazil
• 59 thousand students
• 55 technology colleges
• 61 courses in the areas industry, services and agriculture
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Agência Paulista de Promoção
de Investimentos e Competividade
Technical Schools
1274 technical schools
More than 430,000
students enrolled
Largest program of technical education in Brazil:
Source: INEP, Centro Paula Souza
Technical Schools – Etecs
• 226 thousand students
• 208 technical schools
• 121 courses in the fields of industry, services and agriculture
Investment Promotion Agency
R&D / Innovation
USP, Unicamp
and Unesp
International
recognition
All over
the state
US$ 616 million
annual budget
Fundação de Amparo à
Pesquisa Científica e
Tecnológica (Fapesp)
3 universities among
the ones that most
develop scientific
research in Brazil
19 research institutes
19 initiatives of
Technological Parks
More than 13% of the São Paulo State
revenue is used in high quality
education, research and development.
The State also hosts federal universities
and research institutions.
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11
Investment Promotion Agency
State funds invested in R&D (2010)
Source: Coordenação-Geral de Indicadores(CGIN)- ASCAV/SEXEC - Ministério da Ciência e
Tecnologia
5.012,2
488,9 413,5 213,9 209,9 120,4 92,9 70,3 63,5 58,2
SP RJ PR MG SC BA RS DF CE PE
(R$ millions)
72%
28%
SP Demais 26 EstadosOther 26 states
Investment Promotion Agency
Technology Park System
Source: Secretariat of Development.
19 implementation initiatives
Piracicaba
São José dos
Campos
São Carlos - Damha Campinas
Ribeirão Preto
Sorocaba
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19 out of the 20 best
highways in Brazil
5.400 Km of railways 2 international airports
33 domestic airports Largest port
in South America
800 km of Waterways Pipeline
in industrial centers
• 19 out of the 20 best highways
• 5,400 Km of railways
• 2 international airports
• 33 domestic airports
• Largest port in South America
• 800 km of Waterways
• Pipelines in industrial centers
Highway
Railway
Waterway
Pipeline
Home airport
International airport
River port
Sea port
World Class Infrastructure
Investment Promotion Agency
• Energy matrix with 55% of renewables
• Competitive advantages for energy production from biomass
• New opportunities in environmental technology markets
• Brazil’s most advanced conservation system
• 17.5% of the state area is of
environmental preservation
• 27 State Parks
• 21 Ecological Stations
• 17 Experimental Stations
• 13 State Forests
Environmental Responsibility
Source: Energy Secretariat of State of Sao Paulo, Forest Foundation
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Investment Promotion Agency
FIRJAN Index of Municipal Development
Nacional Estadual
1º 1º SP Barueri 0,9303 0,9184 0,9206 0,9518
2º 2º SP Paulínia 0,9290 0,8954 0,9675 0,9240
3º 3º SP Araraquara 0,9281 0,9035 0,9600 0,9207
4º 4º SP Ribeirão Preto 0,9239 0,9299 0,9213 0,9207
5º 5º SP São José do Rio Preto 0,9202 0,8704 0,9546 0,9356
6º 6º SP Indaiatuba 0,9164 0,8631 0,9393 0,9469
7º 7º SP Marília 0,9125 0,8463 0,9615 0,9297
8º 1º MT Lucas do Rio Verde 0,9046 0,8849 0,8650 0,9640
9º 8º SP Taubaté 0,8985 0,9013 0,8951 0,8992
10º 9º SP Itupeva 0,8942 0,8979 0,8921 0,8925
11º 10º SP São Paulo 0,8930 0,8799 0,9121 0,8870
12º 11º SP Santos 0,8924 0,8318 0,9312 0,9143
13º 12º SP São Carlos 0,8906 0,8038 0,9525 0,9155
14º 13º SP Santana de Parnaíba 0,8902 0,9011 0,8508 0,9188
15º 14º SP Jundiaí 0,8898 0,8244 0,9185 0,9264
16º 15º SP Itu 0,8893 0,9166 0,8603 0,8910
17º 16º SP Americana 0,8889 0,7949 0,9606 0,9110
18º 17º SP Bauru 0,8882 0,8516 0,9118 0,9011
19º 18º SP Amparo 0,8872 0,7792 0,9301 0,9522
20º 19º SP Campinas 0,8866 0,8465 0,8888 0,9246
Emprego &
Renda Educação Saúde
Ranking IFDMUF
Ranking IFDM
MUNICÍPIOS BRASILEIROS - Ano 2009IFDM
19 out of the 20 best ranked
Brazilian municipalities are in the State of São Paulo
Economist Intelligence Unit The Economist
Brazilian Investment
Competitiveness Ranking
28/11/2012
14
Investment Promotion Agency
General Ranking
Source: The Economist, Centro de Liderança Pública and Veja
http://veja.abril.com.br/infograficos/clp/
Very Good
Good
Moderate
Poor
CLASSIFICATION
NATIONAL
OVERALL
REGION
SOUTH
SOUTHEAST
CENTER WEST
NORTHEAST
NORTH
STATES
#1
Scale – 100 for best, 0 for worst
Investment Promotion Agency
Economic Environment
Source: The Economist, Centro de Liderança Pública and Veja
http://veja.abril.com.br/infograficos/clp/
NATIONAL
OVERALL
Very Good
Good
Moderate
Poor
CLASSIFICATION
SOUTH
SOUTHEAST
CENTER WEST
NORTHEAST
NORTH
REGION
STATES
#1
Scale – 100 for best, 0 for worst
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Investment Promotion Agency
Human Resources
Source: The Economist, Centro de Liderança Pública and Veja
http://veja.abril.com.br/infograficos/clp/
NATIONAL
OVERALL
Very Good
Good
Moderate
Poor
CLASSIFICATION
SOUTH
SOUTHEAST
CENTER WEST
NORTHEAST
NORTH
REGION
STATES
#1
Scale – 100 for best, 0 for worst
Investment Promotion Agency
Highways quality
Infrastructure: Highways Quality
Source: The Economist, Centro de Liderança Pública and Veja
http://veja.abril.com.br/infograficos/clp/
NATIONAL
OVERALL
Very Good
Good
Moderate
Poor
CLASSIFICATION
SOUTH
SOUTHEAST
CENTER WEST
NORTHEAST
NORTH
REGION
STATES
#1
SP DF
Scale – 100 for best, 0 for worst
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Investment Promotion Agency
Innovation
Source: The Economist, Centro de Liderança Pública and Veja
http://veja.abril.com.br/infograficos/clp/
NATIONAL
OVERALL
Very Good
Good
Moderate
Poor
CLASSIFICATION
SOUTH
SOUTHEAST
CENTER WEST
NORTHEAST
NORTH
REGION
STATES
#1
Scale – 100 for best, 0 for worst
PPPs and MIP
28/11/2012
17
Investment Promotion Agency
Investment with Fiscal and Social
Responsibility
São Paulo State:
Investment Plan of R$ 118.6 billion
Over R$ 3 billions available every year
to be invested in PPPs
Investments forecast in
the Multi-Year Program
2012-2015
State Treasury
R$ 85.2 billion
State-Owned
Companies
R$ 8,4 billion
Private Sector
R$ 25 billion
Investment Promotion Agency
Innovative Fast Track for PPP Projects
State Decree 57.289 dated August 30, 2011 allows interested investors to present
proposals for PPPs Projects
PRIVATE SECTOR INITIATIVE (MIP)
APPROVAL
PUBLIC CALL for detailed technical
studies, including alternatives
CONTRACT (PPP Project winner reimburses selected
technical study author)
EVALUATION by State Commission
EVALUATION by State Commission
Technical studies
PPP Project APPROVAL
PRELIMINARY PPP PROPOSAL
PUBLIC BIDDING for the PPP
REJECTION
REJECTION
Technical studies
Technical studies
$
28/11/2012
18
Current MIP Projects
Line 6 – Orange of the Subway
Network of São Paulo Studies under evaluation with the
coordination of the Executive Secretariat of
the Managing Council of PPP
Private Investment - US$ 5, 9 bi
Prison Units in the State Deadline for presentation of studies by
registered parties in August 2012.
Private Investment - US$ 426 mi
Pharmaceutical Factory
Américo Brasiliense – IFAB Studies under evaluation with the
coordination of the Executive Secretariat
of the Managing Council of PPP
Private Investment - USS$ 80 mi
Interactive Class Deadline for presentation of studies by
registered parties in July 2012.
Private Investment - US$ 750 mi
Social Interest of Housing Deadline for presentation of studies by
registered parties in September, 2012
Private Investment - US$ 2,36 bi
Line 18 – Bronze of the
Metropolitan Network of São
Paulo Deadline for presentation of studies by
registered parties in July, 2012
Private Investment - US$ 2,2 bi
Exchange Rate US$ 1 = R$ 1,76
Major Events
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19
World Cup 2014
• R$ 300 million of state investments in public works around the arena
• Opening Stadium for 65 thousand spectators
• Increase from 42 thousand hotel rooms to 50 thousand
Olympic Games 2016
• R$ 28.8 billion until 2016
• R$ 23.23 billion in infrastructure
• R$ 5.62 billion for operations
• São Paulo is expected to host selected contests
Expo 2020
• Date: May 15 to November 15
• Venue: Pirituba region
• Motto: Power of Diversity, Harmony for Growth
• Public estimated: 30 million visitors
Major Events
Global Cities
Announced Investments, Foreign
Trade and taxes.
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20
Investment Promotion Agency
Announced Investments
Brazil x São Paulo
2009 2010 2011 2012
No. of projects SP 113 139 202 134
No. of projects Brazil 271 356 500 277
42% 39%
40%
48%
271
356
500
277
Source: fDi Intelligence from The Financial Times Ltd
Investment Promotion Agency
Announced Investments
Brazil x São Paulo
Source: fDi Intelligence from The Financial Times Ltd
Strategic sectors No. Projects SP
(2003-2012)
No. Projects Brasil (2003-
2012) Participation of SP
Aerospace 19 51 37%
Green Economy 38 75 51%
Oil & Gas 7 62 11%
Software & IT
services 165 345 48%
Life Sciences 11 49 22%
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21
Investment Promotion Agency
US announced Investments
Brazil x São Paulo
Headline FDI trends by year
Year Number of
projects in SP
Number of
projects in
Brazil
% of SP
Capital
investment in
SP
Capital
investment In
Brazil % of SP
Total (USD m) Total (USD m)
2003 28 83 34% 692,7 6.860,40 10%
2004 15 53 28% 369,4 3.686,10 10%
2005 20 43 47% 504,6 3.653,20 14%
2006 34 53 64% 841,6 5.174,50 16%
2007 29 48 60% 424,6 2.277,20 19%
2008 31 68 46% 2.321,00 9.545,50 24%
2009 37 79 47% 1.529,80 7.588,30 20%
2010 48 102 47% 1.330,00 9.091,60 15%
2011 62 146 42% 4.824,00 11.580,10 42%
2012 50 89 56% 2.243,10 5.062,90 44%
Total 354 764 46% 15.080,80 64.519,80 23%
Source: fDi Intelligence from The Financial Times Ltd
Investment Promotion Agency
US companies which announced
Investments in SP
Top 10 Companies: Jobs Created and Capital Investment
Company Name Jobs created Capital investment
Total Total (USD m)
General Motors (GM) 4,402 1,395.90
IBM 2,972 263.80
Owens Corning 537 225.10
Cargill 308 79.90
Ford 2,309 589.70
Microsoft 135 15.40
Harley-Davidson 306 41.60
Motorola Solutions (Motorola) 593 31.30
Deere & Company 724 96.50
DuPont 83 16.20
Source: fDi Intelligence from The Financial Times Ltd
28/11/2012
22
Investment Promotion Agency
U.S origin cities for São Paulo Investments
Source city Projects Companies
Jobs Created
Capital
Investment
(USD m) No % No %
NYC (NY) 34 9.60 32 10.70 7,199 2,303.20
Detroit (MI) 14 3.95 3 1.00 6,711 1,985.60
Chicago (IL) 13 3.67 11 3.68 811 242.30
Armonk (NY) 10 2.82 2 0.67 2,988 268.60
Miami (FL) 8 2.26 8 2.68 232 870.50
Dallas (TX) 7 1.98 6 2.01 676 917.10
Toledo (OH) 6 1.69 2 0.67 545 227.50
San Francisco (CA) 6 1.69 6 2.01 1,427 57.50
San Diego (CA) 5 1.41 4 1.34 234 33.00
Minneapolis (MN) 5 1.41 3 1.00 308 79.90
San Jose (CA) 5 1.41 4 1.34 390 23.70
Milwaukee (WI) 5 1.41 3 1.00 1,041 114.10
Los Angeles (CA) 5 1.41 4 1.34 153 138.70
Akron (OH) 4 1.13 4 1.34 599 68.90
Indianapolis (IN) 4 1.13 4 1.34 1,356 95.40
Stamford (CT) 4 1.13 3 1.00 98 75.10
Houston (TX) 4 1.13 3 1.00 196 42.60
Boston (MA) 4 1.13 4 1.34 633 586.10
Palo Alto (CA) 4 1.13 3 1.00 1,229 37.80
Wilmington (DE) 3 0.85 2 0.67 83 16.20
Other source cities 201 56.78 187 62.54 23,741 6,837.80
Not Specified 3 0.85 3 1.00 113 59.20
Total 354 100.00 299 100.00 50,763 15,080.80
Source: fDi Intelligence from The Financial Times Ltd
Investment Promotion Agency
Brazil destination cities of U.S companies
Investments
Destination city Projects Companies
Jobs
Created
Capital
Investment
(USD m) No % No %
Sao Paulo 234 66.10 217 72.58 23,291 7,497.00
Campinas 17 4.80 17 5.69 1,485 471.40
Paulinia 8 2.26 6 2.01 2,403 325.90
Jundiaí 8 2.26 8 2.68 1,169 203.80
Sao Jose dos Campos 6 1.69 6 2.01 1,2 233.20
São Caetano do Sul 5 1.41 2 0.67 3,611 1,161.10
Limeira 5 1.41 4 1.34 824 165.50
Rio Claro 5 1.41 2 0.67 510 168.10
Sorocaba 4 1.13 4 1.34 670 111.40
Indaiatuba 4 1.13 3 1.00 1,083 175.40
Sao Carlos 4 1.13 4 1.34 1,129 1,029.60
Jaguariuna 3 0.85 2 0.67 869 47.30
Taubaté 3 0.85 1 0.33 1,819 432.70
Mogi das Cruzes 3 0.85 3 1.00 489 80.40
Hortolandia 3 0.85 2 0.67 3,245 194.70
Cotia 3 0.85 3 1.00 246 816.80
Alphaville * 2 0.56 2 0.67 127 18.60
Ribeirão Preto 2 0.56 2 0.67 276 59.80
Embu 2 0.56 2 0.67 67 2.00
Cubatao 2 0.56 1 0.33 103 128.00
Other destination cities 23 6.50 23 7.69 4,207 750.00
Not Specified 8 2.26 8 2.68 1,94 1,008.10
Total 354 100.00 299 100.00 50,763 15,080.80
Source: fDi Intelligence from The Financial Times Ltd
* Alphaville is a Business Center in the cities of Barueri and Santana do Parnaíba
28/11/2012
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Investment Promotion Agency
Foreign Trade
Country 2010 2011
1st USA 12.927.155.024 14.793.421.555
2nd China 9.108.909.926 11.619.421.118
3rd Germany 7.011.731.183 8.164.566.243
4th Nigeria 2.418.700.260 3.661.742.336
5th Japan 3.428.858.958 3.483.675.496
6th Argentina 2.979.281.479 3.315.369.725
7thSouth Korea 2.352.862.160 3.135.444.580
8th India 1.707.825.148 2.567.457.466
9th Italy 1.985.487.795 2.424.987.430
10th France 2.164.389.827 2.424.306.197
Source: MDIC-SECEX.
Origin countries for São Paulo Imports
in US$ FOB
Investment Promotion Agency
Foreign Trade
Country 2010 2011
1st Argentina 8.460.959.789 9.926.285.750
2nd USA 4.923.373.883 6.245.243.478
3rd China 1.669.127.663 2.876.868.941
4th Netherlands 1.747.308.919 2.115.523.982
5th Mexico 1.955.113.354 2.076.204.885
6th Germany 1.577.666.442 1.822.585.908
7th Venezuela 1.489.102.016 1.784.815.201
8th Chile 1.741.768.520 1.687.968.695
9th Belgium 1.279.412.659 1.553.151.846
10th Russia 1.286.565.803 1.319.658.327
Source: MDIC-SECEX. in US$ FOB
Destination countries for São Paulo
Exports
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24
Investment Promotion Agency
Tax Overview
Source: TIPI (Receita Federal do Brasil) and SECEX (MDIC).
Brazil —2012
Tax from Domestic Production and Imports by Categories
Tax Kind Categories Minimum Tax Average Tax Maximum Tax
(values in %)
Domestic
Production
Capital Goods 2,00 9,94 35,00
Consumer Goods 2,00 16,84 300,00
Fuels and Lubricants 8,00 11,63 15,00
Raw Material and Intermediate goods 2,00 8,11 60,00
Imports
Capital Goods 2,00 14,56 35,00
Consumer Goods 2,00 17,88 35,00
Fuels and Lubricants 2,00 10,77 14,00
Raw Material and Intermediate goods 2,00 9,86 35,00
Investment Promotion Agency
Costs of inputs
6,88
6,22
6,81 6,68
5,69
4,89 4,83
4,24
4,91 4,68
3,22
2,60
1,75
0,71
1,36
2,55
4,78
6,64
7,14
7,53
6,99
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
2011 2012
Source: IPP-IBGE
Cumulative change in the last 12 months (month / month of the previous year) (Percentage)
Productor Price Index of Manufacturing industry
Brasil — 2011-2012
28/11/2012
25
SECRETARIA DE DESENVOLVIMENTO
ECONÔMICO, CIÊNCIA E TECNOLOGIA
Thank You!
Sérgio Costa Director
Telephone: + 55 11 3218 6061
E-mail: [email protected]
www.investe.sp.gov.br