FEBRUARY WEBINARSerious Play: Blurring the Lines between Work and Games

Who’s whoJason GorfineGroup Manager, Media / UX

About JasonJason is currently the Media/UX Group Manager for Intrepid Learning. He has been working in both the training and marketing industries for over 13 years. g g yHe has lead web/mobile UX design and consulting efforts for clients such as Bloomberg, State Street Global Advisors, T-Mobile, and Walmart. An award-winning designer, Gorfine holds an undergraduate degree in Mass Communications from Virginia Tech.

About IntrepidIntrepid helps organizations apply learningIntrepid helps organizations apply learning technology to accelerate workforce productivity and drive business growth.

Learn more at…

http://www.intrepidls.com

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Poll:

Do you plan to use games to help your employees learn in 2012?

A. DefinitelyB Very likelyB. Very likelyC. Somewhat likelyD N t lik lD. Not likelyE. No, we will not

USING GAMES TO LEARN

Who is using games to improve performance?

Who is using games to improve performance?

OBLIGATORY QUOTES & STATISTICS

Business use of games is expanding

“By 2014, more than 70% of y ,Global 2000 organizations will have at least one

fgamified application.” - Gartner Research

Market Potential of $2.8B by 2016 - M2, Media & Entertainment Research

11%Employees that train using games

11%%better at grasping facts

14%higher knowledge of job skills14%

9%higher knowledge of job skills

9%better information retention

- University of Colorado Denver Business School

Companies that optimized engagement for their employees and customers outperformed their competitors

by

in gross margin

in sales growth

- Gallup

FACT:

GAMES HELP YOU LEARN

ANOTHER FACT:

YOU ALREADY KNOW THAT

Poll:

What was your favorite period/class/bell in elementary school?

A. MathB HistoryB. HistoryC. EnglishD RD. RecessE. Science

Eight ways games help us learn

Engagementhttp://www bunchball com/products/

Feedbackhttp://www rexbox co uk/epicwin

Behavior reinforcement

http://www.bunchball.com/products/

Skills practice

http://www.rexbox.co.uk/epicwin

Behavior reinforcementhttp://ribbonhero.com/

Skills practicehttp://www.virtualheroes.com

Active participationhttp://www.mindbloom.com/

Teamworkhttp://battlelog.battlefield.com

Emotional appealhtt // illi t ti /

Funhtt // ihttp://willinteractive.com/ http://www.rovio.com

REAL WORLD EXAMPLES

Active Listening and Questioning to Better Serve Customers

Think You Know UPS University?

GETTING STARTED WITH GAMES

Pick your hardware, then pick your technology(Not the other way around)(Not the other way around)

Laptops & DesktopsLaptops & Desktops

TabletsAbout 58% of which are iPads

Smartphones(i.e. no old Blackberries or Windows Phones)

Pick your designer, then pick your developer

PartnersYou

*Insert you here*

You + PrebuiltYou Prebuilt

TIPS & WARNINGSAKA THINGS I PERSONALLY HAVE DONE RIGHT/WRONG IN THE PAST

Tips» Define your goals upfront (business & learning)» Compare those goals to the intent of your game idea» Start small

Warnings» If time to market is critical, think twice about going with a game» If you’re deploying from an LMS, make sure it can support

what you want to do» The devil is definitely in the details

Questions?

CONTACT OUR SPEAKER

J G fiJason GorfineGroup Manager, Media/UXmarketing@intrepidls.comwww.intrepidls.comep d s co

GAMIFICATION SOUVENIER

Download our gamification infographic at:

www.intrepidls.com/intrepid-learning-blog/p p g g