A Community Service App developed by

The Gadget Girls

We are “The Gadget Girls”

School – Harvard Westlake Middle School, Los Angeles, California

Team Members

◦ Lara Bagdasarian – 8th grade

◦ Chasia Jeffries – 8th grade

◦ Paula Lahera – 9th grade

◦ Tivoli Anneliese Nguyen – 8th grade

◦ Talia Ratnavale – 8th grade

2

Our school, like many others, has a community volunteering requirement

We were excited to volunteer in our school’s community service program, until…

We realized our opportunities to serve

were limited and did not reflect our passions

We were subjected to a form filling ordeal

And we get to do it all over again next year

3

In 2012, volunteerism in the 16-19 age bracket was lower than the national average – 24.7% vs. 26.5%

The secondary education segment is large

enough to be a major player in community

volunteerism◦ 15.8 million students

◦ 30,000 high schools

Communities need help◦ 1.5 million non-profit organizations serving causes and communities in the United States

Why aren’t more teenagers and young adults involved in community volunteerism?

4

The Epiphany◦ Serving the community should stem from the volunteer’s personal passion, not an assignment

◦ The volunteer opportunity reflecting such interest should be easy to find

◦ The enrollment process should be simple and quick

◦ Interacting with peers who share the same interest can increase involvement

The deficiencies of the current process fall into the following categories

Search

Experience

sharing

Document

Management

5

The problem begged for a mobile app

But surely there must be an app out there…there is an app for everything

Three apps address community volunteerism, but they…◦ are primarily search tools

◦ do not address the needs of the student volunteer and the school

An app is born…ServeCity, with a mission to

“Increase student volunteerism and reduce the costs

of managing volunteer programs for schools”

6

ServeCity will address the needs of three user groups

◦ Student volunteers (high school and middle school students)

◦ Schools

◦ Community Organizations

Value Proposition for Each User Group

Volunteer

• Search opportunities

• Access and manage forms

• Log volunteer hours

• Review Opportunities

• Communicate with peers who share similar volunteer interests

School

• Reduce time and cost of managing program forms

• Track student participation

Community Organization

• Access greater pool of student volunteers

• Reduce time and expense of managing enrollment and completion forms

• Gain tool for messaging with highly targeted volunteer pool

7

Volunteer features◦ Search function – finds volunteer organizations by interest area and geography and links

to website and sign-up page (uses All for Good’s API)

◦ Ability to edit forms uploaded by schools – programmed using Tiny DB

School features◦ Upload forms to app

◦ Receive completed student forms sorted in order of date submitted

Volunteer organization features◦ Receive forms from students with ability to electronically sign forms and send completed

forms back to students

Future releases◦ Calendar of community service opportunities

◦ Map function

◦ Notification system for reminding students of appointments and deadlines

8

9

10

Become the market standard for schools and students to manage their community volunteer programs and experience

Build recurring revenue streams

Revenue

Streams

Ad revenue

License feesList access fees

Well defined user profile will attract significant ad

dollars Annual fees from schools for using the app as their main tool

in managing community volunteer programs; significant

efficiencies in program administration and increased student satisfaction will yield

high ROIFees charged to volunteer organization for accessing pool of

student volunteers with interests in

relevant service sector

11

Number of users 12 months after launch

◦ 50 schools

◦ 5,000 students (100 students per school)

Unit revenue

◦ $50 per school for year one (introductory rate, increasing to $100 in year two)

◦ $2.50 in ad revenue per 1,000 impressions (40 impressions per student per year; 5,000 students in Year 1)

Total revenue potential run rate in year one - $3,000 ($2,500 in school fees, plus $500 in ad revenue)

Significant increase in adoption rate per existing school expected in Year 2

Dedicated marketing and advertising effort with

a goal of enrolling 200 schools in year two,

and student users climbing to 200 per school

across all participating schools, for a total of

40,000 registered students

Schools signed in yearTotal schoolsAnnual fee/school – Year 1 - $ 50Annual fee/school – Year 2 - $100Fee revenue

Registered Users# logins /student/yrTotal impressionsAd $ per 1,000 impressionsAd revenue

Total Revenue

Year 1

5050

$2,500

5,00040

0.2 M$2.50$500

$3,000

Year 2

150200

$12,500

40,00040

1.6 M$2.50

$4,000

$16,500

12

Limited

Release

• Complete Beta version - August 2013

• Launch app at Harvard Westlake – October 2013

• Make changes based on initial feedback

Regional

Release

• Promote app to more schools in the Los Angeles area – January 2014

• Begin selling ad space to targeted vendors – March 2014

• Start selling annual licenses to schools – March 2014

Full

Release

• Commit ad dollars to grow the adoption of the app – March 2014

• Hire ad sales agency to generate more ad revenue – May 2014

13

"About Us." All for Good. Last modified 2011. Accessed April 13, 2013. http://www.allforgood.org/about.

Action Without Borders. "A Brief History of Idealist." Idealist. Last modified 2013. Accessed April 13, 2013. http://www.idealist.org/info/About/History.

"Community Service Recognition." Irvine High School. Accessed April 13, 2013. http://www.irvinehigh.org/information/community%20service.html.

Lopez, Mark Hugo, and Karlo Barrios Marcelo. "Volunteering among Young People." CIRCLE. Last modified 2010. Accessed April 13, 2013. http://www.civicyouth.org/PopUps/FactSheets/FS07_Volunteering.pdf.

U.S. Bureau of Labor Statistics. "Volunteering in the United States, 2012." Bureau of Labor Statistics. Accessed April 5, 2013. http://www.bls.gov/news.release/volun.nr0.html.

"Volunteering among Children Aged 12-17 Years in the past Year." Map. The Health and Well-Being of Children: A Portrait of States and the Nation 2007. July 2009. Accessed April 13, 2013. http://mchb.hrsa.gov/nsch/07main/national/1child/3schoolactivities/longdesc/371pie.html.

14