@ashevaldes

/Ashlee Valdes

service design for developing new technology

innovation project management

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1. about ashlee 2. definitions 3. methodology 4. case example Eyebeacons 5. video 6. 7 things 7. end

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Hello, My name is Ashlee Valdes and I facilitate the development of new technology that makes the world a better place.

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- education: psychology / business (2007) - started a career as a research analyst (2009) - fell in love with design thinking (2013) - joined an innovation lab (2016) - introduced to Internet of Things (2017) - gained UX Design and product owner certifications (2019)

life events.

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a place for new tech to be explored where failure is allowed and play encouraged

the version of the scientific method used to develop new technology based upon co-creation with humans

the practice, research methods and guidelines employed to co-create usable and loved interfaces and technology which ultimately provide a service for humans

definitions.Innovation Lab

Design Thinking

Service Design

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service design

new technology

user experience

something useful and amazing!

AVWhat does the design process look like in a lab?

design thinking

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the double diamond

What does the design process look like in a lab?

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the triple hump

What does the design process look like in a lab?

AVmethodology.

research empathise

define plan

development prototyping

test

refine

demo

reflect

AVmethodology.

research empathise

define plan

development prototyping

test

refine

demo

reflect

AVtools.

desk research

interviewing / observation

personas

journey mapping

testingfeedback

reflection

co-creation

failure

navigation mapping

demo

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How do we research the future? Design thinking, design fiction, experimentation and building community. And lots of iterations.

Haptic interactions: Connecting vibration and micro-controllers (2015)

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innovating navigation in public spaces for Visually Impaired Persons (VIP)s through haptics and connected devices

eyebeacons & labs

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“The primary goal of the EyeBeacons project is to support visually impaired people navigating through public spaces with the ultimate goal to increase their mobility, independence and social participation.”

- EyeBeacons (2017-2019)

AVservice design / UX methods.

empathise

define

ideation

prototype

cultural probe, interviews, observation

problem definition, product, persona, key path scenario, journey map, stakeholder interviews

crazy 8s, navigation mapping of UI

critical function (code); funky prototype; functional prototype

co-discovery with user; AB tests; heuristic evaluationtesting

Definition Poster

Emotional Journey Map

Ideation Sketches

UI Navigation Maps, v1 to v5

test results

Android flowchart

application screens

solution technology

Decawave DWM1001-DEV chips - support ultra wide broadband. - Radius of 60m - act either as a tag or as an anchor - 4 anchors combined create a navigable map with x, y and z coordinates - one tag is used by the user which receives x,y and z coordinates from the anchors

Android system

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1- It’s messy. Each project is different and there are unknown unknowns.

2- Always have a human if you want successful human centred design.

3- Test a lot and record everything.

4- Good usability means a good service. Co-creation is a necessity.

5- Define the MVP and agree to it with the team.

6- Be aware of the business case.

7- Don’t forget to play :)

7 things about service design and innovation labs.

@ashevaldes/Ashlee Valdes

Referencesdigitallifecentre.nl info.nl

Design Thinking Amsterdam Behavior Design Amsterdam ThingsCon