I am not a designer...

Opportunity or Possibility

Opportunity?

Opportunity?

Opportunity?

Opportunity?

Possibility

Possibility

Possibility

Possibility

Where does design add value?

What How

(Practice) (Process)

Service Design as a “ how”

Designers start from the perspective of the user

Designers visualise complex concepts

Designers prototype in context

Design stresses validity over reliability

Designers work through collaboration

So how does this work in real life?

Thank you

• toby.scott@pentacle.ie