Date post: | 12-Apr-2017 |
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Design |
Upload: | loughborough-university |
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SERVICE ECOSYSTEM:empowering textileartisans’communitiestowards a sustainablefuture
Loughborough Design School | AHRC Design Starsupervisors: Dr MC Escobar-Tello, Dr VA Mitchell Nordes ‘15
Francesco Mazzarella, PhD researcher
index
research background anthropocentrism & beyond sustainability challenges towards holistic sustainability service design conclusions
research background
the global crisis is leading to theend of a linear economy, whilesetting the ground for redistributedmicroproductions, based on new ethics of sustainability
the craft discourse is mainlybased on individual makingpractices, overlooking theirhuman and social dimension
it is missing a strategicagenda, which could createsustainable interconnectionswithin this pacthy landscape
the aim is to explore how servicedesign can strategically drivetextile artisans’ communitiestowards a sustainable future
TEXTILEARTISANSHIP
textile artisanship is the human-centred economic activity of givingform and meaning to local fibres,by hands or directly controllingmechanised and digital tools,and managing the apparel making
anthropocentrism
material
by handsmachinerydigital tools
qualityskilled control
personal identitymaterial culture
local fibres:vegetableanimaldiscarded
artisancommunity
small scalelocaliseddiversifiedflexible
tool making
textiles
utilitarianculturally meaningful
aesthetic
large availability of fibresgreat employmentwide applicationsrising consumer trends
why?
textile artisans’ communitiesare bottom-up aggregations,embodying the craft atmosphereof a territory, due to physicalproximity and shared materialcultural background
& beyond
SUSTAINABILITYCHALLENGES
delocalisation of manufacturing dwindling of natural fibres water and carbon footprints increasing purchase of clothes
fast fashion(quick, high quantity, low quality and price)
=fast landfill
(producers, heritage, environment are no taken into account)
artisans are living a precariouscondition, experiencing agenerational divide andthreatening of traditional crafts
due to ine�ective top-downpolicies, some artisans arejoining an informal economy,and are even more endangeredin the developing world
HOLISTICSUSTAINABILITY
designers can potentiallyreduce environmental impactsby 80%, through... synergies designers & artisans long-term visions hard & soft design decisions
textile artisans’ communitiescan contribute to sustainabledevelopment as they...preserve cultural heritage provide social engagement
boost creative economy enhance resource stewardship
environmental sustainability
local natural fibres no chemical dyestu� dematerialisation design for disassembly design for disposal rich environmental info traceability & transparency cradle2cradle
economic sustainability
micro-economies sustainable business models target market niches relocalise production glocal markets (tourism)
social sustainability
happiness & wellbeing profitability & social capital entrepreneurship grassroots innovation enabling ecosystem sharing (time, space, relations)
cultural sustainability
cultural heritage & diversity environmental education collaborative consumption (services for mending, sharing, leasing, collecting, reselling, upcycling)
SERVICEDESIGN
macro-transformations
micro-transformations(good design of sustainable products/processes/services
addressing people’s needs within local systems)
service design can facilitatethis holistic process:
1. artisans’ communities2. collaborative services3. enabling ecosystem
methodology
ontology
di�erent stakeholdersacknowledge multiple
realitiesconstructivism
interpretivism
participatoryaction
research
epistemology
researchparadigm
interaction withparticipants influences
the researchqualitative and flexibleprocess of in situdata collection
participatory action research
reflectset a strategic agendafor driving TAC towarda sustainable future
1C
prelim
inar
y st
ud
y
planselect TACto involvein co-design
2A 2C
to co-designcollaborativeservices forsustainable
TAC
planmap textileartisanallandscape
1A
planbuildinterconnectionsamong TAC
reflectsynthesize servicedesign processinto a theoreticalframework
3A 3C
evaluatio
n
to developan enablingecosystem ofsustainable
TAC
act & observeexplore sustainablefuture scenariosfor TAC
co-designcollaborativeservices
act & observe
1B
act & observedevelop anenabling ecosystemof services
3B2B
PS: TAC: Textile Artisans’ Communities
to developtheoretical
framework ofsustainablefuture for
TAC
mai
n s
tud
y
reflectevaluate whereasservice designhas met thetheoretical framework
conclusions
an enabling ecosystem (withautopoietic interrelations amongartisans, designers, communities,policy makers) will boost sustainablecommunities, with stronger senseof belonging and social responsibility