Day 1Friday, March 1st

@GSJLosAngeles #GSJ13

Yoko@yknakano

Sarah@sarahstern

Christina@s0delightful

The Jam Space

Access & Security

Enter through the back of the building

Wear your name tag at all times - serves as your ID

Meet the Global Organizers!

59 Jams

85 Jams

105 Jams

2011

2012

2013

Designing great projects is not your main goal this weekend

huh?

Jam Principles & Goals

You are here to...

Keep making something

Challenge yourself, take risks

Learn from each other

Share materials (but don’t steal)

Let magic happen

Enjoy the process of jamming

It’s about doing, not talking.

29 Ways to Stay Creative Infographicwww.behance.net

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10:00 PM

Day 1 (Friday, March 1st)

Check-in Overview, Ice Breakers“What is Service Design”Theme revealed / IdeationPresent & refine ideas, form teamsGroup work time, Research preparation Doors closed

Important

Check in every morning

Register for Planet Jam & Upload early and often

Mentor check-ins are mandatory

Awards are silly

Tag everything #GSJ13

Crash Courses

What is Service

Design?Savitri Lopez-Negrete

Friday, 8:15 PM

Prototyping

TechniquesTara Greer & Luke Stiles (R/GA)@TaraGreer

Saturday, 9:30 AM

Tips for Creating Great

VideosVictor Solis & Steven Wasserman (Hachitan Entertainment, Inc.)@VictorRSolis

Saturday 6:00 PSaturday, 9:15 AM

Design Methods for

Synthesis & IdeationChristina Tran

Mentors / Judges

JohnDao

PriyankaKakar@pkspark

MarjorieKaye

@marjorie0779

KaiGradert@kaigradert

MuireannMcMahon

DiceYamaguchi

AmyRosenthal

@amyilyse

SuzannahMathur

ElanaGlazer

@ElanaUXLA

Savitri Lopez

Mentor Roles

Floating Mentoring

Formal Check-ins

Final Critique

Twin City: Twin Cities (Minneapolis)

Review PitchesFri

Sat

Sun

Nudge Card Feedback

Dance Party

Copyrights Creative Commons

Please respect copyright on any images, films, logos, and music you will use during the jam.Material you make at the Jam is uploaded under a Creative Commons license and stored on the Jam server. Only use materials you know are “SAFE”:

• Material you make yourself

• Material which you buy online, and where you buy a license to use it

• Material published as “Public Domain”

• Material published under an appropriate “Creative Commons” license (there are several different licenses, so please check which applies. Some require you credit the creator upon use.)

Find resources onwww.servicedesignjam.org

Consent Form

Help Desk & Supply Shop

Music (Spotify)

WiFi & Printers

Food & Drinks

#GSJ13@GSJLosAngeles

4 :

?Questions

4 ;

ICE BREAKERS

5 2

Cover the Space

5 3

CRASH COURSE #1What is Service DesignSavitri Lopez-Negrete

5 4

GROUP BRAINSTORM& TEAM FORMING

Tell us the theme already!

Group Ideation

1. Word Association / Come up with sectors (10 min)2. Musical Team Forming - Select top 12 ideas3. Pitch #1 (LA + Minneapolis ideas)4. Walk towards your favorite idea5. Form initial teams6. Refine ideas in small groups (10 min)7. Pitch #28. Walk towards your favorite idea9. Form final teams

Research PrepWhen and how?

JamJourney

Explore the theme

Early Jam

Test first concept

Mid Jam

Street cred

Late Jam

PurposeUnderstand local issues to

inform your design.

How?This is about knowing the

people you meet. What do you do for a living? What is your

family like? Day to day activities? What are your

dreams and aspirations? What bothers you?

What to do with the results

Collect the answers, then reflecte as a group to draw out insights which will inform your first prototype to address the

possibilities and problems raised.

PurposeUnderstand how people interact with your design.

How?Walk them through your

prototype, in a show and tell. Have a conversation about

what they think of it, what they like and what they would

change.

What to do with the results

Collect the answers, then use them to refine your prototype

for the final presentation.

PurposeUnderstand how people

respond to your idea before you invest a lot in it.

How?Describe or walk them through

a basic prototype, in a show and tell. Have a conversation

about what they think of it, what they like and what they

would change.

What to do with the results

Collect the answers, then use them to refine your prototype.

Research Prep

ETHNOGRAPHICRESEARCH

DEEP DIVE &IDEA GENERATION

DESIGN DEVELOPMENT & PROTOYPING

//Service Design Phases

• Culture Hunt• Interviews• Shadowing• System Maps

• Customer Journey Map• Personas• Service Blueprint• Storyboarding

• Desktop Walk-throughs• Mock-ups• Role Play• Testing

Research, Ideation & Prototyping

Field Research Preparation

Who are you going to talk to?Where are you going to go?What questions will you ask?What roles are you going to play? (Interviewer, Notetaker, Photographer)