Service Marketing Mix 7 P’s

Naturals Unisex Salon & Spa

Naturals, the name is synonymous today with beauty care and styling in India. With 46 salons dotting the busiest areas in South India and at least 4 new branches getting operational every month, Naturals is acknowledged as the most happening chain of beauty care centers in India. From its modest beginnings a decade back, by its CEO Mrs. Veena Kumaravel, Naturals Beauty Salon has grown today to be acknowledged as the industry leader and trend setter for its innovations and uniquely successful operation and service formats.

Moreover Naturals has created and perfected a franchise system which has proved to be a successful business model, spelling a win-win situation to all partners. Unisex salon is a concept popularized by Naturals and has today become the fastest growing salon chain in the country. They bring to us a bouquet of services that pampers us to remain worry free about your looks. They have made effortless beauty care a reality for anybody who has walked into their salon. The equipment and products they use are of premium quality and the beauty care specialists are the experts in the industry. Setting trends in beauty care and styling is possible only with rich experience, professionalism and courteous service. They abide by these.

PRODUCTPRICEPLACEPROMOTIONPEOPLEPHYSICAL EVIDENCEPROCESS MANAGEMENT

MARKETING MIX OF NATURALS SALON. 7P’S

Naturals is an unisex salon, that offers various grooming and beautification service products under one roof. The products not only satisfy the core benefit (i.e. Hair cut and shaving for men) but it offers the augmented service. (Music, air-conditioned hall, coffee and juices as compliment to its customers). The service products are for a specific target market. It is developed with customer’s perspective towards the salon.

PRODUCT

Few service products offered by Naturals salon:

Hair cut for men, women and childrenShaving, trimmingFacials, bleachingMassageSpaManicurePedicureWaxing and threading

They also have a training academy. They are proud to be one of Chennai's premier beauty training schools. They offer a creative and modern learning atmosphere in motto and practice. Excellent career opportunities galore at Naturals for the best students who excel in their study. Some of their students who have prior experience and want to start their own salons do so. They offer hair and beauty courses for basic and advanced levels. Beginners and experienced professionals who want to upgrade their qualification gain from our courses of study. Following are the courses and duration:

Hair Care Basic – 2 weeks Advanced – 1 month  Beauty Care  Basic - 2 months Advanced – 6 months

Naturals follow premium pricing strategy. As the products offered are superior when compared to other local salons their prices are quite high. They have priced their products based on target customer’s willingness to pay for the various services.

Hair cut for men Rs 130 + taxHair cut for women ranges from Rs 350- Rs 750 + taxFacial ranges from Rs 200- Rs 2500 +taxBridal make-up costs Rs 7000 +taxShaving Rs 50 +taxSpa costs Rs 1500 onwards + taxHair coloring ranges from Rs 750- Rs 2500 + taxHair straighten Rs 1500- Rs 3500 + tax

PRICE

 Naturals, the name is synonymous today with beauty care and styling in India. With 46 salons dotting the busiest areas in South India and at least 4 new branches getting operational every month, Naturals is acknowledged as the most happening chain of beauty care centers in India.

It mainly focuses on south Indian market. It’s the leading salon chain in Tamilnadu.

It is situated in all the metros of south India. Chennai, Hyderabad, Bangalore.

In Chennai alone there are 30+ outlets and in Coimbatore there are four branches.

They have one of their branches in Pune. All the services are created and sold at the same time

PLACE

Naturals follow two types of promotions

Above the line promotionBelow the line promotion

PROMOTION

Newspaper: Naturals promotional advertisements be mainly found

in English newspapers like THE HINDU ,Metro Plus, DECCAN CRONICLE ,Cronicle Coimbatore.

Magazine: Magazines like Savvy, Women’s Era, Femina Elle,

which focus on Young and trendy women.TV Naturals advertise in SS music.Radio Local radio channels are also used for their promotion.

Above the line promotion

They sponsor college functions, Doctors day and many other events which attracts the students, and working people. Naturals often give Gift vouchers and discount coupons to its customers

Word-of-mouth publicity is a huge help for Naturals.

Below the line promotion:

Naturals have trained employees with them. All the employees who work there are skilled people. They create a rapport with their customers, by interacting with them often, giving tips, being polite with them. They maintain the customer and employee relationship in good manner. A feel good experience is for sure from naturals salon. Many people visit primarily because of the hair dresser.

PEOPLE

Physical evidence refers to all the tangibles, visible touch-points that your customer will encounter before they buy; from your reception area to signage, to your staff’s clothing and the images that you include in the handbook. Naturals salons are well designed and air-conditioned. They have a pleasing environment, nice interior decoration which looks rich. There is a waiting hall for those who accompany the customers which is fully furnished. Many magazines are there for the customers to read and relax while they await their turn. The place is very clean and tidy; there are nearly two to three sweepers who keep on cleaning the place often to maintain the cleanliness of the shop.

PHYSICAL EVIDENCE

The processes in naturals are simple and transparent. The customers are greeted by receptionist and asked to wait in the waiters hall if all their employees are engaged. Music and magazines make the customer to feel good when they are waiting. The information is passed to the employees once they are free, and then they take over the customer 

PROCESS

Thank you !!

Presented by: Prakash