1.3 Motivation ................................................................................................................................................ 4
1.5 Methodology ........................................................................................................................................... 5
2.1.2 PEST Analysis in Practice .................................................................................................... 7
2.2 5-Forces Analysis .................................................................................................................................. 8
2.2.2 5-Forces Analysis in Practice ............................................................................................ 8
2.3 3C Analysis ............................................................................................................................................... 9
2.3.2 3C Analysis in Practice ...................................................................................................... 11
2.4 SWOT Analysis .................................................................................................................................... 14
2.4.2 SWOT Analysis in Practice .............................................................................................. 15
2.5 Summary ................................................................................................................................................ 15
3. Appendix .............................................................................. 16
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methodology (ambitious)
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1.2 Introduction to Project
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: 2011.3.18 ~ 2011.5.31
Key Question :
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(Mission -> Vision -> Goal -> Objective
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5
1.5 Methodology
We try to use I.E methodologies below on proper state to optimize our objects.
Defining Our Project : Mission, Vision, Goal, Objective, Strategy
Analysis about Present Status : 5-Forces analysis, PEST analysis, 3C analysis
Analysis Preference : Data Mining, Outsourcing on survey
Picturing Strategy : Cross-SWOT, Benchmarking
Embodying Strategy : As-Is & Solution
1.6 Work Breakdown Structure
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Objective

Description
PEST . PEST
(Political), (Economical), (Socio-Cultural), (Technological)
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PEST
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Politics
(MVNO)
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Economy
3 (KMI)~31 ( ) , KMI

Society
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Description
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5-Forces . 5-Forces

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WIBRO (VoIP) ,
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2.3 3C Analysis
2.3.1 3C Analysis
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Objective

Description
3C , , ,
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(NEEDS) .
10
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2.3.2.1 Competitor Analysis
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12
2.3.2.2 Customer Analysis
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13
4 4 KMI
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(1)
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(2) WCDMA WIBRO
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(3) , , 4
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(4) KMI .
: WIBRO / .
SKT(T) KT(olleh) LGT(U+) KMI
12,000 12,000 11,900 8,000
1 1.8 1.8 1.8 1.6
55,000 55,000 45,000 28,000
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( : , / : 70%(
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WIBRO ,

(5) KMI .
14
SWOT (Strength), (Weakness), (Opportunity), (Threat)
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Example
Strength Weakness
-
-
Oppotunity Threat
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Helpful Harmful

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External
Origin

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2.5 Summary
As-Is Analysis 4
.
PEST Analysis , , ,
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.
5-Forces Analysis , , ,
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.
3C Analysis , (Competitor) ,
(Customer) , 4
KMI (Company) ··
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16
(Opportunity), (Threat) ,
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, 4
., To-Be Analysis As-Is

.
- , IT SoC Magazine, 2008. 4.
- , (), 2009. 11.
- BcN , ,
, 2008. 11.
KAIST , 2003.
, , 2008.
, 2008.
[Articles]
- „, “ 4 , ”, , 2010. 10. 1