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THE EFFECT OF SERVICE QUALITY AND HEDONIC VALUE TOWARD CUSTOMER ENGAGEMENT WITH CUSTOMER SATISFACTION AS MEDIATING VARIABLE (Case : Cinema XXI Transmart Padang) THESIS Thesis is Submitted as Partial of The Requirement For a Bachelor Degree In Management Department – Faculty of Economics Submitted by: Adil Abdul Salam 1510524032 Supervisor: Syafrizal,SE.ME.Ph.D BACHELOR DEGREE INTERNATIONAL MANAGEMENT FACULTY OF ECONOMICS ANDALAS UNIVERSITY PADANG 2020

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Page 1: SERVICE QUALITY AND TOWARD CUSTOMER ENGAGEMENT …scholar.unand.ac.id/56226/1/1. COVER DAN ABSTRAK.pdf · 2020-01-24 · phenomena of customer ngagement acti01ties in Cinema XXÏ

THE EFFECT OF SERVICE QUALITY AND HEDONIC VALUE TOWARD

CUSTOMER ENGAGEMENT WITH CUSTOMER SATISFACTION

AS MEDIATING VARIABLE

(Case : Cinema XXI Transmart Padang)

THESIS

Thesis is Submitted as Partial of The Requirement For a Bachelor Degree In Management

Department – Faculty of Economics

Submitted by:

Adil Abdul Salam

1510524032

Supervisor:

Syafrizal,SE.ME.Ph.D

BACHELOR DEGREE INTERNATIONAL MANAGEMENT

FACULTY OF ECONOMICS

ANDALAS UNIVERSITY

PADANG

2020

Page 2: SERVICE QUALITY AND TOWARD CUSTOMER ENGAGEMENT …scholar.unand.ac.id/56226/1/1. COVER DAN ABSTRAK.pdf · 2020-01-24 · phenomena of customer ngagement acti01ties in Cinema XXÏ

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