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Welcome to

hibu is a leading provider of print and digital services within the emerging local e-Marketplace for consumers and SMBs across its operations in the UK, US, Spain, and some countries in Latin America.

An established, successful organization

More than 9,000 employees globally

Proven track record

More than 75,000 SEM campaigns and 300,000

websites launched/hosted

Certified Analysts

An experienced team of Google & Yahoo/Bing certified SEM & SEO experts manage your campaign

ABOUT US

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Pay Per Click Optimization Display

Social Email

Client Websites

Or Yell Global Websites

We are Full Digital Ad Agency Partner

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We launched our local Emarket place in Chicago where merchants and shoppers can transact sales.

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WE JUST DON’T TALK ROI ,WE LIVE BY IT

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Ad spending in Digital (16.6% ) outperform overall ad spending in US (4.9%) in 2012

•Up Front Planning•Demographic Research•Competitive Analysis•Technical SEO Audits•Research Niche’ Social Media Opportunities•Optimize Newly Completed Or Existing Site•Set Goals & Implement Conversion Tracking•Link Building•Pay Per Click (PPC) Planning & Set Up•Day-to-Day PPC Management•Monthly Ad Agency Staff Briefings•Online Reputation Management•E-Commerce implementation•Mobile APPS (Native and Web Based)

We Collaborate with their clients to create, deliver, and track world-class Digital campaigns

We help agencies:

AOL Study – 36,389,567 search queries

Top 6 takes 70+% of trafficPLACEMENT MATTERS

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TARGET MOBILE USERS

82% of smartphone users search for local information on-the-go with their devices.

Source: Localeze/15 Miles Local Search usage Study, December 2011

MOBILE REDUCE THE NUMBER OF LISTINGS FROM 7 TO ONLY 3

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We place local businesses on page 1 of the most popular search engines through search engine marketing

Analyzing Our PPC strategy

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Have the right Marketing Partner…MATTERS

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CONVERSION-BASED CAMPAIGN MANAGEMENT

“The Other Guys”

COMPANY

AD GROUP

KEYWORDS

AD TEXT

WEBSITEHOME PAGE

DEDICATEDCAMPAIGN ANALYST

PROFIT CENTER

AD GROUP

PROFIT CENTER

AD GROUP

PROFIT CENTER

AD GROUP

PROFIT CENTER

AD GROUP

PROFIT CENTER

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PROFIT CENTER

AD GROUP

PROFIT CENTER

KEYWORDS

PROFIT CENTER

KEYWORDS

PROFIT CENTER

KEYWORDS

PROFIT CENTER

KEYWORDS

PROFIT CENTER

KEYWORDS

PROFIT CENTER

KEYWORDS

PC AD TEXT

PC AD TEXT

PC AD TEXT

PC AD TEXT

PC AD TEXT

PC AD TEXT

PROFIT CENTERLANDING

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Multiple Ad Groups/Landing Pages Drive Strong Conversions

©2012 Yellowbook Inc. All rights reserved. Yellowbook® ,Yellowbook360 and WebReach are service marks of ℠ ℠

Yellowbook Inc. All trademarks shown and their graphic elements are the registered

trademarks of their respective owners.

Target Your Customers 3 Different Ways

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Driving awareness: Display Advertising

Demographic Targeting

Category Targeting

PlacementTargeting

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Retargeting

Retargeting allows advertisers to serve ads to users who have previously been to their site.• The retargeting audiences can be customized to target users who only reached specific pages or to exclude users who have already converted online.

Visit www.worldofwarcraft.com and leave to go to another site.

Receive ads when visiting other sites.

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Display Products

Email domain targeting• Target users who receive competitor emails.

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Contextual Targeting

Contextual targeting allows users to display ads next to contextually relevant topic. Tightly-themed ad groups are created, consisting of 5-6 relevant keywords, which Google then uses to determine the overall theme of the ad group and displays the ads on contextually relevant websites.

In this example, an ad selling grass fed beef is displayed on an article discussing grass fed beef.

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Placement Targeting

Placement level targeting allows advertisers to target or exclude over 2 million websites, including Google owned properties such as Youtube, Blogger and Gmail.

Google’s placement tool helps advertisers identify relevant placements based on keywords, the advertiser’s website, or the category. Additionally, language and location settings can be included to further refine the list.

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Topical Targeting

Topical targeting allows advertisers to target sites based on the general theme of the site. Topics can be selected at a general level, such as Finance, or at a more detailed level such as Credit Reporting & Monitoring.

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Interest Targeting

Interest targeting allows advertisers to target users instead of sites. Through repeated online behaviors, Google is able to determine a user’s interests and target ads accordingly. Interest targeting engages only relevant users on sites that fall outside of the contextual and topical targeting.

ON-PAGE

Keywords Body copy/content TITLE, ALT & META tags Embedded video URL age & structure

OFF-PAGE

Site popularity/auth. Inbound links Press releases, articles Local listings/maps

SOCIALMEDIA

Facebook/Twitter/G+ Video & photo sharing Blogs, reviews/ratings Other social media signals

It’s all about “Relevancy” & “Authority”

SEARCHENGINE

OPTIMIZATION

(SEO)

©2012 Yellowbook Inc. All rights reserved. Yellowbook® and Yellowbook360 are service marks of Yellowbook Inc. ℠All trademarks shown and their graphic elements are the registered trademarks of their respective owners.

3 # GENERATING RELEVANCY AND BRANDING

Off-page to Increase Your Authority

Let’s get together to analyze some opportunities.

Thank youJavier CheroYour Digital Media Partner941-822-3325

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