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Services Portfolio 2016

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SERVICES PORTFOLIO 2016 THE GLOBAL CRITICAL COMMUNICATIONS TECHNOLOGY MEDIA PLATFORM MCCRESOURCES
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Page 1: Services Portfolio 2016

SERVICES PORTFOLIO

2016

THE GLOBAL CRITICAL COMMUNICATIONS TECHNOLOGY MEDIA PLATFORM

MCCRESOURCES

Page 2: Services Portfolio 2016

WELCOME 1 THE NR:1 WEB SOURCE FOR THE CRITICAL COMMUNICATIONS INDUSTRY

Dear Reader,

We are pleased to offer you an overview of our business and marketing support services to help you to support your online marketing initiatives.

Since we successfully launched our first web portal in July 2010, we have specialised ourselves in delivering additional online marketing support services that help you to position your company, its products, solutions and services, in a unique and efficient way. At our web portals you will be able to showcase; your company news, provide a comprehensive overview of your products, services & applications and to promote your events, video’s and job vacancies. Also you will be able to advertise in certain sections of the website. Currently we operate 6 web portals that are focussed on the (critical) communications industry covering technologies like TETRA - DMR - Fiber technology - 112 & 911 Control Rooms and Public Safety & Mission Critical LTE.

Through our websites, visitors are able to immediately understand what’s going within the industry. No matter if you are an end user or industry specialist.

We also offer additional sales/marketing and PR support, consultancy services, as well as a wide variety of business and market (social media) intelligence solutions. These solutions will help you to better understand your market or competition and they help you and your team to make a well balanced decision on strategy, market development and new product introductions. We are proud that we have long term agreements with many SME’s and Multinationals from within the critical communications industry. We believe this is the result of our active involvement within this Industry since 17 years. We simply know what’s going on, we know your competition and we are in daily contact with many companies offering their products, services and solutions.

Today, our web portals are visited by hundreds of visitors each day and they receive almost 500.000 visits annually. As a result of this, we are proud to serve more than 24.597 industry professionals, members and followers originating from all over the world and from many different backgrounds.

We are confident that we can help you positioning your company and expanding your business faster than anyone else!

Gert Jan Wolf - founder

MARKETING SUPPORT FOR THE CRITICAL COMMUNICATIONS INDUSTRY

Page 3: Services Portfolio 2016

OUR MEMBERSHIP WILL OFFER YOU THE FLEXIBILITY TO POSITION YOUR COMPANY/PRODUCT OR SERVICES IN THE BEST POSSIBLE WAY AND WITHIN THE BEST AVAILABLE BUDGET ON THE WEB.

The membership includes visibility through our 24/7 Exhibition and offers many promotional advantages; from communicating your news messages and press releases, product releases to prominently positioning your company, products, solutions and services.

A comprehensive overview of the membership levels can be found on the next page of this document. (prices are per month and per portal).

• Bronze membership FREE • Silver membership €29 • Gold membership €59 • Platinum membership €79

Memberships are valid for all our international web portals as well as our local portals.

2 ONLINE MARKETING SUPPORT OPPORTUNITIES FOR ANY BUDGET WEB PORTAL

MEMBERSHIPMARKETING SUPPORT FOR THE CRITICAL COMMUNICATIONS INDUSTRY

Page 4: Services Portfolio 2016

SERVICE DESCRIPTION OF SERVICE BRONZE SILVER GOLD PLATINUM

Basic Company profile Visibility of your company logo, name, address, city, country, telephone number, website address and Google Maps location. Short description of your company in 300 characters.

x x x x

Support desk Online help-desk on weekdays between 9AM - 17PM CET. x x

Upload company solutions Number of uploads of your solutions, applications, services, etc, to be displayed at your own Micro-site. Add a basic and extended description of your solutions.

0 1 5 >5

Upload supporting documents

Upload Case Studies, Brochures, etc. in; PDF, Word, Excel, Power Point, etc. to enhance your company and/or solutions profile.

x x x

Advertising discount Discount on standard rates as displayed in this brochure on advertising only. 15% 30%

Your news in the FEATURED news section

Visibility of your company news, press releases, etc, in our FEATURED news area located at our home page. We share the news via our Social Media accounts. x x x

Your news in our TOP news section

Upload of your news, press releases, etc, in our TOP news section on the top of our home page with a large picture. We share the news via our Social Media accounts.

x x

“The Critical Communications Review” Magazine

Your articles/news will be published in our regularly updated online publication. X X X

Business Inside FREE promotion of a (written) interview with one of your key communications specialists or company management. This interview will be presented next to each news release.

2 weeks

FEATURED video area FREE promotion of your latest product/solutions or service at the home page of our web portal. 2 weeks

FREE logo Advertising Your logo advertisement, with link, visible on the home page the web portal. Underneath the Business Directory.

1 month 3 months

White paper publication Upload your whitepapers in the whitepaper section at our Home page. x x

Upload of company video Upload your company or product video in our company profile area video section. x

Promotion of video’s We actively promote your company/product videos in the video section on the lower section of our home page and our special video page.

x

Promotion of Job vacancies Visibility of your jobs related to the PMR communications Industry in our Job section. x

SERVICE DESCRIPTION OF SERVICE BRONZE SILVER GOLD PLATINUM

FREE € 29 € 59 € 79

Page 5: Services Portfolio 2016

ADVERTISINGTOP BANNER advertisement - €325 p/m

Advertise your company, product or service as prime advertisement on the Home page of our TETRA, DMR, Push2Talk, Critical Control Room Fiber Optic or LTE websites (right top corner - W320p x H340p). This advertisement will also be displayed when opening each separate featured news article.

FEATURED PRODUCT advertising - €375 p/m

Presenting your company/products/services in this area on our Home page. We share your featured product twice per week via Twitter. If you wish to communicate a new product of solutions/services, this is the best way to inform our members and visitors instantly. We actively communicate this section with our Social Media contacts.

FEATURED video upload - €250 p/m

Visibility of your latest company or product video on our Home page. We actively communicate this video through Social Media.

BUSINESS INSIDE promotion - €250 p/m

In the Business Inside section we interview key communications specialists on their view of the Critical communications Industry. We actively communicate this section with our Social Media contacts.

3 EFFECTIVE ONLINE WEB PORTAL ADVERTISING OPPORTUNITIES

Home page top section

MARKETING SUPPORT FOR THE CRITICAL COMMUNICATIONS INDUSTRY

Page 6: Services Portfolio 2016

Stock Cart - €150 p/m Include your company stock price into our Critical Communications Industry Stock chart.

Logo advertisement Featured company area - €120 p/m Your company logo or product picture will appear on our Home page and will also be displayed on a number of sub-pages and underneath each featured news article. The visitor will constantly be confronted with your logo and your message.

Logo advertisement in 24/7 Exhibition & Business directory from €70 p/m Your company logo or product picture appear on our home page. The visitor of our website will constantly be confronted with your logo and your message.

Video upload on generic video section - €50 p/m Visibility of your featured videos in our video section on the home page (bottom of home page). The video will also appear in our generic video page and where applicable on our supporting websites. (promoting your video’s is included the Platinum membership)

Whitepaper upload - €120 per issue Share your knowledge and distribute educational white papers & industry research. We actively promote your white paper that will be located in the Whitepaper section of out websites. Our white paper program is available at no cost for our Platinum members.

Home page mid and lower section

Your Whitepaper Here

Your Logo & Link Here

Your Logo & Link Here

Page 7: Services Portfolio 2016

NEW IN 2016!

Advertisement on our local news pages - €125 p/m At our local news pages (in German, Dutch, Polish, Spanish, Norwegian Swedish, Greek and Portuguese language) you will be able to advertise underneath the top banner section section wit your own designed banner.

Currently we only offer this service on our TETRA and DMR web portal (minimum 3 months)

Sponsorship weekly e-mail News - €290 p/m Include banner advertising in our weekly news mail. We will send a weekly communication to our members and contacts with the latest news that has been received by us. Only for TETRA and local Push2Talk website. (price per month - minimum 6 months)

Newsletter statistics

• Average newsletter openings 23,1%

• Click through rate 6,73%

Local language sub page section

Weekly e-News on laptop, tablet and smartphone

Your Advertisement Here

Your Banner Advertisement Here

Page 8: Services Portfolio 2016

4 AN OVERVIEW OF OUR MEDIA, PRESS & EXHIBITION SERVICES

VIDEO Video production - from €175 per productionWe produce video’s to support the promotion of your company, products and services. We offer two types of video productions. These video productions can be presented via our web portal and are located within our Youtube channel.

• Short, 2 minute video production presenting your company, solutions, product highlights or an interview, made during trade shows, exhibitions, congresses that we attend or at your preferred location. Please contact us for an overview of these events. (excl. travel costs) • Extended video production presenting your

company products or/and solutions/services at your preferred location.

TWITTER Social Media Campaign - from €95 Have you ever thought about running a Social Media marketing campaign to support new product introductions or to increase your visibility at exhibitions and congresses? Let us manage and communicate your Twitter messages. We schedule and post your Tweets at your preferred time or period. Increase Twitter followers - price upon request Do you wish to expand the number of followers on Twitter. We can make this happen. Through our service your twitter base will be growing faster than ever. (price upon request).

E-BLAST Custom E-blast - €1500 We offer you a direct way to communicate your exclusive advertorial or suite of messages to our combined database of member contacts. (price per

issue)

OTHER SERVICES

MARKETING SUPPORT FOR THE CRITICAL COMMUNICATIONS INDUSTRY

Page 9: Services Portfolio 2016

MARKET INTELLIGENCEW E O F F E R U N I Q U E B U S I N E S S A N D M A R K E T INTELLIGENCE SERVICES. OUR ADVANCED ONLINE BUSINESS AND MARKET INTELLIGENCE TOOL IS A NEW, SCIENTIFICALLY BASED SOLUTION, THAT LEAVES TRADITIONAL MONITORING TOOLS WELL BEHIND.

Content discovery - price on request Content is king! You can now discover online the latest information about your brand, competitors or industry. Explore results on different levels of aggregation and drill down to the original source and have it automatically translated from many foreign languages into English. It will be a piece of cake to find relevant online information about:

• your preferred industry

• your competition

• your own company • specifics products, services or solutions

• your brand You can stay on top of all the news that has been published up to 24 weeks. You also will be able to publish this news internally to your management by using our reporting tool.. Just perform the update even every morning when you drink your coffee or once a week according to your wishes. You will be able to monitor the news delivered via Blogs, Journals, Industry reports, etc on any topic and view the mood and sentiment status of these messages/industry.

Discover and trending topics - price on request From finding all relevant content you can zoom out to discover trends and patterns. Use our solution for spike detection, trending topics and discover and act upon any changes in your field of interest. Through the discover and trending topics option you will be able to understand what has been communicated the most on Twitter and the internet related to your search. You will be able to understand alliances between technologies, companies and markets. It gives you immediately a clear overview of all that is important within your industry in a schematic way. Twitter Community Building - price on request Create a large group of true Twitter followers in just a few months. Through our community building tool we build a large Twitter community for you, enabling you share your messages immediately. Every day new followers will be added to your account. People that are genuinely interested in your company, your products, services and messages.

5 ONLINE MARKET AND BUSINESS INTELLIGENCE SERVICES

MARKETING SUPPORT FOR THE CRITICAL COMMUNICATIONS INDUSTRY

Page 10: Services Portfolio 2016

WEBSITE DATA

OUR CONTACTS & MEMBERS

496.000

6 GET AN INSTANT OVERVIEW OF OUR COMBINED WEBSITE DATA

24.597

Contacts by market verticals Public Safety (police - fire - ambulance) 34% Public Transport 29% Industry (oil & gas - utilities) 20% Government 12% Other 5%

MARKETING SUPPORT FOR THE CRITICAL COMMUNICATIONS INDUSTRY

Contacts by media Members 5958 Twitter 12157 LinkedIn Groups 4006 Other 2449

TOTAL NUMBER OF VISITS

Page 11: Services Portfolio 2016

www.tetra-applications.com www.dmr-applications.com www.lte-applications.com www.criticalcontrolroomworld.com www.teldac.com www.push2talk-portal.com

INTERNATIONAL AND LOCAL WEBSITESWho visits our website and reads our publications? The visitors of our TETRA/DMR/LTE/Critical Control Room, TeleDataCloud and our local Dutch Push2talk portal and the readers of “The Critical Communications Review” online magazine are (inter)national communications professionals who are genuinely interested in digital (critical) communications technology. Please, find below an overview of the background of our members and visitors.

MEDIA SPONSOR OF:

SOCIAL MEDIA PRESENCE:

SUPPORTED BY:

• Top management (CEO - COO - CTO - CIO)

• Process managers

• Manager system architecture

• Consultants

• Director business development

• Heads of telecom

• Communication engineers

• R&D engineers

• Technical managers

• Strategy managers

• Operation mangers

• Software engineers

• Network specialists

• Heads of system integration

• Systems engineers

• Sales & marketing managers

• Project managers

• Police inspectors

• Telecom & IT manager s

• Lead engineers

• Telecommunication solutions architect

• Process managers

• CritCom Brazil • Critical Communications

World • Critical Control Rooms

• PMRExpo • Comms Connect

Page 12: Services Portfolio 2016

10%

8%

1%

5%

4%

59%

Returning visitors Approximately 42% of our visitors of our web portals re-visit our web portals in to browse our (article) database, 24/7 exhibition area and to read our news/events and job section, etc.… Average time on website On average, visitors stay almost 3 minutes on our websites.

Most visited website sections Featured news and local news section, blog section, featured product and video section, business Inside section, 24/7 exhibition area and advertising blocks.

Website geographic international web portals Many thousands of communication professionals from more than 166 countries have visited our web portals. The majority of our visitors originating from Europe, Asia and the USA. 28% Northern Europe 23% Western Europe 10% Northern America 8% Southern Europe 5% Eastern Europe 4% South Eastern Asia 2% Australia and New Zealand 8% South America 1% Southern Africa

2%

5%3%

3%

Page 13: Services Portfolio 2016

DRAGONWEG 57 2215 BN VOORHOUT

ZUID HOLLAND, THE NETHERLANDS +31 642 108 561

[email protected] WWW.MCC-RESOURCES.COM

MARKETING SUPPORT FOR THE CRITICAL COMMUNICATIONS INDUSTRY

2016 Copyright Version: 11012016V1Cover picture: Courtesy of Thomas Barber


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