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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Servicescapes: The Impact of Physical Surroundings on Customers and Employees Bitner, Mary Jo Journal of Marketing; Apr 1992; 56, 2; ABI/INFORM Global pg. 57
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Page 1: Servicescapes: The Impact of Physical Surroundings on ... · PDF file06.07.2011 · Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Servicescapes: The Impact of Physical Surroundings on Customers and EmployeesBitner, Mary JoJournal of Marketing; Apr 1992; 56, 2; ABI/INFORM Globalpg. 57

Page 2: Servicescapes: The Impact of Physical Surroundings on ... · PDF file06.07.2011 · Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 3: Servicescapes: The Impact of Physical Surroundings on ... · PDF file06.07.2011 · Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 4: Servicescapes: The Impact of Physical Surroundings on ... · PDF file06.07.2011 · Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 5: Servicescapes: The Impact of Physical Surroundings on ... · PDF file06.07.2011 · Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 6: Servicescapes: The Impact of Physical Surroundings on ... · PDF file06.07.2011 · Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 7: Servicescapes: The Impact of Physical Surroundings on ... · PDF file06.07.2011 · Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 8: Servicescapes: The Impact of Physical Surroundings on ... · PDF file06.07.2011 · Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 9: Servicescapes: The Impact of Physical Surroundings on ... · PDF file06.07.2011 · Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 10: Servicescapes: The Impact of Physical Surroundings on ... · PDF file06.07.2011 · Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 11: Servicescapes: The Impact of Physical Surroundings on ... · PDF file06.07.2011 · Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 12: Servicescapes: The Impact of Physical Surroundings on ... · PDF file06.07.2011 · Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 13: Servicescapes: The Impact of Physical Surroundings on ... · PDF file06.07.2011 · Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 14: Servicescapes: The Impact of Physical Surroundings on ... · PDF file06.07.2011 · Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 15: Servicescapes: The Impact of Physical Surroundings on ... · PDF file06.07.2011 · Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.


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