@ArnieK

Convergence of Search, Social and Content Marketing

Arnie Kuenn, Founder and President of Vertical Measures

@ArnieK

About Your Presenter

• President of Vertical Measures in Phoenix, AZ• Founder of the Arizona Interactive Marketing Association (AZIMA)• Instructor for the Content Marketing Institute & Online Marketing Institute• Author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social and Content Marketing• Tweeting? - @ArnieK

Available on Amazon

@ArnieK

About Your Presenter

@ArnieK

When someone types a keyword phrase into the search box, there are only two possible outcomes:– They will find you.– They will find your competitor.

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Why Focus on Content?

• 93% of all buyers online or in stores use search prior to making a purchase

• 86% of searchers conduct non-branded queries.

• 94% of buyers click on organic links versus 6% on paid links for branded queries.

Sources: GroupM, Did-it, Enquiro, and Eyetools.

@ArnieK

Start With Keyword Research

• Keyword research should be the foundation• Brainstorm for keyword phrases your customers use when searching• Use tools like:•Google keyword suggest & instant search•Google Adwords keyword tool•Google Insights for Search

• Think long-tail!

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Then Do Online Research

• Check trending topics on Twitter, Yahoo and MSN• Answer sites: Yahoo Answers, Quora, LinkedIn or Facebook• Check sites like Digg, StumbleUpon and Reddit • Check Google’s Discussions in search

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What Works for Your Competition

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Determine Types of Content to Create

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List the Possibilities

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Put Together a Calendar

• Who is your audience and who are you?• What is different a year from now?• Where do you plan to publish your content?• Create a calendar and commit to it!

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Long Tail is the Key!

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Success Like This!

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Results Like This

19 out of top 25 landing pages

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Questions?

More Traffic. More Leads. More Business. Contact: 888-476-1881

www.VerticalMeasures.com

Only $14.36 on Amazon ;)