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1 st Session Microsoft Tech Club’15 Cairo University Prepared and Presented by: Heba T’Allah Waleed
| Date post: | 15-Jul-2015 |
| Category: |
Marketing |
| Upload: | heba-tallah-waleed |
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1st Session
Microsoft Tech Club’15
Cairo University
Prepared and Presented by:Heba T’Allah Waleed
What is Marketing?
Goals of Marketing.
Marketing Mix.
Marketing Process
Old Marketing
Old Customers
New Customers
Old Customers
New Customers
Marketing Mix
Tools that work together to :
1) satisfy customer needs.
2) build strong customer relationships.
The 4 Ps
People
Physical Evidence
Process
People
Process
1. Understand customers needs.
2. Create customer value.
3. Make marketing program.
4. Build strong customer relationship.
5. Capture value from customers.
UnderstandCustomerneeds
Createcustomervalue
MakeMarketingprogram
Build strong customer relationship
Capturevalue from
customers
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