Consumer & Business Buying Behaviors

Prepared & presented by:Ruba AbdelZaher

Zeina HaniSession 5Corporate Leaders

I. Consumer Buying BehaviorII. Business Buying BehaviorIII.SummaryIV.Game/Activity

Consumer Buying

Behavior

1 -Environment

2 -Black-box

3 -Response

1 -Product2 -Price3 -Place

4 -Promotion

1-Economic2 -Technological

3 -Cultural4 -Personal

1 -Environmentther

Other:1 -Economic

Other: 2- Technology

Other: 3- Culture

Other: 4- Personal

Consumer’s Black-box

processConsumer Decision Making Process

1 -Need Recognition Video

2 -Search for Information

3 -Evaluation of Alternatives

4 -Purchase Decision

5 -Post-purchase Evaluation

3 -Response

What is business buying behaviorBusiness Buying Behavior

1 -Environment

2-Buying Center

3 -Response

1 -Product2 -Price3 -Place

4 -Promotion

1-Economic2 -Technological

3 -Cultural4 -Competitive

1 -Environmentther

2 -Buying Center

A- Users B- Buyer

C- Influencers

D- Decider

E- Gatekeepers

Business Decision Making Process

1 -Need Recognition Video

2 -Need Description

3 -Product Specification Video

4 -Supplier Search

5 -Proposal Solicitation Video

6 -Supplier Selection

7 -Order Routine Specification

7 -Order Routine Specification

8 -Performance Review 8 -Performance Review

3 -Response

• Ruba Ahmed Abdel Zaher: 01118459157• E-mail: Ruba.Zaher96@gmail.com• Facebook Account: https://www.facebook.com/roba.a.abdelzaher

• Zeina Hani Talha: 01014469535• E-mail: Zeinahani96@yahoo.com• Facebook Account: https://www.facebook.com/zeina.hani.7

• Corporate Leaders Facebook Group: https://www.facebook.com/groups/199705387062114/?fref=ts

Let’s have some FUN!!