Session 5 E-marketing - 27 Aug 10

E-MarketingElective

Fall 2010

Muhammad Talha Salam, Asst. [email protected]

Access it online: www.slideshare.net/talhasalam

Key concepts used in E-marketing

> Terms, Definitions and Concepts related to internet

Class Presentation | Session 5 | 27 Aug 2010

E-Marketing 2Access it online: www.slideshare.net/talhasalam

Key Concepts related to internetWhat E-marketer needs to know regarding “internet”

The technical sideWhat different options are availableFunctions and limitations of different technologiesTechnical side – NOT required

The marketing sideWhat are the best practices for online presenceKeep a close tab on latest happeningsStay inspired!


Key Concepts related to internetWhat E-marketer needs to know regarding “internet”

Getting Online1 - Naming2/3 - Hosting3/2 - Designing


Key Concepts related to internetImportant points to create an online presence

NAMING STRUCTURE (typical)subdomain.domain.tld/directory

• Domain - the registered domain name of the web site• Subdomain - a domain that is part of a larger domain• tld – the top level domain, uppermost in the hierarchy of

domain names• Directory – a folder to organise content

• All website addresses have a IP record• Worldwide management is by ICANN.org




• Domain - the registered domain name of the web site– This is the “name” of your website– Whatever you wish to choose

• Subdomain - a domain that is part of a larger domain– To express part of your website– “news” in finance.yahoo.com




• tld – the top level domain, uppermost in the hierarchy of domain names– .com is most common and most popular– They initially had meanings but are used interchangeably– Refer to “godaddy.com” for updated list of TLDs– IMPORTANCE: Choosing the right TLD can affect traffic

• Directory – a folder to organise content– Just like a directory on computer’s hard-drive



WEB HOSTING• Self-Host or Get it Hosted

• Simple answer: It needs to be up & running all the time

• Select host based on their connectivity features and review all technical details carefully

A practical exercise……selecting a hostAn alternate way….use free resources (Google)



WEB DESIGNING• Do it Yourself | Use a designer | Use templates | Use online

resources

• What are you looking for – what kind of website it is

• Different options available – View the list of CMS

• What makes a website a “good website”?

A practical exercise……seeing different optionsAn alternate view: Use online resources



UNDERSTAND WEB PAGES• Inspect a page• Different elements are shown on right-click > view page

source• Use Firebug to inspect and even modify them real-time



UNDERSTAND WEB PAGES• Assignment (Grade 1% of 10% total grading allocated for assignment) :

Use any browser (preferably firefox)Choose 3 different websites (your choice)Open any of their pagesRight-click and go to : View Page SourceInstall “Firebug” from Firefox and inspect element

Individual ProjectDeliverable: What key elements you see in tagsSubmit a one page (max) report of what you understood. No right or wrong answers. Need analysis from studentsDue: Tuesday, 31 Aug, 2010 – Email: [email protected] (before coming to class)Late submission = 0 marks

mailto:[email protected]



USERS Internet usage• Different options available

– Dialup– WiFi & WiMax– Broadband– DSL– Mobile

• A breakdown of your “target market” helps understand what kind of website you should have….

E-MarketingElective

Fall 2010

Muhammad Talha Salam, Asst. [email protected]

Access it online: www.slideshare.net/talhasalam

Key concepts used in E-marketing

> Important terms & definitions for e-marketing

> Important metrics related to internet & E-marketing

Class Presentation | Session 6 | 31 Aug 2010

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Session 5 E-marketing - 27 Aug 10

Business