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http://peggymccoll.com 1
New Model Best Seller Program
SESSION #8With New York Times Best-Selling
AuthorPeggy McColl
http://peggymccoll.com 2
Overview - This Class
Creating an ongoing month-by-month revenue stream … how to continuously grow your list … taking your message to the stage, and generating maximum “back-of-room” sales (and weaving your message seamlessly throughout your presentation without sounding “salesy” or pushy)
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On-Going Revenue Streams
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Opportunities
Sell new or old products to new clients
Sell more products to existing client base
Sell monthly services (recurring revenue) to new or to existing clients
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Sell More Products to Existing Clients
Create a funnel by offering a freebee ($0)
Offer a low priced product/service ($10 - $100)
Mid Range ($200 - $1000) Higher End ($2000 - $8000) And, perhaps a Super High End
($8,000 and up)
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Monthly Recurring
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Spiritual Cinema Circle
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Offer a FREE Subscription
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As a Member
$21 / Month Plus S & H
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Promotions
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Easy to Apply/Easy to Get Out
Satisfaction Guaranteed… If at any time, for any reason at all, you decide
you're not satisfied, you can simply cancel your membership and we'll stop sending you movies each month. But even if you do cancel, all the movies you've received up to that point are yours to keep!
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Lanny Morton w. Bob Proctor
6 Minutes to Success with Bob Proctor 360,00 optins – free trial 10,500 people subscribed On average billing $57/ month $598,500/month in revenue $7,182,000 in annual revenue
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Bob’s Streaming Club
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Challenges with On-Going
Attrition New Content Valuable/Engaging/Outstanding Content Growth
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Dr. Shad Helmstetter
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List Building
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List Building Methods
Have an opt-in on your site Give something away on
your site Ask someone else to put an
optin of yours on their site Ask others to give away
your freebees Get highlighted on blogs, in
newsletters, on websites with a tagline to go to your site and signup
Do a direct mail (ole fashioned post office – people go to a website and enter)
Run a contest/giveaway At a “live” event have a sign
up sheet On radio/interviews/tv send
people to a website to get a resource
Give away and ebook Ask others to tell others
Brian Proctor’s List
Bob Proctor Insight of the Day http://www.insightoftheday.com/default.asp?affid=83
7230
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What did Brian do?
Acted on his idea Put together some quotes Created www.insightoftheday.com Promoted it on Bob’s website (
http://bobproctor.com) Used a payment “system” to take payment with
affiliate tiers (two tiers) Started to send out the “insights” day with a
request to “send to your friends” Offered a time-limited offers and generated
revenue the first month!http://peggymccoll.com 20
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Advantages & Challenges
It was a great idea His Father’s reputation Simple People loved it & told
others Didn’t have to create
any products or have services to sell
Wasn’t sure if it would “fly”
Father wasn’t keen Had to invest in
getting a website ready and securing a shopping cart for payment
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Build a List & Build Visibility
Make it free Monetize with advertising
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Chris Downie
Member-based website focused on goal setting, fitness and motivation
Membership is FREE Over 15 million people have joined At any given time between 1 and 2 million
people are using the site to manage their weight and reach their goals
www.sparkpeople.com
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Back of the Room Sales
Speaking Engagements
Become Proficient at Speaking Join Toastmasters Get a Coach Practice & Deliver Enhance your Online Business Earn/Charge Speaking fees Offer Products/Services from the Stage
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Your Speech/Presentation/Message
People want to be entertained MORE than educated
Share Stories Organize Share from Your Heart Tell them what you are going to give them Give it to them Tell that what you told them Make the offer! Take the order!
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The “Selling” Part
Use words like “invitation” Special Offer Not Available ANYWHERE Else Only for those who are committed Who this is NOT for Sense of Urgency (first 10, until 5pm today)
Additional Suggestions for Your Speaking Engagements
Take photos/Use for promotional purposes Capture video/Use for promotional purposes Post upcoming & past events on your site Offer to speak at events Do your own events Stay for the entire event (network) at other
events Capture email addresses at the event Make an offer from the stage
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Opportunities are …
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Best Seller Mega Minds $2000 OFF
http://peggymccoll.com/bestseller-mega-minds/
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QUESTIONS?