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Session 9 it and open innovation

Date post: 23-Jan-2015
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This is lecture for the open innovation.
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Open Innovation
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Page 1: Session 9 it and open innovation

Open Innovation

Page 3: Session 9 it and open innovation
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@RT#hashtag

@FollowFriday

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historic context

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education

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what does higher education mean in

knowledge economy?

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internet

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digital generation

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“cut & paste???”

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old economic order

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separation of production and consumption

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"When I was a boy ... in front of every house in the summer evening you would find young people together singing the songs of the day or the old songs. Today you hear these infernal machines going night and day. We will not have a vocal cord left. The vocal cords will be eliminated by a process of evolution, as was the tail of man when he came from the ape."

John Philip Sousa, quoted in Remix (L. Lassig)

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“Painting and sculpture were organically one with architecture, as that was one with the social purpose that building served. Music and song were intimate parts of the rites and ceremonies in which the meaning of group life was consummated. Drama was a vital reenactment of the legends and history of the group life."

John Dewey from Art as Experience

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"The growth of capitalism has been a powerful influence in the development of the museum as the proper home for works of art, and in the promotion of the idea that they are apart from the common life. The nouveaux riches, who are important byproduct of the capitalist system, have felt especially bound to surround themselves with works of fine art which, being rare, are also costly. Generally speaking, the typical collector is the typical capitalist."

John Dewey from Art as Experience

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“vocal cord” was emasculated

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professional ...managersmusicians

artistsinstitutions

schools

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that’s us!

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center for design + innovation

cD+i

new organizing principles

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post-professional society

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challenge to old intellectual elites

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old guards of knowledge

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corporate R&D

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university

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professionals

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media

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vs

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individual employees

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students

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consumers

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it is like apolitical revolution

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loss of power

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sacrifice

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negotiation

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new orders

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co-creation

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not invented hereto

proudly found elsewhere

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local searchto

network search

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command & controlto

access & coordination

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“P&G has 8,500 researchers; and we figured that there are another 1.5 million researchers with pertinent areas of expertise. Why not pick their brain?”

AG Lafley (CEO of P&G)

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how can we use open innovation?

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creation

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innovation

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design

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solution

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prediction

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organization

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validation

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marketing

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on-line vs.

off-line

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marketvs.

community

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on-line off-line

transactional marketplace incubator

relational community clan

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unbounded innovation

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