Date post: | 20-Mar-2017 |
Category: |
Internet |
Upload: | akash-srivastava |
View: | 143 times |
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WHAT . WHY . HOWSession By: Akash Srivastava, Digital Media Evangelist
DIGITAL MARKETING
“Almost overnight, the internet gone from Technical Wonder to a Business Must”
#DigitalDialogue
WHAT
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What is Digital Marketing?
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Types of Digital Marketing...
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Digital Marketing Comprises of...
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WHY
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Digital Media Facts...
302 M
Internet User base
120 M
Facebook User base
100 M
Google User base
22 MTwitter
User base
213 M
Mobile User base
India Inc has spend 3.5K Cr on Digital Media Marketing in year 2014 and is expected to grow by 35% in 2015..... SO IS IT A HUGE BUSINESS??
Digital Dialogue
Digital Media Facts...
Digital Dialogue
Digital Media Facts...
India Inc has spend 3.5K Cr on Digital Media Marketing in year 2014 and is expected to grow by 35% in 2015.
SO IS IT A HUGE BUSINESS??
Digital Dialogue
HOW
#DigitalDialogue
Digital Marketing Services...Search Engine Optimization
(SEO)Search Engine
Marketing (SEM)
Website / Application
Email Marketing
Banner Ads (Display)
Mobile Marketing
Social Media Marketing
Social Media Management
Digital Dialogue
Digital Marketing Approach...
REACHENGAGEMENTCONVERSIONIMAPCT
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Search Engine Optimization...
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Search Engine Optimization...
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Search Engine Marketing...
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Campaign Process
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Social Media Management...
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SOCIAL MEDIA MANAGEMENT PROCESS
Digital Dialogue
Social Media Management...
Digital Dialogue
Social Media Marketing...
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Display Advertising...
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STANDARD BANNER SIZE
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DELIVERY METHOD
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Email Marketing...
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EMAIL MARKETING PROCESS
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KEY DELIVERY PERFORMANCE MATRIX
Subject Line : catch subject line can lead to better opening rate
Action Point : good quality action point on creative could lead to website
Lead Generation Form : Form on email creative also help in grasping more leads
Sender Id : Choose your sender id strategically
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Mobile Marketing...
SMS PushVoice CallVoice call with IVRActive ConnectLong and Short Code with keywordsVirtual No with IVRMiss call NoToll Free NoAugmented Reality (ALIVE)
Digital Dialogue
Website/UX...
Online Experience designCustom website designContent Management SystemsEcommerce Web ShopsWebsite DevelopmentWordPress CustomizationComplete Web MarketingUsability TestingApplication UI DesignDomain & Web Hosting
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OUR WEBSITE DEVELOPMENT PROCESS
Digital Dialogue