session plan PGDM II sem - 2010

1

Session Plan

PGDM 2010-2012

2

Course Title : Human Resource Management

Instructor : S.D. Joshi

Objectives:

This course addresses the human resource function as a key function in successful

organisations. The course is an introduction to the theory and practice of Human Resource

Management (HRM) in the firm and deals with HRM principles and practices that HR specialists

and line managers commonly use to employ and manage people to achieve expected objectives.

The aim of the course is to gain basic knowledge and practice in job analysis, personnel planning,

recruitment, selection, hiring, orientation, performance management, motivation, leadership,

mobility, compensation, training and development. The course uses readings, lectures, and

application activities, the application activities will help students apply the concepts to their

workplaces.

Session Topics Methodology Practical

1

NATURE AND MODELS OF HUMAN

RESOURCE MANAGEMENT:

Fundamentals of Human Resource Management,

HRM Important to an Organization, Translating

HRM Functions into Practice,

Lecture

Examples/

Case

2

HR and Corporate Ethics, HRM in a Global

Village, Five major HRM models.

Lecture Examples/

Case

3 MANPOWER PLANNING: Definition, Need

and Importance of Manpower Planning , Steps

involved in

Manpower Planning Process, Successful HRP —

the role of HR.

Lecture Examples/

Case

4 JOB ANALYSIS: Uses of Job Analysis

Information,

Steps in Job Analysis, Methods of Collecting Job

Analysis Information.

Lecture Examples/

Case

5 JOB DESIGN: What is Job Design, Elements of

Job Design, and Approaches to Job Design, Job

Enlargement, Job Enrichment, Job Rotation, Tools

of Job Design, and Current Trends in Job Design.

Lecture Examples/

Case

3

6 JOB DESCRIPTION: Objectives, Determining

Essential Functions.

Lecture Examples/

Case

7

JOB SPECIFICATION: Contents in Job

specification, Job specification elements.

Lecture Examples/

Case

8 RECRUITMENT: Meaning Of Recruitment,

The Objectives of Recruitment, Factors Affecting

Recruitment,

Lecture Examples/

Case

9 Sources of Recruitment, Methods of Recruitment. Lecture Examples/

Case

10

SELECTION: Meaning of Selection, Selection

Process,

Lecture Examples/

Case

11 Selection Methods, Barriers To Effective

Selection.

Lecture Examples/

Case

12 TRAINING AND DEVELOPMENT: What is

Training & Development, Importance of Training

and Development,

Lecture Examples/

Case

13 Important factors of Training Success, Training

Needs Assessment, Training Methods.

Lecture Examples/

Case

14 Class Test

15 CAREER PLANNING AND

DEVELOPMENT: Objectives of career planning,

importance of career planning,

Lecture Examples/

Case

16 Factors in career development, HRM as a

profession.

Lecture Examples/

Case

17 SUCCESSION PLANNING: Definition,

Succession Planning Process, Management

Competency Development.

Lecture Examples/

Case

18 COMPENSATION MANAGEMENT:

Objectives, Factors That Influence Compensation,

Lecture Examples/

Case

19 Rights of employees and employers,

Compensation Process, Types of Injuries.

Lecture Examples/

Case

20

WORKERS’ PARTICIPATION IN

MANAGEMENT:

Lecture Examples/

4

Definition Of Employee‘/Workers‘ Participation

In Management, Objectives Of Employee

Participation, Benefits of Employee Participation,

Importance of Employee participation,

Case

21 Methods for Increasing Participation In

Management, Forms Of WPM.

Lecture Examples/

Case

22 Presentations

23 Presentations

24 Presentations

25 Impression Management in HR: Towards a

Definition,

Impression Management Strategies.

Lecture Examples/

Case

26 Traits - Forming Impression, Impression

Formation.

Lecture Examples/

Case

27 EMERGING TRENDS IN HRM: Developing

issues on HRM and HRD in new perspective,

Lecture Examples/

Case

28 HR for Mergers, Acquisitions and Joint Venture. Lecture Examples/

Case

29 Case study

30 Case study

31 Case study

32 Case study

Suggested Books:

1.Shashi K Gupta & Rosy Joshi

2.K Aswathappa

3.Gary Dessler

4.P.C.Tripathi

5. C.B. Mamoria

6. John M Ivancevich

PROJECT

Course Title : Human Resource Management

Instructor : S.D. Joshi

PROJECT TASK: Identify Absenteeism in Industry.

5

OBJECTIVES:

To know the reasons for the absenteeism and what are the major impact of absenteeism on

daily work.

Student will learn how to formulate good HR practices to solve the problem of absenteeism

in industry.

Students will learn the causes of Absenteeism in different – different sectors like Retail,

Telecommunication, and Banks etc.

GROUP/INDIVIDUAL: 5 students in a group.

METHODOLOGY:

Students will have to prepare Questionnaire and Interview questions.

Students have to prepare a graphical representation of the outcomes of their study.

Students has to select various sector for the

MARKS: 20

Recommendation Letter from College: It is needed.

6

Course Title : FINANCIAL MANAGEMENT

Instructor : A.K Jain

Session Topic contents Methodology

1. Introduction of

Financial

Management

a) Introduction, Objective, Meaning

of financial, Management.

Lecture Method through

Power Point

Presentation

2 b) Nature, Scope& Significance of

Financial

Lecture Method through

Power Point

Presentation

3 c) Various Source of Finance Lecture Method through

Power Point

Presentation

4 Time value of

Money

a) Introduction , Meaning &

Importance of time value of

money

Theory ,Concepts ,

Formulas & Practical

Questions

5 b) Future value of single cash flow Theory ,Concepts ,


Questions

6 c) Present value of single cash flow Theory ,Concepts ,


Questions

7 d) Doubling Period Theory ,Concepts ,


Questions

8 e) Effective rate Vs. Nominal rate

etc.

Theory ,Concepts ,


Questions

9 Time value of

Money

A ) present value of an annuity

.

Concepts , Formulas &

Practical Questions

10 B) Compounded value of an annuity

Concepts , Formulas &

Practical Questions

7

11 C) Deferred Annuity, Perpetuity, etc Concepts , Formulas &

Practical Questions

12 Cost of Capital Introduction of cost of capital, Theory , Concepts

,Formulas & Practical

questions

13 Various types of cost of capital- Cost of

Debt

Theory , Concepts


questions

14 Cost of Preference Shares Theory , Concepts


questions

15 Cost of Equity Theory , Concepts


questions

16 Cost of Retained Earnings Theory , Concepts


questions

17 Cost of Capital Overall Cost of capital Theory ,Concepts


questions

18 Capital Structure Introduction & Various approach like

Net Income Approach, ,

Concepts & Practical

Questions

19 Concepts & Practical

Questions

20 Net Operating Income Approach, Concepts & Practical

21Questions

21 Traditional Approach Co22ncepts & Practical

Questions

22 Modigilani & Miller Approach Concepts & Practical

Questions

23 Capital

Budgeting

Introduction & Various Methods of

Capital Budgeting ,


Questions

24 Pay Back Period Method Concepts & Practical

Questions

25 Discounted Pay Back Period Method Concepts & Practical

Questions

26 Net present value Method, Concepts & Practical

Questions

27 Internal rate of return Method Concepts & Practical

Questions

8


Questions

29 Capital

Budgeting

Bail-out Method , Present value Index

Method, ,


Questions

30 Post pay back profitability method , Concepts & Practical

Questions

31 Net Present value Index Method Concepts & Practical

Questions


Questions

33 Capital

Budgeting

Advanced problem on capital budgeting Practical Questions

34 Leverages Introduction & types of Leverages,

Concept of Trading on Equity

Explanation through

Income statement &

Formulas

35 Leverages Calculation of Degree of operating

Leverages having some conclusion- .

Numerical

36 Degree of financial Leverage Numerical

37 Degree of Total Leverage Numerical

38 Calculation of Indifference Point Numerical

39 Cost-Volume

Profit Analysis

Introduction , Income Statement, ,

Expected Profit & Sales

Formulation &

Practical Questions

40 Break – Even Point,

Formulation &

Practical Questions

41 Profit Volume Ratio Formulation &

Practical Questions

42 Cost-Volume

Profit Analysis

How to use Break Even Point in

decision making

Conclusion based

Numerical

43 Dividend Policy Introduction , Factors affecting dividend

Policy & various Models

Theory & concepts

44 Dividend Policy Practical approach to various models Numerical

45 Case study

46 Case study

47 Case study

48 Internals

9

PROJECT

SUBJECT : FINANCIAL MANAGEMENT

Instructor : A.K Jain

PROJECT WORK: Conversion of Real Financial Statement in to Trial Balance & Redrafting of

T-Form Financial Statement with Analysis and Interpretation of Ratios.

OBJECTIVES:

To describe the whole procedure of accounting.

To improve the interpretation skills regarding financial statements.

To make familiar with companies financial statements & notes to accounts.

To overview the accounting policies and conventions applicable.

To make analysis of the financial statements and its results.

To enhance the theoretical Knowledge with back up of practical situations.

To reduce the gap between theory and Practice.

METHODOLOGY: Individual Project

Project process flow:

Each Student is required to obtain the Annual Report of a manufacturing company.

1. Study and evaluate the Accounting Procedure.

2. Convert the Financial Statement in to Trial Balance.

3. Redraft the converted Trial Balance into T-Form financial Statements.

4. Make the Ratio Analysis.

5. Interpretation of Results.

6. Suggestions.

MARKS: 20 Marks

Recommendations letter from College: No

10

Course Title: FUNDAMENTALS OF ENTREPRENEURSHIP

Instructor: Chetan Mantri

Objectives:

By the end of the semester, should be able to recognize the entrepreneurial potential within self

and others in the environment;

Assist to develop enterprises that a positive impact, sustainable performance & realistic

pote4ntial for longevity?

Help to generate & nurture new business ideas.

Appreciate the role of entrepreneurship within society, at the level of the organization, and

in personal life;

Understand the process nature of entrepreneurship, and ways to manage the process;

Develop an appreciation for opportunity, how to recognize it, and how to evaluate it;

Appraise the nature of creative new business concepts that can be turned into sustainable

business ventures;

Appreciate the ethical issues that are intimately intertwined with entrepreneurial activities,

and develop a personal framework for managing ethical dilemmas.

Methodology:

Lecture

Case Studies

Role Play

Discussions

Assignments & Presentations

Group Projects

Session Topic Methodology References/Readings

1 Entrepreneurship: An

Introduction

Concept, Definition, Nature,

Characteristics of

Entrepreneurship

Role of Entrepreneurship in

Economic Development

Lecture

Entrepreneurial Development,

By S. S Khanka; S. Chand &

Company.

Fundamentals of

Entrepreneurship, by Sangram

Keshari Mohanty, Prentice-Hall

of India.

11

2 Introduction to

Entrepreneur

Definition & Concept

Evolution of an Entrepreneur

Characteristics, Functions,

Nature

Distinction between

Entrepreneur &

Entrepreneurship, manager &

intrapreneur.

Lecture



Company.

Fundamentals of



of India.

3 Entrepreneurial Qualities

Success stories of

Entrepreneurs

Lecture

+

Presentation

Entrepreneurship by R.V Badi /

N.V Badi

4 Classification of Entrepreneurs

Types, Functions of

Entrepreneur,

Ethical & social responsibility

of entrepreneur.Innovation &

Creativity

Lecture



Company.

Fundamentals of



of India.

5 Entrepreneurial Motivation

Motivation Theories, Factors

responsible for emergence of

Entrepreneurship

Environmental factors

effecting entrepreneurship

Lecture

+

Group

Dicussion



Company.

6 Choice of Form of

Organisation: Advantages

and Limitations

Lecture

7 Theories of

Entrepreneurship

Sociological Theories

Economic Theories

Cultural theories

Model of Entrepreneurship

Lecture

‗Fundamentals of

Entrepreneurship‘ by Sangram

K. Mohanty

8 Entrepreneurial Entrepreneurial Development, by

12

Competencies

Meaning

Major Entrepreneurial

Competencies

Developing Competencies

Barriers to Entrepreneurship

Lecture+Case

S.S Khanka

9. Case Study –

Profile of Living

Entrepreneurs-

Case study

10. Entrepreneurship

Development Programme

Meaning & Objectives

Nature, Need, Curriculum

Phases of EDP

Evaluation of EDP

Lecture



Company.

Small Scale Industries &

Entrepreneurship, by Dr. Vasant

Desai, Himalaya Publication

House.


Development Programme

Common Denominator of

Success of EDPs

Role, Relevance &

Achievements of EDPs

Lecture



Company.




House.


development and

Government Role:Schemes

and agencies

Lecture Entrepreneurial Development,


Company.




House.

13. Special Cases of

Entrepreneurship Social

entrepreneurship

Case study of Microfinance

organisaitons



Company.



13


House.


Entrepreneurship

Women Entrepreneurship

Concept , growth

Opportunities & Problem of

Women Entrepreneurs

Future of Women

Entrepreneur

Lecture


N.V Badi



Company.

Fundamentals of



of India.

15. Case Study –

Profile of Women

Entrepreneur

Case Study

Profile of Women Entrepreneur


Entrepreneurship

Rural Entrepreneurship

Concept

Growth of Rural

Entrepreneurship

Problems of rural industries

Developing Rural

Entrepreneurship other

emerging areas

Lecture


N.V Badi



Company.

Fundamentals of



of India.

17 Small and medium

enterprises: Role and

Position in the economy

Lecture Entrepreneurship by R.V Badi /

N.V Badi



Company.

Fundamentals of



of India.

18

Opportunity Sensing and

Idea Generation

Sources of new ideas, Methods

of generating ideas, creative

problem solving, Opportunity

Recognition, Product

Lecture

14

Development Stage.

19 The Business Plan: Creating

and Starting the Venture

What is Business Plan? Who

should write the Plan? Who

Evaluate the Plan? Presenting

the Plan.

Lecture+

Business Plan


N.V Badi

Entrepreneurship, Sixth Edition,

by Robert D Hisrich, Michael P

Peters, Dean A Shepherd by

―The McGraw-Hill Companies.‖

20 The Business Plan

Production Plan

Financial Plan

Lecture+

Business Plan


N.V Badi





21. The Business plan

Organisational Plan

Marketing Plan

Why some business plans fail?

Lecture+

Business Plan


N.V Badi





22.

Business Plan Presentation

23. Project Identification

&Selection

Meaning of project

Project identification

Project selection

Lecture



Company.

24. Project formulation

Meaning

Significance of Project Report

Contents & Formulation of

Project

Lecture



Company.

25. Project formulation

Meaning

Significance of Project Report

Contents & Formulation of

Project Report

Lecture



Company.

15

Text Books:

1. Entrepreneurial Development, By S. S Khanka; S. Chand & Company.

2. Entrepreneurship, By R.V Badi, N.V Badi

Reference Books:

1. Entrepreneurship: New Venture Creation by David H. Holt, Prentice-Hall of India

2. Small Scale Industries & Entrepreneurship, by Dr. Vasant Desai, Himalaya Publication

House.

3. Fundamentals of Entrepreneurship, by Sangram Keshari Mohanty, Prentice-Hall of India.

4. Entrepreneurship Development- New Venture Creation, by Satish Taneja, S.L Gupta.

5. Entrepreneurship And New Venture Creation by A Sahay, V Sharma.

6. Entrepreneurship, Sixth Edition, by Robert D Hisrich, Michael P Peters, Dean A Shepherd

by ―The McGraw-Hill Companies.‖

26. Relevant Acts for

entrepreneurs

Legal view

Lecture



Company.

27. Business Plan Presentation/

Test

28. CASE STUDY

29. CASE STUDY

30. Presentation on Profiles of

Successful Entrepreneur

31.

Presentation on Profiles of


32. Presentation on Profiles of


16

PROJECT

SUBJECT : FUNDAMENTALS OF ENTREPRENEURSHIP

Instructor : Chetan Mantri

The saying goes, don't reinvent the wheel. Learn from those already out there. Learn from those

who have already made the mistakes. There is no better way to prepare yourself for running a

business, generate new ideas, and derive new insight than by examining the ideas, methods,

processes, strategies, and recommendations of successful entrepreneurs.

PROJECT WORK: Interviews of successful entrepreneurs

OBJECTIVES:

To develop a sense of entrepreneurship, its process, business environment.

To understand the basic traits of a successful entrepreneur

To understand the myths.

To understand the theory concept by applying the principles.

To appreciate the role of entrepreneurship within society, at organizational & personal level

To motivate the students to ‗‖ become ― entrepreneurs by understanding the life history

and working of the entrepreneurs.

METHODOLOGY:

Group Project: 5-6 members in each group.

Project process flow:

Each group will identify the successful entrepreneurs in various business\ service sector,

like manufacturing, retail, banking, education etc.

Prepare the questionnaire for the interview.

Record the interview for presentation

Draw the conclusions & learning

Make the final presentation

MARKS: 20 Marks.

Recommendation Letters from the College: Yes

17

Course Title : BUSINESS RESEARCH METHODS

Instructor : Mazahir saifee

Session Particulars Content

1. Research- meaning, characteristics and

types

Meaning and definition of research,

characteristics of research, objectives

of research.


types

Classification of researches


types

The need for market research, what are

the criteria or characteristics of a good

research? Problems en countered by

researchers.


types

The marketing research, the

limitations of marketing research,

difference between marketing research

for industrial goods and consumer

goods, difference between

fundamental and action research,

5. Scientific method in research Scientific method in research,

characteristics of scientific method,

distinction between scientific and

unscientific methods, difficulties in

applying.

6. Organization of marketing research Introduction, steps for selection of an

agency

7. Organization of marketing research Market research organisations,

marketing research and market

research distinguished uses of

marketing research.

8. Research process What is a research problem, what is

research methodology, research

design/plan?

9. Research process Steps of research

10. Research process Steps of research (cont…..)

11. Research process Steps of research (cont….)

12. Research process Distinction between management and

research problem, research brief,

18

difference between manager and

researcher.

13. Research problem formulation Formulating the problem, sources for

problem identification

14. Research design Meaning, research design frame work,

types

15. Research design Exploratory research

16. Research design Exploratory research (cont…..)

17. Research design Conclusive research: Descriptive

research

18. Research design Types of descriptive research (a)

longitudinal, (b) cross-sectional study.

Difference between exploratory and

descriptive research

19. Research design Conclusive research: causal research

or experimental research


or experimental research (cont…)


or experimental research (cont….)

22. Methods of research Survey method

23. Methods of research Historical survey

24. Methods of research Experimental survey

25. Secondary data Meaning, Internal and external

secondary data

26. Literature review Review of the literature, uses of the

literature and guidelines for

information.

27. Primary data Meaning, methodology for collection

of primary data, observation method

28. Primary data Types of observation methods

29. Primary data Different types of questionnaire


(cont….)


(cont….)

32. Qualitative techniques of data collection Depth interview, Delphi technique,

focus group.

33. Qualitative techniques of data collection Projective techniques, conditions for a

successful interview.

19

34. Sampling Sample, sample frame, census, when

sample is appropriate

35. Sampling Sampling process

36. Sampling Types of sample design: probability

sampling


sampling (cont...)


sampling, advantages and

disadvantages. (Cont…)

39 Sampling Types of sample design: non -

probability sampling

40. Sampling Types of sample design: non -

probability sampling

41. Sampling Distinction between probability

sample and non probability sample,

errors in sampling.

42. Attitudes measurement and scaling

techniques

Introduction to attitude, scaling

techniques


techniques

Scales used in attitude measurement


techniques



techniques


46. Data processing and interpretation Data analysis and interpretation of

data, test of hyp.

47. Paramatic and non paramatic Practical questions

48. Paramatic and non paramatic Practical questions

Books for Reference:

1. Business Research methods- Zikmund

2. Marketing Research- Malhotra N.K.

3. Marketing Research- Parashuraman

4. Business Research methods- Donald R. Coopers and Schindler

5. MLA Handbook for researchers- MLA Association

Case/Article Discussion/Assignment/Quiz/Test/Project/Others will be decided by the

instructor for the internal assessment.

20

Course Title : MANAGEMENT INFORMATION SYSTEM

Instructor : Ruchi Khandelwal

Objective: Information Systems are pervasive because information is the single most powerful

resource in every business function in every industry. To familiarize students with the ever-

changing needs of information in the present scenario, and guides them in choosing varied

Information Technologies for smooth business functioning. It provides students an insight into

accurate decision making.

Essence of Title: MIS is;

“Right information to the right person at the right place at the right time in the right form at the

right cost.”

Sno. Course Contents

1. An Overview: Data, Information, Knowledge, Methods of data and information

collection, System

Introduction to IS: Concept, Components of IS

2. Need of an Efficient Information System in Business, Strategic role of information

in management.

3. Organization as an information system, Gory Scott Morton Grid

4. Types of information systems: Transaction Processing System (TPS),

Management Information System (MIS)

5. Decision Support System: Simon‘s Model of Decision Making, Types of

Decisions , DSS Concept, Needs of DSS, Characteristics of DSS

6. Executive Support System, Office Automations system

7. Processing Technology: Evolution of processing technology, Batch processing,

Multiprocessing, Time Sharing systems

21

8. Processing Technology: Introducing windows, UNIX, Networking concepts,

Telecommunication networks.

9. Test

10. “Information Technology Changes the way you Compete”- An HBR Article

11. Systems Development: The concept of system development life cycle (SDLC),

12. Contd...Systems Development: The concept of system development life cycle

(SDLC),

13. Use flow charts and entity relationship diagrams. Exercise in SDLC.

14. Contd...Use flow charts and entity relationship diagrams. Exercise in SDLC.

15 “Automated Decision Making Comes of Age” - An article from MIT Sloans

review

16. Application Technologies: ERP concepts, Evolution of ERP,

17. Present ERP packages, SAP, Baan, MFG-PRO, Oracle

18. ERP Evaluation, ERP and BPR

19. ERP Implementation, Case Studies (ERP).

20. Test

21.

Web Publishing: Web publishing, types of websites Implementation, Maintenance

22. Web surfing, Tools, MS FrontPage, Designing website

23. MS FrontPage, Designing website

24. E commerce security issues

25. Ethical issues in E-commerce

26. Cyber laws : IT Act 2000

27. Class Presentations

28. How Effective Managers Use IS ( HBR article)

29 Class Presentations


22

31 “Putting the Enterprise in to Enterprise system” an HBR article


Text Books:

1. Stair, Ralph M., and George W. Reynolds. ―Principles of Information Systems‖

Boston, Massachusetts: Course Technology.

2. Ellias M. Awad; ―System Analysis and Design‖

3. Alexis Leon, ―Enterprise Resource Planning‖ Edition 2 , Tata McGraw-Hill, 2007

4. Dharminder Kumar Gupta; Sangeeta Gupta ―MIS‖ A computer oriented approach for

Business operations, Excel Books

5. Kenneth C. Laudon; Jane P. Laudon, ―MIS―manageing the digital firm, Prentice Hall

of India Pvt Ltd.

Further Readings:

1) O‘Brien, James A.; Marakas, George M.; ―Management Information Systems‖,

Tata McGraw Hill

2) Jawadekar W S, Management Information Systems, Tata McGraw Hill.

3) Dr. Shushila Madan, ―Management Information and Control systems‖ , Taxmann‘s 2nd

Edition

23

PROJECT:

SUBJECT: MANAGEMENT INFORMATION SYSTEM

Instructor : Ruchi Khandelwal

MARKS: 25

PROJECT TASK:

Find a description in a computer or business magazine (or any other source Internet) of an

information system used by an organization. Look for information about the company to gain

further insight into the company, and prepare a brief description of the business (100 words).

PROJECT PROCESS FLOW:

1) Describe the Sub- system of the system you have selected. (Like If you have chosen CRM

then Promotion, Sales force automation will be the subsystem of CRM system) (500

words)

2) Identify the decisions that manager has to make and the kind of information that manager

would need for those decisions. (250 words)

3) Identify the importance of the system to the company. (100)

4) Customer value proposition of the system. (100 words)

5) Identify the vendor of the software. (For example if you choose CRM systems of ICICI

identify the CRM vendor for ICICI.) (50 words)

6) Also identify other two vendors of such system and for this use web research and evaluate

the products of these software vendors in terms of business function supported,

technology platforms, cost and ease of use, Market Share of vendor. (for example CRM

systems of Oracle‘s Siebel systems and Salesforce.com) (300 words)

(Earlier research can be included but must be referenced).

METHODOLOGY: This will be done by Individual Student.

READ THE INSTRUCTIONS CAREFULLY:

1) Deadline will be decided by instructor.

24

2) Work submitted after the deadline will be penalized at the rate of 15% off the

assessed mark awarded.

3) Project Report must be submitted in word document at [email protected] and also prepare

the hard copy of project Report.

The length of your submission should be around 1500 words. Remember to write your

name.

4) Go through the various research papers and articles, found relevant studies. (Extra marks

can be earned by doing so).

5) Proper referencing of research paper, article, websites and Book must be included at

end. For example-

References: .

1. http://citybusindore.com/News.aspx?N=Mw%3d%3d-J93UR3woDoo%3d as

visited on 25/07/2008

2. ZACK, M (1999) Developing a Knowledge Strategy, California Management

Review, Spring, vol 41, n. 3, pages 125-146.

6) Copied project will not be entertained.

LEARNING OBJECTIVES:

Students will get the knowledge of real time systems which companies are incorporating in

their businesses to automate their business process.

Sub modules of system will provide the detail examination of Business processes.

Knowledge of System Vendors like Oracle, SAP etc.

Comparative analysis of Software vendor from various dimensions will enhance analytical

skills of students.

Students will understand the role of information systems in businesses in this digital

economy.

Students will get the thorough knowledge of software vendors and the products they supply

to various business sectors.

This project will also help students to enhance their searching capability.

Recommendation letter from college: No

mailto:[email protected]

25

Course Title: MARKETING MANAGEMENT

Instructor : Manu Priya Gaur

Objectives:

Marketing Management is the art and science of choosing target markets and getting, keeping, and

growing customers through creating, delivering, and communicating superior customer value.

Marketing management seeks to meet organizational objectives by effectively satisfying customers

in a dynamic environment. This course provides an overview of marketing processes and

marketing principles, and provides students with the opportunity to apply the key concepts to

practical business situations.

Learning Objectives:

To apply marketing theory and concepts to what marketers do in "the real world"

To use marketing concepts to make business decisions

To improve familiarity with current challenges and issues in marketing

Pedagogy:

Classes may involve lectures, guest speakers, small group exercises, case analyses and discussions.

Student contributions are an important part of the course. Students are expected to attend class,

participate and contribute to discussions, and keep up with current issues in buyer behavior and

marketing strategy.

Session 1: Introduction to Marketing

Definition, Purpose, Functions, Importance, Focus of Marketing,

Session 2: Philosophies

Evolution of Marketing, Overview of Marketing Mix

Session 3: Scanning the Marketing Environment

External Macro Environment

External Micro Environment

Indian Marketing Environment

Session 4: Case Analysis:

26

Nano: ‗A Dream Car for the Poor

Session 5: Marketing Research

Basic Concept, Classification of Marketing Research, Marketing Research process.

Session 6: Consumer Behavior

Introduction to Consumer Behavior, Buying Roles, Consumer purchasing decision Making

Process.

Session 7: Case study Analysis

Session 8: Segmentation

What is Market, Defining Segmentation, Defining Market Segmentation, Basis for Market

Segmentation.

Session 9: Market Targeting & Positioning

Choosing the Target Market, Strategies of Targeting, Examples of Titan watches, Bath soaps.

Session 10: Student Presentation

Session 11: Product Differentiation & Positioning

Session 12: Product Management

Product definition, Managing Product Line,.

Session 13: Product Management: PLC, NPD

Session 14: Brand Management

Introduction, branding Decision Hierarchy, Brand Communicating, Brand Extending.

Session 15: Pricing Of Product

Factors Influencing Pricing, Pricing Objectives, Setting the Price, Pricing Startegies

Session 16: Case Study

27

Session 17: Distribution management

Channel Decision, Types of intermediaries

Session 18: Communication Management

Introduction, Communication Models IMC

Session 19: Advertising

Introduction, Different Media of Advertising

Session 20: Advertisement Discussion Of different Brands

Session 21: Sales Promotion

Sales Promotion Planning, Sales Promotion Tactics

Session 22: Public Relations

Case Study

Session 23: Test

Session 24: Service Marketing

Characteristics of Services, Service Mix

Session 25: Case Study

Session 26: Presentations



Session 29: Recent Trends in Marketing



Session 32: Recapitulation

References

1. Kotler, Principles of Marketing, Pearson Education.

2. Etzel, Walker & Stanton, Marketing Concepts & Cases, Tata McGraw Hill.

3. Saxena, Marketing Management, Tata McGraw Hill.

4. Ramaswami & Namakumari, Marketing Mgt., McMillan.

28

PROJECT / Assignment

SUBJECT: MARKETING MANAGEMENT

Instructor: Manu Priya

OBJECTIVES:

The project is generally one part of a course, which may in turn be part of a larger plan of study.

Identify and describe the marketing strategy of an organization;

Create and implement a promotion plan for an organization;

Contribute to a team to solve problems in the pursuit of marketing opportunities;

Use proper communication techniques to talk to a business person

To apply marketing theory and concepts to what marketers do in "the real world"

To use marketing concepts to make business decisions

To improve familiarity with current challenges and issues in marketing

PROJECT WORK:

Project 1: Select any restaurant in your city, conduct a study and prepare a report to find out

Vision of the Restaurant, its customer focus, its positioning strategy, Competitive advantage,

products it offers, its Marketing Mix, customer experiences, customer feedback system.

Project 2: Select two FMCG products and compare their Pricing and promotional strategy.

Prepare a report including Product Offering, Market segment, customer profile, Pricing Strategy &

Promotional media used by the company.

Project 3: Collect Advertisement of 5 electronic goods and critically examine ads based upon

Products offering, features comparison, advertising massage, appeal used in messages.

Project 4: Prepare a project Report on Contemporary marketing issues in Indian & Global market.

Discuss the challenges & Scope before modern marketing managers.

Project 5: Case Study- Nano: ‗A Dream Car for the Poor

Project 6: Case Study- Amway ‘Indian Marketing Experience‘

Project 7: Students are asked to develop a new product or modify existing product. Formulate

marketing strategies for the same.

29

METHODOLOGY:

Students should be asked to form group of 7-8 members, to create a deliverable output

relating to some aspect of the marketing, marketing research, promotional planning,

analysis of services/products, analysis of how services/products are made available (e.g.

distribution), or competitive analysis.

A deadline should be give to conduct a study & prepare a project report on the same.

Presentation Date will be given in advance

Case study to be discussed should be given in advance in soft or a hard copy to the

students.

Students are asked to prepare a Power point presentation of the caslet to be discussion.

A healthy discussion will be encouraged with the recommendations by the students.

Assessment: Project marks: 30 marks

Breakup of the Project Marks:

Study Conducted by a team: 10 Marks

Compilation of data (Project Report): 10 Marks

Presentation of Group: 10 Marks

Recommendation Letter needed from College: It is needed for Project 1.

30

Course Title: Production & Operations Management

Instructor : Shuchi Mathur

Objectives:

Production/operations management involves the integration of numerous activities and processes

to produce products and services in a highly competitive global environment. Many companies

have experienced a decline in market share as a result of their inability to compete on the basis of

product design, cost or quality. Most now agree that world class performance in operations, i.e., in

product design, and Total Quality, is essential for competitive success and long term survival. This

course considers the operations from a managerial perspective. We will consider key performance

measures of operations (productivity, quality and response time) as well as important concepts for

improving the performance of operations along these dimensions. At the end of the course students

will have a fair understanding of the role Production/Operations Management plays in business

processes. Emphasis is given both to familiarization of various production processes and service

systems, and to quantitative analysis of problems arising in the management of operations.

Sessions Topics

Essential Readings

Session 1 Operations Management: Introduction, Nature &

scope of production Management, Characteristics of

Production & Operations Management, Recent

trends in Production & Operations Management.

Production &

Operations

Management

Ch. 1

Dr. K. Aswathappa

Prof. K. Shridhara

Bhat

Session 2

Demand Forecasting: Need for demand

forecasting, Objectives of Demand Forecasting,

Forecasting Demand & Linear Regression.

Production &

Operations

Management

Ch.3

Dr. K. Aswathappa

Prof. K. Shridhara

Bhat

Session 3 Demand Forecasting: Contd………

31

Session 4

Facilities Planning: Product Selection & Design,

Service Design, Process & Technology Selection,

Process Decision- Make or Buy Decisions.

Modern Production

Management

Ch.8

R.V. Badi & N.V

Badi

Session 5 Facilities Planning: Process Decision- Make or

Buy Decisions.

Modern Production

Management

Ch.8

R.V. Badi & N.V

Badi

Session 6

Facility Location: Introduction, Location Theories,

Errors in selection, Steps in Location Selection.

Production &

Operations

Management

Ch.8

Dr. K. Aswathappa

Prof. K. Shridhara

Bhat

Session 7

Facility Layout: Introduction, Meaning, Principles

of Layout, Types of Layout, Service Facility

Layout,

Production &

Operations

Management

Ch.9

Dr. K. Aswathappa

Prof. K. Shridhara

Bhat

Session 8 Facility Layout: , Location of Receiving &

Shipping Departments, Importance of Facility

Layout.

Production &

Operations

Management

Ch.9

32

Dr. K. Aswathappa

Prof. K. Shridhara

Bhat

Session 9

Resource Requirement Planning: Material

Requirement Planning (MRP or MRP-I),

Manufacturing Resource Planning (MRP-II)

Production &

Operations

Management

Ch. 13

Dr. K. Aswathappa

Prof. K. Shridhara

Bhat

Session 10 Resource Requirement Planning:

Contd………….

Session 11

Aggregate Planning: Aggregate Capacity Planning,

Approaches to Aggregate Planning, Rough-cut

Capacity Planning, Capacity Requirement Planning.

Production &

Operations

Management

Ch.12

Dr. K. Aswathappa

Prof. K. Shridhara

Bhat

Session 12 Aggregate Planning: Contd……….

Production &

Operations

Management

Ch.12

Dr. K. Aswathappa

Prof. K. Shridhara

Bhat

33

Session 13

Production Planning & Control: Classification of

Production Planning & Control functions, Factors

determining Production Planning Procedures.

Production &

Operations

Management

Ch.11

Dr. K. Aswathappa

Prof. K. Shridhara

Bhat

Session 14 Production Planning & Control: Role of

Production Planning & Control in Operations

Management, and Phases in PP&C function.

Production &

Operations

Management

Ch.11

Dr. K. Aswathappa

Prof. K. Shridhara

Bhat

Session 15 Test

Session 16

Job Designing:

Work Study and time study-statistical quality

control methods

Production &

Operations

Management

Ch.10

Dr. K. Aswathappa

Prof. K. Shridhara

Bhat

Session 17 Job Designing:

Japanese manufacturing systems-flexible

manufacturing system-operations systems of the

future.

Production &

Operations

Management

Ch.24

Dr. K. Aswathappa

34

Prof. K. Shridhara

Bhat

Session 18 Job Designing: Contd………

Session 19

Materials Management: Introduction, Objectives,

Importance, Materials Management Organization.

Material Planning: Significance of Material

Planning,

Production &

Operations

Management

Ch.19

Dr. K. Aswathappa

Prof. K. Shridhara

Bhat

Session 20 Material Budgeting: Purpose & benefits of Materials

Budgets, Material Control, Material Control Cycle.

Production &

Operations

Management

Ch.19

Dr. K. Aswathappa

Prof. K. Shridhara

Bhat

Session 21 Materials Management: Contd……..

Production &

Operations

Management

Ch.19

Dr. K. Aswathappa

Prof. K. Shridhara

Bhat

Session 22 Quiz

35

Session 23 Inventory Management: Meaning & Definition,

Objectives of Inventory, Inventory Control

Techniques- ABC Analysis, HML Classifications,

Production &

Operations

Management

Ch.23

Dr. K. Aswathappa

Prof. K. Shridhara

Bhat

Session 24 Inventory Management: VED Analysis, SDE

Classification, FSN Analysis, SOS Analysis, XYZ

Analysis,

Production &

Operations

Management

Ch.23

Dr. K. Aswathappa

Prof. K. Shridhara

Bhat

Session 25 Inventory Management: Cotd……… Production &

Operations

Management

Ch.23

Dr. K. Aswathappa

Prof. K. Shridhara

Bhat

Session 26 Economic Ordert Quantity Production &

Operations

Management

Ch.23

Dr. K. Aswathappa

36

Prof. K. Shridhara

Bhat

Session 27 Quality Management: Quality Control, Statistical

Quality Control, Total Quality Management, Quality

Circles,

Production &

Operations

Management

Ch.17

Dr. K. Aswathappa

Prof. K. Shridhara

Bhat

Session 28 Total Quality Management:

Recent trends in quality management-role of

benchmarking

Production &

Operations

Management

Ch.17

Dr. K. Aswathappa

Prof. K. Shridhara

Bhat


business process engineering in TQM-continuous

improvement and kaizen-Six Sigma Motorola

systems

Production &

Operations

Management

Ch.17

Dr. K. Aswathappa

Prof. K. Shridhara

Bhat


systems-Quality criteria based on Deming prize-

Malcolm Balridge Award.

Production &

Operations

Management

Ch.17

Dr. K. Aswathappa

Prof. K. Shridhara

37

Bhat

Session 31 Test

Session 32 Quality Management System:

ISO 9000 standards-Environmental management

systems-ISO 14000 standards

Production &

Operations

Management

Ch.17

Dr. K. Aswathappa

Prof. K. Shridhara

Bhat


Quality function deployment-Quality by Design-

Failure mode and effect analysis

Production &

Operations

Management

Ch.17

Dr. K. Aswathappa

Prof. K. Shridhara

Bhat


Taguchi‘s Quality engineering.

Production &

Operations

Management

Ch.17

Dr. K. Aswathappa

Prof. K. Shridhara

Bhat

Session 35

Article Analysis: Indian Product Designers going

Global

Provided to students

either hard or soft

copy

38

Session 36

Case-Study: Plant Location Problem

(A Study of Steel Plant)

Modern Production

Management

R.V. Badi & N.V

Badi

Session 37

Presentations

Session 38

Presentations

Session 39 Presentations



Session 42

Quiz

Suggested Readings:

Badi R.V., ―Modern Production Management‖ –Vrinda Publication.

Chary S.N. Chary, ―Production & Operations Management‖ –Tata McGraw-Hill.

Adam E. Everett,‖ Production & Operations Management‖- Prentice-Hall of India.

Buffa S. Elwood, ―Production & Operations Management‖ – Wily Publication.

Chunawalla S.A., ―Production & Operations Management‖ – Himalaya Publishing House.

Paneerselvam R., ―Production & Operations Management‖ – Prentice-Hall of India.

Muhlemann Alan, ―Production & Operations Management‖ –Pearson Education.

39

PROJECT WORK

Course Title: PRODUCTION & OPERATIONS MANAGEMENT


Project Task: Assign them different-2 topics during industry visit like MRP, JIT, Quality Control

etc. so that they can know about how the Operations Management concepts apply in the real

business scenario.

Marks: 20 Marks

Objective:

To acquaint students with practical knowledge and processes of an industry.

To know about the management being practiced in the company.

How the people at the company manage their operations and how the resources are

managed effectively.

To know about the supply system and how the demand is met.

Interaction with the various level of management.

No. Of Students: A group of 5 members

Project Process Flow:

Each student will be assigned the topic of concern subject to observe the related processes

during industry visit.

Student will have to prepare a project report for the assigned topic along with class

presentation.

Students need to submit hardcopy as well as soft copy of Reports.

40

Course Title: OPERATIONS RESEARCH TECHNIQUES FOR MANAGEMENT


Objective: The objective of this paper is to acquaint the students with various quantitative

techniques which are of great importance for quantitative decision-making in competitive

environment.

Pedagogy:

It incorporates lectures, discussions, case studies, interactive sessions, live projects and

assignments. Internet explorations will also be used for effective pedagogy.

Case/Article Discussion/Assignment/Quiz/Test/Project/Others will be decided by instructor.

Session

Number

Topic Methodology Essential

Readings

1 Introduction:

Evaluation of OR, Growth of OR

in different sectors, Scope of OR,

Characteristics of OR,

An overview of OR techniques,

Limitations of OR

Lecture V.K. Kapoor

2 Assignment Model :

Introduction, Approach of the

Assignment Model, Maximization

Assignment Problems,

Lecture/ Case V.K. Kapoor

3 Assignment cont…

V.K. Kapoor

4 Unbalanced Assignment

Problems, More than One Optimal

Solution,


5 Restrictions on Assignment

Assignment cont…


6 Assignment cont…


41

7 Transportation Model :

Introduction, General structure of

the transportation model,

Developing an Initial Solution:


8 Vogle‘s Approximation, Northwest

Corner, Least Cost method…….



Unbalanced Transportation

Problems, Maximization

Transportation Problems



Degeneracy in Transportation

Problems, Method of finding

Optimal Solution,

Lecture/ Case

V.K. Kapoor

11 MODI, Prohibited & Preferred

Routes.


12 Travelling Salesman Problems…. Lecture/ Case V.K. Kapoor

13 Sequencing Problems Lecture/ Case V.K. Kapoor

14 Sequencing Problem Cont……. Lecture/ Case V.K. Kapoor

15 Linear Programming Problem:

Introduction, Requirements of

LPP, Formulation

Lecture+Practical V.K. Kapoor


Graphical Solution to an LPP


42

Problem


Simplex Solution Procedure,


18 Linear Programming Problem

Contd……



Big-M Method



Big M Contd..



Two-Phase Method



Two-Phase Method Contd……


23 Two Phase Method Contd…


24 Test

25 Game Theory :

Introduction, Basic definitions and

terminology, Methods of finding

Solution, Arithmetic Rule,

Algebraic Rule, Dominance,


26 Game Theory contd…


27 Game Theory :

Graphical, Matrices, LPP


28 Case- Study/ Project work

43

29 Queuing Theory (Waiting line

model):

Introduction, Elements of

Queuing System, Single channel

Queuing Model

( With Poisson arrival &

Exponential Service Time),

Benefits & Limitations of Queuing

Theory


30 Cont…

Queuing Theory (Waiting line

model):

Single channel Queuing Model (

With Poisson arrival &

Exponential Service Time),

Benefits & Limitations of Queuing

Theory

Lecture V.K. Kapoor

31 Game Theory Contd…..


32 Test

33 Network Analysis: Introduction


34 Network Analysis: PERT & CPM


35 Network Analysis: Determination

of Floats, Time cost trade-off


36 Network Analysis: Crashing of

Network


37 A) Statistical Decision Theory

Introduction, Scope,

Decision under certainty &

uncertainty

Lecture+Practical V. K. Kapoor

44

38 b) Decision Tree Analysis

Steps in decision tree analysis,

advantages of decision tree

approach.

Lecture V. K. Kapoor

39 Simulation: Introduction, Monte

carlo Simulation


40 Simulation: Contd…… Lecture/ Case V.K. Kapoor

41 Simulation: Contd….. Lecture/ Case V.K. Kapoor

42 Test

Suggested Readings:

1. N.D. Vohra, QT in Management, Sultan TMH

2. J.K. Sharma, OR theory & Applications, Macmillan

3. J.K. Sharma, QT for Managerial Decisions, Macmillan

4. S.D. Sharma, Operations Research

5. Gupta &Hira, Operations Research

6. R. Panneerselvam, Operations Research, PHI

7. Taha Hamdy A, Operations Research an Introduction

8. Agarwal N.P., Operations Research

9. Introduction to Quantitative Methods, ICFAI

10. Rao, Adithman B, Quantitative Techniques in Business.

45

CODE OF CONDUCT FOR STUDENTS

1) Timings: It is mandatory for all the students to maintain the time discipline as per the

time table provided.

a) 3 Late comings will be penalized for 1 mark deduction in internals.

b) No student would be allowed to enter the class room if faculty has already

entered in the class room; no further clarifications would be entertained for the

same.

2) Punctuality: Each student is required to keep punctuality in the academic submissions,

project submissions, Presentations, Assignments. Unpunctuality would not be entertained

in any case.

3) Discipline: Students will behave honorably, ethically, and responsibly in all academic

matters both inside the classroom and in outside work related to their courses.

Proper discipline in the college premises in expected. Uniform and Dress code is

mandatory else student would not be allowed to sit in the classroom. Undesired behavior or

Misbehavior with student or faculty will be entitled for disciplinary actions. Every student

must wear the Identity Card as long as she is in the College campus.

4) Language: The medium of instruction in college & Language would be English. It is the

perquisite for the students to make themselves acquainted with the language. Any

conversation violating the above will be fined.

5) Public Behavior: Students are strictly to follow the decorum of public behavior and

avoid the use of abusive language and indecent manners in all their interactions. Anybody

flouting the Norms of Conduct is liable to be expelled from the college

6) Dress Code: Each student has to follow the dress code as informed prior. Strict action

will be taken against the offender.

7) No smoking: IMI is no smoking zone; anyone violating this would invite disciplinary

actions or suspensions as per the norms of grievance handling committee.

8) Ragging: Ragging is strictly prohibited in the college premises. Instances of ragging

will be dealt with seriously by the anti-ragging cell.

9) Respect for the college property: It is mandatory for all the students to keep well

maintained and appointed the college property. Any rupture or breakage of the college

property will have to beard by that student(s) only else will be adjusted from caution

money.

46

10) Attendance: It is mandatory to maintain 85% attendance otherwise student will be

debarred from test, seminar, workshop and examinations. Students must also attend

seminars / workshops / awareness programmes organized by the college.

Every month attendance record would be appraised, defaulters list would be paste on notice

board, and also a letter would be issued to the parents of chronic absentees.

11) Playing music on Transistors, Tape-recorders, Mobile Telephones or any other similar

gadgets with or without earphones is strictly prohibited in the College premises. Defaulters

will be punished and their instrument confiscated.

12) Loitering in corridor / in front of the main gate and in the auditorium during the college

hours is strictly prohibited.

13) For non compliance of any code of conduct the decision of Management will be final.

No further dealing would be permissible.

All Rules & Regulations stated herein are subject to change without notice.

Date post:	31-Mar-2015
Category:	Documents
Upload:	deepak-sethi
View:	158 times
Download:	1 times

session plan PGDM II sem - 2010

Documents