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WHAT NATIVE PROGRAMMATIC MEANS TODAY JENNIFER LEE HEAD OF PROGRAMMATIC STRATEGY, TRIPLELIFT
WHAT NATIVE PROGRAMMATICMEANS TODAYJENNIFER LEE HEAD OF PROGRAMMATIC STRATEGY, TRIPLELIFT
Native Defined
sponsored
LocationThe ad is placed within content
sponsored
DesignThe ad is formatted
like content
sponsored
ValueThe ad is relevant
content
Paid Search
Promoted Listings
Promoted Tweet
Sponsored Content
Facebook Sponsored Post
Pinterest Sponsored Pin
In Feed
Recommendation Widget Tumblr Sponsored Posts
Native Advertising as a movement
Native Advertising as an ad type
MODERN MAGAZINEPRINT
RADIO
EARLY BLACK & WHITE TV
MODERN COLOR TV DIGITAL
TODAY19601951194119221704
MODERN CONTENT PROGRAMMATIC ECOSYSTEMMODERN CONTENT + PROGRAMMATIC ECOSYSTEM
INSTANT PLAY VIDEO CINEMAGRAPHNATIVE DISPLAY
