MEME

"an idea, behavior or style that spreads from person to person within a culture.”

A meme acts as a unit for carrying cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena. Supporters of the concept regard memes as cultural analogues to genes in that they self-replicate, mutate and respond to selective pressures.

Coined by British Evolutionary Biologist Richard Dawkins

Youtube.com: Video Virality in Social Technologies

1,500 plus CPDRC inmates of the Cebu Provincial Detention and Rehabilitation Center, Cebu, Philippines rehearse Thriller!

http://www.youtube.com/watch?v=hMnk7lh9M3o

Mall of Asia 2009http://www.youtube.com/watch?v=r-BJSLzAiRo

Milan 2010http://www.youtube.com/watch?v=6Y_IPWyYcps&feature=related

MP3 Experiment 2011http://www.youtube.com/watch?v=ZG7F9G4AEak&feature=fvwrel

VTM Belgium: Commercial use of the Flash Mobhttp://www.youtube.com/watch?v=bQLCZOG202k&feature=related

How do you teach the world to dance? Gangnam Style

Psy goes viral on the webhttp://www.youtube.com/watch?v=9bZkp7q19f0

Reactions around the worldhttp://www.youtube.com/watch?v=GW7sP5OLWxE&feature=related

Flashmobs Gangnam Style Indonesiahttp://www.youtube.com/watch?v=CZ2hFlLMBg4&feature=related

Britney Spears learns how to dance Gangnam Stylehttp://www.youtube.com/watch?v=QZmkU5Pg1sw&feature=related

Other Memes

Assignments• Go to http://www.youtube.com/charts/.• Choose either Today, This Week or This Month.• Click Play all and watch at least 30 mins of video but no more then 1 hour.• Based on what you watch, respond to the following questions:1. According to YouTube, what was going on in the world the past 24

hours, week, month…?2. (Option 1) Describe one video you watch on the playlist that appealed

to you the most emotionally and explain why?3. (Option 2) Describe one video you watch on the playlist that educated

you about something. How did it do it? What did you learn?4. (Option 3) Describe one video you watch that introduces a product. Did

the product video appeal to you emotionally or provide or educate you more about what it does and how it would help you? Explain why.