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Marketing: Strategy & Plan Prepared and presented by : Zeina Hani Talha Ruba Abdel-Zaher Session 2 – Corporate Leaders
| Date post: | 14-Jan-2017 |
| Category: |
Marketing |
| Upload: | ruba-abdel-zaher |
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Marketing: Strategy & PlanPrepared and presented by:
Zeina Hani TalhaRuba Abdel-Zaher
Session 2 – Corporate Leaders
Who are you again?
انتووووو مييييييييين
؟
I. What is a marketing strategy?II. How to create a marketing strategy?III.What is a marketing plan?IV.How to create a marketing plan?V. Summary
Creating a Marketing Strategy
Segmentation Targeting Differentiating Positioning
segmentation
1 -Geographic Segmentation
Egypt:• McFalafel
Saudi Arabia:• McArabia
2 -Demographic
Male: Female:• Birell • Galaxy
Gender
Age
Income
Occupation
Education
3 -Psychographic
High Class:• Ferrari
Middle Class:• Hyundai
Low Class:• Vespa
Social Class
Life Style – Video
Healthy Unhealthy
Life Style
4 -Behavioral
Ramadan Eid
Occasions
Targeting
Undifferentiated•Our Marketing Mix:
The Whole Market
Differentiated•Gold Tickets: Segment
1 •Silver Tickets: Segment
2•Bronze Tickets:
Segment 3
Concentrated•Marketing Mix 1:
Segment 1
Socially Responsible Targeting
Differentiating
Positioning
Implementing The Strategy
What is a marketing
plan?
Situational Analysis Target Audience
Marketing Goals Tactics
Marketing Budget
1 -Situational Analysis
Swot analysis
2 -Target Audience
Geographic Demographic
Psychographic Behavioral
3 -Marketing Goals
4 -Tactics
According to: Types of Customers
Platinum
Gold Silver
5 -Budget
summary
Any questions
• Ruba Ahmed Abdel Zaher: 01118459157• E-mail: [email protected]• Facebook Account: https://www.facebook.com/roba.a.abdelzaher
• Zeina Hani Talha: 01014469535• E-mail: [email protected]• Facebook Account: https://www.facebook.com/zeina.hani.7
• Corporate Leaders Facebook Group: https://www.facebook.com/groups/199705387062114/?fref=ts
