Set InductionWhich do you prefer?

Marketing Principles & Web Design Collaboration

Promotion and Presentation

How do we promote?Sales PromotionsTrade PromotionsConsumer PromotionsCouponsPremiumsIncentivesPromotional Tie-Ins

Steps in Advertising1. Identify the target audience2. Determine objectives3. Establish the budget4. Develop he message5. Select the media6. Evaluate the campaign

Advertising LayoutColor UsageTypefaces and Types SizesChecking ProofsPosition of Icons

PowerPoint as a Visual Aid’sProofreadUse 7x7 Rule Use PowerPoint as it was designed

Slide DesignsSlide Layouts• Create PROFESSIONAL PowerPoint

presentations

PowerPoint as a Visual AidDo not wait for next slidePause on purposeLimit text, pictures and animationDo not underline

When Giving a PresentationDO NOTChew gumAct silly or giggleTalk softly or mumbleHave hands in pocketsHide or stand in front of the boardLook at the board while you talk

When Giving a PresentationWHAT TO DOCommand the room; take controlProject your voiceUse eye contactEngage your audienceUse voice inflectionPrepare ahead of time

What does the audience hear?

7% Words38% Tone of Voice

55% Body Language

Effective Delivery Techniques1. Good Appearance2. Pleasant and varied voice3. Positive language4. Excellent eye contact5. Effective gestures and movement

Questions?