Setting a Perfect Chemistry between Your Ecommerce Homepage

and Conversion

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Almost every marketer is faced with this very question when building an ecommerce website or has it boggling their mind when working on their website redesign which wasn’t a success in the first place.

A creative design, eye-catching HD images and content flaunting a stylish font; in short appealing visuals. That’s what you would most likely hear as the answer of this query from even web experts and veterans around, only in different ways.

“What’s the recipe for a converting ecommerce homepage?”

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However, there’s a lot more than alluring aesthetics that goes into designing a conversion-friendly homepage. While we can’t talk about all converting secrets here at once, we present you with a few basic yet essential tips that will sure help you optimise your ecommerce homepage for conversion.

However..

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Visitors like it when they easily find their way around the desired products and this is what highly encourages them to convert. Place the navigation bar at the most expected, easy to access positions so that they can smoothly traverse through the vast store

Easy Navigation

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While visitors scroll through your website across the hidden corners, make sure the search box is always visible to them. Don’t hide the search tool behind any icon or squeeze fit it into the navigation bar but place it at the top right or top middle of the homepage.

Accessible Search-bar

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A prospect’s buying decision is largely shaped on the homepage itself. Conveying your value proposition straight up through homepage banners can be quite helpful in creating an instant impact on the visitor. Give your visitors a few promising reasons like fast shipping, free delivery or superior quality, to buy from you.

Clear Proposition

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Being a marketer, you would already know that driving traffic to your ecommerce store isn’t that challenging and can be easily done through effective SEO and PPC techniques. What really matters is converting your visitors into profitable customers.

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So, next time you’re planning your Magento web design, make sure to focus on its homepage, which is often overlooked but highly influences prospects’ decision. Leverage the homepage efficiently to persuade visitors to continue shopping and generate your business sales.

Takeaway

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Get in Touch..Suite 610/12 Century CircuitBaulkham Hills NSW 2153 Australia 1300 760 363http://www.webcircle.com.ausales@webcircle.com.au

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