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Leads Sales Traffic Setting Social Tech Goals
| Date post: | 17-May-2015 |
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Technology |
| Upload: | enterprise-social-technology-book |
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What does your organization want to accomplish using Social Tech?
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The first key step in creating order from chaos is to clarify what your organization would like to accomplish through social tech.
That means setting clear and measurable goals as to what you want the outcome of leveraging social tools to be.
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Setting goals around social tech creates a tangible level of expectation for what the organization wants to achieve.
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Process of Goal Identification
Within the organization, the executive team and social tech team ideally work together in order to ensure that the social tech goals are consistent with the overall organizational goals.
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Process of Goal Identification
For example, one of British Airways’ (BA) strategic organizational goals has been “to be the world's leading global premium airline.” As part of this, BA aims to create an offering that will appeal to customers across the globe. With this in mind, they launched an online platform called “Metrotwin”.
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This tool links New Yorkers and Londoners through an online community that incorporates Amazon.com-style personalized recommendations, based on the behaviors of the users.
The community provides information about shops, bars, restaurants, and neighborhoods as well as helping users navigate the vast amount of Internet information about the two cities and find the best content quickly.
Process of Goal Identification
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Since BA is the market leader in flying people between London and New York, with a new London City to JFK business-only route, building a community website around the best of what’s on offer aligns with their organizational goals.
Process of Goal Identification
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Assign the achievement of goals to a specific group or person
Giving ownership of the goals over to a particular group or person, means that accountability becomes much clearer.
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Review progress regularly
Most importantly, the organization should review the progress regularly until the end of the timeframe for the goals. When the timeframe ends, they should review lessons learned, and then reset new goals, so that the goals are constantly evolving alongside the organization’s context.
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Areas for setting social tech goals
Creating more prospects - Desired conversion to Website percentage- Creating customer leads- Creating avenues for customers to share reviews or suggestions with other customers
Increasing sales- Desired conversion to sales percentage- Boost peer-to-peer sales reviews
Branding - Build awareness for your company- Boost word-of-mouth marketing- Track the effectiveness and relevance of the current brand
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Communications - Customer service- Marketing- Relationship building - Product support- Handle X% of all contacts through social tech
Market intelligence- Collect feedback on existing or potential products and services- Collect information on competitors- Engage customers in product or service design of upcoming releases, through competitions for example- Gain real-time feedback on research & development areas- Provide a means by which customer evangelists can connect with each other, and the public in general- Provide a sense of community and identity among existing and prospective customers by building a strong, core base
Areas for setting social tech goals
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Teaching Technology to the Non-Technology Leader.
Technology never stops evolving and we never stop following it. Led by international technology speaker Scott Klososky, we’re a team relentlessly focused on capturing and translating ways organizations can use technology to win markets, adapt cultures, and remain ahead of the curve for years to come. From public and private workshop tracks to full-scale organizational technology assessments and digital outreach blueprint strategies, we’ve got enterprise technology growth covered.
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