JUNE SEU Staff Birthdays 1 Tatiana Ostrovska BI 01-07 2 Igor Tkachenko SVC 05-07 3 Andriy Troyan CM 12-07 4 Anton Popov RM 12-07 5 Kateryna Salakhieva MS 12-07 6 Myungjin Choi AV 17-07 7 Natalia Berezovchuk MS 18-07 8 Anna Shuvalova MS 19-07 9 Alexander Malashenko SVC 19-07 10 Roman Duda TN 20-07 11 Lyudmila Sidorenko MS 20-07 12 Natalia Klishunova MS 25-07 13 Artem Dombrovskyi AV 28-07 14 Sergiy Lyashenko SVC 31-07 1 Sergey Dzyubak SVC 02-08 2 Vladislav Danilenko HA Sales 02-08 3 Nikolay Chupryna SVC 02-08 4 Sergey Pilipets SVC 04-08 5 Yulia Chmel AV 07-08 6 Rostislav Grigoryev IT 07-08 7 Alexander Pavlyukovsky SVC 08-08 8 Marina Gnatyuk TM 11-08 9 Vladislav Tomin SVC 13-08 10 Sergey Uvarov HA 13-08 11 Kyechan Lee MS 15-08 12 Anna Vlasiuk TN 15-08 13 Yulia Krekoten IT 16-08 14 Yevgen Patiy TM 17-08 15 Andriy Baranovskyy AV 17-08 16 Anna Vidomenko IT 18-08 17 Hyeyoung An MS 18-08 18 Igor Naumenko IT 21-08 19 Irina Levchenko IT 22-08 20 Nina Ivanova IT 24-08 21 Victor Podgorny SVC 26-08 22 Vita Starova IT 27-08 No Name Department Birthday Name JUNE #16 (17) April 2012 Samsung Electronics Ukraine Company 1 Vladimir Bolotnikov RTM 01-08 11 2 Alexander Malashenko SVC 01-08 5 3 Vladimir Matsevityy TN 06-08 4 4 Andrey Kovalyov MS 09-08 6 5 Denis Zaytsev BI 09-08 2 6 Lina Andronova BI 09-08 2 7 Vyacheslav Prach BI 19-08 8 8 Aleksey Krivovyaz SVC 20-08 5 9 Olga Matsutska IT 25-08 2 10 Vladimir Sorokin TN 27-08 5 11 Anastasia Krivenko SVC 29-08 1 Anniversaries with the company 1 Konstantin Charnyk HA 01-07 4 2 Irina Lubnina BI 01-07 2 3 Alexander Zhovkliy TN 02-07 5 4 Vladimir Zuy SVC 03-07 6 5 Anastasia Krut MS 04-07 1 6 Oleg Chervonopyskyy HA 05-07 2 7 Bogdan Nosok AV 09-07 5 8 Nina Ivanova IT 11-07 1 9 Kseniia Skorik RM 12-07 2 10 Valeriy Onyshchenko SVC 12-07 2 11 Natalia Gorlenko BI 15-07 13 12 Albina Starikova RM 15-07 1 13 Aleksandra Lytvynenko HA 15-07 1 14 Andrey Orlyk CM 15-07 1 15 Artem Vitkovskyi IT 15-07 1 16 Olga Rubanka RM 15-07 1 17 Vladimir Kovalchuk TN 15-07 1 18 Yevgen Potupa AV 15-07 1 19 Yulia Kiseleva AV 15-07 1 20 Yulia Shyshenko MS 22-07 2 21 Victor Yakymenko BI 26-07 2 22 Volodymyr Asadchyi CM 26-07 2 No Name Department Last Hire Date Years Galaxy SIII launch event in Foxtrot SEUC Summer Workshop Time management in Korean style Kostyantyn Cherepovsky: Success Story Frankly speaking Do you know that?.. page 2 page 3 page 4 page 6 page 8 page 9
Transcript
JUNE
SEU Staff Birthdays
1 Tatiana Ostrovska BI 01-072 Igor Tkachenko SVC 05-073 Andriy Troyan CM 12-074 Anton Popov RM 12-075 Kateryna Salakhieva MS 12-076 Myungjin Choi AV 17-077 Natalia Berezovchuk MS 18-078 Anna Shuvalova MS 19-079 Alexander Malashenko SVC 19-0710 Roman Duda TN 20-0711 Lyudmila Sidorenko MS 20-0712 Natalia Klishunova MS 25-0713 Artem Dombrovskyi AV 28-0714 Sergiy Lyashenko SVC 31-07
1 Sergey Dzyubak SVC 02-082 Vladislav Danilenko HA Sales 02-083 Nikolay Chupryna SVC 02-084 Sergey Pilipets SVC 04-085 Yulia Chmel AV 07-086 Rostislav Grigoryev IT 07-087 Alexander Pavlyukovsky SVC 08-088 Marina Gnatyuk TM 11-089 Vladislav Tomin SVC 13-0810 Sergey Uvarov HA 13-0811 Kyechan Lee MS 15-0812 Anna Vlasiuk TN 15-0813 Yulia Krekoten IT 16-0814 Yevgen Patiy TM 17-0815 Andriy Baranovskyy AV 17-0816 Anna Vidomenko IT 18-0817 Hyeyoung An MS 18-0818 Igor Naumenko IT 21-0819 Irina Levchenko IT 22-0820 Nina Ivanova IT 24-0821 Victor Podgorny SVC 26-0822 Vita Starova IT 27-08
No Name Department BirthdayName
JUNE
#16 (17) April 2012 Samsung Electronics Ukraine Company
1 Vladimir Bolotnikov RTM 01-08 112 Alexander Malashenko SVC 01-08 53 Vladimir Matsevityy TN 06-08 44 Andrey Kovalyov MS 09-08 65 Denis Zaytsev BI 09-08 26 Lina Andronova BI 09-08 27 Vyacheslav Prach BI 19-08 88 Aleksey Krivovyaz SVC 20-08 59 Olga Matsutska IT 25-08 210 Vladimir Sorokin TN 27-08 511 Anastasia Krivenko SVC 29-08 1
Anniversaries with the company
1 Konstantin Charnyk HA 01-07 42 Irina Lubnina BI 01-07 23 Alexander Zhovkliy TN 02-07 54 Vladimir Zuy SVC 03-07 65 Anastasia Krut MS 04-07 16 Oleg Chervonopyskyy HA 05-07 27 Bogdan Nosok AV 09-07 58 Nina Ivanova IT 11-07 19 Kseniia Skorik RM 12-07 210 Valeriy Onyshchenko SVC 12-07 211 Natalia Gorlenko BI 15-07 1312 Albina Starikova RM 15-07 113 Aleksandra Lytvynenko HA 15-07 114 Andrey Orlyk CM 15-07 115 Artem Vitkovskyi IT 15-07 116 Olga Rubanka RM 15-07 117 Vladimir Kovalchuk TN 15-07 118 Yevgen Potupa AV 15-07 119 Yulia Kiseleva AV 15-07 120 Yulia Shyshenko MS 22-07 221 Victor Yakymenko BI 26-07 222 Volodymyr Asadchyi CM 26-07 2
Samsung Electronics Ukraine Company 2 Samsung Life / # 19 (20) June 2012
GALAXY SIII launch event in Foxtrot
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On a regular Saturday night everyone passing by the Horkogo str. couldn’t help but notice the long crowd queuing up in front of the huge Fox-
trot retail store. It wasn’t just a regular line of people waiting for a store to open. Here and there you could see Ukrainian celebrities wait-ing in the same line for something big to hap-pen. Classic music was in the air attracting more and more people to join and ask around about the upcoming event. The store was expecting the main guest – Samsung Galaxy SIII.
All of a sudden Aleksandr Pedan, a well known Ukrainian MC and TV host, raised the tone of his voice to almost a scream when the road got occupied by the Hammer limousine accompanied by a group of security on bikes. Appearance of a true celebrity – Samsung Gal-axy SIII was a blast. Music, people waving in excitement – all of it created the atmosphere of a real festival dedicated to the appearance of the new Samsung Electronics flagship smart-phone in Ukraine.
One of the Celebrities, present at this event, Olga Sumskaya, famous Ukrainian actress, received her Samsung Galaxy SIII at the cashiers from the hands of the President of Samsung Electronics Ukraine Mr. Youngchul Park and CEO of Foxtrot – Mr. Valery Makovet-skyi.
After several pictures, another celebrity got his way in the play. Andrey Kishe bought the Samsung Galaxy SIII and made his first call
right from the store telling his friends that he became a happy owner of the most expected smartphone of 2012.
He was followed by the famous Ukrainian MC and TV host Gennady Popenko who bought his Samsung Galaxy SIII and allowed the pho-to-correspondent to take several photos of him-self with his new companion – the new member of the Samsung Galaxy family.
Olga Polyakova arrived at Foxtrot in her astonishing dress and almost didn’t have to wait in line to buy her new Samsung Galaxy SIII. She was met by Mr. Park and MC as well as a crowd of fans who couldn’t believe that it was actually happening.
After celebrities gave several interviews and made photos with their new smartphones, the time has come for the rest of the people to get into the store and buy their first Samsung Galaxy SIII smartphones.
A line of people started flowing into the store and went right to the cashiers and the experience zone – where they could get to know the all new Samsung Galaxy SIII a bit bet-ter and purchase it right on the spot.
What is left after the event is over? Of course it’s all about the impressions, excite-ment, feeling that you were a part of something unique, something which will stay in the mem-ory for a while. People will long remember that day and the emotions they had and lucky ones will surely enjoy the company of their new favorite smartphone – Samsung Galaxy SIII.
Samsung Electronics Ukraine Company 3 Samsung Life / # 19 (20) June 2012
You might be wondering why this article begins with the lyr-ics of the world known Queen song – A Kind of Magic. Well, stick with us and you’ll under-
stand where magic happened recently.Leaders all over the world have been
struggling to develop a solid theory and practice, which would help create a great, dedicated team – a group of win-ners, united by one goal and philosophy. Well, some may have succeeded to a cer-tain extent, some have failed…
However this does not apply to the recent experience of the SEUC and Cheil summer workshop, which has been organized in Litvinovka entertainment camp. Over three hundred people, pro-fessional MC Gennady Popenko, a team of dedicated animators and of course performance by the famous Ukrainian band Skai – brings up memories and a warm feeling of unity, doesn’t it? Let’s look at the story behind the scenes to see the real magic.
The workshop had begun long before the first people arrived in Litvinovka entertainment. It began with the idea, the goal to review the achievements of SEUC in 2012 and set the straight plan for the rest of the year, to make sure that the team is working closely together to push boundaries of possibilities. Official part of the workshop took place at the President Hotel, where results of the 1H 2012 were presented to the entire SEUC team. Good work, dedication and effi-ciency ruled SEUC ensuring impressive results. Real satisfaction however comes from understanding that even more can be done with the right people, in the right time, with the right goals and lead-ers. It’s all about you, dear members of
SEUC team! You can do unbelievable things and achieve so much, and that makes you one of the best teams and inspires others around you.
Achievements could not become a reality if it wasn’t for a unique team which creates an environment where impossible becomes possible. To practice this, the second part of the workshop was organized and now our story takes you to the magic land of Litvinovka entertain-ment. After about an hour of a bus ride to this small town, everyone could enjoy the fresh air of the open territory, the beauti-ful sites and of course the warm welcome by Gennady Popenko – famous Ukrainian TV presenter and MC. Uh, almost forgot, on the way everyone was given a special T-shirt which pretty much defined the rest of the day. What where those ani-mals printed on the back of each shirt? You already know, but just to keep the story going – each animal meant the team which united a group of people who then had to go through a number of challenges to make it to the finals and become the heroes of the day.
Unbelievable, but teams had to com-pete in the most unusual ways – milking a cow, feeding a frog, riding an inflatable horse. Combined with more traditional skill tests like football, boxing, path of obstacles, paintball they represented a great mix which put most of the physical and intellectual abilities to the test. It wouldn’t be enough to say that everyone did great proving the fact that each team member had this unique winner spirit, the spirit of achievers. This set of tasks and competitions showed each and eve-ryone their capabilities, the strength and weaknesses, but most importantly they helped form unique ties, which helped
SEUC Summer Workshop: One dream, one soul, one prize, one goal!
fight for one goal!Everyone had a great time and that
was no less important to the entire experi-ence. Winner teams received a prize, but this time even those who didn’t make it to the finals but showed a fearless character and utmost fighting spirit also got a prize. But was it all about the prizes? Not really, a prize was a great extra, but the real value was in the unique experience of the teamwork, competition and doing your best no matter what. That is what created a great inspiration for everyone.
Of course to keep the festive mood
going the event had to be adorned with something cool and unusual. We are not talking about the great dinner and deco-rations, we are talking about the fiery per-formance by the famous Ukrainian band – Skai. What a show, live music, dancing and great light show made the night an unforgettable experience and a great prize for all the SEUC and Cheil team members.
If you want to bring up those feelings and enjoy that same winner spirit – just look at the photos!
Company News back >>
Samsung Electronics Ukraine Company 4 Samsung Life / # 19 (20) June 2012
back >>Cultural differences
It is not a secret that Koreans like working and dedicate the bigger part of their lives to their work. In their passion to work they leave behind even Japanese – world famous workaholics who spend more than 42 hours a week in an office. Koreans break all the records with their commit-
ment to work spending 56 hours in their offices and sacrificing their night rest and private life.
That’s why in Korean companies with Ukrainian employees there are often conflicts of interests. Koreans often say: “You, Ukrainians, sleep too much that’s why in your country not eve-rything is OK”. This opinion about us may be offensive but fair especially from the Korean point of view. The ways we take the work and corporate spirit are totally different. That’s why if you want to build your career in a Korean company you’ll have to “reprogram” your mind – to turn it 180 degrees and adjust your-self for the Korean-style time management. Otherwise your job will bring you nothing but stresses.
The Korean time management is quite peculiar and, what is more important, is by no means stable. There isn’t strictness with everything tailored by minutes like Japanese or German have. It is not a well tuned symphony with everything working without a hitch. It is more like an improvisation that finally becomes a melody.
Every Korean has an organizer in his bag but if you have a look inside, you’ll find that not everything is going by plan. For exam-ple, the schedule of appointments is very tight with not enough time for each that often causes delays. But the main peculiarity of the Korean time management is its flexibility. The working days’ time frames of Korean employees are very elastic – they can be easily extended for just one purpose – to manage to do more.
Another thing Ukrainians who work in Korean companies know well is deadlines. Sometimes they can be rather unexpect-ed. For example, at the end of the working day, when you have already packed your things to leave the office, you receive a call or an email that you have to present your project tomorrow in the morning. So you have to stay and make it. In Korea overtime work is a haut ton and is taken as normal. To my mind, our well known proverb "When the work is done, go have your fun" can be interpreted in a Korean way as “When the work is done, go do another work!”
To sum up I’d like to stress once more, that when you have to work more than you expect and do your tasks as soon as possible, you shouldn’t take it as impairment of your rights or unfair treat-ment of foreign employers. In South Korea itself everything is going in just the same way or even more rigid. And look where our “business giants” are and where the Korean! A sad conclusion suggests itself. As the folk proverb says: “He who would catch fish must not mind getting wet”.
Ни для кого не секрет, что корейцы любят работать и посвящают этому занятию большую часть своей жизни. В своей страсти к работе они превзошли даже всемирно признанных трудоголиков японцев, которые проводят в офисе более 42 часов в неделю.
Учитывая то, что корейцы не жалеют для любимой компании 56 часов еженедельно, жертвуя сном и личной жизнью, можно утверждать, что эта нация бьет все рекорды трудового усердия.
Именно поэтому в корейских компаниях, где работают украин-цы, зачастую случаются конфликты интересов. Корейцы часто любят говорить что-то вроде: «Вы, украинцы, слишком много спите, поэтому у вас в стране и не все ладно». Такое мнение о нас не столько обидно, сколько справедливо, особенно с точки зрения корейского образа мышления. Наши понимания работы и корпора-тивного духа в корне отличаются друг от друга. Поэтому, если вы хотите строить карьеру в корейской компании, вам придется "пере-программировать" свое сознание – перевернуть его на 180 градусов и подстроиться под особенности корейского тайм-менеджмента. В ином случае ничего, кроме стрессов, такая работа не принесет.
Что же до корейского тайм-менеджмента, то он очень своео-бразный, а самое главное – отнюдь не стабильный. В нем нет японской или немецкой строгости, когда все рассчитано по мину-там. Это не отлаженная симфония, где все расписано, как по нотам. Скорее, - это постоянная импровизация, которая в конеч-ном итоге все же складывается в мелодию.
У каждого корейца в портфеле обязательно лежит органайзер или еженедельник, но загляните в него, и Вам станет ясно, что не все всегда идет по плану. Например, график встреч – очень плот-ный, зачастую на каждую из них отводится меньше времени, чем требуется, поэтому бывают опоздания и накладки. Но главная особенность корейского тайм-менеджмента – его гибкость. Вре-менные рамки будней корейского работника очень эластичны – они очень легко могут растягиваться, причем с одной целью – успеть сделать больше.
Еще одна вещь, с которой, думаю, хорошо знакомы украинцы в корейских компаниях – дедлайны. Иногда они могут быть довольно внезапными. Например, в конце рабочего дня, в тот самый момент, когда Вы уже собрали вещи и практически вышли из офиса, на телефон поступает звонок или приходит письмо о том, что завтра к утру проект должен лежать на столе у начальни-ка. Приходится оставаться и делать. В Корее сверхурочный труд считается очень хорошим тоном, к нему относятся, как к должно-му. Думаю, если интерпретировать известную поговорку: «Сделал дело – гуляй смело!» на корейский манер, это будет звучать при-мерно так: «Сделал дело – смело делай еще одно дело!».
Подводя итог, хочется еще раз сделать акцент на том, что когда вам приходится работать больше, чем положено, и выпол-нять поставленные задачи в кратчайшие сроки, не стоит воспри-нимать это как ущемление прав или несправедливое отношение к вам иностранных работодателей. В самой Южной Корее все обсто-ит точно также, даже более сурово. И посмотрите, где наши укра-инские «гиганты бизнеса», а где корейские? Горький вывод напра-шивается сам собой. Как гласит народная мудрость: «Без труда не вытащишь и рыбку из пруда».
Time management in Korean style
Тайм-менеджмент по-корейски
Автор, Ирина Марушевская, Специалист в области корейской культуры
Author, Irina Marushevskaya, Specialist in Korean culture
Samsung Electronics Ukraine Company 5 Samsung Life / # 19 (20) June 2012
Success story back >>
Я прекрасно помню свой первый день в Samsung. Это был первый рабочий день после чреды майских праздников 2007 года, а кроме того, мы только пере-ехали в новый офис на Жилянской.
Больше всего меня впечатлил мой первый началь-ник, руководитель AV-департамента мистер Дже. Его непоколе-бимая уверенность в конечном результате настолько мотивиро-вала, что работа превращалась в соревнование с самим собой и подвести мистера Дже просто не представлялось возможным.
Я был прекрасно знаком с PR-сферой еще до того, как стать PR-менеджером, но(!)…я знал ее с другой стороны баррикад – с позиции журналиста или сотрудника PR-агентства. В итоге, я как минимум знал, что такое «хороший ПР-менеджер». Поэтому эта работа была мне одновременно и знакома, и незнакома. Наверное, мой журналистский бекграунд сыграл в моем карьерном росте на PR-поприще хорошую службу. Я пре-красно знал и понимал все редакционные процессы изнутри, поэтому найти общий язык со СМИ, а самое главное – точки пересечения интересов Samsung и целевых аудиторий изданий, для меня не составляло труда.
Константин Череповский, Руководитель отдела бренд-маркетинга и PR. Возраст: 31 годОбразование: Киевский национальный технический университет КПИСемейное положение: не женатСтарт работы в Самсунг: 14 мая 2007В данный момент возглавляет группу из 4 человекРаботает руководителем группы 1,5 годаЛичные качества: увереннный в себе; решителен в своих действиях; всегда остается преданным цели; создает сложную, но успешную коммуникацию.Развитие карьеры в Самсунге:14.05.2007 – ассистент с маркетинга (S4) – Marketing Assistance (S4)01.04.2008 – PR менеджер, AV департамент (S5) – PR Manager, AV Team (S5)02.01.2009 – Менеджер с маркетинга, AV департамент – Marcom manager, AV Team01.04.2009 – PR менеджер, CM департамент – PR Manager, CM Team07.12.2011 – руководитель отдела бренд-маркетинга и PR - Head of Brand Marketing and PR Group
I remember my first day in Samsung very well. It was the first working day after a number of May holidays in 2007 and we had just moved to our new office in Zhylyanskaya street.
Most of all I was impressed by my first chief, Head of AV department, Mr. Jae. His firm confidence in a final result motivated so much that my work turned into a competition with myself, and putting down Mr. Jae was something impos-sible.
I had known the field of PR before I became PR-manager, however (!) I knew it from another side – as a journalist and as a PR-agency member. At least I knew what a “good PR-manager” must be like. That’s why the work for me was familiar and unfamiliar in the same time. Probably my jour-nalist background served me the good turn in my career growth in PR. I knew and understood all editorial processes from the inside so it was not difficult for me to find common language with mass media and cross points of Samsung and target audience’s interests.
Till 2009 there had been five PR-managers in the company – one in every department. It was quite rational: the way, for example, washing machines are promoted is quite different from the PR of notebooks. However, along with benefits of narrow specialization, it had lots of disadvantages. In PR, Samsung departments often acted not as structural units of one company but as real competitors. For example, different Samsung departments could organize their press conferences in the same day or they could conduct real behind-the-scenes battles (to get on pages of one or another magazine, that can’t be filled exclusively with Samsung). In addition, journalists often didn’t know which Samsung PR-manager to go to with questions.
As a result, the business structure reorganization in 2009 with One Voice communication strategy implied concentra-tion of all PR-activities in hands of one PR-manager and I was chosen for this position. Of course, I felt highly honored with the trust placed in me but for myself I clearly realized what responsibility fell on me.
To tell the truth, the start of my work in СМ was not that easy. Just imagine, I had my line-manager and in addition I had to report to other managers from four product depart-ments with their own vision of PR. In any case, I tried to set up a win-win communication so we could together effectively implement our company’s projects and achieve our goals.
At the beginning of 2011 marketing communication struc-ture of the company was renewed. Before, in every Samsung department there had been its own marketing and PR manag-ers. Then the Corporate Marketing Department was created to unite specialists from different product segments so they could optimize their work and perform new tasks. Three departments were formed: Brand Marketing and PR Department, Marketing Communication Department and Marketing Research Department.
I was chosen to work in Brand Marketing and PR Department as by that time I had already had several dozens of successful projects in this field. I perfectly knew our brand
Kostyantyn Cherepovskyy, Head of Brand Marketing and PR GroupAge: 31 Education: National Technical University of Ukraine “KPI”Marital Status: not marriedIn Samsung since May, 14, 2007Currently is in charge of group of 4 peopleHas been the head of the group for 1.5 yearsPersonal traits: confident in himself, determined, goal-minded, able to set up complex but successful communication.Career growth in Samsung:14.05.2007 – Marketing Assistance (S4)01.04.2008 – PR Manager, AV Team (S5)02.01.2009 – Marcom manager, AV Team01.04.2009 – PR Manager, CM Team07.12.2011 – Head of Brand Marketing and PR Group
Kostyantyn Cherepovskyy’s Success Story
История успеха Константина Череповского
Samsung Electronics Ukraine Company 6 Samsung Life / # 19 (20) June 2012
До 2009 года в компании работали пять PR-менеджеров – по одному в каждом департаменте. Рациональное зерно в этом было: ведь специфика продвижения, к примеру, стиральной машины, существенно отличается от пиара ноутбука. Но подобная практи-ка, помимо преимущества узкой специализации, порождала и множество недостатков. В сфере PR департаменты Samsung зача-стую вели себя не как структурные единицы одной компании, а как настоящие конкуренты. В частности, это выражалось в том, что на один и тот же день разные департаменты Samsung могли назначить свои пресс-конференции либо вообще велись настоя-щие подковерные бои (например, кто будет на страницах того или иного издания, – не мог же весь журнал быть посвящен только Samsung). Кроме того, журналисты не знали и часто путались, к кому из PR-менеджеров Samsung с каким запросом обращаться.
В результате в 2009 году в рамках реструктуризации бизнес-структуры была принята коммуникационная стратегия One Voice, которая подразумевала концентрацию всей PR-деятельности в руках одного менеджера. Руководство приняло решение, что этим PR-менеджером стану я. Конечно, я был польщен оказанным дове-рием, но для себя четко понимал, какой груз ответственности ложится на мои плечи.
Не скрою, начало работы в СМ было не из легких. Представьте, каково это иметь своего линейного начальника и к тому же отчи-тываться перед менеджерами четырех продуктовых департамен-тов. К тому же у каждого департамента до этого момента было свое, так сказать, видение PR.
В любом случае, я пытался выстроить win-win коммуникации, чтобы вместе с коллегами эффективно реализовывать различные проекты компании и добиваться поставленных целей.
В начале 2011 года была обновлена организационная структура компании в области маркетинговых коммуникаций. Если раньше в каждом департаменте Samsung были маркетинг-менеджер и PR-менеджер, то теперь для оптимизации работы и решения новых задач был создан департамент корпоративного маркетинга, объе-динивший специалистов в разных продуктовых сегментах. Было сформировано три отдела: отдел бренд-маркетинга и PR, отдел маркетинговых коммуникаций и отдел маркетинговых исследова-ний.
Руководство посчитало, что именно в отделе бренд-маркетинга и PR я принесу наибольшую пользу, поскольку к тому времени у меня за плечами уже было несколько десятков успешных проектов в этой сфере. Я отлично знал ценности бренда, быстро развивался и был готов к изменениям. Я понимал, что наряду с традиционны-ми подходами нам нужно искать новые инструменты взаимодей-ствия со СМИ и целевой аудиторией.
Когда я возглавил отдел, моей основной задачей было создание команды, способной реализовывать амбициозные проекты. А для этого необходимо, чтобы каждый сотрудник выкладывался на 100%. Конечно, это понравилось далеко не всем. Не скрою, пона-чалу было некоторое сопротивление нововведениям, но после того как ребята оценили перспективы и открывающиеся возможности, они стали работать не за страх, а за совесть. И, конечно же, при любых реорганизациях нужно четко донести до подчиненных, какие изменения будут происходить, с чем они связаны и что дадут. Только когда сотрудник компании понимает, чем он может быть ей полезен и что компания может дать ему, он станет команд-ным игроком.
Необходимо поощрять инициативу со стороны подчиненных и не бояться делегировать им полномочия. Только так вы сможете воспитать тех, на кого можно будет положиться в трудную минуту.
В завершение могу сказать, что роль компании в моей карьере и жизни сложно переоценить. Именно здесь я добился наибольшего успеха и не собираюсь на этом останавливаться. Samsung стал той компанией, где я чувствую себя комфортно, где мне хочется трудить-ся и совершенствоваться. Иногда необходимо уметь отстаивать свою позицию, идти наперекор авторитетам и доказывать свою правоту. Но только тогда, когда для этого есть основания и таким образом вы можете помочь своей компании. Если вы будете плыть по течению, то останетесь на вторых ролях и проплывете мимо своего шанса.
А всем новым сотрудникам советую: во-первых, не бояться. Во-вторых, предпринимать определенные шаги для развития, а не просто говорить об этом. В-третьих, развивать как hard skills, так и soft skills. Настойчивость, вера в себя и готовность учиться.
Если вы действительно хотите чего-то достичь, то нужно тру-диться, не жалея себя, и идти вперед.
values, quickly developed and was ready to changes. I understood that along with traditional approaches we had to look for new tools of communication with mass media and our target audience.
When I became the head of the department, my main task was to create a team able to implement ambitious projects. And to do this, every team member has to put out 100%. Of course, not everyone liked it. To tell the truth, there was a kind of resistance at the beginning but after the guys saw new perspectives and opportunities, they started to work with their heart and soul. And of course, during any reor-ganization every team member must know what changes are going to take place, their reasons and possible results. Only when an employee understands what he or she can do for the company and what the company can give him/her, he becomes a team player.
It is necessary to encourage initiatives of the employees you are in charge of and not to be afraid to delegate them responsibilities. Only in this way you can bring up those who you can trust and rely on in a difficult situation.
At the end, I’d like to say that it is difficult to overestimate the role of the company in my career and life. Here I achieved my biggest success and I’m not going to stop over it. Samsung became a company where I feel myself comfort-able, where I want to do my best and develop myself. Sometimes you must be able to carry your points, go contra-ry to opinion leaders and prove that you are right. But only when you really have reasons for this and you are sure you can help your company. If you are going to swim with the stream, you’ll certainly remain on secondary roles and miss your chance.
My advice to all new staff is, first of all, not to be afraid. Secondly, take definite steps to develop yourselves and not just to talk about it. Thirdly, develop both hard skills and soft skills - persistence, faith in yourself and readiness to learn.
If you really want to achieve something, you must work hard and go ahead!
back >>Success story
Samsung Electronics Ukraine Company 7 Samsung Life / # 19 (20) June 2012
Yulia Shyshenko, Author of column
Юлия Шишенко, Автор рубрики
« During Euro-2012 I supported… Spain, of
course! It’s my favourite country after Ukraine.»
«When my future chil-dren ask where I work, I’ll explain that… I hope that by the time I have children, there will be a lot of things to tell about my successful
career..»
«The advantage of work in Samsung is… an opportunity to learn another business cul-ture.»
«My work is com-plicated by… changing priorities interrupted by some small things to do. But actually it is just a matter of the proper time management. So when you’ve done some-thing for a long enough time you don’t see much complexity in it. »
«To be more effec-tive, I would like to… just to be more organ-
ized and have better time-management
skills.»
«The language I am going to learn… is Serbian. I’m in love with Balkan culture and feel like
at home every time I come to Montenegro. Besides Serbian, I’d
like to improve my French and use it in everyday life along with
English. »
«The book I recom-mend to read … works by Nobel Prize winners (Pavić, Pamuk, Sara-mago) to keep up with modern trends in litera-ture.»
«I don’t like that…some people are rude and selfish and unable to value what they have.»
«My first thought in the morning…” Over-
slept!!!!.. again…”»
«I don’t have enough… spare time to do everything
I’m fond of… »
«My colleagues for me … are people from whom I learn.»
«Friday evening is… the right time to go out.»
Frankly-frankly SpeakingAs you may remember, in June all SEUC employees were welcomed to take part in preparing the Frankly Speaking
column by interviewing Editorial Board. In this Digest issue you’ll find the result of our joint work. As four of us had only a few phrases to continue, this time Frankly Speaking is “much more frankly” than it usually is:) So meet
Natalia, Liya, Svetlana and me in Frankly-frankly Speaking in June!
back >>
Natalia
Olga Liya
Svetlana Tarasevych: Gurianova:
Rotan: Muzychenko:
Prepared by Olga Rotan, Author
Samsung Electronics Ukraine Company 8 Samsung Life / # 19 (20) June 2012
Your name: Anastasiya IgoninaWhat’s your biggest motivation in life? My familyWhat was your first impression about
SEUC? It is really a successful company and profes-
sional team.Describe your perfect day (day-off, vaca-
tion, etc).My perfect vacations were in Spain. I really
enjoyed every day of being there.Do you have any original hobby or any
hobby suggestions to recommend? My hobbies are not original - I love reading
and traveling.
Your name: Anna TereshchenkoWhat’s your biggest motivation in life? Successful combination of personal and pro-
fessional growth, happiness of my family, per-sonal interests. Keeping balance in all life aspects - this is the biggest motivation.
What was your first impression about SEUC?
Samsung is a powerful machine - there are a lot of specialists. I want become part of them. =)
Describe your perfect day (day-off, vaca-tion, etc).
Given the fact that I can not spend much time with my family - the best day-off is time with my Mom. It doesn’t depend on where. These minutes are dearest.
Do you have any original hobby or any hobby suggestions to recommend?
My hobby is sport. I have tried myself in dif-ferent kind of dancing. But I have chosen ballet. It’s really exciting. Make an active lifestyle part of you!
Do you know that…
…Lee Saet Pyul is a ballerina at heart – she
keeps dancing everywhere she goes.
...thanks to Yulia Shakula Samsung is leading even on the water.
Samsung Electronics Ukraine Company 9 Samsung Life / # 19 (20) June 2012
