Date post: | 03-Dec-2015 |
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7-Eleven JapanVenturing into e-Tailing
Presented
by:
Angela Copeland Claire Kao Jolie McCuistion Sarah Todnem Sabrina Yuan
Facts
• 7-Eleven is the largest chain stores in convenience retailing industry.
• Approximately 26,000 7-Eleven franchise stores are operating worldwide, generated total sales of more than $36 billion in 2003
Japan vs. China
Similarities• Religion• Confucius
Differences• Sensitive History• Concentration and Development• Government Policies
Japan vs. China
Similarities• High market demand• Low confidence in online payment Telecom
hurdles
• Outmoded shopping concepts
Differences• Bottom up vs. Top-down• Level of IT diffusion
Japan vs. United States
Similarities– Developed Countries– GDP
• Differences– Individualist Culture– Cash vs. Credit– Technology– eCommerce Trust
Bridging the Gap
• Strategies – Use existing distribution system – Creating new market– Low cost to consumer– Convenience– Is plan Short Sighted?
Conclusion
Unique use of Unique use of existing technology existing technology applied to cultureapplied to culture.
• 45 minutes total• -----------------
• 7 minutes• - discuss wistle at beginning (jolie)• - introduce team mates• - remove shoes• - questionnaire• - snacks
• 5 minutes• - facts (claire)
• 5 minutes• - china vs. japan (sabrina)
• 5 minutes• - us vs japan (angie)
• 5 minutes (jolie)• - us centric culture
• 5 minutes (sarah)• - bridging the gap
• 5 minutes (angie)• - briding the gap examples• (aol - use pen)• (backup ideas -
• 5 minutes• If extra time, backup questions: (angie)• - How do you feel about Japan being a cash based society?• - Do you feel 7dream.com will have an impact on the Japanese culture?
• 1 minute (jolie)• - conclusion statement