Date post: | 12-Apr-2017 |
Category: |
Marketing |
Upload: | hannah-curran |
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SEVEN PROFESSIONALS CHIME IN
CREATIVE WISDOM
Christopher Tovo PHOTOGRAPHER
As Marketing’s Professional Network,
our membership is full of people who are oh so familiar
with the creative genie’s fickle nature.
We canvassed them for advice on how to
reignite that elusive creative spark. Here are their
top seven suggestions. Happy creating.
Primo AngeliDESIGNER & ARTIST
“Play, without worrying about the end
result. Just have fun with your ideas.”
Andrea SaparoffCOMPOSER
“Allow the creativity to just unfold without judging the
process. Always refer back to your initial gut emotional
instincts because they are usually right.”
Susan HoffmanEXEC. CREATIVE DIRECTOR
“Don’t look at ad books. Look at culture. Look
at window displays. Look at videos. Look at
films. Look at anything but ads.”
Emmanuel CastellaPHOTOGRAPHER
“Don’t be afraid of rejection. Let yourself go, make accidents.
You’ll improve your skill set when choosing what part of the
accident to preserve.”
Charlotte MooreCREATIVE DIRECTOR
“Uniqueness is still the best way to grab attention and keep it. And your greatest
chance of being unique is within you. Practice. Practice. Practice. Do it yourself.
Do not copy yourself. Keep wading into scary, uncertain territory.”
Sara FriedEVENT PLANNER
“Don’t worry about what everyone else is doing!
Decide which parts of the process you excel at and
then hire other experts to take care of the rest.”
Jim NobleWRITER
“Listen. Observe. And listen some more. It’s
important to get as much information as you
can to create a great piece of communication.”
Join at www.shocase.com Marketing’s Professional Network