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NATURES DELIGHT

-AN ADDICTION THAT IS DEFINITELY GOOD FOR YOU

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Established in the Year 2010.

By three friends Maria ,

Disha , Jyoti.

It was opened at Nariman

Point.

Various new flavors were

introduced.

INTRODUCTION

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MISSION

At Natures Delight our priority is ourcustomers!

In fact the way we conduct our business is

built around customers feedback and

delivering products that fulfill their need.

Our mission is to

Provide customers of all ages to a

convenient , nutritious and flavorsome

alternative to fast-food.

We strive to provide food that is suited to

our customers active lifestyles

And most importantly we make 100%

natural juices and boosters , which are not

only healthy but incredibly tempting.

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PRODUCT

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Penetrating pricing strategy is

used by our juice centre Nature

delight.

This strategy was adoptedbecause:

To attract new customers

Create goodwill in Market

PRICING

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PL CE

We opened our juice centre at

Nariman point .

We target the college student ,

corporate people and most of our

customers are morning and evening

joggers and also for late night grub

The space of our juice centre is 800

sq.ft (approx).

The place has seating arrangement

and also you can order and drink inthe car.

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PROMOTION

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Anyone who comes in contact with

customers has profound effect. It can

be positive, negative, or can be

customer satisfaction. The reputation

of a brand lies in the hands of people

who comes in contact with customers

who deal with them. Therefore:

I. Training and development

II. Proper motivationIII. Having a right attitude towards

customer

These are the most essential things

PEOPLE

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Natures deli ght:

We are having around about 20

employees in our natures delight as thereare 2 shifts of the staff.

DESIGNATION:

2 Managers

4 skilled employees for preparation of

juices and milkshakes

5 counter persons

3 cleaners

2 security guards

4 delivery boys for Home Delivery

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Training and Development Programmes:

Special 2 week training programme isconducted for skilled employees who

prepares the delighted juices and milk

shakes

So as the same is given to a managerbut manager is with extra experiences.

Counter person is given 1 week special

training like how to deal with our Ideal

customers

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The process of giving a service, and the

behavior of those who deliver are crucial

to customer satisfaction issued such aswaiting times, the helpfulness of staff are

all vital to keep customers happy.

Customers are not interested in the

detail of how your business runs.

What matters to them is that the systemworks.

PROCESS

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Natures Delight has its own unique way of

process:

Unique ingredients specially made forNatures Delighted Customers

Recipe used is different from others for

unique taste.

Order is placed within the time period

of 10-12mins

At one time we have capacity to take

50 juice at on stretch and can serve

efficiently.

Our seating capacity is about 30

people.

Target time a customer orders and

enjoy their juice and leave from our

center is aprox 25 to 30 minutes.

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We, at Natures Delight Juice

Centre take a great deal of

pride in maintaining the

utmost quality and making

our juices and pay immenseattention to our customers-

we provide our customers

with best quality to gain their

trust add that to the greatarray of products and

consistent performance and

thats what Natures Delight

Juice Centre experience is all

about.

WHY US???

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PHYSIC L EVIDENCE

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YouthExperimental and

more buying power

Working People

Fitness Conscious People

T RGET M RKET

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The new green smoothie diet is

power-packed with nutrition.

Green vegetables have the

ability to transform sunshine

into the food that all creatures

consume.A green smoothie diet will

cleanse your digestive system,

lungs, liver and uterus. So if

you are a smoker, this is anexcellent supplement to your

diet.

INNOV TION

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SERVICE RECOVERY PL N

Tie-ups with gyms

Birthday parties

Change promotion schemes

Change pricing strategy

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GROUP MEMBERS

Maria Boltwala-6

Aisha Furniturewala-12

Urvi Panchal-27

Disha Parmar-29Avinaash Dawra-70

Taruna Manwani-71

Jyoti Solanki-72