Sewickley Sporting GoodsBy: Paige Johnson

Eva Simone

Matthew Schmidt

-Located at 417 Beaver St.-Owner: Kevin Santelli-In business for 4 years- Retail:

Sports wear/gear

Executive Summary

Social Media Renovation

Change in inventory directed towards seasonal sports

New store layout needs to be implemented

Goals

• specializing inventory

• incorporate seasonal sporting sales

• social media renovation

Solutions

Our services will provide:• Social Media Renovations in order to maximize

public awareness

• Maximize Profitability

• Increase store organization

Social Media Improvements:• Will help increase followers on all platforms to

optimize awareness

• Will help create an understanding of the proper posts to catch the eye of the consumer

• Will help create a buzz on the store and what it has to offer

Inventory improvements:• Keeping the product line seasonal will allow for

better product flow in and out of store.

• There is no desire for people to buy sports equipment for out of season sports.

• Specializing in seasonal sports will allow for more sport specific items to be in store increasing sales.(instead of just lacrosse balls, they can sell sticks and pads and helmets due to the increase of overall space).

Audience

• people seeking to purchase sporting wear/gear for recreational or organizational use.

• high end specialty items from top brand designers to promote their utmost athletic ability.  

Needs/Opportunity

• recreate the social media to increase followers

• redesigning and specializing the inventory around the

specific sports season to increase sales

Floor Plan

Competition

Offers wide variety of sport equipment and products

Understaffed

Employees have very little knowledge about the products

Strategies

Redesign social media

• Boosts awareness

Renovation and specialize inventory • Fresh new look

Public Events

• Sell products at local events to promote business

Client’s Rewards System

• The point system is designed to give customers a sale for buying products from the store

• Offered at first purchase and to social media followers.

Tools and Tactics

8 step process

• Renovation• Social Media Renovation• Change of product• Seasonal products• Product placement

Tools And Tactics

• Client Rewards system • Re-Opening of Sewickley Sporting Goods• Measuring Profits

New Line

New Line