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SAN FRANCISCO GLOBAL SERVICE JAM 2014 Welcome to Day 2
SAN FRANCISCOGLOBAL SERVICE JAM 2014
Welcome to Day 2
SAN FRANCISCOGLOBAL SERVICE JAM 2014
Research
GO OUT & TALK TO PEOPLE
or watch them creepily from a distance
or have them make something
or a combination of look, listen, and make
before you go out to do this…
have a few questions or objectives that you want to answer…
have a few questions or objectives that you want to answer…
embrace the novel mindset to create empathy
Types of questions to gather context and collect
Sequence “Describe a typical workday.” Quantity “How many files would you lose when that happens?” Specific ex. “What was the last app you used?” Exceptions “Can you tell me about a time when…” Complete list “What are all the different apps you have on your iphone?” Relationships “How do you work with new vendors?” Org. structure “Who do the people in that department report to?” Complete list “What are all the different apps you have on your iphone?” Relationships “How do you work with new vendors?” Org. structure “Who do the people in that department report to?”
Questions Tips: DOs!
Leave it open ended. Use: Who, What, Where, When, Why !
Use close ended questions to control pacing of the interview !
Ask “why?” often !
Focus on soliciting stories with your questions
Questions Tips: DON’TsAsk pass/fail questions !
Use leading questions. Such as: “Would you be able to?” “Do you like?” !
Ask for solutions: “How would you do...” What color...”?
SAN FRANCISCOGLOBAL SERVICE JAM 2014
Bodystorming
Brainstorming in actionYou role play through your brainstorm leading to richer discoveries.
Figure it out by trying it outUsing simple props and artifacts you go over the rough and fertile patches making refinements in real time.
Usability it dead, it’s about preformability
Refine closer to contextServices are highly affected by context and numerous other outside elements. Bodystroming gets you closer to the unknowns.
Define the howFocus on how things are unfolding, rather then the what.
Language and toneBodystorming is a rockstar at figuring out langue and tone.
SAN FRANCISCOGLOBAL SERVICE JAM 2014
TRY MANY, NOT ONE
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Rules for storming
SAN FRANCISCOGLOBAL SERVICE JAM 2014
Stormig mechanics
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SAN FRANCISCOGLOBAL SERVICE JAM 2014
Let’s try it out quickRedesigning a wash & fold cleaners.
SAN FRANCISCOGLOBAL SERVICE JAM 2014
Refining your stormAd in more touchpoints and prototypes.
Get out there and stormThat’s all from us on storming.
