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SFChronNewsroom Overview Cover Page Overview.pdf · >Thought leadership ... Phil Matier political...

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Page 1: SFChronNewsroom Overview Cover Page Overview.pdf · >Thought leadership ... Phil Matier political gossip ... The San Francisco Chronicle owns lifestyle coverage in the Bay Area, focusing

Newsroom Overview

Page 2: SFChronNewsroom Overview Cover Page Overview.pdf · >Thought leadership ... Phil Matier political gossip ... The San Francisco Chronicle owns lifestyle coverage in the Bay Area, focusing

Our Mission Our mission is to tell the story of San Francisco — the city whose people change the world. We will inform, inspire and provoke while being honest, fearless and original.

The San Francisco Chronicle, print and online, is a premium subscription destination, featuring world-class journalism, award-winning reporters, in-depth analysis and commentary, investigative reporting, feature stories and columnists.

SFGate is the free, go-to destination for anyone looking to get purposeful, fast and immediate breaking news, or a quick taste of what is happening in San Francisco at any given moment.

What We Are The San Francisco Chronicle has two brands that uniquely position it to be the dominant media voice in the Bay Area.

The Newsroom The San Francisco Chronicle is the definitive voice of the world’s most innovative region. We start the conversation and relentlessly report on issues that have region-wide impact because what’s happening in the Bay Area is what’s next for the world.

We prioritize coverage of: >Breaking news >Unique local personalities >The innovation that powers the Bay Area and, by extension, the world >The Northern California zeitgeist

>Thought leadership We provide comprehensive coverage that’s timely and authoritative, told in a variety of mediums across multiple platforms. We value storytelling, authoritative reporting with deep context, complete sourcing, accuracy, accountability and photography.

Page 3: SFChronNewsroom Overview Cover Page Overview.pdf · >Thought leadership ... Phil Matier political gossip ... The San Francisco Chronicle owns lifestyle coverage in the Bay Area, focusing

Business Business provides the must-read stories about the Bay Area economy, which is powered by the ideas that will change the world. Innovation is the lifeblood of the region, and our journalism prioritizes and reflects that. Above all else, we prioritize where and who the money comes from and where it goes — a key prism through which we measure how the economy is being shaped, influenced and changed. We do this through explanatory storytelling with a critical perspective so readers can always find out what they need to know. We cover the influencers and who they influence — and how one group affects the other. Through this, we chronicle the changing region.

Varied coverage We produce the trusted business reporting our readers rely on, while offering up-to-the minute news, ambitious projects and a unique point of view. We spell out what’s next for San Francisco and Silicon Valley.

Coverage focus We focus on innovators and their ideas, investment/venture capitalism, philanthropy, wealth, tech culture and consumer-oriented news.

On SFChronicle.com SFChronicle offers deeper analysis, the first look into what is the Next Big Thing and columnists that provide greater context and depth. This is where you find investigative journalism, videos and inter-active features. If you are interested in being a part of San Francisco’s booming economy, SFChronicle gives you what you need to know, including lists of the big spenders, innovations and people you need to follow. We also cover next-generation philanthropy, looking at it with a critical eye toward how businesses give back to the community.

On SFGate.com Get the day-to-day pulse on what’s happening in Bay Area tech at SFGate. The Tech Chronicles covers the news you need to know. SFGate has market coverage and stock information, details on upcoming conventions and stories about workplace culture. Articles frequently feature consumer-oriented news and aggregated gadget reviews. Blogs provide short bits of commentary on national business news and major local news.

Business Beats & Contacts

Carolyn Said the on-demand economy [email protected] Roland Li commercial real estate [email protected] Melia Russell workforce and tech culture [email protected]

Catherine Ho health care & health tech [email protected] Mallory Moench general assignment [email protected] Chase DiFeliciantonio general assignment [email protected]

JD Morris clean energy and transportation [email protected] Kathleen Pender personal finance [email protected] Shwanika Narayan retail [email protected]

Page 4: SFChronNewsroom Overview Cover Page Overview.pdf · >Thought leadership ... Phil Matier political gossip ... The San Francisco Chronicle owns lifestyle coverage in the Bay Area, focusing

News The Chronicle is the Bay Area’s premier news source, providing an authoritative voice that lends context and depth to the conflicts and changes that shape the region. The coverage aims to make readers feel smarter about the important issues of the day.

Breaking news We cover breaking news with a sense of urgency, but with the expertise that sets us apart from competitors. We provide richer context, authority, deeper sourcing, accuracy and accountability — all while getting the story first.

Coverage focus Beats are covered through the prisms of change, conflict and power, without losing sight of the quirky and eclectic stories that make the Bay Area unique. How the region changes and who is at the helm are at the heart of what we do.

On SFChronicle.com Chronicle journalists provide deep, thoughtful analysis on the big issues of the day. It’s the go-to place for our major investigations, which often include behind-the-scenes stories, blogs and materials (reports, court documents, sidebars) that are not available elsewhere. While major breaking news stories are covered, the emphasis is on the “why” of breaking news and the story behind the story. We seek out external voices that can contribute to this vision. During key elections, SFChroni-cle.com is the primary source for all things political.

On SFGate.com SFGate provides viral, short-form and breaking news aimed at engaging readers from the early morning hours until late at night.

News Beats & Contacts

Jill Tucker K-12 education [email protected] Nanette Asimov higher education [email protected] Erin Allday health [email protected] Bob Egelko legal affairs [email protected] Evan Sernoffsky criminal justice [email protected] Megan Cassidy crime and criminal justice [email protected] Joe Garofoli politics [email protected]

Carl Nolte San Francisco history & parks [email protected] Heather Knight San Francisco columnist [email protected] J.K. Dineen development [email protected] John King urban design & architecture [email protected] Rachel Swan transportation [email protected] Sarah Ravani East Bay [email protected] Otis Taylor East Bay columnist [email protected]

John Wildermuth politics [email protected] Tal Kopan national politics [email protected] Alexei Koseff California state politics [email protected] Dustin Gardiner California state politics [email protected] Phil Matier political gossip [email protected] Dominic Fracassa city hall [email protected] Trisha Thadani city hall [email protected]

Page 5: SFChronNewsroom Overview Cover Page Overview.pdf · >Thought leadership ... Phil Matier political gossip ... The San Francisco Chronicle owns lifestyle coverage in the Bay Area, focusing

Peter Fimrite Environment & science [email protected] Kurtis Alexander environment and water [email protected] Steve Rubenstein features [email protected] Kevin Fagan features [email protected] Lizzie Johnson general assignment [email protected] Matthias Gafni general assignment [email protected]

Lauren Hernandez breaking news [email protected] Anna Bauman breaking news [email protected] Alejandro Serrano breaking news [email protected] Don Asmussen cartoonist [email protected]

Tatiana Sanchez immigration [email protected] Joaquin Palomino investigative [email protected] Cynthia Dizikes investigative [email protected] Robert Lewis investigative [email protected] Jason Fagone Investigative/narrative [email protected] Michael Cabanatuan breaking news [email protected]

Page 6: SFChronNewsroom Overview Cover Page Overview.pdf · >Thought leadership ... Phil Matier political gossip ... The San Francisco Chronicle owns lifestyle coverage in the Bay Area, focusing

Sports Sports covers the country’s most vibrant sports market, telling the story of the Bay Area’s teams and athletes, both on and off the field. We satisfy the hard-core sports fan, but extend our reach to the general reader with stories that examine the cultural zeitgeist surrounding sports. Our coverage surprises with unique takes on common refrains and provocative stories that influence or inspire the sporting world. Simply put: The Chronicle sports department starts and continues the daily conversation about Bay Area sports.

Breaking news We are the first to break news on sports issues and teams that are important to Bay Area residents and deliver that news quickly and with the depth and context that only a 150-year-old media company can provide. If for any reason we are not first, we aggregate the news immediately so we can remain the relevant source for Bay Area sports news.

Coverage focus We prioritize coverage of professional Bay Area sports, particularly baseball, football and basketball. Secondary emphasis is placed on local college sports, preps and hockey. We prominently feature our columnists, who bring depth to our reporting and highly regarded points of view.

On SFChronicle.com Chronicle columnists provide readers with a deeper experience. In addition, we provide next-day analysis on the local sports market and features that get behind the scenes with athletes and coaches. This site is a place to gather and engage with readers using methods — including interactive chats and video discussions — that bring users into the press box.

On SFGate.com The newsroom maintains a number of team-specific blogs, which add commentary and buzz to the stories everyone is talking about. The blogs are used to complement SFChronicle.com. Running game stories and game results, as well as breaking news, live on SFGate.

Sports Beats & Contacts

Eric Branch 49ers [email protected] Matt Kawahara Raiders [email protected] Henry Schulman Giants [email protected] Susan Slusser A’s [email protected] John Shea baseball [email protected] Connor Letourneau Warriors [email protected]

Al Saracevic sports editor, columnist [email protected]

Tom FitzGerald Stanford [email protected] Rusty Simmons Cal [email protected] Ron Kroichick features, golf [email protected] Ann Killion columnist [email protected] Bruce Jenkins columnist [email protected] Scott Ostler columnist [email protected]

Page 7: SFChronNewsroom Overview Cover Page Overview.pdf · >Thought leadership ... Phil Matier political gossip ... The San Francisco Chronicle owns lifestyle coverage in the Bay Area, focusing

Lifestyle The San Francisco Chronicle owns lifestyle coverage in the Bay Area, focusing on trends in style, food, wine/spirits, design and travel. Every day we publish fresh storytelling and service journalism that resonates with our unique culture.

How we live Northern Californians live differently from people elsewhere in the country, and The Chronicle reports on this lifestyle and packages the content in modern ways. Everything we do has a Northern California focus and connection.

Coverage focus We enrich our trend reporting with practical information that our audience can act on, including what to buy, where to go, what to do, what to eat and what to drink.

On SFChronicle.com Chronicle journalists, photographers and videographers report on trends, style makers and news in these lifestyle categories, bringing relevant context and creative flair. While SFGate offers what’s interesting today, in the moment and with a sense of fun, SFChronicle.com offers rich entertainment and insight, along with access to the region’s influential and creative people and institutions. It’s high-end fashion, society events, Michael Bauer’s restaurant reviews, wine recommendations and great trend reporting on food and drink. This site brings you multimedia access and insight into San Francisco-style celebrity: the chefs, designers and tastemakers who help the region thrive. We make heavy use of video, including how-to’s and interviews with chefs. We also will bring in additional contributors who have distinctive points of view about the lifestyle landscape. Travel coverage here is highly curated, heavily relying on archival content to build out sophisticated packages.

On SFGate.com Lifestyle coverage is about what is happening right now, focused on a tuned-in and contemporary audience. SFGate embraces lifestyle coverage as entertainment, and it is the entry point and guide for visitors and locals. We feature celebrity news and street fashion, best brunches and burrito recommendations, Wine Country guides, neighbor-hood shopping and society slideshows. Chronicle voices have an outlet through blogs, which are buzzy and vibrant and complementary to The Chronicle coverage. Inside Scoop breaks news and aggregates outside food coverage. Locally focused travel coverage lives on SFGate.

News Beats & Contacts

Soleil Ho restaurant critic [email protected] Justin Phillips restaurant industry [email protected] Tara Duggan food [email protected]

Tom Stienstra outdoors [email protected]

Janelle Bitker food features [email protected] Jonathan Kauffman food features [email protected] Esther Mobley Wine critic [email protected]

Page 8: SFChronNewsroom Overview Cover Page Overview.pdf · >Thought leadership ... Phil Matier political gossip ... The San Francisco Chronicle owns lifestyle coverage in the Bay Area, focusing

Arts & Entertainment The Chronicle is the acknowledged authority on arts and entertainment in the Bay Area. Our nationally recognized critics and staff writers put their deep knowledge and critical acumen to work every day to help readers make informed choices about how to negotiate the area’s rich array of cultural offerings.

The first source Whether it’s a long-established arts organization or an all-but-unknown project that’s just getting off the ground, The Chronicle’s readers know about it first from us.

Coverage focus We prioritize coverage of fine arts, movies, music, pop culture, books and media, and the unique personalities behind them. We rely heavily on established critics whose points of view resonate across the region and we see our role as creating a dialogue with readers throughout the Bay Area. There’s a reason the publishing world pays attention to The Chronicle and our best-seller list as a reflection of the area’s insatiable hunger for the printed word, even if the word is “printed” on a tablet.

On SFChronicle.com Our critical expertise lets us give recommendations on what is a must-see or a should-miss event. This site gives readers criticism and context they don’t get anywhere else. We explain why the Bay Area arts scene is edgy, quirky, innovative and bold and make readers excited about participating in the arts community. We expand on breaking news by providing sources and context that readers can’t get elsewhere. Readers come away from their time with The Chronicle with an understanding of how and why the rest of the country considers the Bay Area an artistic bellwether. Readers get multimedia access to the people who create our art and are cultural thought leaders. Museum, performance and other reviews live here exclusively.

On SFGate.com We are the first to report on breaking cultural news, and we provide extensive listings — both curated and not — that help guide the reader to make informed decisions. We cover the complete experience of major events, including slideshows of major music festivals, parking tips, traffic information and other must-know details. We are the go-to site for only-in-the-Bay Area events, including Pride, Bay to Breakers, Folsom Street Fair, Litquake, Hardly Strictly Bluegrass and the Lunar New Year parade, among others.

Arts & Entertainment Beats & Contacts

Joshua Kosman classical music critic [email protected] Mick LaSalle film critic [email protected] Aidin Vaziri pop music critic [email protected] Peter Hartlaub pop culture critic [email protected]

Charles Desmarais art critic [email protected] Lily Janiak theater critic [email protected] Leah Garchik columnist [email protected] Sam Whiting features [email protected]

Ryan Kost culture [email protected] Tony Bravo arts and culture [email protected]

Page 9: SFChronNewsroom Overview Cover Page Overview.pdf · >Thought leadership ... Phil Matier political gossip ... The San Francisco Chronicle owns lifestyle coverage in the Bay Area, focusing

Opinion We engage and empower readers, giving them a roadmap for how to participate and influence their community and beyond. Our own opinions are distinguished by original reporting, independent thinking and a commitment to identifying solutions. We use our access and resources to give readers an opportunity to view and participate in civic affairs, and to elevate the level of civility and substance in community conversations. Our editorial philosophy is not to comment on the weather but to create weather patterns.

Coverage focus We focus on Bay Area issues that merit attention, especially when there is an otherwise dearth of coverage or leadership. Our focus is on not just joining the chorus, but finding the right issues and positions in which we can make a difference. Many Bay Area residents regard themselves as engaged citizens of the world, and our daily editorial pages, Sunday Insight and digital sites reflect that. Opinion is our local expertise, and we strive for the highest standards of fairness, accuracy and independence. We will continue to build a contributor network, giving our soapbox to other thought leaders who are carefully selected for the value they contribute to the civic dialogue.

On SFChronicle.com We provide VIP treatment for subscribers through the many ways they can interact with our Opinion team. This includes fast-tracking members’ access to letters to the editor, Google hangouts with newsmakers (and on occasion with The Chronicle journalists), live-streaming editorial boards, “town hall” meetings and opportunities for members to ask questions of candidates and other editorial board visitors.

On SFGate.com We use blogs and social media to spur public conversation as breaking news develops. We look for opportunities to not only increase our impact by reaching a wider readership than our subscriber base — especially during elections — but to build trust with the community by increasing the transparency of the editorial board and its decisions. This is achieved by opening the process to public scrutiny with online chats and other methods

Opinion Beats & Contacts

John Diaz editorial page editor [email protected] Caille Millner Deputy opinion editor, columnist [email protected]

Marshall Kilduff editorial writer [email protected]

Josh Gohlke Deputy opinion editor, columnist [email protected] Spencer Whitney assistant editorial page editor [email protected]


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