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18 - 31 January 2012

Science Film Festival in Thailand Report 2011

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Introduction The Science Film Festival was organized in Thailand for the seventh time in 2011. The event was officially associated with the UN International Year of Forest and attracted a record breaking 139,101 visitors in Thailand.

The festival took place in Bangkok at the National Science Museum Thailand (NSM), Science Square Jamjuree, the Science Centre for Education (SCE), TK park, NSTDA Thailand Science Park, the Thai Film Archive and Esplanade Ngam Wong Wan with a special screening at the Muthitha and Ubekkha Juvenile Remand Facilities. City Learning Park hosted the festival in the southern province of Nakhon Si Thammarat.

Furthermore, the IPST Travelling Festival brought the event to national science centers in the following 15 provinces: Rangsit, Kanchanaburi, Khon Kaen, Trang, Phra Nakhon Si Ayutthaya, Nakhon Ratchasima, Nakhon Si Thammarat, Nakhon Sawan, Lampang, Sa Kaeo, Samut Sakhon, Yala, Ubon Ratchathani, Roi Et and Prachuap Khirikhan.

The audience figures in detail for the Science Film Festival 2011 are:

Special Screening Juvenile Remand Facilities 300

Esplanade Ngam Wong Wan 467

TK park 680

Thai Film Archive 1,226

NSTDA Thailand Science Park 2,686

CLP Nakhon Si Thammarat 3,802

NSM Klong 5 & Science Square 3,924

SCE 8,078

IPST Travelling Festival 117,938

Total: 139,101

The Science Film Festival is indebted and grateful to all the organizers, partners, venues, sponsors, schools and universities, who through their effort and kind support make the event possible and contribute to its continued successful growth in Thailand.

Bangkok

Esplanade Ngam Wong WanTK parkThai Film ArchiveNSTDA Thailand Science ParkNSM Klong 5 & Science SquareSCE

CLP Nakhon Si Thammarat

IPST Travelling Festival*

Rangsit Science Centre for EducationKanchanaburi Science Centre for EducationKhon Kaen Science Centre for EducationTrang Science Centre for EducationPhra Nakhon Si Ayutthaya Science Centre for EducationNakhon Ratchasima Science Centre for EducationNakhon Si Thammarat Science Centre for EducationNakhon Sawan Science Centre for EducationLampang Science Centre for EducationSa Kaeo Science Centre for EducationSamut Sakhon Science Centre for EducationYala Science Centre for EducationUbon Ratchathani Science Centre for EducationRoi Et Science and Cultural Centre for EducationKing Mongkut Memorial Park of Science and Technology at Wah Kaw, Prachuap Khirikhan

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About the Festival

One of most pressing issues in the field of science education in the ASEAN (Association of Southeast Asian Nations) region is the diminishing interest of young people in taking science courses or going into scientific or technical careers. This trend is the result of insufficient human recourses in scientific subjects and an overall need of greater scientific and technological literacy in the region.

To address this issue, the Science Film Festival as a cultural and educational initiative demonstrates to young students that science is not only important, but can also be fun. The participating films encourage scientific awareness in Southeast Asia and demonstrate that entertainment and learning can be combined effectively through film and television media.

The festival contributes to the development of a science communication infrastructure and supports science education, both of which are integral to the capacity development of a new generation that has to exist in a global knowledge society. Our effort to present all films synchronized in the local national languages serves the purpose of providing visitors direct access to scientific content, as well as enjoyable quality entertainment without language barriers. The Science Film Festival thereby actively supports access to knowledge through science journalism in the ASEAN countries.

The initiative is strongly supported by the worldwide community of science and factual producers and enjoys a prominent position in Thailand and the other ASEAN countries.

The Science Film Festival reached 139,101 visitors in Thailand during the seventh edition of the event at seven venues in Bangkok and 16 venues in the provinces. The festival was an officially associated event of the United Nations International Year of Forests in 2011.

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Organizers, Partners, Venues and Sponsors

The Science Film Festival was initiated in Thailand in 2005 and the seventh edition in 2011 was organized by the Goethe-Institut Thailand, the Institute for the Promotion of Teaching Science and Technology (IPST) and the French Embassy in Thailand, with BAYER Thai and the National Science Museum Thailand (NSM) as key festival partners. Generous support was furthermore provided by SIEMENS and Air Berlin.

Since the current climate change focus series started in 2010, the Science Film Festival has been an officially associated event of the United Nations departments relevant to the annual theme (UN Convention on Biodiversity in 2010 and UN Forum on Forest 2011).

The festival furthermore works in close cooperation with two leading broadcasters in Thailand, Thai PBS and MCOT Modernine TV, to effectively pursue one of the central aims of the event in encouraging broadcasting and local production of science and factual programmes.

The event would also not be possible without the active cooperation of the venues in Bangkok and throughout Thailand: the National Science Museum Thailand, Science Square Jamjuree, the Science Centre for Education, TK park, NSTDA Thailand Science Park, the Thai Film Archive, Esplanade Ngam Won Wang, City Learning Park Nakhon Si Thammarat and the 15 provincial science centres in collaboration with the National Association of Universities.

18 - 31 January 2012

Science Film Festival in Thailand Report 2011

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Opening Day In 2011, the Science Film Festival in Thailand organized an Opening Day at the Bangkok Art and Culture Centre for the first time. It allowed the press and supporters of the festival to witness firsthand the combination of film screenings and accompanying hands-on science education activities that distinguish the Science Film Festival.

Dr. Pornpun Waittayangkoon, President of the Institute for the Promotion of Teaching Science and Technology, presided over the event as spokesperson for the Ministry of Education. Executive representatives and colleagues of the organizers, partners, venues and sponsors also attended the ceremony, as well as students from the Triam Udom and Suan Lum schools. The opening film was “Of Forest and Men” by renowned photographer and environmentalist Yann Arthus-Betrand.

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Pre-Jury The festival selection of the Science Film Festival for each participating country is made by national pre-juries from the shortlisted film selection provided. The pre-juries are comprised of experts in science education and film and are consummately knowledgeable about the target festival audience in their respective countries. In Thailand, the following members of the panel constituted the pre-jury:

Chuthamasth Sarobrass from The Institute for the Promotion of Teaching Science and Technology (IPST), graduated from Chulalongkorn University with a Master of General Science and from Srinakarin Wiroj University with a Master of Education Research. She has been working as an Educator and Researcher in the education field at IPST since 2002 and has furthermore been a member of the evaluations committee for the Science Film Festival for IPST since 2008.

Peeda Chitnuyanont from the Science Centre for Education (SCE) graduated from Chiang Mai University with a Bachelor of Science majoring in Biochemistry and Biochemical Technology and continued with a Master of Museology from University of Washington. She is currently working as an Educator in the Natural Science section at the Science Center for Education.

Jumphol Hemakheerin from the National Science and Technology Development Agency (NSTDA) graduated from Srinakarin Wiroj University, Bangsaen Campus with a Bachelor of Science in Chemistry Programme. He is currently working as a consultant for science related media and communication at the National Science and Technology Development Agency (NSTDA). Furthermore he is the executive editor for ‘The Updated Magazine’ at Se-Education Co.,Ltd.

Pimonpan Chantarapimon from the National Science Museum (NSM) graduated from Kasetsart University with a Master degree of Agribusiness. She has been working since 2006 as a science educator at the ‘Information Technology Museum’ exhibition department at the National Science Museum (NSM), Thailand.

Siwadol Rathee from the Thai Film Foundation graduated from Thammasat University with a Bachelor of Economics. He is currently working as the Head of Programming at the Thai Film Foundation as well as being a special lecturer of documentary film making at Silpakorn University. Furthermore he is an instructor for short film productions and works as a freelance short film and documentaries producer and director.

Yuttinai Yungcharoen graduated from Chulalongkorn University with a Bachelor of Sport Science and Master of Psychology Industrial Organization. He is currently working as Knowledge Activity Manager at the Thailand Knowledge Park (TK Park).

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The Science Film Festival was initiated in Thailand in 2005 and the seventh edition in 2011 was organized by the Goethe-Institut Thailand, the Institute for the Promotion of Teaching Science and Technology (IPST) and the French Embassy in Thailand, with BAYER Thai and the National Science Museum Thailand (NSM) as key festival partners. The event would also not be possible without the active cooperation of the venues in Bangkok and throughout Thailand.

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Films The Science Film Festival presents a variety of films in the following four categories: Family Edutainment, Ecology and Environment, Culture and History, and Natural Science, Life Science and Technology to serve all age groups, but with a particular focus on content for young audiences.

In 2011, the Science Film Festival received 154 films from 18 countries, of which a shortlist of 39 films from 12 countries comprised the film selection for the festival programme in each of the ASEAN host countries. In Thailand, 26 films from 7 countries were chosen to be presented at the festival in 2011.

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Science Film Festival Activities An integral concept of the Science Film Festival is to provide activities such as fun experiments, scientific demonstrations and hands-on experiences to complement screenings. The festival thereby offers an immersive learning experience that is interdisciplinary and both educational and entertaining.

Partnering venues are encouraged to develop activities independently, but to ensure a minimum standardization of the quality of such activities across the region, the Goethe-Institut hosts an annual three-day workshop with representative participants from all ASEAN Science Film Festival countries. In 2011, the workshop took place for the first time from August 17 – 19 during the National Science and Technology Fair in Bangkok with attendees from Cambodia, Indonesia, Malaysia, the Philippines, Thailand and Vietnam, together with a science journalist and author of science experiments books for children from Germany, Mr. Joachim Hecker.

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International Jury of the Science Film Festival 2011 The ASEAN Science Film Festival Jury represents the regional character of the event with film, science and science education experts from Malaysia, the Philippines, Thailand and Vietnam comprising the panel. The following members of the panel constituted the Science Film Festival Jury 2011:

Wong Tuck Cheong has worked in publishing and taught library science. He is president of Kelab Seni Filem Malaysia. He is secretary of NETPAC (Network for the Promotion of Asian Cinema). He was also a member of the board of FINAS, the National Film Development Corporation of Malaysia. Currently he works as a senior editor at a private university in Malaysia.

Dr. Somchart Paisarnrat has a PhD in Vegetable Biotechnology from ENSAT, Toulouse, France. Before joining IPST he started his career as Information Specialist at the Asian Institute of Technology (AIT). He has participated in the Science Film Festival since the beginning of the Festival in 2005 as the Secretary and also joined the jury in 2010.

Régine Lefait Robin is a French medical doctor, with speciality areas in “mother and child health” and” infectious diseases”. After working in South America and Africa, she worked in Cambodia in HIV-AIDS programs for pregnant women. She has also contributed to educative health programmes for RFO (French broadcasting overseas network). Since September 2008 she is working in Bangkok as the director of the Institute for Research for the Development (IRD) in Thailand.

Maricel M. Diaz is the head of the Special Collections Section of the Filipina Division of the National Library of the Philippines (with classification - Librarian III). She started her career in public service last February 2002 as Librarian I at the same institution. With her educational background in Library and Information Science, she has been selected to represent the country and participate in various projects related to education, culture and arts. These projects include the Cultural Partnership Initiative Program by the Korea Ministry of Culture, Sports and Tourism as well as the Science Film Festival by the Goethe-Institut among others.

Phan Xine is an independent filmmaker, film critic and film festival programmer. After graduating from USC School of Cinematic Arts in Los Angeles, California, U.S., he came back to Vietnam to work on his projects. He has contributed to the film industry in Vietnam by organizing workshop with famous Hollywood filmmakers for local filmmakers, such as 20th Century Fox’s ex-CEO Bill Mechanic, Hollywood director Phillip Noyce; he also co-founded two movie fan-based website Moviesboom and Yxine; writing blog about movies, filmmaking and journalism at phanxineblog.com; and producing the first online short film festival in Vietnam, YxineFF, to support the young filmmaker community in Vietnam.

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Award Winners of the Science Film Festival 2011 The Science Film Festival bestows six awards chosen by the international jury. They are complimented with a cash prize of 1,000 EUR each. The BAYER Science Film Award is complimented with a cash prize of 2,000 EUR. The Prize of the Jury is complimented with a cash prize of 3,000 EUR.

The following award winners of the festival were distinguished by the jury for their outstanding achievements in science communication:

The Visual Effects Award Honors the film that demonstrates the highest level of visual craftsmanship through cinematography or animation. Moreover, the effects go beyond the aesthetic by serving an educational purpose. Scientific principles or processes are explained clearly and engagingly through the visual effects.

Of Forest and MenDirector: Yann Arthus-Bertrand | Produced by: GoodPlanet Foundation | Year: 2010 | Country: France | Length: 8 min.

The jury states that the visual effects in “Of Forest and Men”, not only shows us an extraordinary visual poetic cinematography that captures the beauty of the forest, but also makes us care more about nature. We will never look at forest the same way again.

The Education Award Honors the film that stands as an excellent example of science journalism intended for young audiences aged 6 – 12. Scientific explanations are presented with the cognitive level of young viewers in mind and the structure of the film reflects an effective audiovisual pedagogical approach.

I Got It! – The Sugar EpisodeDirector: ABS-CBN Foundation | Produced by: The Goethe-Institut | Year: 2010 | Country: The Philippines | Length: 10 min.

The jury awarded the film because amongst the educational films, this one fits well for the youngest audience aged around 6 - 12: it is short, funny, visually interesting, and interactive, while teaching clearly about the positive and negative aspects of sweets. It points out that we could enjoy sweetness by eating fruits. It is educative because it explains the process for getting sugar from

the sugar cane. The film further provides some physiological explanation about the taste buds and the importance of the brain for analyzing the taste.

The Ecofilmprize Honors the film that makes an exceptional effort to communicate and proliferate environmental awareness. Ecological issues are discussed and explained clearly. The film inspires to care about nature and cultivates a sense of responsibility in that respect.

No Coral, No MaldivesDirector: Aminath Najeeb | Produced by: CFI, IRD, in cooperation with Maldives National Broadcasting Cooperation (MNBC) | Year: 2010 | Country: France / Maldives | Length: 13 min.

The jury honors this film, which introduces another threat to the existence of the Maldives besides rising sea levels – the destruction of the coral reefs also directly affects these islands. After

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explaining the problem, the film shows that there is a solution if we get involved in solving it. Marine biologists and volunteers created a “metal frame” to be a vessel for new corals to propagate. Some hotels for example encourage visitors to take part in this project by donating money and getting the chance to put this “metal frame” into the sea. “No Coral, No Maldives” not only educates viewers to this lesser known problem but offer a solution to save this beautiful paradise - a film worthy of the Ecofilmprize.

The Discovery Award Honors the film that makes an outstanding effort to promote learning about science to the general public. The film generates interest and enthusiasm for science and knowledge acquisition. It provides an exemplary balance between education and entertainment of the highest quality.

Is the Magnetic Pole about to Flip?Director: Stephane Nicolopoulos & Yanick Rose | Produced by: TGA Productions / IDEACOM International / CNRS Images | Year: 2010 | Country: Canada / France | Length: 52 min.

The jury recognized this beautiful and timely film, which highlights a little known natural phenomenon: the shifting of the magnetic pole for little known reasons. Complemented by brilliant graphics and precise visuals, the overall film presents a complete and valuable educational and informative package. It will make viewers rethink the natural world around us.

The BAYER Science Film Award Honors the film that most empathically presents the positive influence science can have on individuals, society and the environment. Furthermore than present scientific findings, the film in this category demonstrates that science is one of the most consequential human activities for our future and that of our planet.

Experiment Kinship – Your Inner AnimalDirector: Axel Wagner | Produced by: SWR | Year: 2010 | Country: Germany | Length: 29 min.

The jury states that the film clearly explains the origin of the human body from cell to complicated organism using the scientific techniques in a clearly and fascinating way. It inspires a young audience to be more interesting in Science.

The Prize of the Jury Honors the film that makes a particularly strong impression on the jury. The film delivers an emotional and intellectual resonance, which distinguishes it as an overall outstanding work of science journalism through film and television.

The Forest: Realm of ShadowsDirector: Jan Haft | Produced by: nautilusfilm GmbH für Studio Hamburg Produktion GmbH | Year: 2009 | Country: Germany | Length: 43 min.

The jury unanimously decided to honor this film for the Prize of the Jury, as it perfectly fits the Science Film Festival theme of the year, and delivers emotional and ecological contents. Even though the length of the film is long, the jury enjoys watching it and thought the cinematography was exceptionally brilliant. The jury also pointed out the film could have competed for each prize

categories, as it is informative, educational and entertaining at the same time, which makes it the true winner of the competition.

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Associated Programmes of the Science Film FestivalThe ASEAN Science Film Festival

Since 2009, the Science Film Festival has successfully established itself in five further Southeast Asian countries apart from Thailand, in an ongoing effort to develop the event to include virtually all ASEAN countries by 2015 and connect the region in the common effort to provide access to knowledge through media and open new pathways for generating interest in the sciences among pupils and students.

In 2011, the ASEAN Science Film Festival was organized in Cambodia (19,790) Indonesia (27,000), Malaysia (11,700), the Philippines (23,000), Thailand (139,101) and Vietnam (17,000) – bringing the total in Southeast Asia to a staggering 237,591 visitors.

The ASEAN Science Film Festival as a regional event takes place concurrently in all participating countries under a unified conceptual and organizational framework that nonetheless allows for local adaption to maximize its effectiveness in each nation. All films are translated and synchronized into the national languages.

The figures for 2011 firmly establish the ASEAN Science Film Festival as the largest event of its kind in the world in terms of audience reach and contribute to its recognition as one of the most effective access to knowledge initiatives in Southeast Asia.

SEADocs 2011 – Southeast Asian Student Documentary Award

SEADocs – The Southeast Asian Student Documentary Award is a competition to encourage the art of documentary filmmaking in the region as a platform to engage young filmmakers to deal with social and environmental issues.

The 2011 competition invited students aged 18-28 in Cambodia, Indonesia, the Philippines, Thailand and Vietnam to submit a portfolio of their work and a motivational essay on making a film under the theme “Tree{s} of Life: Seeds of Change”. Three national shortlisted students per country received expert guidance during the 8 week production period of their competition film. During the production period, the film ideas of the students were explored and developed under guidance of a consultant. The students received a budget grant of US$ 300 to produce a short documentary film in relation to the theme of forests.

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The following are the three regional finalists who received US$ 500 each with the First Place Winner receiving a budget of up to US$ 5,000 to produce a TV feature documentary film in 2012:

1st Place: Mr. Thai Praditkesorn (Thailand) for The Gardener2nd Place: Mr. Tanakorn Siramat (Thailand) for The Great Effect3rd Place: Ms. Pham Mai Phuong (Vietnam) for Heavenly Appointment

I Got It! – An ASEAN Coproduction of a TV Edutainment Magazine for Young Audiences

In follow up to the efforts of the Science Film Festival in disseminating and encouraging access to knowledge in Southeast Asia as a region, the Goethe-Institut initiated a unique co-production and capacity building project by means of an edutainment magazine for children in 2009 together with state and public broadcasters in nine Southeast Asian countries (Brunei, Cambodia, Indonesia, Lao P.D.R., Malaysia, Myanmar, the Philippines, Thailand, and Vietnam) titled “I Got It!”. The first season of “I Got It!” was broadcast in the original seven participating countries (minus Brunei and Myanmar) between October 2010 and January 2011. The second 26 episode season of the series was produced throughout 2011 and is being broadcast in all nine participating countries from November 2011 to June 2012 with the third season in production throughout 2012. The series content was co-produced between all broadcasters with subsidies from the Goethe-Institut, but is presented in the national language of each country with a local presenter and adaptations of all episodes financed by the respective stations. The project encourages locally produced edutainment content and programmes for young audiences in Southeast Asia, while at the same time facilitating a professional and cultural exchange between ASEAN countries. The resulting series is not intended solely as a capacity building project, but aims for the production of an internationally competitive programme with a sustainable future.

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PR Materials It is important for a festival with several partners and taking place at numerous venues to uphold a clear unifying brand identity. Great attention is paid to ensure the shared CI of all Science Film Festival materials throughout Thailand and in fact throughout the region. The following provides details of the materials produced for the festival in Thailand and examples of these materials:

Programme Leaflets with all Logos 30,500

Posters with all Logos 1,200

Catalogues with all Logos 5,500

Pens with Science Film Festival Logo 2,000

T-Shirts with all Festival Logos 1,000

Banners with all Festival Logos 22

Backdrops with all Festival Logos 2

เทศกาลภาพยนตรวทยาศาสตรเพอการเรยนร“เรามอบความรคความบนเทง”

18 - 31 มกราคม 2555

โรงภาพยนตรเอสพลานาด ซนเพลกซ งามวงศวาน - แครายศนยวทยาศาสตรเพอการศกษา (ทองฟาจำลองกรงเทพ) BTS เอกมย

สวทช. อทยานวทยาศาสตรประเทศไทย คลองหลวงสสวท. รวมกบศนยวทยาศาสตรเพอการศกษา 15 แหง

หอภาพยนตร (องคการมหาชน) ศาลายา นครปฐม

ณ ศนยจดฉาย

องคการพพธภณฑวทยาศาสตรแหงชาต (อพวช.) เทคโนธาน คลอง 5จตรสวทยาศาสตร อพวช. จามจรสแควร สามยานอทยานการเรยนร TK park อาคารศนยการคาเซนทรลเวลด ชน 8 Dazzle Zone อทยานการเรยนรเมองนครศรธรรมราช ดรายละเอยดเพมเตมไดท www.goethe.de/science�lmfestival

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องคการพพธภณฑวทยาศาสตรแหงชาต (อพวช.) เทคโนธาน คลอง 5จตรสวทยาศาสตร อพวช. จามจรสแควร สามยานอทยานการเรยนร TK park อาคารศนยการคาเซนทรลเวลด ชน 8 Dazzle Zone อทยานการเรยนร TK park อาคารศนยการคาเซนทรลเวลด ชน 8 Dazzle Zone อทยานการเรยนรเมองนครศรธรรมราช ดรายละเอยดเพมเตมไดท www.goethe.de/science�lmfestival www.goethe.de/science�lmfestival

เทศกาลภาพยนตรวทยาศาสตรเพอการเรยนร“เรามอบความรคความบนเทง”

18 - 31 มกราคม 2555

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Press Response The event exposure in terms of press circulation figures is 4.52 million in addition to television interviews, internet postings and news coverage of presently unquantifiable ratings.

Daily News (circulation 850,000), Khao Sod (circulation 850,000), Matichon (circulation 830,000), Kom Chad Leuk (circulation 800,000), Siam Rath (circulation 300,000), ASTV Manager (circulation 300,000), Post Today (circulation 220,000), A Day Bulletin (circulation 150,000), Krung Thep Turakit (circulation 145,530), Thailand Tatler (circulation 50,000), BK Magazine (circulation 30,000), MCOT Modernine TV, Thai PBS, Channel 3, Channel 7, ASTV, Seed Radio 92.00 FM

ปท: 62 ฉบบท: 21465วนท: พฤหสบด 2 กมภาพนธ 2555Section: เศรษฐกจ/การศกษา

หนา: 17(ลาง)

คอลมน: รอบรวการศกษา: เทยวหอภาพยนตร ดหนงวทยาศาสตร

รหสขาว: C-120202021078 หนา: 1/2

Siam RathCirculation: 750,000Ad Rate: 1,050

Col.Inch: 109.82 Ad Value: 115,311 PRValue : 345,933 คลป: สส(x3)

ปท: - ฉบบท: 22751วนท: ศกร 27 มกราคม 2555Section: กฬา/การศกษา

หนา: 22(ลาง)

หวขอขาว: ดหนงวทยเพอการเรยนรปลกสำนกรกษสงแวดลอม

รหสขาว: C-120127035126 หนา: 1/2

Daily News (Mid-Day)Circulation: 850,000Ad Rate: 2,100

Col.Inch: 115.13 Ad Value: 241,773 PRValue : 725,319 คลป: สส(x3)

ปท: 62 ฉบบท: 21436วนท: พธ 4 มกราคม 2555Section: เศรษฐกจ/การศกษา

หนา: 17(บนซาย)

คอลมน: แวดวงของเรา: เทศกาลภาพยนตรวทยาศาสตร

รหสขาว: C-120104021053 หนา: 1/1

Siam RathCirculation: 300,000Ad Rate: 1,050

Col.Inch: 6.92 Ad Value: 7,266 PRValue : 21,798 คลป: สส(x3)

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EvaluationAn extensive survey of the Science Film Festival visitors in 2011 was conducted with 3,064 questionnaires filled out impartially by the audiences from all venues and evaluated by an unbiased party:

1. The following graph shows the gender distribution of the festival audience:

2. The following graph shows the age distribution of the festival audience:

3. The following graph shows the academic level of the festival audience:

Respondent Gender

Male 42%

Female 52%

No Answer 6%

Male

Female

No Answer

Age Group

12 12to16 17to19 20to26 26 up No

Answer

45%

40%

4% 3% 3% 5%

Educational Level

Elementary 49%

Middle School 27%

High School 5%

No Answer 19%

Elementary

Middle School

Highschool

No Answer

<

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4. The following graph shows the language competency of the festival audience:

5. The following graph shows how much the audience liked the festival film selection, the activities, the venues and the festival overall:

6. The following graph shows how the visitors attended the festival:

Language Competence

Thai English

German French

No Answer

81%

15%

1% 1% 2%

Respondent Gender

Male 42%

Female 52%

No Answer 6%

Male

Female

No Answer

1%

1%

7%

1%

3%

3%

4%

2%

12%

15%

13%

11%

28%

30%

16%

28%

49%

40%

44%

48%

7%

11%

16%

10%

Films

Activities

Venue

Overall

Not At All 1

2

3

4

Very Much 5

No Answer

Satisfaction

Festival Attendance

With School 80%

Individually 4%

No Answer 16%

With School

Individually

No Answer

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Evaluation7. The following graph shows how the visitors were informed about the festival:

8. The following graph shows to what extent the festival audience was more interested in science after watching the films they attended:

9. The following graph shows to what extent the festival audience felt the films they watched explained the subject entertainingly:

How did you find out about the Science Festival 2011?

Passed by Attendet Last Year

Media Invitation by School

others

Did watching the films make you interested in science?

Yes 88%

No 2%

No Answer, 10%

Did the films explain the subject to you entertainingly?

Yes 86%

No 2%

No Answer 12%

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10. The following graph shows to what extent the festival audience felt the films they watched explained the subject accessibly:

11. The following graph shows whether the students would consider studying science in university:

12. The following graph shows to what extent the audience would like to have a festival in 2012:

Did the films explain the subject to you in a way easy to understand?

Yes 86%

No 2%

No Answer, 12%

Would you consider study science?

Yes 64%

No 20%

No Answer 16%

Would you like the Festival to be organized in the year 2012?

Yes 82%

No 2%

No Answer 16%

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The Science Film Festival would not be possible without the tremendous support and contributions from the partners, filmmakers, producers, distributors, broadcasters, venues,

schools, universities and sponsors.

The festival and its organizers are deeply grateful for this enthusiastic cooperation and hope that you join us in looking forward to the Eighth Science Film Festival in Thailand in 2012!

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Page 24 – BACK COVER No logos needed, like in Indonesian one, BUT please have festival website: www.goethe.de/sciencefilmfestival

www.goethe.de/sciencefilmfestival