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1 03-04.09.2020 | Wood & Co Frontier Investor Days SFG Investor Presentation
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Page 1: SFG Investor Presentation€¦ · subsidiaries in Moldova and in Italy •Sphera was incorporated in May 2017 to consolidate all brands operated by the Group, namely KFC, Pizza Hut

1

03-04.09.2020 | Wood & Co Frontier Investor Days

SFG Investor Presentation

Page 2: SFG Investor Presentation€¦ · subsidiaries in Moldova and in Italy •Sphera was incorporated in May 2017 to consolidate all brands operated by the Group, namely KFC, Pizza Hut

2

Disclaimer

This presentation is not, and nothing in it should be construed as, an offer, invitation or recommendation in respect of shares issued by SpheraFranchise Group SA ("Sphera"), or an offer, invitation or recommendation to sell, or a solicitation of an offer to buy shares in Sphera.

Neither this presentation nor anything in it shall form the basis of any contract or commitment. This presentation is not intended to be relied upon asadvice or recommendation to investors or potential investors and does not take into account the investment objectives, financial situation or needs ofany investor.

All investors should consider this presentation in consultation with a professional advisor of their choosing when deciding if an investment isappropriate.

Sphera has prepared this presentation based on information available to it, including information derived from public sources that have not beenindependently verified. No representation or warranty, express or implied, is provided in relation to the fairness, accuracy, correctness, completenessor reliability of the information, opinions or conclusions expressed herein.

This presentation should not be considered a comprehensive representation of Sphera's business, financial performance or results.

This presentation may contain forward-looking statements. These statements reflect Sphera’s current knowledge and its expectations and projectionsabout future events and may be identified by the context of such statements or words such as “anticipate,” “believe”, “estimate”, “expect”, “intend”,“plan”, “project”, “target”, “may”, “will”, “would”, “could” or “should” or similar terminology.

Sphera undertakes no obligation to update or revise these forward–looking statements to reflect events or circumstances that arise after the date madeor to reflect the occurrence of unanticipated events. Inevitably, some assumptions may not materialize, and un-anticipated events and circumstancesmay affect the ultimate financial results. Projections are inherently subject to substantial and numerous uncertainties and to a wide variety of significantbusiness, economic and competitive risks.

Therefore, the final results achieved may vary significantly from the forecasts, and the variations may be material.

Page 3: SFG Investor Presentation€¦ · subsidiaries in Moldova and in Italy •Sphera was incorporated in May 2017 to consolidate all brands operated by the Group, namely KFC, Pizza Hut

3

Agenda

For further detailsWe invite you to read the Full Director’s report which includes analysis of financial results, details our response to COVID-19 crisis as well as provides key risks as foreseen by management for H2 2020. You can access the H1 2020 report at www.spheragroup.com, Investor Relations section.

1

H1 2020 Highlights

3

4

2

5

6

COVID-19 Response

Brand Performances

Key H1 2020 Financials

Q3 2020 Gradual Recovery

Q&A session

Sphera Franchise Group at a glance

7

Page 4: SFG Investor Presentation€¦ · subsidiaries in Moldova and in Italy •Sphera was incorporated in May 2017 to consolidate all brands operated by the Group, namely KFC, Pizza Hut

4

Sphera Franchise Group at a Glance

2nd Quick Service

Restaurants Operator

1st Full-Service Restaurant Operator

25 Years of Operation

157 Restaurants in 3 countries1

Track record and above-market

average performance even in crisis2

Source: IFRS financial information, excluding impact from IFRS 16 adoption (starting 2019), HORA Association

Notes: 1) Active Restaurants as of 1.09.2020 2) Performance in H1 2020, Group vs Romanian Hospitality Sector, based on estimates of HORA Association, 3) LfL performance for the reporting year iscalculated by taking into account all the restaurants that have been in uninterrupted operation from the beginning of the preceding year to the end of the reporting year

Pre-Crisis Performance (2017 - 2019)

9.3%

Normalized EBITDA growth(2)

9.2%

LfL(3) restaurant sales growth

16%

Increase in no. of restaurants

23%

Restaurant salesgrowth

3-year CAGR

Page 5: SFG Investor Presentation€¦ · subsidiaries in Moldova and in Italy •Sphera was incorporated in May 2017 to consolidate all brands operated by the Group, namely KFC, Pizza Hut

5

Sphera Franchise Group at a Glance

Notes: 1) first in FSR and second in QSR, 2) Restaurants of of 1.09.2020, 1 Paul Store not included above

Introduction to Sphera Franchise Group

• Sphera is one of the leading food operators in Romania1, operating also through its subsidiaries in Moldova and in Italy

• Sphera was incorporated in May 2017 to consolidate all brands operated by the Group, namely KFC, Pizza Hut Dine-In and Pizza Hut Delivery under one company

• Quoted on the Bucharest Stock Exchange since November 2017; since September 2018 SFG shares are included in the Main Index of Bucharest Stock Exchange, BET.

• In 2017, Sphera secured the franchise for operation of Taco Bell restaurants in Romania

• In 2017, Sphera opened its first two KFC restaurants in Italy and is already the largest KFC operator in Italy

• KFC Romania, KFC Italy, Pizza Hut, Pizza Hut Delivery Romania and Taco Bell Romania operate under the Yum International Franchise Agreement

Geographical footprint

Locations split per brand2

Bucharest

2137

30

11

15

KFC

PH

Pizza Hut Delivery

KFC restaurants

PH and PH Delivery restaurants

Taco Bell restaurants

4 Taco Bell

60 Total

17

6322

17

Food Court In Line Drive-through

1020

3

7

14

Page 6: SFG Investor Presentation€¦ · subsidiaries in Moldova and in Italy •Sphera was incorporated in May 2017 to consolidate all brands operated by the Group, namely KFC, Pizza Hut

6

Sphera Franchise Group at a Glance: Corporate Structure

q holds the franchiserights to operate KFC-branded restaurants inMoldova

q holds the franchiserights to operate KFC-branded restaurants incertain regions of Italy

q holds the franchiserights to operate TacoBell-brandedrestaurants in Romania

q holds the franchiserights to operate PizzaHut-branded restaurantsin Romania (Pizza HutDine-In and Pizza HutDelivery)

q holds sub-franchise rights

q holds the franchiserights to operate KFC-branded restaurants inRomania

US Food Network S.A. American Restaurant System S.A.

California Fresh Flavors S.R.L.

US Food Network S.R.L. - Italy

US Food Network S.R.L. - Moldova

99.9% 99.9% 99.9% 100% 80%

Page 7: SFG Investor Presentation€¦ · subsidiaries in Moldova and in Italy •Sphera was incorporated in May 2017 to consolidate all brands operated by the Group, namely KFC, Pizza Hut

7

Key Investment Highlights

1 2

3

4

56

7

8

Logo/Text

Leading food service group operating a portfolio of internationally recognized brands

Operational excellence proven by consistent top ranked among YUM franchisees in Europe

Significant further growth potential in Romania and massive white space opportunity in Italy

Enhanced marketing capabilities investing directly into notable successful marketing campaigns

Even in challenging environment, significantly above-average performance1

Proven network roll-out capabilities with long track record of successful growth

Profitable business model with strong cash generation

Scalable platform with fully fledged process in place allowing efficient roll-out

1) HORA, the Romanian Hotel and Restaurants Association, stated that the overall sales turnover in the industry in the first half of 2020 dropped by 70% compared to the same period oflast year as a result of the COVID-19 pandemic, with 40% of the operators suspending their activity.

Page 8: SFG Investor Presentation€¦ · subsidiaries in Moldova and in Italy •Sphera was incorporated in May 2017 to consolidate all brands operated by the Group, namely KFC, Pizza Hut

8

Leading Foodservice Group in Romania

#2

#1

#2

QSR

Home deliv

ery

player on the QSR segment (18% market share) and #1 on the chicken segment

#2 player on the overall chained foodservice market (15% market share)

ü 83% spontaneous brand awareness among Romanian customers (YE 2018)

ü customer base consists mainly of young and middle-aged people (78%), mostly educated (at least 35% high school), with an average household income

ü 83 restaurants in Romania as of 1.09.2020

player on the FSR segment (nearly 3% market share)

#3 player on the overall chained foodservice market (7% market share)

ü C. 60% spontaneous brand awareness among Romanian customers

ü customer base consists mainly of young and middle-aged people (78%), mostly educated (at least 41% high school & 32% university), with a focus on families with an average to medium-high household income

ü 23 restaurants as of 1.09.2020

player on the Home delivery segment (nearly 21% market share)ü Order accessibility: classic call center lines,

dedicated website platform, mobile application

ü 21 restaurants as of 1.09.2020

ü C .50% online orders

ü First Taco Bell was opened in Oct-2017 in Bucharest

ü 10 restaurants as of 1.09.2020

Source: Company infomration, Euromonitor, Consumer Foodservice in Romania, May 2017, Deloitte Analysis

Page 9: SFG Investor Presentation€¦ · subsidiaries in Moldova and in Italy •Sphera was incorporated in May 2017 to consolidate all brands operated by the Group, namely KFC, Pizza Hut

9

Foodservice Market Structure & Comepetitive Overview

Source: Euromonitor, Consumer Foodservice in Romania, 2018.

KFC: no. 2 but growing faster

FSR: Pizza Hut Dine-in no. 1 and increasing distance vs no. 2 Delivery: Pizza Hut Delivery no. 1

36%

33%

16%

12%3%

Full-Service Restaurants

Cafés/Bars

Limited-Service Restaurants

Street Stalls/Kiosks

Self-Service Cafeterias

18%

82%

Chained Independent

RON22.0b sales970m transactions

Source: Euromonitor, Consumer Foodservice in Romania, 2018. Source: Euromonitor, Consumer Foodservice in Romania, 2018.

Source: Euromonitor, Consumer Foodservice in Romania, 2018.

# Brand Product offering 2018 Mk share ‘13-’18 var. +pp.

1 Burgers, Chicken, Salads, Desserts 22.6% -4.0%

2 Chicken, Burgers, Salads, Desserts 16.1% +3.2%

3 Greek food 3.3% +2.8%

4 Salads 2.8% +2.0%

5 Turkey kebabs 2.5% +1.5%

Top 5 47.5% 5.5%

# Brand Product offering 2018 Mk share ‘13-’18 var. +pp.

1 Pizza, Pasta, Burgers 2.7% +0.4%

2 Pizza, Pasta, traditional Italian food 0.5% -0.1%

3 Pizza, Pasta, Burgers 0.5% +0.5%

4 Traditional Serbian food 0.4% 0.0%

5 Grill, Romanian and Moldavian cuisine 0.4% +0.4%

Top 5 4.8%

# Brand Product offering 2018 Mk share ‘13-’18 var. +pp.

1 Pizza 2.0% +0.9%

2 Pizza 1.5% 0.0%

3 Pizza 1.4% +0.9%

4 Pizza 1.1% +0.6%

5 Pizza 0.8% -0.1%

Top 5 69.8%

Chained players generates below 20% of sector sales

Page 10: SFG Investor Presentation€¦ · subsidiaries in Moldova and in Italy •Sphera was incorporated in May 2017 to consolidate all brands operated by the Group, namely KFC, Pizza Hut

10

Successful Track Record of Growth

17.0%

12.5%11.0%

9.2%

13.0%

3.1%

0.4% 1.2%

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

2016 2017 2018 2019p

KFC Pizza Hut

413 503635

78997

112123

132

312

33

0

200

400

600

800

1000

1200

2016 2017 2018 2019p

KFC Pizza Hut Taco Bell

Sustained Growth Across All Brands

Coupled with Strong and Resilient LfL Growth

KFC remaining the key contributor at ca. 83% of revenues

Source: Company information, Consolidated Pro Forma Financial Statements.

CAGR 2016-2019 23%

Note: (1) Includes KFC restaurants in Romania, Moldova and Italy.

1 1 1 1 2 3 5 7 11 18 23 32 37 40 43 49 52 53 59 65 7288

99

1 1 1 1 3 3 3 3 3 3 4 45

1113

13 13 1315 14 14

1821

22

2323

1

34 7 8

10 9 99

1217

2222

2

5

10

'94

'95

'96

'97

'98

'99

'00

'01

'02

'03

'04

'05

'06

'07

'08

'09

'10

'11

'12

'13

'14

'15

'16

'17

'18

'19

KFC Pizza Hut Dine-In Pizza Hut Delivery Taco Bell

Long Track Record of Successful Network Development

First KFC in Romania

First KFC outside

Bucharest

First Drive Thru KFC

(Sibiu)

First Pizza Hut

Delivery in Romania

First Pizza Hut outside Bucharest

First Pizza Hut Delivery

outside Bucharest

First Pizza Hut in

Romania

First KFCin Rep.

Moldova

1 1 1 2 4 4 4 5 6 811

1523

35

48

54

6064

7475

76 8698

113

(1)

Initial Phase

Acceleration Phase

Transformation Phase

Development Phases

Sphera holding

company created

First KFCin Italy

First Taco Bell in

Romania

138

154

Page 11: SFG Investor Presentation€¦ · subsidiaries in Moldova and in Italy •Sphera was incorporated in May 2017 to consolidate all brands operated by the Group, namely KFC, Pizza Hut

11

Profitable Business Model (pre-COVID)

Sales

514619

771

955

Normalized EBITDA Net Profit

Note: 2019 result is excluding the impact of IFRS 16, unaudited.

(RONm)

Restaurant Opex Structure

Page 12: SFG Investor Presentation€¦ · subsidiaries in Moldova and in Italy •Sphera was incorporated in May 2017 to consolidate all brands operated by the Group, namely KFC, Pizza Hut

12

Scalable Platform Allowing Efficient Roll-out

Identify locations around Residential

areas

Traffic

New Restaurant Opening ProcessRestaurant / Unit Selection Criteria

Market Analysis

Identify Best Locations

Traffic & Market Research

Project Management

Architects & Designers

Contractors & Vendors

Generators(leisure – e.g. shopping

centres, cinemas or retail –e.g. DIY, hypermarkets,

furniture stores etc)

Construction

Grand Opening

Page 13: SFG Investor Presentation€¦ · subsidiaries in Moldova and in Italy •Sphera was incorporated in May 2017 to consolidate all brands operated by the Group, namely KFC, Pizza Hut

13

Growth Opportunities: strategy based on four key pillars

COVID-19 Adjustment

• Postponement, not the abandonment of the development plan• The scale of the business as well as agile adoption to realities have helped the group lower the expenses in H1 2020 thus

lowering the negative impact of the pandemic on the business (decline less than half of the Romanian hospitality industry average, where revenues dropped -70% in H1 2020 compared to H1 2019)

• Special attention paid to operational expenses – only stores that can cover own expenses remain open• Focus on maximizing revenues through partnership with food aggregators, delivery and digitalization, temporary

adjustment expected to bring long-term results in the post-pandemic realities

Note: Size of segments do not constitute indication to their contribution to the overall growth.

Maintain Strong LFL Sales Growth

Continue Organic Network Roll-out

Develop a Significant KFC Business in Italy

Expand Brand Portfolio – Taco Bell

Page 14: SFG Investor Presentation€¦ · subsidiaries in Moldova and in Italy •Sphera was incorporated in May 2017 to consolidate all brands operated by the Group, namely KFC, Pizza Hut

14

Restaurant roll-out plan by brand: pre-pandemic estimates

• Given the rapidly developing situation related to the COVID-19 pandemic as well as global uncertainty related to the second half of the year, the Group has not yet revised the development plans.

• Possibility of postponing the 2020 targets to mid-2021 as a result of delays caused by the offset of the COVID-19 pandemic and the lock-down measures implemented in Europe between March – May 2020.

• So far 5 KFC restaurants opened thus far in 2020 (3 in Romania, 2 in Italy).

KFC RomaniaCommitment 4 6 7 8 9 9 43Target 7 7 7 10 10 10 51

Taco Bell RomaniaCommitment 2 3 5 - - - 10

Target 2 3 5 2 2 - 14

KFC Italy (North-East & Piemonte)

Commitment 3 6 8 7 7 1 32

Target 3 6 8 8 7 2 34

TOTAL OPENINGSCommitment 14 20 27 23 25 10 129

Target 18 23 27 28 27 20 143

2017 2018 2019 2020 2021 2022 Total

Pizza Hut(Dine-in & Delivery)

Commitment 5 5 7 8 9 - 34Target 6 7 7 8 8 8 44

Page 15: SFG Investor Presentation€¦ · subsidiaries in Moldova and in Italy •Sphera was incorporated in May 2017 to consolidate all brands operated by the Group, namely KFC, Pizza Hut

15

Number of restaurants at year-end: pre-pandemic estimates

• Given the rapidly developing situation related to the COVID-19 pandemic as well as global uncertainty related to the second half of the year, the Group has not yet revised the development plans.

• Possibility of postponing the 2020 targets to mid-2021 as a result of delays caused by the offset of the COVID-19 pandemic and the lock-down measures implemented in Europe between March – May 2020.

• So far 5 KFC restaurants opened thus far in 2020 (3 in Romania, 2 in Italy).

53 60 65 72 79 8696

106116

3

9

17

25

32

34

2327

33

39

46

53

61

69

77

2

5

10

12

14

14

0

50

100

150

200

250

2014 2015 2016 2017 2018 2019 2020 2021 2022

KFC KFC Italy Pizza Hut Taco BellNotes: (1) Includes KFC Romania and KFC Moldova

Page 16: SFG Investor Presentation€¦ · subsidiaries in Moldova and in Italy •Sphera was incorporated in May 2017 to consolidate all brands operated by the Group, namely KFC, Pizza Hut

16

H1 2020 Highlights

Page 17: SFG Investor Presentation€¦ · subsidiaries in Moldova and in Italy •Sphera was incorporated in May 2017 to consolidate all brands operated by the Group, namely KFC, Pizza Hut

17

Sphera Franchise Group – H1 2020 Highlights

• In COVID-19 context, HoReCa industry was hit the hardest as it faced direct cease-of-operations order from authorities.

• Romanian Hotels and Restaurant Association, HORA announced that in H1 2020 the revenues of sector dropped by 70% compared to H1 2019; 40% of operators suspended their activity.

• As expected, and communicated on 14.05.2020 (Q1 results), Q2 took the hardest hit: -54%in sales compared to Q2-2019.

• Sales in April plunged but gradual increases were recorded since May until today. Management expects gradual recovery in Q3 and Q4 unless other lockdowns are ordered or unexpected negative evolution occurs.

• Sales dropped by 31.6% compared to H1 2019, nonetheless the Group managed to maximize financial results in COVID-19 context by swiftly adjusting business model.

• Key measures taken in COVID-19 context in Q2 2020: § operational focus on containing operational expenses (incl. restaurant and G&A) and cash drains;§ financial focus on enhancing short-term liquidity;§ strategic & marketing focus to boost revenues through delivery and collaboration with food aggregators.

• Estimated results from July & August presented by the management alongside H1 2020 to support Group’s confidence in improving situation.

Swift response helped close H1 2020 performance well-above the RO market average

Amid lock-down on all markets on activity, April 2020 registered the weakest performance. Recovery since.

Focus on cost-optimization in Q2 2020, to be continued throughout H2 2020

Positive signs of gradual recovery thus far in Q3 2020

Page 18: SFG Investor Presentation€¦ · subsidiaries in Moldova and in Italy •Sphera was incorporated in May 2017 to consolidate all brands operated by the Group, namely KFC, Pizza Hut

18

Sphera Franchise Group H1-2020 Performance

H1 2019 H1 2020

RESTAURANT SALESRON m

214.7

445.6

230.8

198.3

304.6

106.3

-31.6%

NORMALIZED EBITDARON m, excluding IFRS 16

EXPENSESRON m, excluding IFRS 16

-54.0%

-7.6%

Q1

Q2

H1 2019H1 2020

21.2

15.5

3.5-2.0

1.6

36.7-95.6%

-109.4%

-77.4%

Q1

Q2

H1 2019 H1 2020

206.0

216.8

204.8

422.8

Q1

Q2117.5

-23.7%

-45.8%

-0.6%

322.4

Page 19: SFG Investor Presentation€¦ · subsidiaries in Moldova and in Italy •Sphera was incorporated in May 2017 to consolidate all brands operated by the Group, namely KFC, Pizza Hut

19

Sphera Franchise Group H1-2020 Sales performance per country

401.0m

270.6m

-32.5%

39.2m

30.6m

-21.9%

5.4m

3.3 m

-38.9%

Values in RON.H1 2019 values on top of the map, H1 2020 on the bottom.

Page 20: SFG Investor Presentation€¦ · subsidiaries in Moldova and in Italy •Sphera was incorporated in May 2017 to consolidate all brands operated by the Group, namely KFC, Pizza Hut

COVID-19 Response

Page 21: SFG Investor Presentation€¦ · subsidiaries in Moldova and in Italy •Sphera was incorporated in May 2017 to consolidate all brands operated by the Group, namely KFC, Pizza Hut

21

Markets of Activity: COVID-19 Developments

• State of Emergency: 18.03.2020 – 14.05.2020.• State of Alert: 15.05.2020 – today.• SFG restricted restaurant operations on 18.03.2020 until 15.05.2020.• 15.05.2020 – restaurants with outdoor seating reopened.• 15.06.2020 – shopping malls open but closed-space food courts closed.• 1.09.2020 - Indoor seating restaurants re-opened

• Lockdown: 09.03.2020 – 18.05.2020.• State of Emergency: 18.05.2020 – 15.10.2020.• 18.05.2020 – restaurants allowed to open applying strict social distancing rules.

Consequently, only 50% of indoor seating available.

• State of Emergency: 17.03.2020 – 15.05.2020, further extended by Extraordinary National Commission of Public Health.

• On 15.03.2020 announced that dine-in bars and restaurants closed, takeout orders and delivery limited.

• Since 22.04.2020 take-away is allowed for all street locations.• Since 16.06.2020 take-away is allowed for all service venues except for commercial

centres and markets.

Page 22: SFG Investor Presentation€¦ · subsidiaries in Moldova and in Italy •Sphera was incorporated in May 2017 to consolidate all brands operated by the Group, namely KFC, Pizza Hut

22

Business Calibration: Measures in response to COVID-19

• Change in strategy: enhanced cooperation with local food aggregators:o Romania: FoodPanda, Glovo, Tazz (EuCeManac), TakeAway;o Italy: Glovo, Deliveroo, Just Eat, UberEats;o Moldova: Straus (iFood pending).

• Marketing campaigns promoting delivery and drive-through, joint campaigs with food aggregators (TV, digital).

Maximizing Revenues

Restaurant Operations

§ Upon reopening additional safety measures in all operating restaurants, in line with Yum + Govt. recommendations.§ New operational flows at restaurant level that allow safe operation and delivery activity.§ Limited menu in restaurants, only core products. § The management is actively monitoring the performance of individual stores to determine which stores remain open,

fully or partially, and which ones are to be closed. § Only restaurants that can cover their operating costs by taking advantage of the open-air dining option

and/or by concentrating on delivery remain open.

COGS

§ No significant disruptions on supply chain procurement.§ -1.6pp decrease in food and material expenses in H1 2020 despite temporary increase in waste in March 2020.§ Excess raw materials (due to the closing of restaurants) with limited shelf-live was donated.

Page 23: SFG Investor Presentation€¦ · subsidiaries in Moldova and in Italy •Sphera was incorporated in May 2017 to consolidate all brands operated by the Group, namely KFC, Pizza Hut

23

Business Calibration: Measures in response to COVID-19

Romania:• Technical unemployment covering 75% of average national salary implemented. Depending on the location,

employees were sent either fully or partially into technical unemployment. • HQ kept oversight over the activity in the restaurants and in case of increased sales, calibrated the number of staff

and brought employees back from technical unemployment. • As of 30.06.2020, an estimated 22% of the employees from Romanian restaurants were still in technical

unemployment.Republic of Moldova:• Starting with 1.04.2020, more than half of Group employees were on technical unemployment, receiving an indemnity

of 70% of their base salary; the state covered 43% of this indemnity.Italy:• No prolongation of employees’ term contracts since the onset of pandemic, generating a natural attrition of 20%. • For the rest of employees, the Group applied for technical unemployment during lockdown and then gradually re-

called them as the stores reopened. The state covered a monthly amount of 80% of employees’ salary (subject to caps: EUR 939.89 for a salary of EUR 2,159.48 or below, and EUR 1,199.72 for a salary in excess of EUR 2,159.49)

HQ (G&A):• All hiring activity frozen as of March.• Payroll costs reduced by either applying for technical unemployment or by reducing the working week from 5 to 4

days (equivalent to a 20% reduction in payroll cost). As of 30.06.2020, all HQ staff was back from technical unemployment.

• Top management took a voluntary 25% reduction in their pay.

As of 30.06.2020, Sphera Franchise Group had 5,003 employees, 4,665 employees in Romania, 262 employees in Italy and 76 employees in the Republic of Moldova.

Staff

Page 24: SFG Investor Presentation€¦ · subsidiaries in Moldova and in Italy •Sphera was incorporated in May 2017 to consolidate all brands operated by the Group, namely KFC, Pizza Hut

24

Business Calibration: Measures in response to COVID-19

Financial

• Activation of existing working capital line opened with house bank that was unutilized until the start of thepandemic – RON 20.3m.

• Secured new short-term working capital line – RON 10m.• Refinancing of investments by activation of lines from the existing bank – EUR 2.7m.• Accelerated recovery of VAT from the state for USFN Romania and CFF – RON 23.5m• Medical leave recovery for USFN Romania – RON 2.5m.• Postponement of principal amount for banks and leasing companies –approx. RON 24m.• Supplier financing materialized in engaging in good faith negotiation with suppliers and negotiations with Yum!.

• In March 2020, the Group notified all the lessors to renegotiate or temporarily suspend the rental contracts and entered a detailed and extensive process of renegotiating rental agreements.

• As of 30.06.2020, the amount of fixed rent discounts recognized and recorded in accounting was RON 4.5 million, representing the equivalent of approximately one-month fixed rent.

• Discussions are still in progress for approximately 25% of contracts. Discounts obtained as a result will be reflected in Q3 2020.

Rent

Page 25: SFG Investor Presentation€¦ · subsidiaries in Moldova and in Italy •Sphera was incorporated in May 2017 to consolidate all brands operated by the Group, namely KFC, Pizza Hut

Brand Performance

Page 26: SFG Investor Presentation€¦ · subsidiaries in Moldova and in Italy •Sphera was incorporated in May 2017 to consolidate all brands operated by the Group, namely KFC, Pizza Hut

26

Active Stores: Evolution in H1

Restaurant count as of 30.06.2020

Operational restaurants

- 22-Mar

- 14-May

- 30-Jun

29 1 0 0 15 0 4546 1 10 5 15 5 8279 1 16 21 21 10 148

81 2 16 23 21 10 153

• The number of active stores dropped drastically mid-March following the introduction of State of Emergency, with only30% of stores active on 22.03.2020.

• On 14.05.2020, following the decision to loosen restrictions on all the markets of activity, 53% of stores were active.• As of 30.06.2020, 96.7% of stores were active and only 5 restaurants were temporarily closed.• In 2020, the Group opened 2 new KFC stores in Italy and 3 KFC in Romania. Two stores were closed in Romania,

one KFC and one PHD.• The Group has 157 active stores as of 1.09.2020.

Page 27: SFG Investor Presentation€¦ · subsidiaries in Moldova and in Italy •Sphera was incorporated in May 2017 to consolidate all brands operated by the Group, namely KFC, Pizza Hut

27

Brand Evolution in H1 2020

• Hardest hit in April, with no sales for Pizza Hut (dine-in) and Taco Bell. Recovery trend starting May.

% of pre-pandemic sales*

- March

- April

- May

- June

51% 53% 18% 35% 72% 43% 47%

25% 21% 10% 0% 63% 0% 22%

49% 42% 40% 9% 72% 46% 46%

68% 42% 80% 24% 70% 61% 65%

* Average of sales from January and February 2020

Sales H1 2020(RON, m) 218.8 3.4 30.6 19.8 19.9 12.0 304.6

• Positive impact of the Work from Home model: significant increases to the average order value for all the brands from theGroup portfolio in Q2 2020, as compared to the same period of the last year.

• The split between delivery and non-delivery sales has shifted over Q2 2020, with 47% of all orders in Romanian stores beingdelivered and 53% sold in-store; as a comparison, in the same period of 2019, only 7% of sales were generated through thedelivery channel, with 93% of sales being done in-store

Page 28: SFG Investor Presentation€¦ · subsidiaries in Moldova and in Italy •Sphera was incorporated in May 2017 to consolidate all brands operated by the Group, namely KFC, Pizza Hut

Key H1 2020 Financials

Page 29: SFG Investor Presentation€¦ · subsidiaries in Moldova and in Italy •Sphera was incorporated in May 2017 to consolidate all brands operated by the Group, namely KFC, Pizza Hut

29

H1 2020 Result

Statement of Comprehensive Income (excluding IFRS 16)

• Sales down 31.6% in H1 2020 compared to H1 2019; expenses down by 23.8%.• Restaurant operating profit of RON 6.7 million in H1 2020, 86.5% lower compared to H1 2019.• The 8.2% decrease in General & Administrative expenses, helped achieve an EBITDA of RON 0.8 million, 97.9%

lower compared to H1 2019.• Normalised EBITDA of RON 1.6 million, a decrease of 95.7%, with an EBITDA margin by 8pp lower compared to the

previous period. • Operating profit decreased by 178% Y/Y to RON -17.8 million • Loss for the period equalled RON 22.4 million (-223.6%).

Page 30: SFG Investor Presentation€¦ · subsidiaries in Moldova and in Italy •Sphera was incorporated in May 2017 to consolidate all brands operated by the Group, namely KFC, Pizza Hut

30

H1 2020 – Restaurant Expenses

Restaurant Expenses lower by 25% in H1 2020 vs H1 2019 (excluding IFRS 16)

• Except for other operating expenses and depreciation and amortization, all the restaurant expenses have decreasedsignificantly.

• The rent costs (without IFRS 16) decreased by 7,4% compared to the same period of last year even though theGroup operated 10 more restaurants during H1 2020 compared to H1 2019. Further rent negotiations are stillongoing.

• 5.8% increase in “Other operating expenses” primarily driven by the higher share of aggregators’ commissions.• Increased depreciation and amortization are the result of opening 10 new restaurants between 30.06.2019 and

30.06.2020.

Page 31: SFG Investor Presentation€¦ · subsidiaries in Moldova and in Italy •Sphera was incorporated in May 2017 to consolidate all brands operated by the Group, namely KFC, Pizza Hut

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H1 2020 – G&A Expenses

G&A Expenses lower by 8.2% (excluding IFRS 16) in H1 2020 vs H1 2019

• In H1 2020, G&A expenses of the Group decreased by 8.2% compared to H1 2019.• In Q2 2020, G&A expenses decreased by RON 3.1 million (-22.6%) compared to Q2 2019. • The largest cost-savings registered in H1 2020 were on transport (-53.1%) and third-party services (-16.7%). • The payroll costs for G&A decreased by 3.0% in H1 2020; in Q2 payroll costs were reduced by 23.7% through

different measures.

Data in RON ‘000 Percentage of sales H1-20 H1-20 H1-19 H1-19 Change (%) H1-20 H1-20 H1-19 H1-19

(1) (2) (1) (2) 2020/ 2019 (1)

2020/ 2019 (2) (1) (2) (2) (2)

General and administration (G&A) expenses, net

23,915 24,447 26,410 26,632 -9.4% -8.2% 7.9% 8.0% 5.9% 6.0%

Payroll and employee benefits

15,630 15,630 15,808 15,808

-1.1% -1.1%

Third-party services 4,156 4,441 5,332 5,332 -22.1% -16.7% Depreciation and amortization

2,231 770 2,158 785

3.4% -1.9%

Rent (23) 1,685 237 1,831 -109.6% -8.0% Banking charges 1,304 1,304 1,561 1,561 -16.4% -16.4% Transport 617 617 1,315 1,315 -53.1% -53.1% Note: (1) Including the impact of the adoption of IFRS 16; (2) Excluding the impact of the adoption of IFRS 16.

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H1 2020 – individual performance by companies from the group

USFN (KFC) Romania and Moldova ended H1 2020 with a net profit (excluding IFRS 16)

• USFN Romania and USFN Moldova closed H1 2020 on operating profit, corresponding to a net profit of RON 7.4 million.

• The rest of the Group entities ended H1 2020 with a loss for the period. USFN Italy registered the biggest drop resulting from the severe impact of the coronavirus pandemic on the local economy and widespread and prolonged lockdown measures in Italy.

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Impact of IFRS 16 on H1 2020 Results

§ Starting 1 January 2019, Sphera applies IFRS 16 that sets out the principles for the recognition, measurement, presentation and disclosure of leases.

§ At the commencement date of a lease, a lessee recognizes a liability to make lease payments (i.e., the lease liability) and an asset representing the right to use the underlying asset during the lease term (i.e., the right-of-use asset). Lessees are required to separately recognize the interest expense on the lease liability and the depreciation expense on the right-of-use asset;

§ In H1 2020, as a result of adoption of IFRS 16, Sphera recognized additional depreciation expense of RON 24.3m and finance cost of RON 6.4m. At the same time, the rent expenses were reduced by RON 25.9m.

§ As a result, normalized EBITDA increased to RON 29.3m while the loss grew to 26.4 m.

Data in RON’000

H1-20 H1-20 Including impact of

IFRS16

Excluding impact of

IFRS16

Impact of IFRS

Adoption Restaurant sales 304,580 304,580 0 Restaurant expenses 296,476 297,903 -1.427 Food and material 100,793 100,793 0 Payroll and employee benefits 71,315 71,315 0 Rent 3,409 29,295 -25.886 Royalties 17,884 17,884 0 Advertising 14,429 14,429 0 Other operating expenses, net 46,582 46,414 168 Depreciation and amortization 42,063 17,773 24.290 Restaurant operating Profit / (Loss) 8,104 6,677 1.427 General & Admin expenses, net 23,915 24,447 -532 Operating Profit/(Loss) (15,810) (17,771) 1.961 Finance costs 9,303 2,902 6.401 Finance income 88 88 0 Profit/(Loss) before tax (25,026) (20,585) -4.441 Income tax expense 1,313 1,775 -462 Profit/(Loss) for the period (26,339) (22,360) 3.979 EBITDA 28,483 772 27.711 Normalised EBITDA* 29,274 1,563 27.711

As a result of IFRS 16 adoption, normalized EBITDA increased to RON 29.3m in H1 2020

Page 34: SFG Investor Presentation€¦ · subsidiaries in Moldova and in Italy •Sphera was incorporated in May 2017 to consolidate all brands operated by the Group, namely KFC, Pizza Hut

Q3 2020 Gradual Recovery

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Key indicators of gradual recovery – Q2 & Q3 2020

Page 36: SFG Investor Presentation€¦ · subsidiaries in Moldova and in Italy •Sphera was incorporated in May 2017 to consolidate all brands operated by the Group, namely KFC, Pizza Hut

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Key indicators of gradual recovery – March + Q2 + Q3

47%

22%

46%

65%

75%80%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

March '20 April '20 May '20 June '20 July '20 August '20

• On the adjacent graphs are presented sales as a % of pre-pandemic sales levels (average sales from January and February 2020).

• June-August results show the positive effects of the unfreezing of the economies in all 3 countries of activity.

• Management will continue optimization measures throughout H2 2020.

• Group operationally prepared for different scenarios throughout H2 2020, including lockdowns.

• On 1.09.2020 indoor restaurants were allowed to open after almost 6 months break.

To support the Group’s confidence in the improving situation, we exceptionally provide estimates showcasing the increasing trend in sales as registered in July 2020 and August 2020 (estimated data as of August 26th, 2020).

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Ongoing business evolution

• On 29.05.2020, the Emergency Ordinance no. 92/2020 on the application of support measures for the Romanian employees and employers in the context of SARS-CoV-2 coronavirus, as well for the amendment of legislation was published in the Official Gazette no. 459/29.05.2020. At the time of publishing this report, under the terms of the above-mentioned Ordinance, Sphera Franchise Group is in the process of applying for a state aid which will cover 41.5% of costs related to the salaries of employees who received technical unemployment indemnity for at least 15 days. This measure is to apply starting Q3 2020.

Further Support Measures in Romania

Page 38: SFG Investor Presentation€¦ · subsidiaries in Moldova and in Italy •Sphera was incorporated in May 2017 to consolidate all brands operated by the Group, namely KFC, Pizza Hut

Q&A

Page 39: SFG Investor Presentation€¦ · subsidiaries in Moldova and in Italy •Sphera was incorporated in May 2017 to consolidate all brands operated by the Group, namely KFC, Pizza Hut

Thank you for your attention!


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