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Plan
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MESSAGE FROM THE EXECUTIVE DIRECTOR
San Francisco Housing Authority Strategic Plan: 2011 - 2016 Page 2
PLACE HOLDER – NEED INFORMATION FROM SFHA
SFHA Board of Commissioners
SFHA Executive Team
Henry A. Alvarez III Executive Director
TABLE OF CONTENTS
San Francisco Housing Authority Strategic Plan: 2011 - 2016 Page 3
MESSAGE FROM THE EXECUTIVE DIRECTOR ...........................................................................2
INTRODUCTION .......................................................................................................................3
SFHA MISSION AND GUIDING PRINCIPLES ...........................................................................4
2011 – 2016 STRATEGIC GOALS ............................................................................................7
STRATEGIC PLAN ......................................................................................................................8
GOAL 1 ....................................................................................................................8
GOAL 2 ....................................................................................................................9
GOAL 3 ................................................................................................................. 10
GOAL 4 ................................................................................................................. 11
GOAL 5 ................................................................................................................. 13
GOAL 6 ................................................................................................................. 15
GOAL 7 ................................................................................................................. 17
GOAL 8 ................................................................................................................. 18
SAMPLE COMMITMENT MEMO .............................................................................................. 19
TIMELINE ................................................................................................................................. 20
INTRODUCTION
San Francisco Housing Authority Strategic Plan: 2011 - 2016 Page 4
To promote creative brainstorming for developing fresh ideas on transforming public housing from “housing of last resort” into “housing of choice” and to increase and improve the supply of low income and affordable housing.
PLANNING OBJECTIVE
PLANNING FRAMEWORK
In May 2010, the Board of Commissioners and the Executive Director of the San Francisco Housing Authority (SFHA) determined that their Strategic Plan needed to be updated to continue with their vision of becoming a high performance organization, promoting innovation and accountability, and sustaining progress. In efforts to update this plan, emphasis was placed on including people and obtaining input from all stakeholders. The inclusive approach was based on conducting three separate facilitated visioning and planning sessions. During these sessions, input from staff and Board members was obtained through a number of structured brainstorming exercises. The plan’s foundation was established based on the detailed feedback obtained from these sessions.
The purpose of updating SFHA’s Strategic Plan is to outline SFHA’s mission, core goals, and to develop a high level roadmap for achieving these goals over the next 5 years. More specifically, the initial planning retreat sought to:
– Facilitate a roundtable discussion among management – Establish an identity for SFHA – Initiate open and active participation – Promote candid feedback – Generate ideas, analyses and recommendations – Develop 5-year strategies with focus on years 1 & 2 – Align business operations with the mission of SFHA – Encourage team collaboration and commitment
As a result of the retreat, SFHA’s Planning Team developed several meaningful products, including the creation of:
A new and improved mission statement for the Authority Realistic goals and actionable strategies to be achieved over the next 5 years, as covered
in this plan.
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Page 9
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San Francisco Housing Authority Strategic Plan: 2011 - 2016 Page 19
TIMELINE
San Francisco Housing Authority Strategic Plan: 2011 - 2016 Page 20
Goal Strategy Sub Strategy Description of Strategy/Initiative Project
Owner Target
Completion
1 Expand the Supply of Assisted Housing
A Apply for additional rental vouchers and special purpose rental vouchers as they become available.
B Reduce public housing vacancies to less than 3%.
a. Develop an improved business process for waitlist management.
February 2011
b. Develop an advanced quality enhancement program for challenged properties.
March 2011
c. Create and administer a senior leadership evaluation of a unified waitlist and potential Public Housing / Section 8 split.
March 2011
C Leverage private and other public funds to create additional housing opportunities, including HOPE VI, Choice Neighborhoods, TRA and Section 8 Project-based Vouchers.
a. Identify new private and public funding opportunities that incorporate tax credits and energy savings.
March 2011
D Acquire sites or buildings where opportunities exist.
E Add affordable and market rate housing where density permits at HOPE SF and at family and elderly/disabled public housing units.
F Partner with affordable housing developers.
TIMELINE
San Francisco Housing Authority Strategic Plan: 2011 - 2016 Page 21
Goal Strategy Sub Strategy Description of Strategy/Initiative Project
Owner Target
Completion
2 Improve the Quality of Assisted Housing
A Improve public housing management scores.
a. Document how the waitlist is managed and indicate areas for potential efficiency
February 2011
b. Develop an inventory of vacant units February 2011
c. Collect past resident surveys and distribute finding to management to evaluate resident feedback on public housing units
February 2011
B Improve voucher management (SEMAP scores) through the reorganization of the Section 8 department.
a. Improve current Section 8 Project-based Voucher Program by studying and benchmarking how other housing authorities utilize vouchers
May 2011
C
Partner with housing developers, non-profit community and supportive service organizations and City agencies to rebuild public housing sites and provide services to residents.
a. Develop Marketability Plan by using existing information related to resident preferences
April 2011
b. Survey property managers to identify programs and services that can help enhance residents’ quality of life
April 2011
c. Develop an inventory of non-profit organizations that provide services identified by property managers
May 2011
TIMELINE
San Francisco Housing Authority Strategic Plan: 2011 - 2016 Page 22
Goal Strategy Sub Strategy Description of Strategy/Initiative Project
Owner Target
Completion
3 Increase the Types of Assisted Housing Choices
A Continue to provide voucher mobility counseling.
B Conduct outreach efforts to potential voucher landlords.
a. Create a branding initiative to reach out to new, existing, and potential landlords
March 2011
b. Develop an improved marketing strategy to make programs appealing
March 2011
c. Inform the public about opportunities at SFHA by distributing newsletters to stakeholder groups and conducting Town Hall Meetings
May 2011
d. Advertise information about opportunities at SFHA via television spots and commercials
May 2011
C Maximize voucher payment standards.
a. Improve current Section 8 Project-based Voucher Program by studying and benchmarking how other housing authorities utilize vouchers
May 2011
D
Utilize Voucher Homeownership in conjunction with comprehensive revitalization, infill housing, and partnerships with community – based organizations, city agencies, FSS, and other homeownership programs.
a. Inform the public about opportunities at SFHA by distributing newsletters to stakeholder groups and conducting Town Hall Meetings
May 2011
b. Advertise information about opportunities at SFHA via television spots and commercials
May 2011
E Use Section 8 Project-based Voucher Program assistance in conjunction with public housing revitalizations efforts to increase supply of housing units.
a. Improve current Section 8 Project-based Voucher Program by studying and benchmarking how other housing authorities utilize vouchers
May 2011
F Utilize to the fullest extent possible the Section 8 Project-based Voucher Programs
a. Improve current Section 8 Project-based Voucher Program by studying and benchmarking how other housing authorities utilize vouchers
May 2011
b. Develop an improved marketing strategy to make programs appealing
March 2011
c. Inform the public about opportunities at SFHA by distributing newsletters to stakeholder groups and conducting Town Hall Meetings
May 2011
d. Advertise information about opportunities at SFHA via television spots and commercials
May 2011
TIMELINE
San Francisco Housing Authority Strategic Plan: 2011 - 2016 Page 23
Goal Strategy Sub Strategy Description of Strategy/Initiative Project
Owner Target
Completion
4 Provide a Safe and Improved Living Environment
A Where necessary, install security cameras in and around public housing sites.
a. Assess present distribution and quality of security cameras June 2011
B Partner with the San Francisco Police Department in implementing community policing strategies, such as neighborhood watch groups, at public housing sites.
a. Work with public safety stakeholders to develop an law enforcement initiative to increase security around SFHA properties
January 2011
C
De-concentrate poverty at lower density developments by replacing the public housing and adding housing for households with a range of incomes, adding other ancillary non-residential uses and creating mixed-income, mixed-use communities.
a. Implement income targeting to de-concentrate poverty in particular housing units Mach 2011
D Lease vacant units more quickly.
a. Develop an inventory of vacant units February 2011
E Develop better one-on-one relationships with communities surrounding family and senior housing sites.
a. Work with property managers to identify key neighborhood stakeholders for each SFHA property February 2011
F Establish “tip” line specifically for SFHA residents.
G Partner with the City of San Francisco’s Department of Public Works to develop neighborhood beautification projects, community gardens, and quicker removal of graffiti.
a. Work with public safety stakeholders to develop an law enforcement initiative to increase security around SFHA properties
January 2011
b. Increase SFHA attendance / involvement in civic and philanthropic organizations (i.e., SAFE, Police Departments, and Fire Departments)
January 2011
H Improve lighting and build visual corridors to increase visibility in new developments.
a. Assess present quality of lighting and visibility throughout developments June 2011
TIMELINE
San Francisco Housing Authority Strategic Plan: 2011 - 2016 Page 24
Goal Strategy Sub Strategy Description of Strategy/Initiative Project
Owner Target
Completion
4 Provide a Safe and Improved Living Environment
I Implement maintenance and property management energy conservation measures.
J Negotiate better rates with utility and water providers.
K Provide resident training on energy conservation and Energy Star products.
L Encourage energy efficiency in the design and construction of HOPE VI and public housing sites being redeveloped.
M Install recycling centers at various public housing family developments.
N Increase availability of sports and other extracurricular activities for residents.
TIMELINE
San Francisco Housing Authority Strategic Plan: 2011 - 2016 Page 25
Goal Strategy Sub Strategy Description of Strategy/Initiative Project
Owner Target
Completion
5 Promote Household Self-Sufficiency and Asset Development
A
Create and establish partnerships with technology companies to increase resident proficiency and access to technology and internet, in particular, provide support to the deployment and execution of the City of San Francisco’s free wireless access initiative.
a. Create and external initiatives “working group” to organize potential external partnerships and initiatives May 2011
b. Advertise information about available resident services to increase participation July 2011
c. Target training programs for SFHA residents April 2011
B Identify resources for employment training grants and opportunities and provide a venue for residents to participate in trainings.
a. Provide technology training and education to resident employees April 2011
b. Create a Grants.gov profile and refine search parameters to include opportunities that funding partners might also pursue
January 2011
c. Identify which grants the City of San Francisco is pursuing and which grants the City has secured February 2011 -
Ongoing
d. Identify and reach out to City and County programs that can provide services to SFHA residents March 2011 -
Ongoing
C Promote training certification and degree programs, including GED preparation, for residents.
a. Assist in the organization and facilitation of career workshops for residents March 2011
b. Advertise information about available resident services to increase participation July 2011
c. Identify educational resources to provide to SFHA residents March 2011
d. Target training programs for SFHA residents April 2011
D Provide job search workshops for residents.
a. Assist in the organization and facilitation of career workshops for residents March 2011
b. Advertise information about available resident services to increase participation July 2011
c. Identify educational resources to provide to SFHA residents March 2011
d. Target training programs for SFHA residents April 2011
TIMELINE
San Francisco Housing Authority Strategic Plan: 2011 - 2016 Page 26
Goal Strategy Sub Strategy Description of Strategy/Initiative Project
Owner Target
Completion
5 Promote Household Self-Sufficiency and Asset Development
E Provide or attract supportive services to increase independence for elderly or families with disabilities.
a. Contact HHS, specifically Administration on Aging to discuss what programs are available to elderly residents and/or families with disabilities
March 2011
F Identify and implement programs with community based partners that can promote self-sufficiency, including first time homeownership opportunities for low income families.
a. Create an external initiatives “working group” to organize potential external partnerships and initiatives May 2011
b. Identify and connect residents with service providers who can facilitate readiness programs March 2011
c.
Contact Workforce Investment Board for inventory of corporations and businesses that provide job training, have corporate outreach programs, or offer free advice opportunities for residents
March 2011
G Subscribe to Speaker Pelosi’s monthly grant newsletter. Apply for all applicable grants, in particular SuperNOFA and Ross grants.
a. Create a Grants.gov profile and refine search parameters to include opportunities that funding partners might also pursue
January 2011
b. Identify which grants the City of San Francisco is pursuing and which grants the City has secured February 2011 -
Ongoing
c. Identify and reach out to City and County programs that can provide services to SFHA residents March 2011 -
Ongoing
H
Utilize Section 3 goals and the SFHA 25% resident hire policy to provide more employment opportunities for public housing residents. In particular, consider hiring and training community residents to service as computer lab managers.
a. Target training programs for SFHA residents April 2011
b. Advertise information about available resident services to increase participation July 2011
c. Develop a Resident Volunteer Program for those residents interested in volunteering with SFHA March 2011
TIMELINE
San Francisco Housing Authority Strategic Plan: 2011 - 2016 Page 27
Goal Strategy Sub Strategy Description of Strategy/Initiative Project
Owner Target
Completion
6 Promote Equal Opportunity and Affirmatively Further Fair Housing
A Undertake affirmative measures to ensure access to assisted housing regardless of race, color, religion, national origin, sex, familial status, and disability.
a. Develop a brand recognition of the SFHA Ombudsperson, including the development of a mission statement January 2011
b. Implement process for periodically reviewing equal opportunity policies March 2011
B
Undertake affirmative measures to provide a suitable living environment for families living in assisted housing regardless of race, color, religion, national origin, sex, familial status, and disability.
a. Develop a brand recognition of the SFHA Ombudsperson, including the development of a mission statement January 2011
b. Implement process for periodically reviewing equal opportunity policies March 2011
C Undertake affirmative measures to ensure accessible housing to persons with all varieties of disabilities regardless of unit size required.
a. Develop a brand recognition of the SFHA Ombudsperson, including the development of a mission statement January 2011
b. Implement process for periodically reviewing equal opportunity policies March 2011
D
Respond to residents and applicants relating to possible discrimination-based incidents and the implementation of procedures for addressing allegations of incidents with a perceived or actual discriminatory dimension.
a. Develop a brand recognition of the SFHA Ombudsperson, including the development of a mission statement January 2011
b. Implement process for periodically reviewing equal opportunity policies March 2011
TIMELINE
San Francisco Housing Authority Strategic Plan: 2011 - 2016 Page 28
Goal Strategy Sub Strategy Description of Strategy/Initiative Project
Owner Target
Completion
6 Promote Equal Opportunity and Affirmatively Further Fair Housing
E Investigate allegations of discrimination based on sexual orientation.
F Educate staff, landlords, tenants, and vendors on affirmative action and other laws regarding discrimination.
a. Determine if published polices are current and available to all staff January 2011
b. Educate all SFHA staff on policies March 2011
c. Determine if policies need to be clarified in order for employees to determine acceptable behaviors related to equal opportunity
March 2011
d. Implement process for periodically reviewing equal opportunity policies March 2011
G Implement the Limited English Proficiency Plan that will guide SFHA in providing language services to clients whose native language is not English.
a. Establish needs, expectations and performance measurements on bilingual staff March 2011
TIMELINE
San Francisco Housing Authority Strategic Plan: 2011 - 2016 Page 29
Goal Strategy Sub Strategy Description of Strategy/Initiative Project
Owner Target
Completion
7 Improve and Deliver Quality Customer Service
A Deploy an Internet Kiosk, which will provide easy access to data pertinent to clients on Section 8, Public Housing and other services provided by the SFHA.
B Provide customer service training for SFHA employees.
a. Assist in the planning and facilitation of staff customer service training March 2011
b. Establish needs, expectations and performance measurements on customer service April 2011
Goal Strategy Sub Strategy Description of Strategy/Initiative Project
Owner Target
Completion
8 Become a "High Performing" Agency by Improving Operations in All Areas
A Conduct monthly and quarterly management meetings with SFHA staff to assess progress on individual goals and strategies.
a. Develop “Strategy Teams” to lead goals and implement strategies February 2011
b. Prioritize goals and strategies and establish needs, expectations and performance measurements for each Strategy Team
March 2011
c. Develop individualized Commitment Memos to increase accountability, promote ownership and maintain momentum for the achievement of all goals
March 2011