Brand Positioning

Presented by:Sayan Ghosh

What is Brand Positioning?

While others solve regular problems, best brands defeat our

every day enemies!!

Examples:WalMart – “Low Cost Leader”TRESemme – “Professional Affordable”BMW- “Ultimate Driving Machine”McDonalds – “Inexpensive, familiar, and consistent meal delivered quickly in a clean environment”

The brand positioning is how the brand is perceived in the context of competitivealternatives.

Brand Positioning also depends upon the SRM demography:

Apple: (United States)“Technology so simple that everyone can be a part of the future”

Apple: (Japan) “ Curvy and fashionable, easy and stylish decoration”

Brand Positioning

Area

Brand Positioning Strategy: The idea should be Own-able, Unique

and Motivating

8 major emotional consumer zones:OptimismFreedomBeing NoticedBeing LikedComfortBe MyselfBe In ControlKnowledge.