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Influencer Marketing Campaigns SCIENCE GROWTH LABS
Influencer Marketing Campaigns
SCIENCE GROWTH LABS
800,000,000+
SCIENCE GROWTH LABS
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Our Platforms:
Influencer Network Total Reach
The sky is the limit
Our influencer networks including Snapchat, Instagram and Vine give companies the ability to deliver branded content to an unprecedented reach of engaged consumers.
Enormous Opportunity
Vine Instagram
•Over 40 million users •Over 2 million vines
published on twitter daily
•15 vines shared every second
•Branded Vines receive 400% more shares than branded videos
•Demo: 13-25 years old
•200 million users •Over 20 billion posts •1.2 billion likes per day •60 million photos
posted daily •70% of users log in at
least once a day •Demo: 18-34 year olds
Influencer Networks
Snapchat
•Over 100 million users
•Over 400 million snaps sent daily
•32.9% of 18-34 year olds in the U.S. that have an account
•1 Billion: Number of Snapchat Stories viewed per day
Reach Large Engaged Target Audiences
“People enjoy interacting with their favorite brands”
Drive Brand Interaction
Social Media platforms are perfect for brands looking to better connect with current and potential customers.
Unlike other platforms, users enjoy interacting with their favorite brands & use engagement as a way to feel part of something bigger.
Drive Brand Engagement
• A mix of large (2M+), Medium (500K-2M) & Small (500K or less) will be used to optimize reach & audience
• Influencers will be selected based on popularity, engagement & style.
• Sample Influencers: Alx James, Josiah Jenkins, Jay Mendoza, Kirsten Collins, Landon Moss
Influencers
Snapchat Brand Awareness & Customer Acquisition Strategy
Drive Potential Customers From Snapchat To Your Site to Increase Awareness Sales and User Generated Content
Snapchat influencer posts content with specific hashtag and
handle to drive users over to Vine and Instagram
#MusicInTheMorning@PowerATL
• S n a p c h a t p r e s e n t s a n opportunity to build brand awareness and engagement with users over short periods of time
• Engagement with users is very intentional with the need to hold your finger on the screen to view the content
• Our creators will collaborate to develop content that is specific to Snapchat users
• The message will incorporate a hashtag and Vine or Instagram account handle to drive users to create content that extends the conversation to even wider audiences and additional tracking metrics
Influencer Marketing Campaign Strategy
The Conversation Continues on Other Social Platforms
Exposure to influencer posts results in users performing searches and developing their own user generated content to engage with their friends to push reach past just the influencer.
Posts by influencers on Vine will engage additional users to further continue the conversation and embrace awareness
Influencer Marketing Campaign Strategy
Short Form Engaging Videos Transcend
Conversation begins on Snapchat, Instagram,
and Vine.
Conversation continues by engagement with influencer content that results in a tremendous amount of user
generated content across all channels driven by likes, shares, comments and views.
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Influencer Marketing Process
Turn-key Solution To Drive Engagement and Sales
We curate our list of exclusive and semi-exclusive
influencers whose followers meet
your target demo’s
Curation
Creative assets (videos/images) are released &
promoted to the audiences of each
Influencer
Launch
Influencers develop creative assets (videos/
images) for your brand and you approve them
ProductionProject Launch Measure
We measure the performance of the
campaigns
Project begins with a deep dive on your
brand and target audience
Content is Distributed to Millions of Engaged Users
Why Partner With Science?
A Partnership With Your Brand
Talent: You will have access to the top talent across the most engaging social networks including Snapchat, Vine, Instagram, YouTube and others who have proven to push the needle on engagement and creativity.
Efficiency: Leverage our investments into building out the largest influencer networks which save time and costs versus other MCNs and internal efforts.
Experience: Our team’s experience in understanding the needs of our clients and successful pairing with influencers across brands in the verticals of entertainment, app publishers, fashion, consumer products and beyond gives you a wide breadth of knowledge and understanding how to successfully execute influencer campaigns with the addition of our full-service account management
Examples of Our Snapchat Influencers
Metrics measured on Snapchat include views and # of screenshots
Influencer Marketing Campaign Strategy
Scotty Sire Corey SchererJess Hansen
Examples of Influencer Content
Types of Campaigns: • Comedy • Artistic • Special Effects
Examples of our Vine Influencers and Videos:
Meagan Vine Audience: 543,000 Instagram Audience: 54,000
Zach Vine Audience: 2,300,000 Instagram Audience: 2,100,000
Alx Vine Audience: 6,900,000 Instagram Audience: 735,000
Examples of Influencer Content - YouTube & Instagram
Lamarr YouTube Audience: 270,000 Instagram Audience: 13,000
Jonathan YouTube Audience: 542,000 Instagram Audience: 31,000
Examples of Our YouTubers
Linus YouTube Audience: 1,200,000
Types of Campaigns: - Consumer electronics reviews - Unboxing Videos - Mobile App Reviews - Gaming Hardware Reviews - Mobile and Console Game Reviews
• Total reach
• Views / Loops
• Likes / Re-Vines
• Snapchat screenshots
• Comments
• Hashtag mentions
• Mobile app installs / lift
• Website traffic
• Brand search lift
Success Metrics
The
performance of
your campaign is and always will be our
top priority
Success Metrics
CAMPAIGN RESULTS:The campaign was run across Vine, YouTube, Twitter, Instagram and Snapchat. Content from the campaign was re-vined, re-tweeted, liked, shared, commented upon and even included in the “Best Of” compilations on YouTube. Science content was viewed over 10 Million times with over 515,000 engagements.
Content Marketing Infuencer Campaign - Case Study
Goal: Drive downloads and awareness around Bubble Witch 2 Saga from Vine
Types of Campaigns:
•Comedy
•Artistic
•Special Effects
Here are a few examples of our influencers accounts which we have used to promote our partners:
•Vine Bubble Witch 2 Saga •GifCap Campaign
Vine Influencer Campaign - Case Study
King Games: Bubble Witch 2 Saga Vine Campaign
