September 11, 2014
China Strategy
SH-HK Connect: New regime,
unprecedented opportunity
Portfolio Strategy Research
The ‘new’ investment case for China for global/A-share investors
SH-HK Stock Connect: Redefining the Chinese equity market
The Connect scheme brings China A to the global arena and potentially
unleashes significant portfolio flows from China to HK. We provide a
framework for the new market landscape for global and A-share investors.
Global investors: China A is too important to ignore
1. The scheme creates a single ‘China’ market which ranks as the 2nd/3rd
largest globally by cap/turnover, and adds 855 US$1bn companies to the
investable universe. 2. China A will likely be included in global benchmarks
soon, based on Korea’s and Taiwan’s experience. 3. Global investors may
be able to trade China growth more efficiently in China A. Key micro
overlays for stock picking may revolve around scarcity value, GDP proxy,
high/stable yields, QFII ownership, and proper management incentive.
A-share investors: Diversification, undervalued growth in HK
The scheme allows Chinese households to diversify their inefficient asset
allocation: 72% in property, 6% in equities. Their investment behavior and
demand for diversification suggest they may focus on: (1) mid-cap growth
stocks, including select dual-listed H on possible re-rating; (2) HK blue
chips with global footprint; and (3) household brands not available in A.
Think ahead and get prepared
a) Future roadmap of the scheme; b) A-H valuation convergence; c) market
impact of liberalization; d) end game for B shares; e) competition between
SH and HK ; and f) business challenges for investors
This report is a modified version of SH-HK Connect: New regime,
unprecedented opportunity, originally published on Sep 1, 2014.
Kinger Lau, CFA +852-2978-1224 [email protected] Goldman Sachs (Asia) L.L.C.
Timothy Moe, CFA +852-2978-1328 [email protected] Goldman Sachs (Asia) L.L.C.
Ben Bei +852-2978-1220 [email protected] Goldman Sachs (Asia) L.L.C.
Chenjie Liu, Ph.D +86(10)6627-3324 [email protected] Beijing Gao Hua Securities Company Limited
Goldman Sachs does and seeks to do business with companies covered in its research reports. As a result, investorsshould be aware that the firm may have a conflict of interest that could affect the objectivity of this report. Investorsshould consider this report as only a single factor in making their investment decision. For Reg AC certification and otherimportant disclosures, see the Disclosure Appendix, or go to www.gs.com/research/hedge.html. Analysts employed bynon-US affiliates are not registered/qualified as research analysts with FINRA in the U.S.
The Goldman Sachs Group, Inc. Global Investment Research
September 11, 2014 China
Goldman Sachs Global Investment Research 2
Executive summary
A paradigm shift presents new opportunities The SH-HK Stock Connect Scheme will likely commence in October this year, based on
guidance from the exchanges when the scheme was first announced in April 2014. In this
report, we aim to look beyond the short-term flow and investment implications, and focus
on the structural opportunities and the new investment case for Chinese equities that
this policy breakthrough may offer global and A-share investors. For our analytical purpose,
we assume full liberalization of the scheme throughout this report unless otherwise stated.
Our analysis and conclusions are structured as follows:
Part 1: Global investors—China A will become too big to ignore
The scheme essentially integrates China A and HK, creates the 2nd/3rd largest equity
market globally by market cap/turnover, and opens up the largely internally-driven
China A shares to global investors. Close to US$4tn of incremental market cap and 855
companies (ex dual-listed) with above US$1bn of market cap will become accessible to
investors through HK (568 companies with US$2.4tn on current configuration).
We believe China A will soon be included in global equity benchmarks, expedited
by the scheme, and supported by the experiences from Korea and Taiwan during their
respective market opening process.
Global investors may be able to monetize China’s still promising growth in a more
efficient and less restrictive manner in A than has previously been the case.
Other appeals: (1) High and stable dividend yields, and (2) Positive portfolio effects.
Part 2: A-share investors—Diversification, underpriced growth in HK
Chinese household asset allocation is far from efficient: 72% in real estate, 6% in
equities—They are incentivized to diversify but channels are rather limited.
HK-listed stocks provide three themes of diversification: (1) Geographic (non-China
revenues); (2) Sector (scarcity value); and (3) Business (Chinese household brands).
A-share investors are biased towards growth and small caps—HK-listed stocks with
similar profile and relatively low valuations than in A could re-rate.
Part 3: Think ahead and get prepared
Future roadmap of the scheme: We see upside risk to both the scale and scope.
A-H P/E convergence: Potential re-rating on select H shares.
Market impact of liberalization: Potential near-term excitement, but not long-lasting.
End game for B shares: Likely more B-H conversion to take place.
Shanghai vs. HK: Not a zero-sum game as two-way flows could be significant.
Challenges: Revenue opportunities for investors will come with higher cost base.
September 11, 2014 China
Goldman Sachs Global Investment Research 3
Exhibit 1: What is the Shanghai-Hong Kong Stock Connect Scheme?
Source: HKEx, SSE, SAFE, CSRC, Goldman Sachs Securities Division, Goldman Sachs Global Investment Research.
Exhibit 2: Big picture: It is a part of the broader financial/capital market reform and liberalization process
Source: HKMA, PBOC, CSRC, SFC, SSE, Goldman Sachs Global Investment Research
Existing (R)QFII Quotas – ~RMB 601bn (~US$96.848bn)
New Stock Connect Quota – RMB 300bn (~US$48bn, 33% of total)
Existing QDII Quota – ~RMB 499bn (US$80.493bn)
New Stock Connect Quota – RMB 250bn (~US$40bn, 33% of total)
Northbound
Southbound
RMB 13bn (~US$2.1bn) daily quota (19% of SSE securities’ ADVT)RMB 300bn aggregated quota (~5% of SSE securities’ estimated float)
RMB 10.5bn daily quota (~US$1.7bn) 33% of SEHK securities’ ADVT) RMB 250bn aggregated quota (~3% of SEHK securities’ estimated float)
Northbound (to SSE) Southbound (to HKEx)
Eligible Investors No restrictions (local / foreign, retail / institutional accepted)Institutional investors (no restrictions on account balance); Retail investors with account balance > RMB 500,000
Investible World568 Eligible Names SSE 180 Index / 380 Index Dual-listed A & H shares listed SSE
266 Eligible Names Hang Seng Composite LargeCap & MidCap Indices Dual-listed A & H shares listed SSE
Market Hours Opening Call Auction (09:15 – 09:25) Morning Continuous Auction (09:30 – 11:30) Afternoon Continuous Auction (13:00 – 15:00)
Pre-opening Session (09:00 – 09:30) Morning Session (09:30 – 12:00) Afternoon Session (13:00 – 16:00)
Order Types Limit only (no amends, must cancel & re-enter) At Auction (Pre-opening) Enhanced Limit (Continuous Trading) No amends, must cancel & re-enter
Trading Currency RMB for trading & settlement HKD to trade, RMB to settle
Pre-trade Checks Broker level checks on Sells (based on T-1 holdings) Individual level checks on Buys (money) and Sells (stock)
Intra-day Trading X √
Margin Trading TBC (offshore) X
Securities Lending TBC (offshore) X
Short Selling TBC (no naked shorts) X
Block / Manual Trades X (block not allowed / manual not supported) X (block not supported / manual not allowed)
Odd Lots Sells only TBC Sells only (HKEx) / Both Buys and Sells (SSE)
Settlement Cycle T-day (stock), T+1 (money) T+2 (DVP)
Confirmed Fees & Taxes(New CCASS fee, Mainland Dividend & Capital Gains taxes TBD)
Handling Fee (SSE) Securities Mgmt. Fee (CSRC) Seller Stamp Duty (SAT) Clearing: Transfer Fee (ChinaClear)—Note par
value RMB1 per share ex 601899 & 603993
0.696 bps0.200 bps
10.000 bps6 bps on
par/face value
Trading Fee (HKEx) Transaction Levy (HKSFC) Buy/ Sell Stamp Duty (HKIRD) Clearing: Settlement Fee (CCASS)
0.500 bps0.300 bps
10.000 bpsHKD$2 - $100
Market Comparison
Connectivity Model
Apr 14Mar 13 Jun 13 Nov 13
Other liberalization
RMB liberalization
Equity market
QFII
announcedRQFII
expanded to
US$50bn
1. Settlement and
Clearing agreeement
on RMB business
between China and
Korea
2. PBOC abolished
pricing restrictions on
banks; FX
transactions with
corporates and
households
SH-HK Stock
Connect
Overnight RMB funds
on T+0 basis and one-
day funds on T+1 basis
provided for Authorized
Institutions
CNH HIBOR
fixing launched
Apr 04 Dec 05 Jun 07 Jul 09 Jul 10 Aug 11 Jul 12 Nov 12 Jan 13
Started Personal RMB
Business in HK
Expand HK personal
RMB Business
Settlement and Clearing agreement on RMB
business between PBOC and HKMA
RMB Trade Settlement
pilot scheme
Expand RMB Trade
Settlement Pilot
Scheme
RMB settlement expanded
to whole China
Announced pilot
scheme for RMB
settlement of QDII
Allow foreign
institutions to invest
in interbank bond
market with RMB
RMB bond issuance
in HK
First RMB-
denominated
REIT listed
RQFII announced
with initial quota at
US$20bn
Issued
guidance
on RMB FDI
Personal RMB
business expanded
to non-locals
RQFII to be expanded
to US$200bn
Qianhai
cross-
border yuan
loan
program
launched
Jul 14Apr 14Jun 13Mar 13
RQFII expanded to
financial institutions
registered and
with major operations
in HK.
Nov 02 Feb 04
Non-tradable
share reform
launched
SHFTZ was
set up
Providing
RMB 80bn and
RMB 80bn RQFII
quota to Korea
and Germany
respectively
September 11, 2014 China
Goldman Sachs Global Investment Research 4
Why the scheme is important to global investors
Exhibit 3: The combined A and HK market would be the 2nd largest equity market in the world and the 3rd largest by cash
turnover—simply too big to ignore
Source: World Federation of Exchanges, Bloomberg, Goldman Sachs Global Investment Research
Exhibit 4: China A is under-represented in the global equity universe but global investors may find more ‘GDP proxies’ in
the market (than in HK)...
Source: FactSet, MSCI, I/B/E/S, WFE, Wind, Goldman Sachs Global Investment Research.
Exhibit 5: ...especially when valuations are low and dividend yields are relatively high
Source: FactSet, MSCI, I/B/E/S, Goldman Sachs Global Investment Research
19.2
6.7 6.74.6
3.9
0
5
10
15
20
25
NY
SE
Ch
ina +
HK
NA
SD
AQ
Ja
pa
n E
xch
an
ge
SH
SE
+ S
ZS
E
Eu
ron
ext
Ho
ng
Ko
ng
SE
Sh
an
gh
ai
LS
E
Sh
en
zhe
n
Deu
tsch
e B
örs
e
Au
str
ali
a S
E
Ko
rea
Exch
an
ge
Taiw
an
SE
Sin
ga
po
re S
E
Total listed market cap (USD tn)
Note: Class market cap is used for
A share and H share
-
0.5
1.0
1.5
2.0
2.5
3.0
3.5
-
10
20
30
40
50
60
70
NY
SE
NA
SD
AQ
Ch
ina
+ H
K
SH
SE
+ S
ZS
E
Jap
an
Ex
ch
an
ge
Sh
en
zhen
Sh
an
gh
ai
Eu
ron
ex
t
De
uts
ch
e B
örs
e
Ho
ng
Ko
ng
SE
Ko
rea
Ex
ch
an
ge
Au
str
alia S
E
Ta
iwan
SE
LS
E
Sin
ga
po
re S
E
ADVT Annualized Turnover Velocity (RHS)2014 YTDUS bn
12.3%
10.5%
2.2% 1.8%
0.6%0.1%
0%
3%
6%
9%
12%
15%
GDP Total cap as %
of the world
MXCN % in AC
World
China
Underweight
in global MFs
A-shr wgt in
MXEM (IF=5%)
A-shr wgt in
AC World
(IF=5%)
MarketMacro
Pro forma weight
0.0 0.2 0.4 0.6 0.8
China-H
0.00.20.40.60.8
Autos
Banks
Beverage
Cap Goods
Cons Dur.
Cons Serv.
Diver. Fins
Energy
Health. Equip
Insurance
Materials
Media
Pharm Biotech
Real Estate
Retailing
Semi
Software
Stap Retailing
Tech H/W
Telecom
Transport.
Utilities
Average correlation of SPSg & EPSg to GDPg, past 10 years
0.0
China-A
0.0 0.2 0.4 0.6 0.8
Market
0.41
0.00.20.40.60.8
Market
0.55
-18%
-12%
-6%
0%
6%
12%
18%
8 7 6 5 4 3 2 1
Past (X)- years
Valuation chg f-12m EPS chg Price return
CAGR (%) MSCI China-A
6
10
14
18
22
26
30
34
38
f-P/E (X)
f-12m P/E (X) [RHS]
0
100
200
300
400
500
600
700
800
900
1,000
0
100
200
300
400
500
600
700
800
900
1,000
0% 1% 2% 3% 4% 5% 6% 7% 8% 9%
2014 Dividend Yield (%)
Cumulative free float cap, All China-AUS$bn US$bn
High-yield opportunities to
global Investors
AC World:
2.5%
165 companies,
Total free float cap = $244bn
September 11, 2014 China
Goldman Sachs Global Investment Research 5
Why the scheme is important to A-share investors
Exhibit 6: Chinese household balance sheets seem very skewed to real estate and cash equivalents
Note: OECD countries as of 2010; others as of 2000 except stated otherwise
Note: China and Taiwan as of 2012; Others as of 2013
Source: OECD, CEIC, Davies et al. (2009), Central banks of respective countries, Goldman Sachs Global Investment Research.
Exhibit 7: A-share investors are incentivized to diversify, and select HK stocks could help achieve that purpose
Source: FactSet, Bloomberg, MSCI, CEIC, Wind, Goldman Sachs Global Investment Research.
Exhibit 8: A-share retail investors prefer growth over value, small caps over large, and select underappreciated growth
opportunities in HK may appeal to them
Source: Bloomberg, FactSet, I/B/E/S, Worldscope, Wind, Goldman Sachs Global Investment Research.
Spain
Korea (2006)
New Zealand
Germany
Italy
Australia
NetherlandsJapan
Canada
USA
India
Indonesia SingaporeFrance
Taiwan
Japan (1990)
0
10
20
30
40
50
60
70
80
90
0 10,000 20,000 30,000 40,000 50,000 60,000
Per capita income (USD)
China
(2010)
Housing assets as % of total household balance sheets
7% 9% 10%17% 17%
21%
33%
2%5% 2%
3%2%
11%
11%
27%
56%
29%
59%
22%
31%
5%
0%
6%
9%
7%
3%
3%
7%
72%
54%
28%
45%
22%
42%
15%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
CN JP UK KR AU TW US
Currency
Others
Other
Securities
Insurance &
Pension
Mutual Fund
Equity
Composition of household financial balance sheets
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
0% 5% 10% 15% 20% 25% 30%
An
nu
ali
zed
to
tal
retu
rn (
%)
Annualized risk (%)
Deposit
Government bonds
Corporate bonds
Efficient frontier (China), past 10 years
Properties
Equities
(China-A)
Equities
(AC World)
After adding international
equities to the portfolio
Before
Optimal
combination
Before After
Govt. Bond -68% -50%
Corp. Bond 141% 119%
Properties 18% 16%
A-Shares 8% 4%
World Equities NA 11%
Optimal combination
0%
20%
40%
60%
80%
100%
95% 94%
63%
89% 88%
56%
0%
20%
40%
60%
80%
100%
MSCI China A MSCI China H MSCI Hong Kong
+ HSBC, SCB
By mkt cap
By revenue
2013 revenue exposure to China/HK(%)
12%
37%44%
5% 11% 6%
Exposure to
non- China/HK
0
10
20
30
40
50
60
70
80
90
100
0 5 10 15 20 25 30 35 40 45
15
E E
PS
g (
%)
Market Cap (USD bn)
Retail Ownership in the bottom 25%ile
Retail Ownership between 25%ile and 50%ile
Retail Ownership between 50%ile and 75%ile
Retail Ownership in the top 25%ile
0.5
1.0
1.5
2.0
2.5
Ja
n-1
1
Ap
r-1
1
Ju
l-1
1
Oct-
11
Ja
n-1
2
Ap
r-1
2
Ju
l-1
2
Oct-
12
Ja
n-1
3
Ap
r-1
3
Ju
l-1
3
Oct-
13
Ja
n-1
4
Ap
r-1
4
Ju
l-1
4
PEG (X)
Chinext
"New China"
GSNEWCHN
*PEG= trailing PE/ forward12m EPSg
September 11, 2014 China
Goldman Sachs Global Investment Research 6
Part 1: The case for Chinese (A-share) equities for global investors
Value proposition #1: Too big to ignore
The Stock Connect scheme essentially integrates China A and the HK market, creates
the world’s 2nd largest equity market by market cap (US$6.7tn) and the 3rd largest in
terms of cash trading (US$35.7bn/day). Turnover velocity of the combined market
would rank 2nd highest globally, just behind Nasdaq.
The scheme may add close to US$4tn of incremental market cap, and 855
companies with over US$1bn of listed market cap to the investable universe
assuming full liberalization (i.e. global investors can buy all A shares listed in both
Shanghai and Shenzhen).
The new investable universe represents 6.4% and 28.9% of the current MXAPJ market
cap on partial (only 568 stocks listed on SHSE) and full liberalization based on free-float
market cap. We only count A shares that are not listed in HK and A shares that are
priced at a discount to their H-share counterparts in the partial universe.
Exhibit 9: The combined A and HK market could be the
2nd largest equity market in the world (by exchange)...
Exhibit 10: ...and 3rd largest in terms of cash turnover
Source: World Federation of Exchanges, Bloomberg, Goldman Sachs Global Investment Research
Exhibit 11: The scheme may add close to US$4tn of
incremental market cap to the investable universe
assuming full liberalization
Exhibit 12: ...and 1,253 (1,171 ex dual-listed) companies
with over US$1bn of listed market cap
Source: CEIC, Goldman Sachs Global Investment Research.
19.2
6.7 6.74.6
3.9
0
5
10
15
20
25
NY
SE
Ch
ina +
HK
NA
SD
AQ
Ja
pa
n E
xch
an
ge
SH
SE
+ S
ZS
E
Eu
ron
ext
Ho
ng
Ko
ng
SE
Sh
an
gh
ai
LS
E
Sh
en
zhe
n
Deu
tsch
e B
örs
e
Au
str
ali
a S
E
Ko
rea
Exch
an
ge
Taiw
an
SE
Sin
ga
po
re S
E
Total listed market cap (USD tn)
Note: Class market cap is used for
A share and H share
-
0.5
1.0
1.5
2.0
2.5
3.0
3.5
-
10
20
30
40
50
60
70
NY
SE
NA
SD
AQ
Ch
ina
+ H
K
SH
SE
+ S
ZS
E
Jap
an
Ex
ch
an
ge
Sh
en
zhen
Sh
an
gh
ai
Eu
ron
ex
t
De
uts
ch
e B
örs
e
Ho
ng
Ko
ng
SE
Ko
rea
Ex
ch
an
ge
Au
str
alia S
E
Ta
iwan
SE
LS
E
Sin
ga
po
re S
E
ADVT Annualized Turnover Velocity (RHS)2014 YTDUS bn
-
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
China
HK shares
with no A-
share listing
Market cap (USD bn)
A shares
with no HK
listing
A shares
with H
shares
listing,
discount to
H-shares
A shares with H shares
listing, premium to H shares
Hong Kong
HK shares with A-
share listing with
value premium to
A shares
New
universe to
global
investors
(Total: 2416)
HK shares
with H-share
listing,
discount to A
shares
New
universe to
A-share
investors
(Total:
1733)
3,681
1,253
-
1,000
2,000
3,000
4,000
5,000
6,000
7,000
NA
SD
AQ
OM
X
HK
+ S
H +
SZ
To
ky
o S
E
LS
E
SH
SE
+ S
ZS
E
NY
SE
Au
str
alian
SE
Ko
rea E
xch
an
ge
De
uts
ch
e B
örs
e
Eu
ron
ext
Ta
iwan
SE
Sh
en
zhen
SE
A
Ho
ng
Ko
ng
SE
Sh
an
gh
ai
SE
A
Sin
gap
ore
SE
# of companies # of companies (Mkt cap >US$1bn)
September 11, 2014 China
Goldman Sachs Global Investment Research 7
Value proposition #2: China A will be added to global indexes soon
MSCI announced in June 2014 that China A will not be included in the MSCI EM index
for its upcoming index rebalancing largely due to the investability constraints linked
to the QFII/ RQFII quota systems. However, China A will remain on the review list as
part of the 2015 review process, results of which are to be revealed in June 2015.
FTSE announced in June 2014 the launch of the FTSE Global R/QFII Index Series to
prepare market participants for the inclusion of China A in FTSE’s standard indices
as a separate index. The next review is due in September 2014.
While China A isn’t in major global benchmarks yet, we believe the conditions for it
to be included are already in place because:
China has further liberalized the A-share market by raising the size of QFII
and RQFII, and broadening the scope of these programs geographically.
Although the Stock Connect is still subject to quota restrictions, it significantly
improves the accessibility of China A to foreign investors, with the total
Northbound quota representing close to 5%/20% of the existing free-float
market cap/daily turnover of the Shanghai Stock Exchange.
Based on the past experiences from Korea and Taiwan during their capital
market opening processes, it seems China A is not far from being included in
terms of the progress made on financial market liberalization, in our view.
We think the potential inclusion of China A in global equity benchmarks may catalyze a
catchup of allocations to China by global investors as it is currently under-represented
in the global equity market universe relative to its economic influence: China is
12.3% of global GDP, 11.3% of global trade, 23.1% of global FAI, and 7.9% of global
consumption but China’s weight in MSCI AC World is only 2.2%. Furthermore,
investors are generally underweight Chinese equities, as suggested by our
positioning analysis (in the offshore market) and the low QFII ownership of 3.0% in the
A-share market. If China A were to be included in MSCI global benchmark in the next
review, we estimate it could result in US$5.3bn/US$21bn of passive fund buying in
2016 assuming a 5%/20% inclusion factor (IF).
Exhibit 13: Korea’s and Taiwan’s experience suggests the conditions for A-share inclusion to global indexes are in place
Source: MSCI, Local stock exchanges, Goldman Sachs Global Investment Research
Event timeline
MSCI EM inclusion
Financial market liberalization
19
93
20
05
19
94
19
95
19
96
19
97
19
98
19
99
20
00
20
01
20
02
20
03
20
04
19
88
19
89
19
90
19
91
19
92
20
12
20
13
20
14
20
06
20
07
20
08
20
09
20
10
20
11
FI could invest via
foreign custodian bank
Korea
Partial opening of
the domestic stock
market to FIAllow FI to issue fixed
income securities
Allow foreign
enterprises
listing in KSE
First time
inclusion in MSCI
EM (20%)
MSCI EM
inclusion to 50%
Full inclusion in MSCI EM
China
QFII
launched
Personal
RMB
business
expanded
to non-
locals
Qianhai cross-
border yuan loan
program started Started personal
RMB business in
HK
Allow FI to participate
in interbank bond
market with RMB
Issued
guidance on
RMB FDI
RQFII
launched RMB bond
issuance in HK
SH-HK
Stock
Connect
First time inclusion
in MSCI EM (50%)Full inclusion in MSCI EM
FI can invest in local stocks
through ADR and trusts listed
in NYSE
QFII
launched
Expand
quota for 3m
money
market
instrument
Allow free capital
outward remittance
Allow
investment in
3m money
market
instrument
Open
future
market to
foreign
investors
QFII quota
limitation
cancelled
FI can buy
convertible
and financial
securities
Taiwan
(3)(1) (2)
(1) Before first-time QFII/ equity market opening
(2) After QFII, but before MSCI EM inclusion
(3) After first-time inclusion in MSCI EM
QDII quota
expansion
QDII
launched
FI limits on private/
state-run enterprises
raised to 55%/30%;
A number of
restrictions on FI
activities were lifted.
September 11, 2014 China
Goldman Sachs Global Investment Research 8
Exhibit 14: Chinese equities are under-presented in the equity space and the current foreign ownership is low
Source: Bloomberg, MSCI, Exchanges, CEIC, Goldman Sachs Global Investment Research.
Value proposition #3: More opportunities to monetize China growth
Chinese equities haven’t been an efficient vehicle for investors to trade China’s
strong GDP growth in the past decade: HSCEI and CSI300 have generated 15% and
10% total return CAGR since 2003, trailing the nominal GDP (US$) CAGR of 18% and
underperforming global peers in terms of converting economic growth into equity
returns.
The slippages between delivered equity returns and economic growth have been
mainly driven by the volatility of valuation changes while corporate revenue and
earnings have tracked macro growth reasonably well in A shares (Exhibits 16 and 17)
Looking ahead, we think the efficiency of equity tracking economic growth may
improve because:
Valuations are already at historically and cyclically low levels, measured
by both P/E and P/B, thereby reducing valuation volatility, at least to the
downside, in our view.
The opening up of the A-share market may allow investors to capture China
growth in a more efficient manner as the fundamentals (sales and earnings
growth) of many A-share sectors seem more sensitive to economic
growth than China stocks listed in HK, and these sectors tend to have
better depth (market cap, liquidity) and breadth (number of companies)
relative to the HK market.
Investors have the opportunity to invest in ‘scarce’ sectors which are only
available in the onshore market. Importantly, these sectors usually operate in
niche markets where the sensitivity to policy swings and cyclical volatility
tends to be lower than the traditional cyclical, FAI-related sectors, which make
up a significant portion of the offshore equity universe.
12.3%11.3%
7.9%
10.5%
2.2% 1.8%
10.2%
0.6%1.3%
0.1%
3.0%
0%
3%
6%
9%
12%
15%
GDP Total trade Consumption Total cap as
% of the
world
MXCN % in
AC World
China
Underweight
in global MFs
A-shr wgt in
MXEM
(IF=100%)
A-shr wgt in
MXEM
(IF=5%)
A-shr wgt in
AC World
(IF=100%)
A-shr wgt in
AC World
(IF=5%)
QFII (granted)
as % of float
cap in A
Market
China as % of the world
MacroPro forma weight
September 11, 2014 China
Goldman Sachs Global Investment Research 9
Exhibit 15: Equity returns have trailed economic growth in China in the past decade
Source: FactSet, MSCI, CEIC, Goldman Sachs Global Investment Research.
Exhibit 16: Earnings growth has been tracking GDP
growth quite well but not for stock returns
Exhibit 17: High base and valuation volatility has been a
key culprit for the lackluster headline index returns
Source: FactSet, MSCI, CEIC, Goldman Sachs Global Investment Research.
Source: FactSet, MSCI, Goldman Sachs Global Investment Research.
Exhibit 18: Valuations (ex- and cum- banks) are at historically and cyclically low levels, suggesting lower downside
valuation risks than in the past
Source: FactSet, Goldman Sachs Global Investment Research.
AUCN-A
CN-H
FR
DEHK
IN
ID
MY
PH
RU
SGSA
KR
TW
TH
TR
UK US
5%
10%
15%
20%
25%
0% 5% 10% 15% 20%
MS
CI T
ota
l R
etu
rn (
US
$)
Nominal GDP Growth (US$)
10-year CAGR (2003 - 2013)
ex-CN, RU
R² = 0.71
R² = 0.35
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
EPS growth vs. Real GDP growth
Total return vs. Real GDP growth
Rolling 5-year correlation MSCI China-A
-18%
-12%
-6%
0%
6%
12%
18%
8 7 6 5 4 3 2 1
Past (X)- years
Valuation chg f-12m EPS chg Price return
CAGR (%) MSCI China-A
6
10
14
18
22
26
30
34
38
f-P/E (X)
f-12m P/E (X) [RHS]
-
5
10
15
20
25
30
35
40
45
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
CSI300
CSI300 (ex-bank)
Average
+1 Stdev: 21.7X
-1 Stdev: 8.5X
Average: 15.1X11.7X
Z Score: -0.79
8.6X
Z Score: -0.99
Forward 12m P/E (X)
-
1
2
3
4
5
6
7
8
9
10
11
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
CSI300
CSI300 (ex-bank)
Average
+1 Stdev: 5.0X
-1 Stdev: 1.2X
Average: 3.1X1.9X
Z Score: -0.78
1.7X, Z Score: -0.72
Trailing 12m P/B (X)
September 11, 2014 China
Goldman Sachs Global Investment Research 10
Exhibit 19: Global investors may find more opportunities to monetize China growth in
select A-share sectors
Source: FactSet, MSCI, I/B/E/S, Goldman Sachs Global Investment Research.
Exhibit 20: Investors can find specific niche market exposures that are only available in A shares
Source: Wind, FactSet, Goldman Sachs Global Investment Research
0.0 0.2 0.4 0.6 0.8
China-H
0.00.20.40.60.8
Autos
Banks
Beverage
Cap Goods
Cons Dur.
Cons Serv.
Diver. Fins
Energy
Health. Equip
Insurance
Materials
Media
Pharm Biotech
Real Estate
Retailing
Semi
Software
Stap Retailing
Tech H/W
Telecom
Transport.
Utilities
Avg correlation [Top]
Average correlation/T-stats of SPSg & EPSg to GDPg, past 10 years
0.0
China-A
0.0 1.0 2.0 3.0
Avg T-stats (simple reg.) [Bottom]
Market
0.41
0.01.02.03.0
Market
0.55
GICS Sub-industry A HK
Cable & Satellite √ X 7 3,288 548 109 18
Commercial Printing √ X 7 2,599 371 116 17
Distillers & Vintners √ X 20 21,787 1,147 345 17
Drug Retail √ X 4 1,291 430 67 17
Electric Utilities √ X 14 4,669 334 80 6
Forest Products √ X 11 3,351 335 124 12
General Merchandise Stores √ X 10 3,487 349 79 8
Housewares & Specialties √ X 9 3,405 486 43 6
Motorcycle Manufacturers √ X 4 1,065 266 42 10
Multi-Utilities √ X 3 1,250 417 29 10
Office Services & Supplies √ X 3 1,233 411 16 5
Precious Metals & Minerals √ X 3 1,160 387 38 13
Publishing √ X 13 7,140 649 237 22
Research & Consulting Services √ X 5 5,089 1,018 66 13
Systems Software √ X 12 5,263 658 211 19
Trucking √ X 11 3,897 354 118 11
Average
company
ADVT
(US$ mn)
Industry
availability# of
companies
Total
freefloat
market
cap
(US$ mn)
Average
Freefloat
market
cap
(US$ mn)
Total
industry
ADVT
(US$ mn)
September 11, 2014 China
Goldman Sachs Global Investment Research 11
Value proposition #4: Relatively high yields – compelling with
global mandate
Our economists expect global rates (DM in particular) to stay at low absolute levels
in the foreseeable future although the Fed may begin to normalize its zero-interest-rate
policy starting 3Q15.
Markets with high dividend yields, and stable dividend growth and payout profile will
continue to be in demand in a low rates environment, in our view. China A is
currently yielding in a range of 2.9% to 4.2% depending on benchmarks,
meaningfully higher than the global aggregate of 2.5%.
Dividends of China A have also been growing very steadily with low volatility,
partly supported by the solid fundamental growth, and partly buttressed by the
government’s policy of encouraging dividends in the SOE sector.
Importantly, the high-yield opportunities seem concentrated in the large-cap, liquid
space which may attract interest from global investors with high-yield/income
mandates. We estimate the AUM of this subset is about US$1.3tn, of which 30% is
eligible to invest in A shares given their geographic focus.
Exhibit 21: China A is offering high dividend yields
compared with global alternatives...
Exhibit 22: ...with a relatively stable dividend profile
Source: FactSet, MSCI, Goldman Sachs Global Investment Research.
Source: FactSet, MSCI, Goldman Sachs Global Investment Research.
Exhibit 23: Over US$200bn free-float market cap of high-
yield opportunities
Exhibit 24: We estimate at least US$40bn of global and
Asia high yield/income funds will be looking to buy high
yield stocks in A shares
Source: FactSet, I/B/E/S, Goldman Sachs Global Investment Research.
Source: Bloomberg, Goldman Sachs Global Investment Research.
10
20
30
40
50
60
70
80
1
2
3
4
5
HS
CE
I
SH
CO
MP
Ch
ina
-H
CS
I 30
0
Ch
ina
-A
Au
str
ali
a
UK
Bra
zil
Sin
ga
po
re
Fra
nce
Ho
ng
Ko
ng
Th
ail
an
d
SA
Taiw
an
Ge
rma
ny
Can
ad
a
Ind
on
esia
Ja
pa
n
US
A
Ind
ia
Me
xic
o
Ko
rea
2014E D/Y (%) PayoutRatio (%)D/Y (%) Payout Ratio (%)
China Rest of the world
AC World,
2.5%
5%
10%
15%
20%
25%
30%
TW KR TH MX SA BR ID DE JP FR CA SG US AU CH UK HK IN
DPSg volatility, past 10 years
80
100
120
140
160
180
200
220A
ug
-06
Feb
-07
Au
g-0
7
Feb
-08
Au
g-0
8
Feb
-09
Au
g-0
9
Feb
-10
Au
g-1
0
Feb
-11
Au
g-1
1
Feb
-12
Au
g-1
2
Feb
-13
Au
g-1
3
Feb
-14
Au
g-1
4
Rebased trailing DPS integer, China-A
0
100
200
300
400
500
600
700
800
900
1,000
0
100
200
300
400
500
600
700
800
900
1,000
0% 1% 2% 3% 4% 5% 6% 7% 8% 9%2014 Dividend Yield (%)
Cumulative free float cap, All China-AUS$bn US$bn
High-yield opportunities to
global Investors
AC World:
2.5%
165 companies,
Total free float cap = $244bn Growth
20%
Yield/Income
10%
Value
16%Others
1%
Blend
53%
Global equity funds breakdown by style (incl. ETF)
Total AUM size = US$13.1tn, based on the Bloomberg fund universe
Europe
20%
APxJ
4%
Japan
1%
LATAM
0%
EEMEA
0%US
49%
Global
26%
Geographical Focus
September 11, 2014 China
Goldman Sachs Global Investment Research 12
Value proposition #5: Positive portfolio effects
It is well documented that China A’s return correlation with global equities has
been low as foreign investors’ access has been strictly regulated (by the QFII and
RQFII programs) and the market (trading activity) is largely dominated by onshore
individual investors who tend to embrace different investment objectives and styles
than institutional investors globally.
This unique characteristic of China A means adding it to a typical global, EM, or Asia-
focused portfolio, in most cases would likely generate positive portfolio effects, and
improve the theoretical efficient frontier in different phases of the business cycle. See
Appendix for details.
However, we reckon that as foreign participation and ownership increase, the
benefits of diversification may recede over time as foreign liquidity flows and
positioning become more important to market returns. See Part 3 for more analysis on
this topic.
Exhibit 25: A shares have exhibited low return correlations with major global markets,
given the low foreign investor participation and ownership
Source: FactSet, MSCI, Goldman Sachs Global Investment Research.
Exhibit 26: Adding China A to an EM portfolio could
provide positive portfolio effects... Efficient frontier, MSCI China A vs. MSCI EM, past 10 years
Exhibit 27: ...similar to adding to a global equity portfolioEfficient frontier, MSCI China vs. MSCI ACWI, past 10 years
Source: FactSet, MSCI, Goldman Sachs Global Investment Research.
Source: FactSet, MSCI, Goldman Sachs Global Investment Research.
CN-A CN-H APJ AeJ JP US EU EM WD Avg
CN-A 25% 34% 36% 20% 10% 15% 30% 17% 23%
CN-H 25% 92% 82% 64% 75% 85% 86% 88% 74%
APJ 34% 92% 98% 66% 73% 82% 96% 87% 78%
AeJ 36% 82% 98% 63% 67% 76% 95% 81% 75%
JP 20% 64% 66% 63% 54% 60% 61% 66% 57%
US 10% 75% 73% 67% 54% 85% 76% 95% 67%
EU 15% 85% 82% 76% 60% 85% 85% 96% 73%
EM 30% 86% 96% 95% 61% 76% 85% 89% 77%
WD 17% 88% 87% 81% 66% 95% 96% 89% 77%
Weekly MSCI market return (USD) correlation, past 10 years
12.0%
12.5%
13.0%
13.5%
14.0%
20% 25% 30% 35%
China-A
MSCI EM
An
nu
alize
dto
tal re
turn
(U
SD
)
Annualized return volatility
Optimal
CML
4%
6%
8%
10%
12%
14%
16%
10% 15% 20% 25% 30% 35%
China-A
MSCI ACWI
An
nu
alize
dto
tal re
turn
(U
SD
)
Annualized return volatility
Optimal
CML
September 11, 2014 China
Goldman Sachs Global Investment Research 13
Part 2: The case for HK-listed equities for A-share investors
Current state: A-share investors need to diversify
Chinese households’ balance sheets are heavily skewed towards real assets and
cash equivalents, with properties accounting for 72% of their total assets (financial
assets + real assets) and cash equivalents representing 72% of their financial balance
sheets. Equities, including both direct investment and indirect exposures through
mutual funds and retirement money, only take up less than 20% of their financial
holdings (6% of their total assets), significantly lower than the average of around
60% in more developed economies.
As such, this creates a situation where the theoretical investment frontier for
onshore investors is far from optimal. We believe a combination of factors is
responsible for this, including:
Limited investment channels (capital account regulations);
Specific local investment preference (property-heavy); and,
Inefficient interest rate setting mechanism (non-market-based, implicit
guarantee of SOE debts).
In the current setup, we estimate the optimal allocation for A-share investors is to
heavily overweigh corporate bonds (mainly due to moral hazard inefficiency), funded
by government bonds (unattractive risk/reward relative to corporate bonds), with
properties and onshore equities combining to around a quarter of the portfolio (Exhibit
29).
Assuming no drastic changes to the capital account and interest rate profile in the near
future, our model suggests adding global equities to the portfolio would enhance
the portfolio’s risk/reward tradeoff, with global equities taking shares from all
domestic asset classes.
Indeed, we note that the demand for diversification (or ‘going out’) from Chinese
investors (and consumers) has been strong, as evidenced by the rapid rise of
outbound FDI, overseas real asset (property) investment, and outbound consumption,
although outward equity portfolio flows have been subdued, constrained mainly by the
lack of investment channels.
Exhibit 28: Chinese household balance sheets seem very skewed to real assets and cash equivalents
Note: OECD countries as of 2010; others as of 2000 except stated otherwise
Note: China and Taiwan as of 2012; Others as of 2013
Source: OECD, CEIC, Davies et al. (2009), Central banks of respective countries, Goldman Sachs Global Investment Research.
Spain
Korea (2006)
New Zealand
Germany
Italy
Australia
NetherlandsJapan
Canada
USA
India
Indonesia SingaporeFrance
Taiwan
Japan (1990)
0
10
20
30
40
50
60
70
80
90
0 10,000 20,000 30,000 40,000 50,000 60,000
Per capita income (USD)
China
(2010)
Housing assets as % of total household balance sheets
7% 9% 10%17% 17%
21%
33%
2%5% 2%
3%2%
11%
11%
27%
56%
29%
59%
22%
31%
5%
0%
6%
9%
7%
3%
3%
7%
72%
54%
28%
45%
22%
42%
15%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
CN JP UK KR AU TW US
Currency
Others
Other
Securities
Insurance &
Pension
Mutual Fund
Equity
Composition of household financial balance sheets
September 11, 2014 China
Goldman Sachs Global Investment Research 14
Exhibit 29: Adding international equities to a typical onshore investor’s portfolio could
improve the risk/reward tradeoff
Note (1): We use 1-year time deposit rate, S&P China Govt. Bond Index, S&P China Corp. Bond Index, and average building selling price (+ rental yield) to proxy returns for deposit, government bonds, corporate bonds, and properties respectively. Note (2): Annualized total return is the 10-year CAGR (Loc) for different asset classes; Risk is the annualized standard deviation of monthly returns.
Note (3): The mean-variance efficient frontier (MVEF) is constructed based on the assumption that investors’ goal is to maximize the expected return on their portfolio for a given level of risk taken (i.e. maximizing the mean for a given variance). For every level of expected return, there is a set of portfolio weights that minimizes the return volatility, and thus MVEF is constructed by different sets of optimal portfolio. Note (4): Optimal combination is calculated based on a hypothetical multi-asset-class portfolio that maximizes the Sharp ratio with risk-free rate being assumed to be the 1-year time deposit rate. Investors with different risk appetites are expected to hold different optimal portfolios lying on the MVEF that offers the best possible expected return at a given risk level.
Source: FactSet, Bloomberg, Wind, CEIC, Goldman Sachs Global Investment Research.
Exhibit 30: Demand for ‘going out’ is strong...
Exhibit 31: ...but portfolio flows (both in and out) are
constrained by the capital account regulations
Note: Outbound FDI is from Bloomberg, Total Chinese spending overseas is from World Tourism Organization, Real Estate investment overseas is from Jones Lang Lasalle.
Source: Bloomberg, World Tourism Organization, Jones Lang Lasalle, Goldman Sachs Global Investment Research
Source: Bloomberg, CEIC, Goldman Sachs Global Investment Research
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
0% 5% 10% 15% 20% 25% 30%
An
nu
ali
zed
to
tal
retu
rn (
%)
Annualized risk (%)
Deposit
Government bonds
Corporate bonds
Efficient frontier (China), past 10 years
Properties
Equities
(China-A)
Equities
(AC World)
After adding international
equities to the portfolio
Before
Optimal
combination
Before After
Govt. Bond -68% -50%
Corp. Bond 141% 119%
Properties 18% 16%
A-Shares 8% 4%
World Equities NA 11%
Optimal combination
0
20
40
60
80
100
120
140
Outbound FDI Total Chinese
spending
overseas
Portfolio
outflows
2012
2013
US $bn
0
2
4
6
8
10
12
Real estate
investment
overseas
US $bn
+193%
+27% +45%
-46%
2%3%
39%35%
21%38%
11% 16%0%
50%
100%
150%
200%
Outward Inward Outward Inward Outward Inward Outward Inward
China (YE13) US (YE13) EU (YE12) Japan (YE12)
Direct Investment Portfolio Investment: equity
Portfolio Investment: debt Financial derivatives
Other investment Reserves
as % of
country GDP
September 11, 2014 China
Goldman Sachs Global Investment Research 15
Value proposition #1: Three themes of diversification in HK
We see HK’s diversification appeal for A-share investors coming from 3 different angles:
Revenue diversification: A-share companies’ revenues, and to a large extent H-share
companies, are China-centric, with China A and H generating less than 10% of their
total revenues from non HK/China regions.
In HK, using the MSCI HK index as a proxy, HK companies generated over 30% of their
sales overseas, with a number of the largest listed companies in HK (excluding A-H
dual-listings) boasting significant business footprints in non HK/China regions.
Looking ahead, the well-developed capital market infrastructure, efficient market
access, and enhanced integration with China (HK’s hinterland) should continue to help
attract multinational and emerging companies to list their shares in HK, further
reinforcing HK’s status as the financial gateway of liquidity flows in and out of China.
Sector diversification: Similar to the argument for global investors who look to
broaden their investment frontier in the A-share market, we believe A-share investors
would embrace a similar mentality when they position in the HK market. Upstream
oil/gas producers, Macau gaming, and property/casualty insurance are the three major
sectors that are available only in HK and not in China A, based on GICS sub-industry
classification (level 4).
Business diversification: A-share investors (and press) often bemoan the fact that
some of the Chinese household brand names are not listed domestically and hence
they are unable to monetize the growth opportunities that these companies may offer.
Based on Interbrand’s ranking, we note that 12 out of the top-50 Chinese brands are
only listed in HK, with a combined brand value of over US$300bn by Interbrand’s
valuation methodology.
Exhibit 32: Select HK stocks offer geographic exposure
diversification to A-share investors
Exhibit 33: Top-10 largest stocks in HK (ex H shares)
generated a large portion of their revenues overseas
Source: Bloomberg, FactSet, MSCI, Goldman Sachs Global Investment Research.
Exhibit 34: Upstream oil/gas companies, Macau gaming, and P&C insurance are not available in the A-share market
Source: FactSet, Wind, Goldman Sachs Global Investment Research.
0%
20%
40%
60%
80%
100%
95% 94%
63%
89% 88%
56%
0%
20%
40%
60%
80%
100%
MSCI China A MSCI China H MSCI Hong Kong
+ HSBC, SCB
By mkt cap
By revenue
2013 revenue exposure to China/HK(%)
12%
37%44%
5% 11% 6%
Exposure to
non- China/HK
0%
20%
40%
60%
80%
100%
CM
HK
HS
BC
Ten
ce
nt
CN
OO
C
AIA
Hu
tch
San
ds
SC
B
CK
H
SH
K
Others US Europe China/HK2013 revenue exposure (%)
GICS Sub-industry HK A
Oil & Gas Exploration & Production √ X 6 41,973 6,996 119 20
Casinos & Gaming √ X 8 58,718 7,340 320 40
Property & Casualty Insurance √ X 2 7,867 3,934 23 12
Total
industry
ADVT
(US$ mn)
Average
company
ADVT
(US$ mn)
Industry
availability# of
companies
Total
freefloat
market
cap
(US$ mn)
Average
Freefloat
market
cap
(US$ mn)
September 11, 2014 China
Goldman Sachs Global Investment Research 16
Value proposition #2: Underappreciated growth opportunities
A strong preference towards growth and small caps. Given onshore individual
investors are likely to be the key participants in the scheme (institutional investors can
invest overseas through QDII), we feel it is important to understand their investment
behavior.
Exhibits 36 and 37 compare the retail ownership of stocks based on their perceived
proposition to investors and their liquidity profile in terms of market cap and turnover
velocity. It seems clear that A-share retail investors have shown a strong preference
towards growth over value, and with noticeable small-mid-cap bias. Sectorally,
they seem to favor tech (both Semi and Hardware), ‘New China’ such as Internet and
Media, and select consumer sectors including retailing and staples, partly reflecting
the abovementioned style and liquidity partiality.
Growth stocks are in demand in China A. Onshore retail investors’ investment
preference, coupled with the fact that they represent 82% of the aggregate A-share
market turnover, has led to a phenomenon where high-growth, mid-cap stocks in
China A are trading at meaningfully higher valuations relative to their offshore-
listed comparables (including ADRs). From a PEG (price-to-earnings-growth)
standpoint, growth stocks in China A are priced at close to a 100% premium vs. their
offshore counterparts (Exhibits 39 and 40).
Potential re-rating of select growth stocks in HK. We think it is reasonable to expect
the A-H valuation gaps to gradually narrow, facilitated by the improving liquidity
porosity between China A and H on the back of the scheme. That said, considering the
investment style of both A and HK investors and the potential costs of engaging in that
trade, we believe the re-rating opportunities will likely manifest in:
Small/mid cap universe;
High-growth stocks;
Select sectors, mostly from non-traditional spaces that offer strong growth but
are priced at discounts to A.
Select dual-listed names that trade at H-share discounts to A.
Exhibit 35: A-share investors have shown a strong
preference to invest in high-growth, small-mid caps...
Exhibit 36: ...which leads to high turnover velocity of
those stocks
Source: Bloomberg, FactSet, I/B/E/S, Worldscope, Goldman Sachs Global Investment Research.
0
10
20
30
40
50
60
70
80
90
100
0 5 10 15 20 25 30 35 40 45
15
E E
PS
g (
%)
Market Cap (USD bn)
Retail Ownership in the bottom 25%ile
Retail Ownership between 25%ile and 50%ile
Retail Ownership between 50%ile and 75%ile
Retail Ownership in the top 25%ile
0
1
2
3
4
5
6
7
8
9
10
0 5 10 15 20 25 30 35 40 45
An
nu
ali
zed
tu
rno
ver
ve
locit
y
Market Cap (USD mn)
Retail Ownership in the bottom 25%ile
Retail Ownership between 25%ile and 50%ile
Retail Ownership between 50%ile and 75%ile
Retail Ownership in the top 25%ile
September 11, 2014 China
Goldman Sachs Global Investment Research 17
Exhibit 37: Retail investors are arguably the marginal
price setter in China A given their lion’s share of turnover
Exhibit 38: A-share investors seem to favor ‘New China’
sectors and tech companies
Source: CEIC, Goldman Sachs Global Investment Research
Exhibit 39: ‘New China’ and high-growth stocks are
generally priced more attractively in HK than in China A...
Exhibit 40: ...also with lower PEG ratios
Source: Wind, Goldman Sachs Global Investment Research
Source: Wind, Goldman Sachs Global Investment Research
Exhibit 41: Select sectors in HK offer high growth but at discounts to their A-share peers
Source: Bloomberg, FactSet, I/B/E/S, Wind, Goldman Sachs Global Investment Research.
50
70
90
110
130
150
170
190
210
230
200
1
200
2
200
3
200
4
200
5
200
6
200
7
200
8
200
9
201
0
201
1
201
2
201
3
201
4
millions
Number of individual trading accounts
82%18%
as % of average daily trading volume in A shares in last 5 yrs
Retail investors
Institutional investors
30% 40% 50% 60% 70%
Software
Media
Semiconductors
Materials
IT Hardware
Retailing
Capital Goods
Durables
Telecom
Household Products
Professional Serv
Pharma
Properties
Auto
Consumer Services
Food & Staples
Div. Fin
Utilities
Beverage & Tobacco
Health Care Equip.
Banks
Transport
Insurance
Energy
A-share market
retail ownership
:54%
10
20
30
40
50
60
70
Jan
-11
Ap
r-1
1
Ju
l-11
Oct-
11
Jan
-12
Ap
r-1
2
Ju
l-12
Oct-
12
Jan
-13
Ap
r-1
3
Ju
l-13
Oct-
13
Jan
-14
Ap
r-1
4
Ju
l-14
"New China"
GSNEWCHN
Chinext
Trailing 12m P/E (X)
0.5
1.0
1.5
2.0
2.5Ja
n-1
1
Ap
r-1
1
Ju
l-1
1
Oct-
11
Ja
n-1
2
Ap
r-1
2
Ju
l-1
2
Oct-
12
Ja
n-1
3
Ap
r-1
3
Ju
l-1
3
Oct-
13
Ja
n-1
4
Ap
r-1
4
Ju
l-1
4
PEG (X)
Chinext
"New China"
GSNEWCHN
*PEG= trailing PE/ forward12m EPSg
Healthcare equip
Household Prod.
Personal Prod.
Pharm
Software
Specialty Retail
Tech H/W
Storage
Transport. Infra.
-100%
-50%
0%
50%
100%
150%
-100% -75% -50% -25% 0% 25% 50%
201
4 E
PS
gro
wth
dif
fere
nti
als
(HK
-lis
ted
off
sh
ore
-C
hin
a A
)
2014 PE premium/discount (%), HK-listed offshore vs. China A
Industry
Market
GSNEWCHN
vs. Chinext
HSMI vs. Chinext
China Offshore (HK-listed) vs. China A
HSCI vs. CSI300
September 11, 2014 China
Goldman Sachs Global Investment Research 18
Part 3: Think ahead and be prepared
#1: Future roadmap
While the Stock-Connect scheme is undoubtedly a major policy breakthrough in the
context of the Chinese capital market, we see this as one of the key steps and milestones in
the overall market liberalization regime, because:
It is an important piece of the broader reform puzzles in China, linking financial
market reforms (Rmb internationalization, market efficiency) and SOE reforms (foreign
capital participation and SOE restructuring), which we view as the top priority in the
policy agenda. Hence it is backed by strong political commitments, implying upside
risk to both the scale and scope.
Experiences of previously announced market liberalization measures, including QFII,
QDII, and RQFII, suggest the scheme could gradually expand, especially when the
relevant regulatory bodies gain confidence about the executional issues as it develops.
In numbers, we forecast the accumulative outward (from China) and inward equity
investment portfolio flows attributable to the scheme to exceed US$1tn and US$2tn
by 2020, translating into significant revenue opportunities for market intermediaries
including exchange operators and brokers.
Exhibit 42: The scheme is one of the major pieces in the broader reform agenda in China
Source: Goldman Sachs Global Investment Research
OB
JE
CT
IVE
SP
OL
ICIE
S/D
EV
ELO
PM
EN
TS
Key areas of reform
Fiscal reformsFinancial market
reformsSOE reforms
Land/rural/
hukou reforms
Division of responsibility and
spending rights between the
central and local govts, more
transparency and
accountability on spending
responsibilities, and a more
sustainable fiscal revenue
model.
Increasing the role of market
forces, improving transparency
and efficiency of financial
markets, reinforcing the
mutual beneficial relationship
between the real economy and
the financial market.
Raising competitions between
SOE and private companies,
enhancing SOEs' profitability
by introducing private
capital/expertise and instilling
cost awareness, and
encouraging M&As to solve
over-capacity.3,
Encouraging urbanization,
circulation of agricultural
land, developing intensive
farming, and bringing rural
commercial collective land
into the market to sustain
and rebalance growth.
VAT reform extended to
Telecom industry
Suggested budget
management and tax
collection system modifcation
Further discussion of
introducing property tax(by
State Council)
Allowing local govt to issue
debt on a trial basis
Expanded CNYUSD trading
band
Preferred share issuance pilot
program
SH-HK Stock Connect scheme
Nine new capital market reform
measures
Lowering ChiNext IPO access
indicator
Banks not allowed to use
backdoor transaction that
involves disguising corporate
loan
Bank's L/D ratio adjustment
S i SHFTZ
CITIC Pacific acquired CITIC
Group's entire asset
Opened up 80 state popjects
for private investment
PetroChina injected its Eastern
China's asset into a subsidiary
and allowed private
investment
Selected 6 SOEs as SOE
ownership reform pilots
Bank of Communications
applied for mixed ownership
pilot
State Council approved China
Everbright to be transformed
to shareholding company
Detailed urbanization plan
with concrete action plans
Announced Hukou and public
service transition procedure
Included agricultural
buildings into real estate
registration system
September 11, 2014 China
Goldman Sachs Global Investment Research 19
Exhibit 43: Big picture: The scheme is an important part of the broader financial/capital market reform
Source: HKMA, PBOC, CSRC, SFC, SSE, Goldman Sachs Global Investment Research
Exhibit 44: The scale of previously announced market liberalization measures has increased gradually over time
Source: Wind, NBS, CEIC, Goldman Sachs Global Investment Research
Exhibit 45: Further expansion in terms of scale, scope, and geographic linkages of the Scheme is likely, in our view
Source: Goldman Sachs Global Investment Research
Apr 14Mar 13 Jun 13 Nov 13
Other liberalization
RMB liberalization
Equity market
QFII
announcedRQFII
expanded to
US$50bn
1. Settlement and
Clearing agreeement
on RMB business
between China and
Korea
2. PBOC abolished
pricing restrictions on
banks; FX
transactions with
corporates and
households
SH-HK Stock
Connect
Overnight RMB funds
on T+0 basis and one-
day funds on T+1 basis
provided for Authorized
Institutions
CNH HIBOR
fixing launched
Apr 04 Dec 05 Jun 07 Jul 09 Jul 10 Aug 11 Jul 12 Nov 12 Jan 13
Started Personal RMB
Business in HK
Expand HK personal
RMB Business
Settlement and Clearing agreement on RMB
business between PBOC and HKMA
RMB Trade Settlement
pilot scheme
Expand RMB Trade
Settlement Pilot
Scheme
RMB settlement expanded
to whole China
Announced pilot
scheme for RMB
settlement of QDII
Allow foreign
institutions to invest
in interbank bond
market with RMB
RMB bond issuance
in HK
First RMB-
denominated
REIT listed
RQFII announced
with initial quota at
US$20bn
Issued
guidance
on RMB FDI
Personal RMB
business expanded
to non-locals
RQFII to be expanded
to US$200bn
Qianhai
cross-
border yuan
loan
program
launched
Jul 14Apr 14Jun 13Mar 13
RQFII expanded to
financial institutions
registered and
with major operations
in HK.
Nov 02 Feb 04
Non-tradable
share reform
launched
SHFTZ was
set up
Providing
RMB 80bn and
RMB 80bn RQFII
quota to Korea
and Germany
respectively
- 10 20 30 40 50 60 70 80 90 100
-
10
20
30
40
50
60
200
3
200
4
200
5
200
6
200
7
200
8
200
9
201
0
201
1
201
2
201
3
201
4
QFII granted
quota
RQFII granted quota
USD bn USD bn
QDII granted
quota (RHS)
729
268
0
200
400
600
800
200
5
200
6
200
7
200
8
200
9
201
0
201
1
201
2
201
3
201
4
Number of QFII accounts
Number of QFIIs
0
20
40
60
80
100
120
0
5000
10000
15000
20000
May-1
0
Oct-
10
Ap
r-11
Oct-
11
Ap
r-12
Oct-
12
Ap
r-13
Oct-
13
Ap
r-14
CSI300 Future 20D
ADVT (RHS)
CSI300 Future
Open Interest
Expansion of quotas ETF inclusion
Geographical expansion (to include Shenzhen SE)
IPO inclusion
Further product expansion (to include equity derivatives, structured products ex ETFs)
Further geographical expansion (to include Singapore, Taiwan, London)
Succ
essi
ve s
tep
s in
S
han
ghai
-HK
Sto
ck
Co
nn
ect
schem
e
2015
2016
2017
Commodity trading link with HK
FIC trading link with HK
FIC and commodity link-ups with other exchanges
HK-Shanghai Stock Connect scheme - allows cash equity trading link-up between HK and SSE (Shanghai Stock
Exchange)
2014
September 11, 2014 China
Goldman Sachs Global Investment Research 20
#2: A-H valuation convergence
While the aggregate A-share premium has compressed significantly over time, the
upcoming Stock Connect has prompted investor questions on (and desire to trade) the
price equalization between dual-listed A and H shares, with the former currently trading at
a 24% premium on average but 8% discount to H weighted by total market cap.
Given the scope of this report, we focus on the practical aspects without going into the
theoretical arguments behind this phenomenon. Again, we feel it is important to
understand the following characteristics between the two markets:
Style difference: As shown in Exhibits 35 and 36, A-share investors generally prefer
growth over value, and small caps over large caps, while offshore investors in HK tend
to focus more on valuations, relatively speaking.
Marginal price setter: A-share retail investors are arguably the price setter in the
onshore market as they account for around 80% of the turnover, while HK is driven
more by institutional flows, which have an estimated 61% market share (in 2013) based
on the survey compiled by HKEx.
Cross-sectional analysis reveals that large-cap stocks with relatively low turnover
velocity usually trade at A-share discounts (H premiums) and vice versa, primarily
reflecting the difference of investment style and philosophy of the two investor pools, in
our view. This is the case for Financials but also applicable to Energy and Utilities.
The enhancing flows connectivity between the two exchanges should help improve the
price discovery efficiency and narrow the gaps between A and H. However, investors
should be mindful of the following caveats:
The two markets are still largely dominated by separate investor pools with different
investment philosophies.
Full legal fungibility (the ability to deliver either A or H shares to settle trades), which
would almost certainly make the shares trade within a narrower band (not always at
parity), is still absent.
It is difficult to predict in which direction the gaps may converge (i.e. whether A
falls or H rises, or a combination of both). Specifically, there are 4 possible ‘arbitrage’
scenarios:
1. Offshore investors sell the overvalued H and buy the undervalued A (large-cap
sectors like Financials and Energy). They may be incentivized to switch (assuming
they already have positions on H) but it depends on how high the switching costs
(transaction cost and market impact) might be. We think select well-held offshore
names could be disproportionately impacted by these arbitrage flows.
2. Offshore investors buy small-cap H shares (most are not well covered with thin
liquidity) and go short their expensive A-share counterparts, which practically
speaking is difficult to execute.
3. A-share investors go short the expensive large caps in HK and buy the
undervalued A shares in China, which doesn’t conform to their investment style.
4. A-share investors buy undervalued small-cap H, funded by their A shares,
which appears the most plausible scenario to us among the four.
September 11, 2014 China
Goldman Sachs Global Investment Research 21
Exhibit 46: A-H premium, while it still exists, has
compressed meaningfully over time
Exhibit 47: Small caps, which are favored (and frequently
traded) by A-share investors, tend to trade at valuation
premiums over their H-share counterparts
Source: Wind, Bloomberg, Goldman Sachs Global Investment Research.
Source: Wind, Bloomberg, Goldman Sachs Global Investment Research.
Exhibit 48: Cross-sectional regression model also
suggests market cap and turnover ratios are reasonable
explanatory factors for A-H premium
Exhibit 49: Price differentials exist even for fully-fungible
dual listings
Source: Goldman Sachs Global Investment Research.
Source: FactSet.
-20%
20%
60%
100%
140%
180%
220%
Au
g-0
4
Au
g-0
5
Au
g-0
6
Au
g-0
7
Au
g-0
8
Au
g-0
9
Au
g-1
0
Au
g-1
1
Au
g-1
2
Au
g-1
3
Au
g-1
4
Average Total-cap weighted
A/H Premium
24%
-8%
(1)
0
1
2
3
4
5
6
0 1 5 25 125 625
An
nu
ali
ze
d t
urn
ov
er
velo
cit
y
Total listed cap (US$bn), log scale
A-Premium H-Premium
Bubble size = A/H premium
Latest
premium
1Y Avg
premium
Total listed cap (Log scaled) -7.32 -5.94
Annualized turnover velocity 2.15 1.40
A/H share ratio 1.41 1.08
Consumer Discretionary 1.02 1.44
Consumer Staples -0.65 -0.51
Energy 0.13 0.04
Financials -1.23 -1.06
Health Care -0.03 -0.17
Industrials 0.40 -0.17
Information Technology 0.50 0.49
Materials 0.64 0.24
Utilities -0.76 -0.31
R Squared 0.63 0.53
Adjusted R Squared 0.56 0.44
T-stats
Cross-sectional
regression
Ma
rke
tS
ecto
r
-5%
-4%
-3%
-2%
-1%
0%
1%
2%
3%
4%
5%
55
65
75
85
95
105
Au
g-0
9
Dec-0
9
Ap
r-10
Au
g-1
0
Dec-1
0
Ap
r-11
Au
g-1
1
Dec-1
1
Ap
r-12
Au
g-1
2
Dec-1
2
Ap
r-13
Au
g-1
3
Dec-1
3
Ap
r-14
Au
g-1
4
Premium/Discount, UK vs. HK listed shares [Right]
HSBC (HK-listed)
Price (HKD) HSBC HKEx-listed vs. LSE-listed shares
September 11, 2014 China
Goldman Sachs Global Investment Research 22
#3: Market impact of liberalization
We believe the Stock Connect scheme will create a platform whereby A-share and global
investors can exchange investment philosophies, allowing the two investor pools to
assimilate and reshape the future development of the Chinese capital market. In the short
run, however, the collision of the two groups may usher in new dynamics to the market.
We examine two important events—allowance of direct foreign participation in local
equity market (e.g. QFII), and MSCI EM inclusion—in Korea’s and Taiwan’s respective
market liberalization processes, which may shed light on what may take place in China in
the next few years.
Market returns: Korea and Taiwan allowed foreign investors to directly purchase
domestic equities in 1992 and 1991 respectively subject to specific regulations. In the
same year, Korea was admitted to the MSCI EM universe and Taiwan was added in
1996. These two events appeared to have limited return impact on Korea while
Taiwan enjoyed a strong rally (and outperformance) on these catalysts.
Valuations: Taiwan’s rally was primarily fuelled by multiple expansion, and we note
there was similar re-rating in Korea, although it was short-lived and lasted for only 1-2
months.
Turnover velocity: We note there were meaningful increases in turnover velocity in
all the three episodes but the rise in trading activity only sustained for 2-3 months,
possibly reflecting investors’ initial excitement about the market liberalization
developments.
Volatility: Volatility rose significantly before the QFII implementation in Taiwan but
subsequently normalized. In the other two cases, volatility remained largely stable
around the events.
Return correlation: Contrary to common perception, the opening up of these two
markets didn’t introduce higher return correlation with global equities (we use MXAPJ
as a proxy). We think this reflects the positioning shifts of domestic investors in
anticipation of the liberalization measures, and the lagged effects between the
opening up and actual implementation by foreign investors when they enter into a
new market.
Foreigners drive market returns? Possibly longer term, but unlikely in China A in
the near future. While the relationships are far from stable, foreign investors’
influence on stock prices has been generally high in Asian markets in recent years,
much more so for Korea and Taiwan, mainly attributable to the relatively high foreign
ownerships in these two markets.
Given the QFII (based on granted quota) and the Northbound Stock Connect quotas in
aggregate represent 5.5% of free float A-share market cap, with much lower turnover
velocity than individual A-share investors, we believe the latter would remain a
dominant marginal price setter in the onshore market until foreign ownership reaches
more meaningful levels.
September 11, 2014 China
Goldman Sachs Global Investment Research 23
Exhibit 50: Taiwan rallied on its market liberalization
events...
Exhibit 51: ...and the returns were mainly driven by
valuation expansion
Source: FactSet, Goldman Sachs Global Investment Research.
Source: DataStream, I/B/E/S, MSCI, Goldman Sachs Global Investment Research.
Exhibit 52: Turnover velocity rose immediately post these
market events but normalized thereafter
Exhibit 53: Volatility decreased after Taiwan
implemented the QFII system
Source: TWSE, KSE, WFE, CEIC, Goldman Sachs Global Investment Research.
Source: FactSet, Goldman Sachs Global Investment Research.
Exhibit 54: Empirically, market return correlations with
global equities didn’t rise post the events
Exhibit 55: Foreign investors generally have high market
impact on most Asian bourses
Source: FactSet, MSCI, Goldman Sachs Global Investment Research.
Source: Bloomberg, Local stock exchanges, Goldman Sachs Global Investment Research
50
100
150
200
250
300
-24 -21 -18 -15 -12 -9 -6 -3 0 3 6 9 12 15 18 21 24Months before/after market liberalization events
Rebased price index (LOC) (event dates = 100)
TWSE
(First time EM inclusion)
TWSE
(First time QFII)
KOSPI
(First time EM inclusion)0
10
20
30
40
50
60
70
80
-24 -21 -18 -15 -12 -9 -6 -3 0 3 6 9 12 15 18 21 24Months before/after market liberalization events
f-12m P/E (X)
MXTW
(First time EM inclusion)
MXTW
(First time QFII)
MXKR
(First time EM inclusion)
0
1
2
3
4
5
6
-24 -21 -18 -15 -12 -9 -6 -3 0 3 6 9 12 15 18 21 24Months before/after market liberalization events
Annualized turnover velocity, 3M moving average
TWSE
(First time EM
inclusion)
TWSE
(First time QFII)
KOSPI
(First time EM inclusion)10%
20%
30%
40%
50%
60%
70%
-24 -21 -18 -15 -12 -9 -6 -3 0 3 6 9 12 15 18 21 24Months before/after market liberalization events
Annualized volatility, rolling 260D
TWSE
(First time EM inclusion)
TWSE
(First time QFII)
KOSPI
(First time EM inclusion)
-0.4
-0.2
0.0
0.2
0.4
0.6
0.8
-24 -21 -18 -15 -12 -9 -6 -3 0 3 6 9 12 15 18 21 24Months before/after market liberalization events
Monthly price (US$) correlation vs. MXAPJ, rolling 2 years
TWSE
(First time EM inclusion)
TWSE
(First time QFII)
KOSPI
(First time EM inclusion)
0.0
0.2
0.4
0.6
0.8
1.0
Au
g-0
9
Feb
-10
Au
g-1
0
Feb
-11
Au
g-1
1
Feb
-12
Au
g-1
2
Feb
-13
Au
g-1
3
Feb
-14
Au
g-1
4Korea Taiwan India ASEAN Japan
Rolling 5Y monthly correl. (net foregin inflows vs. market returns)
KR TW IN TH PH JP CN
34% 37% 21% 19% 23% 31% 3%
Current foreign ownership (%)
September 11, 2014 China
Goldman Sachs Global Investment Research 24
#4: End game for B shares
The B-share market, founded in 1992, was originally designed specifically for foreign
investors, but domestic individuals have been allowed to participate since 2001.
However, we believe the market is losing its relevance (or its capital
raising/allocation function), as evidenced by its falling turnover, and decreasing
number of listed stocks. The Stock Connect scheme may further jeopardize its strategic
value, in our view.
We believe the inactivity of the B-share market is partly driven by the very narrow
universe (only 104 listed B shares), relatively more complex trading procedures
compared to A shares, and foreign currency risk for mainland investors, all
contributing to the valuation discounts that B shares are being priced at relative to
their A-share tickers.
B-to-H share conversion seems an effective tool to resolve this legacy issue. We
believe B to H conversion offers several advantages: 1) it allows companies to access
offshore financing, which is more favorable than onshore funding given the interest
rate spreads; 2) illiquidity overhang issues related to B shares would ease; and, 3)
listing offshore may enhance a company’s image.
Three companies have successfully converted their B shares to H in recent years
and created meaningful re-rating/trading opportunities during the process. Overall, we
believe B shares with stronger balance sheets (especially cash and current assets) are
better positioned for the conversion.
Exhibit 56: The relevance and importance of the B-share
market as a capital intermediary have declined
Exhibit 57: B-share discounts to A have gradually
normalized, but still at meaningfully high levels
Source: CEIC, Goldman Sachs Global Investment Research
Source: Wind, Goldman Sachs Global Investment Research
98
100
102
104
106
108
110
112
114
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Number of B shares
6M ADVT
RMB mn
-75%
-70%
-65%
-60%
-55%
-50%
-45%
-40%
-35%
-30%
2009 2010 2011 2012 2013 201
Cap-weighed B-
to-A premium
(RHS)
Average B-to-A
premium
September 11, 2014 China
Goldman Sachs Global Investment Research 25
#5: Competition between Shanghai and HK
Our Global Macro team estimates that equity liquidity in China could reach US$165bn/day,
or roughly 70% of regional (Asia-Pacific) liquidity, in 2020, compared with 40% now; and
Shanghai could become China’s financial center and dominate China’s equity liquidity by
then. However, we do not think Hong Kong will be marginalized due to the rise of
Shanghai because:
As long as the “one-country, two systems” framework remains in place in Hong
Kong, and China continues to adopt its current judicial system (civil law based with
local characteristics and influence from the CPC) and regulation on information flow,
we think Hong Kong will remain the only Chinese city (or Special Administrative
Region) where the regulatory and judicial frameworks are aligned with Western
practices.
The rising prominence of Shanghai is predicated on China’s gradual and eventual
capital account convertibility. However, we do not think the opening up of the capital
account will lead to only one-way capital flow (into China) as:
Cross-country, empirical evidence suggests the relaxation of capital controls tends
to stimulate two-way portfolio investment flows;
Our interactions with domestic Chinese investors suggest that there is still
significant demand for outbound investment and asset diversification from
China, which should benefit Hong Kong in the long term.
Assuming ongoing policy support from China and the determination for the Chinese
government to reform its financial markets remains in place, we believe Hong Kong
has the necessary qualities to retain its status as a leading financial hub, specializing in
connecting China to the rest of the world given its status as China’s offshore Rmb
center, and providing asset management services to institutional investors and high
net worth individuals in the region.
September 11, 2014 China
Goldman Sachs Global Investment Research 26
Exhibit 58: Shanghai’s cash equity turnover is already 2X
that of HK...
Exhibit 59: ...but we still expect HK (HKEx) to capture a
significant portion (in nominal terms) of China’s outward
investment flows through the Stock Connect
Source: CEIC, Goldman Sachs Global Investment Research.
Source: Goldman Sachs Global Investment Research
Exhibit 60: Removal of capital controls tends to stimulate two-way investment flows
Note: Year when all capital controls were lifted (T=0): UK: 1979; US:1974, France: 1990; Korea: 1993; Japan: 1991; Germany: 1981
Source: Bloomberg, Goldman Sachs Global Investment Research.
Exhibit 61: HK is still enjoying its first-mover advantage in terms of amassing Rmb liquidity, which seems sticky
Source: CEIC, HKMA, Monetary Authority of Singapore, SWIFT Watch.
0
20
40
60
80
100
120
140
160
19
93
19
95
19
97
19
99
20
01
20
03
20
05
20
07
20
09
20
11
20
13
Shanghai Shenzhen HK(RMB bn)
0%
20%
40%
60%
80%
100%
-
500
1,000
1,500
2,000
2,500
20
13
20
14
E
20
15
E
20
16
E
20
17
E
20
18
E
20
19
E
20
20
E
20
21
E
20
22
E
20
23
E
20
24
E
Combined inward and outward flow at HKEx
HK's share of combined inward and outward flow -
RHS
(USD bn)
0%
10%
20%
30%
40%
50%
60%
70%
T-1
5
T-1
2
T-9
T-6
T-3
T=
0
T+
3
T+
6
T+
9
T+
12
T+
15
T+
18
T+
21
T+
24
T+
27
T+
30
T+
33
T+
36
T+
39
UK
US
Germany
France
Japan
Korea
Inward portfolio investment in
equities as % of GDP
0%
10%
20%
30%
40%
50%
60%T
-15
T-1
2
T-9
T-6
T-3
T=
0
T+
3
T+
6
T+
9
T+
12
T+
15
T+
18
T+
21
T+
24
T+
27
T+
30
T+
33
T+
36
T+
39
UK
US
Germany
France
Japan
Korea
Outward portfolio investment in
equities as % of GDP
0
200
400
600
800
1000
Ju
n-1
2
Sep
-12
De
c-1
2
Ma
r-1
3
Ju
n-1
3
Sep
-13
De
c-1
3
RMB bn
Hong Kong
Singapore
Taiwan
Total RMB deposits
China, 3%
Other
Countries,
24%
Hong
Kong,
73%
RMB adoption worldwide (Jan 2014)
Leading Offshore RMB CentresCustomer initiated and institutional payments. Inbound + Outbound traffic. Based on value.
Other countries split
4%
4%
6%
7%
4%
4%
23%
31%
3%
3%
5%
7%
7%
9%
25%
26%
0% 5% 10% 15% 20% 25% 30% 35%
Germany
Luxembourg
Australia
France
USA
Taiwan
Singapore
UK
Jan 2014
Jan 2013
RMB top offshore centres weight and rank
(excluding China and Hong Kong)
September 11, 2014 China
Goldman Sachs Global Investment Research 27
#6: Human capital and capex
We expect China to account for almost 25% of global equity market capitalization by
2030, primarily led by its robust economic growth and continuing financial market
deepening, coupled with what we view as reasonable assumptions on normalized equity
valuation. Against that backdrop, we see significant business opportunities centering on
the following areas:
DM investment flows (both new buying as well as customary portfolio trading);
Growth in domestic EM institutional business as domestic saving pools become more
institutionalized;
Addressing the domestic retail investor base;
Primary issuance, placements;
Derivative and structured product businesses as equity and related options and futures
markets become larger and more liquid;
Proprietary activities;
Related businesses- including stock loan, custodial services, foreign exchange
settlements, and advisory work- that will be driven by larger and deeper equity markets.
To give a rough sense of the magnitude of the potential ‘plain vanilla’ revenues, we have
calculated potential fees on: a) the US$3.9tn of primary issuance that we estimate may
transpire over the next 15 years; and, b) secondary market commissions (based on average
market cap, 100% annual turnover ratio and 10bp commission rate. Using conservative
estimates, these add up to about US$360bn of revenues over the next 15 years or a simple
average of US$24bn annually. Given the diverse array of generally more profitable
businesses that complement these core equity intermediary activities, the business
opportunity is clearly meaningful and could be several multiples of these base figures, in
our view.
That said, competitive pressures will probably intensify and the competitive landscape
will gradually evolve as the revenue opportunities become more recognized. Specifically:
Stronger local players will no doubt emerge and change the competitive landscape,
leading to more M&A and international expansion.
The ‘war for talent’ will also become a real issue as financial intermediaries compete
to attract capable and experienced people, especially for those who can apply ‘local’
knowledge and investment framework to the increasingly integrated HK/China market.
The incentive and pressure for localization will increase for global investors:
Coverage footprints will expand, demand for local language capabilities will increase
as the client mix shifts more towards domestic institutions, and management
pressures (for global or regional intermediaries) will intensify given inevitable tensions
between local norms/objectives and a given firm’s broader culture and goals.
The potential revenue opportunity will likely come with a higher cost base, since a
greater local focus makes it harder to have scale efficiencies across geographic borders,
i.e. a ‘hub and spoke’ model will become more difficult to deploy. This will also make it
harder for financial firms to manage through the cycles that will inevitably take place
within the context of the longer term structural trends.
September 11, 2014 China
Goldman Sachs Global Investment Research 28
Exhibit 62: Economic growth tends to lead to
financial/capital deepening
Exhibit 63: We forecast China to represent almost 25% of
global market cap by 2030
Source: WFE, IMF, Goldman Sachs Global Investment Research
Source: PBOC, various Central Banks, WFE, IMF, Goldman Sachs Global Investment Research
Exhibit 64: China already has an active and sizeable equity market, but it needs more soft
infrastructure capex to support further growth
Note: * referring to the whole country; # referring to SH only.
Source: HKMA, WFE, AsiaBondOnline, TheCityUK, SFC, CEIC, Wind, CFA institute, GS Global Investment Research.
Exhibit 65: International brokers may need to increase their coverage footprint in China A
Source: Bloomberg.
4,000
6,000
8,000
10,000
12,000
14,000
16,000
0.5
0.6
0.7
0.8
0.9
1.0
1.1
1.2
1.3
19
95
19
96
19
97
19
98
19
99
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
Cap to GDP ratios, adjusted for valuations
Cap to GDP ratios, unadjusted
GDP per capita (right)
Cap to GDP ratios GDP per capita (USD)
A clearer relationship
Less clear relationship
N. America
DM Europe
DM Asia
Other EM
Brazil, Russia,
and India
China
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
19
90
19
95
20
00
20
05
20
10
20
15
20
20
20
25
20
30
As % of global market cap share
25%
11%
17%
7%
15%
25%
Forecast
EM
53%
DM
46%
China (SH+SZ) Hong Kong Singapore London New York
Equity market cap (US$bn)
Dec 133,949 3,101 744 4,429 24,035
Avg daily equity market turnover (US$bn),
201331.8 6.1 1.1 12.3 169.5
Issuance, IPO + FO (US$ bn), 2013 70.2 48.8 7.4 47.5 190.3
# of companies >US$1bn by market cap 901 377 94 422 2,317
# of companies >US$1bn by free float cap 337 230 51 363 2,097
Size of bond market as % of GDP, 2013* 50% 71% 83% 242% 216%
Avg daily FX turnover (US$bn), 2013* 44 275 383 2,726 1,263
Assets under management (US$tr), 2012* 0.6 1.5 1.2 7.3 39.6
Employees in the financial sector (000') 294# 239.9 190.1 367.7 599.0
Finance employees as % of total 5.3%# 6.4% 5.4% 7.4% 6.6%
Total number of CFA* 2,919 5,777 3,235 7,219 55,013
0
5
10
15
20
25
30
35
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 >30
# of Bloomberg estimates
HSCI
CSI300
CSI300 ex A-H dual listed
# of stocks
September 11, 2014 China
Goldman Sachs Global Investment Research 29
Appendix
Exhibit 66: China A could add positive portfolio effects even during market upturns, mainly due to their low return
correlations with regional and global peers
Annualized (total) returns (US$) and volatility, MSCI universe, past 10 years
Note: Returns are expressed in annualized total returns (CAGR) for MSCI indexes in US$; Risk: annualized standard deviation of monthly returns; Correlation: between monthly returns of both asset classes; Optimal weights are calculated based on a hypothetical two-asset-class portfolio that maximizes the Sharp ratio with risk-free rate being assumed to be the period’s monthly average three-month US Treasury Bill yield.
Source: FactSet, MSCI, Goldman Sachs Global Investment Research.
China-A China-H China-A MXAPJ China-A MSCI EM China-A
MSCI AC
World
# of
months
Return 43% 45% 43% 45% 43% 47% 43% 32%
Risk 28% 20% 28% 18% 28% 20% 28% 13%
Correlation 40% 33% 31% 33%
Optimal weight 21% 79% 19% 81% 21% 79% 14% 86%
Return 14% 21% 14% 18% 14% 20% 14% 13%
Risk 32% 27% 32% 18% 32% 20% 32% 12%
Correlation 64% 48% 47% 34%
Optimal weight -16% 116% -5% 105% -4% 104% 3% 97%
Return -53% -49% -53% -51% -53% -54% -53% -41%
Risk 36% 37% 36% 31% 36% 34% 36% 25%
Correlation 72% 71% 69% 63%
Optimal weight 69% 31% 35% 65% 39% 61% 32% 68%
Return 8% -31% 8% -37% 8% -40% 8% -42%
Risk 27% 30% 27% 26% 27% 25% 27% 20%
Correlation 34% -3% 2% -28%
Optimal weight NM NM NM NM NM NM NM NM
Return 13% 14% 13% 12% 13% 12% 13% 8%
Risk 32% 27% 32% 22% 32% 24% 32% 17%
Correlation 59% 48% 47% 39%
Optimal weight 23% 77% 26% 74% 31% 69% 39% 61%
Expansion
Slowdown
Contraction
Recovery
Full period
46
54
12
8
120
September 11, 2014 China
Goldman Sachs Global Investment Research 30
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September 11, 2014 China
Goldman Sachs Global Investment Research 31
Disclosure Appendix
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September 11, 2014 China
Goldman Sachs Global Investment Research 32
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Goldman Sachs Global Investment Research 33
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