Shake Up Your Recruiting Strategy in 2010

Get Social and Get Results

Laurie Ruettimann, SPHR

Your Presenter: Laurie Ruettimann, SPHR

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Today’s Discussion

Overview of Social Recruiting

Current HR/Social Media Landscape

Dissect Social Recruiting Myths

Discuss Metrics, Narratives, and Folk Tales

Look at Best Practices of Social Recruiting

Agenda

Get Social: Social Recruiting 101

―Social recruiting is when companies and

recruiters use Facebook, LinkedIn, Twitter and

and other social media sites to source and recruit

candidates for employment.‖

– Alison Doyle, About.com Guide to Job Searching

Get Social: Social Recruiting 101

Recruiting Metrics

Creating Social Recruiting Strategy

Social Recruiting from 30,000 Feet

Social Recruiting 101

Tweets, Blogs And Widgets, Oh

My: Web 2.0 for Recruiters

How Job Seekers Use Social

Media

Social Media Landscape: The Conversation Prism

Get Social: Dissecting Social Recruiting Myths in HR

A Facebook profile will not transform the shy recluse into a social

butterfly. You are not going to transform your company into a high-

performance recruiting engine nor a popular place to work by merely

creating a company Facebook profile or an active Twitter account.

–Dan Finnigan, CEO of Jobvite

Get Social: Dissecting Social Recruiting Myths in HR

Social Recruiting is a strategy that just uses LinkedIn, Twitter, Facebook,

and Google.

Young kids will work for you if you have a flashy website and they can

access Facebook at work.

Social Recruiting ROI is measured in money.

You need to hire consultants to help you get this right.

Get Results: Metrics, Narratives, and Folk Tales

"I always tell people, if we have a good

quarter it's because of the work we did

three, four and five years ago. It's not

because we did a good job this quarter.‖

- Jeff Bezos, Newsweek

Get Results: Metrics, Narratives, and Folk Tales

Get Results: Metrics, Narratives, and Folk Tales

Not Everything That’s Important

Can Be Quantified

How to Measure Social Media ROI

for Business

4 Ways to Measure ROI + Metrics

of Social Media Recruiting...

When it Comes to Evaluating a

Social Media Recruiting Strategy,

Consider the Non-Linear Benefits

Get Social & Get Results: Social Media Landscape & Best Practices

Clear Link Between Corporate Brand and Employment Brand

Interactive and Mobile-Friendly Career Websites

Socially Integrated Career Sites

One-Click Job Referrals

Enhanced Role Profiles

Employee Testimonials

Authentic Employee Twitter Accounts

Video Blogs

Recruiters/Sourcers in Social Media Communities

Get Social & Get Results: Social Media Landscape & Best Practices

Get Social & Get Results: Social Media Landscape & Best Practices

Get Social & Get Results: Social Media Landscape & Best Practices

Get Social & Get Results: Social Media Landscape & Best Practices

Get Social & Get Results: Social Media Landscape & Best Practices

Get Social & Get Results: Social Media Landscape & Best Practices

Shake Up Your Recruiting Strategy in 2010 Get Social and Get Results

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You can do it.

Social recruiting is a competitive advantage for Human

Resources departments.

The HR/social media landscape is fluid, dynamic, and bigger

than Facebook and Twitter.

Myths and assumptions abound—so test, challenge, and

validate.

Metrics tell a story. Understand what you’re asking and why.

Learn from the best. Don’t recreate the wheel.

Stay Connected on Social Media Sites

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www.jobvite.com

www.twitter.com/jobvite

www.facebook.com/jobvite

www.punkrockHR.com

www.twitter.com/punkrockHR

www.facebook.com/PunkRockHumanResources