Shamrock Mobile Platform

A Suite of Server Solutions for Mobile Content Business:

Content, Distribution, Marketing, Analytics.

CORE BUSINESS SOLUTIONS

Content Management System

Content Distribution System

Mobile Subscription Platform

Partner Network Management System

Tools for White Label Portal Building

Management System for SMS-based VAS

Shamrock Mobile Platform is a suite of server solutions:

● for mobile network operators

● service providers

● site owners

With our solutions you may:

● increase your revenue

● get comprehensive analytics

● enhance your current business toolset

ADDITIONAL SOLUTIONS

Analytics System Customer Relationship Management Tool

ADVANCED TOOLS

UNEXPECTED ADVANTAGES BY THE ADVANCED ANALYTICAL OPTIONS

● Consolidated revenue statistics

● Analysis of audience

● User segments

● Comparative project analysis

● Coordination with operator’s HLR data.

Most efficient if connected to

Advanced options for media stores

● Combined loyalty and bonus system

● Cross-sales analysis

● Data for forecasts and collaborative filtration

● Shared tag system.

AUDIENCE INVESTIGATION MODULES

RFM metrics

LTV analysis

Churn management

Propensity models

● conversion predictions

● precise promo campaigns targeting

● on-the-fly service adaptation for the appropriate audience

● estimated user revenue within the lifetime

● Indispensable metric for offers structuring and ad channels optimization.

● analysis of the churn reasons

● helps to resist churn of the subscription services

● history-based analysis of the user content preferences (genres, types, similar products)

● On-the-fly customization of the stores and offers range.

Customer Relationship Management Tool

Audience exploration

● Customer selection by sales, subscriptions, visits, registrations

● Reaction on previous campaigns

● Narrowing targeting with combination of filters

● Import of third-party data.

Multi-thread messaging

● Delivery schedule

● Speed management

● Autoregulation in case of network troubles

● Feedback and CTR analysis

● Multi-channel delivery (SMS, ICB, WAP PUSH, email)

Examples with delivering your message to:

● …all users who having made a purchase in the last X months*

● …all users who haven’t visited the store for Y days

● …all users with Nokia phone who downloaded Puzzle games last month

● and many other cases

Case: Bulk

Campaigns for MTS Russia: 7,5 mln users in 8 time zones.

Case: Targeting

Mini-campaigns with device-targeting. CTR increases by 250%..

DIGITAL CONTENT MANAGEMENT SYSTEM

Shamrock Dominic is a SAAS solution for your mobile assets

● organize

● optimize

● scale

● make it fully automatic

1 500 000 content units

100 ms query execution time

250 000 orders daily

● Auto Content Recognition

● Flexible Content Upload

● Diverse Delivery

● Simple Export to mobile sites and ODPs

● Sophisticated Stats

Choose content

Manage catalogue

Connect to mobile &

web stores

Get revenue

+ODP

DIGITAL CONTENT MANAGEMENT SYSTEM

Fast, flexible, expandable SaaS system for mobile content monetization.

Easy to Start

● Connection to MNOs – SMPP, HTTP(S)

● Ready-to-use content catalogue

● Third party content aggregation

● Flexible sales management: prices, micropayments, demos, packages etc.

● Wide range of billing methods: MO SMS, MT SMS, USSD, WAP-click etc.

Keep Control

● Multidimensional statistics of user activity

● Content Lifecycle Management

● Flexible analytics and reporting system

● Access rights management.

Shamrock Dominic is available as a cloud solution as well as anon-premises product.

Maintenance

● Startup/setup operations

● Templates of billing rules

● Updates and customization.

DIGITAL CONTENT MANAGEMENT SYSTEM

Our platform already includes:Mobile games, videos, music, graphics etc..12 000+ titles

CMS structure

Content: all-around catalogue management

● multitude of parameters

● connection to third-parties content storages

● DRM support (Forward-Lock)

Billing: tariff scale and payment method management

Support: integrated help-desk

Devices: dynamic knowledge base with variety of data including model age, price segment etc.

Settings: system settings and parameters

Statistics: deeply customizedstatistics with salesreports by content, channels, rightholders etc.

CONTENT DISTRIBUTION SYSTEM

Everything mobile store must have plus much more

Core store features

● On-the-fly customization of layout and structure

● Different appearance for different audiences

● Localization

● Layout configuration

Various business models

Deep customization

Simple and flexible management

Vendors class app-store functionality

Variety of business models

Monetize your store through various business models:

● Pay-per-download

● Pay-per-view

● Subscription

● Pay-per-package

● Freemium

● Demo

● Bonuses

CONTENT DISTRIBUTION SYSTEM

Individualization

● User purchase history

● Integration with social networks

● Personal recommendations

● Comments and opinions

Sales promotion

● Bonus system: various rewards for customer actions

● Built-in loyalty system: special offers and discounts for recurring customers

● Targeted promo based on user activity history

● Merchandising tools

● Stickers: various labels (like "New", "Sale 50%" and so on) placed on the previews to attract attention

WYSIWYG structure editor

Store administrator can control the structure of the main and inner pages of the store.

Structure blocks provided in the CMS are as follows:

● Promo block

● Text block

● Title list

● Tags list

● Auto hits (top titles selection)

● Recommended titles

● Banner

● Adult block

● …and many more

Custom widgets

We can provide you with other blocks and elements with special functionality - custom widgets..

CONTENT DISTRIBUTION SYSTEM

Diversified appearance

Shamrock Store CMS provides various skins and auto customization depending on the user device, region, marketing channel and purchase history.

CONTENT DISTRIBUTION SYSTEM

MOBILE SUBSCRIPTION PLATFORM

With Shamrock Subscriber you will get 4-5 higher conversion vs. premium PPD models.

Tune your services

Scenario management for each service:

● Price points and billing periods

● Free of charge period

● Micro payments

● Scheduled notification.

HOW IT WORKS

Easy connect to operator’s

infrastructure

Work with SMS, WAP-click, WEB,

IVR etc.

Billing:premium MT SMS, direct charging.

Integrationwith 3rd-party subscription

platforms (e.g. aggregators)

White-label subscriptions

for your stores and services

Track and analyze your customers

● All-in-one dashboard

● Daily email reports

● Realtime statistics

● Revenue tracking by group, marketing channel, content or user segment

● Save frequent queries as custom filters.

SUBSCRIBER CASE STUDIES

Subscription services for MNOs in Russia

Similar subscription-based services are provided for 4 MNOs concurrently:

Peak performance: 400 000 МТ SMS per 24 hours (billing + notification).

ARPPU: 5-7$

Unlimited Fun

Subscription-based service was integrated with the mobile tariff plan “Red Energy”.

Monthly revenue: $ 250 000

Performance: 680 000 MT SMS daily (both free and paid)

Total subscribers: 1 200 000 within 6 months

● Different MNO’s subscription rules and technologies supported

● 5 subscription sources (SMS, IVR, USSD, WAP, ICB)

● 500+ thousand subscribers

● Over 100 services

● Over 800 sales & promotion channels.

All subscribers got unlimited access to free media content. Daily SMS with links to content:

● Two weeks for free

● Paid prolongation if any content was downloaded within 2 weeks

● Individual SMS delivery schedule for every subscriber.

PARTNER NETWORK MANAGEMENT

Lever your revenue with your partner traffic

Functional

● Monetize SMS, web, mobile web traffic

● Online and offline media-partners

● A wide choice of monetization options for your partners

Simple

● Add new partner in 2 clicks

● Convenient choice of products

● Auto-generated monetization links

● Quick adaptation to local markets

.

Why Shamrock Affiliate is useful for your partners?

● Easy registration

● Wide range of integrated products

● Transparent statistics

● Clear financial reporting.

Why Shamrock Affiliate is useful for you?

● Easy partner management

● Simple enlargement of product portfolio

● Adjustable tariff scale

● Sophisticated trend analysis.

.

PARTNER NETWORK MANAGEMENT

Flexible Dashboard

● By partner and sub-partner

● By product

● By monetization type

● Trend analysis.

.

PARTNER NETWORK CASE

The largest mobile partner network in Russia uses Shamrock Affiliate

2000 partners’

sites

1 mlnunique users

monthly

70 000billing

transactions daily

Back-office structure

Partners: control your network, set policy, register new partners

Statistics: by product, service, monetization type; trend estimation.

Finances: manage rates, tariffs and payments

Reminders: keep your partners informed about all news in your network

Sales platforms: manage revenue sources and provide your partners with monetization links.

.

White Label Stores Building

Unite your partners under one brand

Providers diversification within one brand

● Unified interface for separate providers’ services

● Easy addition of new services

● All services have a similar branded appearance

● Integrated advertisement engine

● Loyalty & bonus system.

Solution allows to:

● work with different mobile service providers

● provide variety of services saving the unity of brand

● manage your partners resources and to keep control.

Separate access within one system

● Access rights management

● Personal statistics for each provider: service performance, revenue, audience dynamic

● Management of concurrent promo campaigns

● Various filters and settings for flexible customization.

Aggregation Case

MTS Pulse: 1 brand, 17 providersMTS, Russia, http://pulse.mts.ru

● MTS is the largest mobile operator in Eastern Europe, 100 mln. subscribers.

● MTS Pulse is a mobile portal for all branded VAS built on the base of Shamrock Aggregator solution.

● Monthly revenue of the content services’ - $ 2 million.

● The system is easily scaled: the number of content providers aggregated is not limited (currently 17).

● Automatic adaptation of design and layout for different mobile devices.

Management System for SMS-based VAS

Selectservice

type

Set up message rules

Select billing

scenario

Add text content

● News feed

● Quiz

● Test

● Horoscopes, anecdotes etc.

● Subscription

● Premium SMS

● USSD billing

● Combination of all above

● Set prefix for messages

● Define custom rule

● Specify SMS-shortcut

● Select the service

● CMS for new unique content

● Bulk import wizard for large amounts of pre-made content

● XML-based parser for regular updates

Quick

● You can launch new service in 10 min.

Safe

● Fraud guard

● Emergency notifications.

Scalable

● Set partner ID – get partner code for SMS

● Traffic of your partners is accounted separately.

Shamrock Interactive are:

Shamrock Mobile Foundation 2003Employees 70Offices in Russia: Moscow,

Novosibirsk

Digital content stores

Digitalmarketing tools

Mobile content distribution

About company: Facts and Figures

One of Top 30 Russian Internet Companies by Forbes, 2013

Red Herring 100 Europe Award Finalist,2013

Recent Awards

Key Competencies

Traffic monetization

solutions

Customers and partners

Top content producers

Thank you!

alehin@shamrock-mobile.ru

http://shamrock-mobile.com