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Consumer Preference for Mid Level Sedans in Ghazipur City

SURVEY PROJECT REPORT

Submitted to

VEER BAHADUR SINGH PURVANCHAL UNIVERSITY, JAUNPUR

In Partial Fulfillment of the requirement of the degree of

BACHELOR OF BUSINESS ADMINISTRATION

Submi tted By- Under the Supervision of-

Shan Ahamad Khan Mrs. Neetu SinghBBA 4 th Semester (Assistant Professor)Roll No. -5460059 Department of Business Administration

2014

Technical Education & Research Institute,Post-Graduate College, Ravindrapuri

Ghazipur -233001


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CERTIFICATE

This is to certify that Shan Ahamad Khan pursuing BBA 4 th Semester from

this Institute has prepared the Survey project report entitled Consumer

Preference for Mid Level Sedans in Ghazipur City in partial fulfillment of

the requirements of the degree of Bachelor of Business Administration from

V.B.S. Purvanchal University, Jaunpur, for the session of 2013-14.

This report is based on bona fide research undertaken by Shan Ahamad

Khan under my supervision during the course of fourth semester and fulfills the

requirements of regulations relating to the nature and standard of B.B.A. course

of V.B.S. Purvanchal University.

I recommend that this survey project report may be sent for evaluation.

Mr. Rahul Anand Singh Mrs. Neetu Singh Associate Professor& Head, Assistant Professor,Dept. of Business Administration Dept. of Business Administration


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DECLARATION

I, Shan Ahamad Khan , hereby declare that this survey project report

entitled Consumer Preference for Mid Level Sedans in Ghazipur

City has been prepared by me on the basis of survey done the course of

my fourth semester of BBA proramme under the supervision of Mrs.

Neetu Singh , T.E.R.I., P. G. College affiliated to Veer Bahadur Singh

Purvanchal University.

This survey project report is my bona fide work and has not been

submitted in any university or Institute for the award of any degree or

diploma prior to the under mentioned date. I bear the entire responsibility

of submission of this project report.

10 th May 2014Shan Ahamad Khan

BBA IV SemesterDepartment of Business Administration

Technical Education & Research InstituteP.G. College Ghazipur


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INDEX OF CONTENTS

Preface

Acknowledgement

CHAPTER -1

Introduction to the topic

Objective

Importance

Scope

CHAPTER-2

Research Methodology

CHAPTER-3

Data Analysis & Interpretation

CHAPTER-4

Finding & Recommendations

CHAPTER-5

Conclusion

Limitation

Annexure ( Questionnaires )

Bibliograph


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PREFACE

The first real insight of an organization for management student comes only during

his preparation of project work because student first interacts with real practical work.

This is first introduction to industry and its working. This project work synthesize the

theoretical concept learn in the class room and its practical orientation in organization.

In my project I have studied the Consumer Preference for Mid Level

Sedans in Ghazipur City

The First chapter deals with the introduction of the topic, It also describes the

profile and history of Mid Level Sedans.

In first chapter I have mentioned institute. This chapter also describes the

organizational structure of both the organization. The objective and need of research

is also mentioned in section of project work.

The Second chapter deals with research methodology. The process of carrying

out the whole research problem is defined in it. It contains information about the

objectives of the research, methods of data collection, sampling and sample design.

Third chapter is data analysis and interpretation. This is the most important

section of the project work. This section contains the analysis of all the data collected

so far and they are interpreted to produce the final conclusion. It contains all the tables

and charts which depicts the result.

Chapter four contains the finding and recommendation of the research. This is

based on the data analyzed and interpreted in the previous chapter. This is the most

important section of the research report for a report is evaluated on the validity ad

correctness of findings.

Chapter five depicted conclusion which concludes the whole report, that is,

gives a brief description of the process employed so far. And later chapters contain


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bibliography. Which describes the list of sources from where the matter and

information is collected? It contains the list of books, authors, web sites use etc.

Shan Ahamad Khan

B.B.A. 4 th Sem.


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ACKNOWLEDGEMENT

Many thanks to the God, who has sent me on this earth and by mercy of him, I would

be able to accomplish this research.

A person who has always encouraged me towards positive and used to say

Nothing can be impossible if you are working hard with heart and soul. The

Word regard is very small for him and I dont know what word will be app ropriate for

him, that person is my senior Mr. Pankaj.

I express my deep sense of gratitude and regards to Mrs. Fati Shaffat

(Lecturer, Dept. of management studies, T.E.R.I., P.G. College affiliated to Veer

Bahadur Singh Purvanchal University) under whose guidance I completed this

project, I am thankful to her valuable guidance, gentle encouragement and pains she

took in guiding me throughout the study.

Again, I heartily express my regard to all the above person mentioned and pray to the

God May live them long.

Shan Ahamad Khan

BBA 4 th Sem.


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INTRODUCTION

Millions of people wake up in the morning, grab a cup of coffee and drive off to work,

without stopping to think, 'how does my car work'? Most of the time that question comes as,

'why doesn't my car work?' The way to stay informed is to read up on the subject, which is

the point of this hub. American life would not be the same without cars, so it is a good idea to

be somewhat knowledgeable on how that which we hold so dear works. There are many

different systems in cars, but they can be broken down into 7 sub systems. Those systems are

steering, suspension, drive train, emissions, brakes, electronics, and safety. These can also be

broken up into smaller sub systems, and i will go into greater detail with later posts. This is

part one: Steering and Suspension Lets start with steering, the system that allows your

vehicle to turn. It consists of many parts, which vary depending on what type of steering your

vehicle has. Lets start with the parts they al l have, which would be the steering wheel, the

inner tie rods, and the outer tie rods. (Also known as tie rod ends) Inner tie rods connect the

power steering unit to the outer tie rod ends, which directly connect to the wheel. The power

steering unit, or rack, can be of differing types, it can be hydraulic, which is traditional,

electric, which is seen more on newer cars and hybrid cars, or not have one at all, manual

steering on older cars and trucks. The steering wheel is connected to a universal joint in the

middle of two shafts. A universal joint allows the shaft to spin and be at an angle at the same

time, it acts kind of like your wrist, and this allows the steering wheel to be tilted to fit the

driver properly and saves space. The other end of this would connect to the rack. Most people

have hydraulic power steering and those need to have fluid added to them occasionally,

especially if they whine. The next system would be the suspension. There are many different

types of suspension setups for many different vehicles. I will go over two different types

here, basic suspension on a mid size car, (Ford Taurus, Chevy Cavalier) and suspension on 4


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links. This lessens the amount of body roll which allows for better handling and more safety.

That is part one of the basic over view of car systems. Part two will be on its way soon.

Mid lev el cars are a part of peoples lives. These automobiles bring convenience and

ease tour lives because it helps us go from one place to another without breaking a sweat. In

these modern times where you need to be fast like going to meetings, conferences, and many

more, it is a must to have cars. There has been lots of automotive news lately. You can see

these cars most of the time in televisions, newspapers, and other media sources. Many

sedans/car companies try to promote their products because they know that it is somethingthat people need. So what benefits do these cars give us exactly? Here are the following

reasons why we need cars.

First of all, cars are very important for our daily activities such as going to school, work, or

vacation trips. Families need to have cars because they can bring their children to school

without getting late. Also, it is much better to bring your kids to school with the use of cars

because you can make sure that they will arrive safe. In work, cars are also very important

because after a tiring day of work, you will not have to walk long distances just to get home.

During vacation trips, cars are also very useful because you can carry you baggage with

convenience and ease. Second, cars are very useful during emergencies. For example,

hospitals make use of ambulances. There are moments when a persons life depends on time
http://boltsaction.com/wp-content/uploads/2013/07/019-Automotive-News.jpg


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and if they cannot be brought to the hospital right away, they could die. So with the use of

cars, people can be rushed to the nearest health centers in no time. Lastly cars are very

important in terms of safety. With the use of cars, you can avoid those unwanted accidents

that always happen on streets and sidewalks. Yes, accidents also happen because of cars but

as long as you are a careful driver, you get to avoid those accidents. Also, during rainy days

and hot summers, cars can keep us dry or cool. This is very important for those people who

are sick and have hypertension. Indeed, cars play a vital role in our lives and life is just too

impossible without it. So if you are someone who is planning to buy one, do it now because

there are lots of benefits you can get from it. This is an invention that we need to take

advantage of.

HISTORY OF AUTOMOBILES

Karl Benz's "Velo" model (1894) - entered into the first automobile race An automobile (also

motor car or simply car) is a wheeled passenger vehicle that carries its own motor. Most

definitions of the term specify that automobiles are designed to run primarily on roads, to

have seating for one to eight people, to typically have four wheels, and to be constructed

principally for the transport of people rather than goods. However, the term is far from

precise. As of 2002, there were 590 million passenger cars worldwide (roughly one car for

every eleven people).
http://en.wikipedia.org/wiki/Wheelhttp://en.wikipedia.org/wiki/Passengerhttp://en.wikipedia.org/wiki/Vehiclehttp://en.wikipedia.org/wiki/Car_enginehttp://en.wikipedia.org/wiki/Image:Benz-velo.jpghttp://en.wikipedia.org/wiki/Image:Benz-velo.jpghttp://en.wikipedia.org/wiki/Image:Benz-velo.jpghttp://en.wikipedia.org/wiki/Image:Benz-velo.jpghttp://en.wikipedia.org/wiki/Car_enginehttp://en.wikipedia.org/wiki/Vehiclehttp://en.wikipedia.org/wiki/Passengerhttp://en.wikipedia.org/wiki/Wheel


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SOME IMPORTANT DATES

1928: - The first imported car was seen on the Indian roads

1942: - Hindustan motors incorporated

1944 :- premier automobile started.

1948 :- first car manufactured in India

1953 :- the government of India decreed that only those firms, which have a manufacturing

programmer, should be allowed.

1970-80 :- Not much change was witnessed during this period. The major factor affecting the

industry was the MRTP Act (Monopolies and Restrictive trade Practices Act) and FERA

(Foreign Exchange Regulation act).

1991 :- Under the government new national industrial policy the License Raj was dispended

with and the automobile industry expanded freely.

1992 :- with the wind of liberalization sweeping the Indian car market many multinationals

like Daewoo, Mercedes s-Benz came into the Indian car market.

1998 :- The honorable Supreme Court passed the order directing the entire car manufacturers

to comply with Euro1 by 1 st may 1999 in national capital region(NCR) of Delhi region.


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ABOUT MARUTI UDYOG LIMITED

Background

Maruti Udyog Limited (MUL) was established in Feb 1981 through an Act of

Parliament, as a Government company with Suzuki Motor Corporation of Japan

holding 26 per cent stake. It was entrusted the task of achieving the following:

Modernization of the Indian Automobile Industry.

Production of vehicles in large volumes

Production of fuel efficient vehicles.

Suzuki was an obvious choice because of its unparallel expertise in small cars. The

Joint Venture agreement was signed between Government of India and Suzuki Motor

Company (now Suzuki Motor Corporation of Japan) in Oct 1982. The company went

into production in a record time of 13 months and the first car was rolled out from

Maruti Udyog Limited Gudgeon in December, 1983.


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First Customer

Mr. Harpal Singh, Marutis first customer, proudly received the keys of the Maruti

800 car from the Prime Minister Smt. Indira Gandhi on December 14, 1983.

Car Market Scenario

When Maruti began operations in 1983, there were only two other car companies in

India and the total size of the Indian passenger car market was a measly 40,000 units

per year. From the start, Maruti caught the imagination of Indian car customers and

launched four new models, including a hatchback, a mini multipurpose van, an entry

sedan and a SUV, over the next decade. Each of these models was an instant draw with

the Indian consumers. Suzuki Motor Corporation increased its stake on two occasions

(26>> 40 >> 50 >> controlling stake and brought it to 50 per cent in the mid 1990s

(and to 54% with privatization in 2002).

Market Share

Till date, over 6 million (60, 00,000) Maruti cars have rolled out from its

manufacturing facilities. At the end of 2007-08, Maruti had a market share of about 59

percent of the Indian passenger car market. The company sold 7, 92,167 vehicles in

2007-08 including exports of about 53000 units, which is a record in itself.


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MARUTI-DZIRE :

Maruti Swift Dzire is the new entry level sedan from Indian automaker Maruti Suzuki.

Launched on March 26 2008, Maruti DZire is based on the popular Maruti Swift platform.

The DZire replaces Maruti Suzukis popular entry level sedan, Maruti Suzuki Esteem,

production of which was discontinued in late 2007. Maruti Suzuki has introduced DZire only

in the Indian market. DZire is a result of an indigenous project started in 2005 to design a

three- box notchback version of the Swift. Some changes have been made to the cars overall

styling to seamlessly integrate the boot. The wheelbase remains the same. The car weighs

about 30-35 Kgs more than the Swift hatchback. Few modifications in the rear suspension

have been done to cope with the additional weight of the boot and improve the ride quality

for the rear passengers. Adjustments in the rear seat inclination have been made to improve

the rear seat comfort and legroom. The car is pitted against the other entry level sedans in the

Indian market, such as the Mahindra Renault Logan and the Tata Indigo. This car is notorious

for production delays. It was announced too early before adequate production capacities were

added. As the price of the car was very attractive compared to competitions with similar

features, it had a very healthy order book initially. However delivery delays and dealer black

marketing affected initial sales and very few are seen on road even months after the car was

announced. Its believed Maruti has stopped taking new orders since Aug 2008.

Variant NonMetallicPrice

MetallicPrice

Swift desire ldi 550662.56 550662.56Swift desire zdi 676427.65 676427.65Swift desire vdi 594861.83 594861.83Swift desire lxi 467780.02 467780.02Swift desire zxi 601855.72 601855.72

Swift desire vXi 510658.02 510658.02
http://en.wikipedia.org/wiki/March_26http://en.wikipedia.org/wiki/Suzuki_Esteemhttp://en.wikipedia.org/wiki/Suzuki_Esteemhttp://en.wikipedia.org/wiki/March_26


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Technical Specifications of Swift Dzire

Overview

Model Swift Dzire

Body Type

Number Of Doors 5

Seating Capacity 5

Fuel Capacity 43 liters

Dimensions

Length 4160 mm

Width 1690 mm

Height 1530 mm

Wheelbase 2390 mm

Ground Clearance 170 mm

Minimum TurningRadius 4.7 m

Weight

Kerb Weight1010 Lxi 1105 Vdi1035 Zxi 1115 - Zdi1025 - Vxi 1090 - Ldi

Engine

Type MPI petrol/in-line/SOHC GasolineMultijet/DDis/DOHC Diesel variant

Number Of Cylinders 4

Displacement 1298 cc (petrol)1248 cc (diesel)

Transmission

5 speed manual, with synchromesh in all gears, one reverse(petrol)5 speed manual, with synchromesh in all gears, one reverse(diesel)

Max. Power 87 bhp @ 6000 rpm (petrol)75 bhp @ 4000 rpm (diesel)

Max. Torque 113 Nm @ 4500 rpm (petrol)

190 Nm @ 2000 rpm (diesel)


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Suspension

Front Suspension MacPherson strut and coil spring

Rear Suspension Torsion beam and coil spring

Brake

Front Ventilated Disc

Rear Drum

Steering Type Rack & Pinion

Tyre Size 165/80 R 14 (Lxi, Vxi, Ldi, Vdi)185/70 R 14 (Zxi, Zdi)


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TATA MOTORS

The year 2003 was extremely significant for Tata Motors, and not just because

the company changed its name. The high point of an eventful 12-month period

w a s t h e t r a i l b l a z i n g d e b u t o n E u r o p e a n r o a d s o f t h e C i t y R o v e r , a n

i m p r o v e d v e r s i o n o f t h e I n d i c a . T h e y e a r a l s o s a w Ta t a M o t o r s

reaching the 3-millionmilestone in vehicles produced. On July 29, 2003, the birth

anniversary of founder chairman J. R. D. Tata, the co mp an y ch an ge d i t s na me

f r o m Ta t a E n g i n e e r i n g t o Ta t a M o t o r s . T h e n e w n a m e r e f l e c t s t h e

c o m p a n y s c o r e b u s i n e s s o f d e s i g n i n g , m a n u f a c t u r i n g a n d marketing

automobiles. Less than a month later, in August 2003, Tata Motors produced

i t s 3 - m i l l i o n t h v e h i c l e , r e a c h i n g a l a n d m a r k t h a t e x e m p l i f i e s

t h e companys ambition and progress. The red -letter day of the year was September 16,

2003, when Tata Motors rolled ou t t h e f i r s t C i t y R o v e r t o b e s h i p p e d t o

M G R o v e r , t h e r e n o w n e d B r i t i s h a ut omo bil e c om pa ny. S pe ak in g a fe w

months prior to the event, V. Sumantran, who heads the passenger car division at

Tata Motors, said: "This is perhaps the first time that an Indian-engineered

auto mobile is going back overseas, and wil l actually be used by an upscale


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Tata Indigo

Tata Indigo, India's first sedan, is adorned with state-of the-art features that offer not only

total comfort and luxury, but international safety as well. Indigo comes equipped with a

1405 cc engine that generates 85bhp. Very competitively priced, Tata Indigo offers great

value for money. It is available in petrol and diesel options. Tata Indigo comes with a

number of India-specific features. Keeping in mind Indian users, and their general bodily

structure, the Indigo's front seats have been given additional lumbar and thigh support for

more com fort during long distance drives. Indigo has longer wheel-base and has 14-inchwheels compared to the 13-inch wheels that are the standard in most of the C-segment cars.

The Indigo is built on a steel monologue frame that has passed European standards of full

frontal and offset frontal crash tests as well as endurance safety tests. It has also been fitted

with a fire-preventing inertia switch, which minimizes fuel leakage during an accident.

Other safety features include rear safety belts, collapsible steering wheel, and side-impact

beams and crumple zones.

MODEL PRICEIndigo gls Rs 466,730Indigo glx Rs 499,957Indigo ls Rs 497,777Indigo Rs 540,888

Specifications of Tata Indigo

Engines - BS II

Petrol1405 cc MPFI Petrol Engine with 16-BitMicroprocessor. Max. Power - 85 PS @ 6000 rpm Max.Torque - 11 kgm @ 3000 rpm

Diesel Turbo-charged 1405 cc Indirect Injection Engine Max.Power - 62 PS @ 4500 rpm Max. Torque - 12.5 kgm @


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2500 rpmEngines - BS III

Petrol1405 cc MPFI Petrol Engine with 32-BitMicroprocessor. Max. Power - 85 PS @ 5500 rpm Max.

Torque - 11 kgm @ 3000 rpm

DieselTurbo-charged 1405 cc Indirect Injection Engine withIntercooler Max. Power - 70 PS @ 4500 rpm Max.Torque - 13.5 kgm @ 2500 rpm

Suspension Front Independent McPherson strut with anti-roll barRear Independent 3-link McPherson strut with anti-roll barSteering

Type Rack and pinion type with collapsible steering column.Power assistance available in all models except GLE.Turning Radius 5.0 mBrakes

Type Vacuum assisted dual circuit, diagonal split hydraulic brakes through tandem master cylinderFront Disc brakeRear Drum brakeTyres & Wheels Type Radial TubeSize 175/65 R 14Seating Front 2 personsRear 3 personsCapacity Fuel Tank 42 litresTrunk Capacity 450 litresWeight Kerb Weight (kg) 1070

Gross Vehicle Weight (kg) 1490Dimensions Width 1620 mm


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HYUNDAI MOTORS

COMPANY PROFILE

Hyundai Motor India is the wholly-owned subsidiary of Hyundai Motor Company, Korea.

The Korean company set up its subsidiary in India in 1996 with a state-of-the-art plant in

Irrungattukottai, near Chennai, constructed at a total cost of $614 million. The companys

debut car in India, the Hyundai Santro, was designed and developed keeping Indian road

conditions in mind, and the companys factory at Irrungattukottai is planned to be the only

global manufacturing base. The factory has an installed capacity to manufacture 1, 20,000

cars per annum. In order to make India the global manufacturing hub of the Santro, Hyundai

Motor plans to shift the production base of the car from South Korea to India in the last

quarter of 2003 and base the Hyundai Motor groups exports from India. Between 2003 and

2006 the company will invest $300 million in its Indian operations. It will increase the

assembly line as well as the capacity from the present level of 1.2 lakh to 1.5 lakh units in the
http://www.driveinside.com/Research/PhotoGallery/Photos.aspx?Data=TWFrZUlEPTJ8TW9kZWxJRD03fFllYXI9MjAwNw==-NTZ3I8SLRZX3uKKU0qrN9g==http://www.driveinside.com/Research/PhotoGallery/Photos.aspx?Data=TWFrZUlEPTJ8TW9kZWxJRD03fFllYXI9MjAwNw==-NTZ3I8SLRZX3uKKU0qrN9g==


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next fiscal and to 2 lakh units between mid-2003 and 2006. Hyundai is looking at exports of

40,000 units, mostly to Europe, from India. Hyundai Motors is also planning to shift certain

research and development (R&D) facilities from Korea and while basic R& D functions will

remain in Korea, India will become the R&D hub in specific areas such as engine, body

design or transmission, taking advantage of the available technology skill in India. The

planned capital infusion will also be used to expand capacities and fund product launches,

including the premium hatchback Getz and the multi-purpose vehicle Carens. While the Getz

is likely to price between Rs 4.5-5.5 lakh, the Carens is expected to be introduced with a price

tag of about Rs 10 lakh. The firm is also exploring the feasibility of rolling out another sports

utility vehicle Santa-Fe. The company recorded combined sales of 93,244 units during the

financial year 2001-02. For 2002-2003 the company has set itself a target of selling 1.03 lakh

cars. The companys newest launch in India is the Accent Viva and the company proposes to

increase the manufacturing capacity of the Accent from the present 400 units a month to 600

units a month to meet the rising demand. Hyundai Motor India has targeted to achieve

revenues of $1.2 billion by 2004-05, and also become the production hub for small cars. It

has attained the distinction of being the second largest and fastest growing car manufacturer

in India, having more than 260 service outlets across the country. Hyundai Motor Company

has a presence in 168 nations with a combined sale of close to 3 million units. The company

is likely to emerge as one of the top five auto giants in the world in the future.

HYUNDI ACCENT:

Style and glamour may have eluded the Hyundai Accent, but since its 1995 introduction, this

economy car has quietly established itself as one of the better-built, better-performing choices

at the bottom end of the new car market. Hyundai Accent is a mid-sized sedan that offers

facilities of a luxury sedan. Its extensive range of technologically advanced engines pack a lot


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more thrill in to the driving .It is available both in the petrol. The dynamically tuned all-

wheel, Independent suspension gives the Accent surprising athleticism on the road, round the

corners and on the trickiest of surfaces. Accent conforms to the global safety norms and has

state-of-the art safety features such as reinforced steel sections in the front and back, dual

side-impact bars on all doors, large crumple zones in front and rear, anti-lock braking system.

Technical Specifications

Dimensions and WeightsOverall Length (mm) 4250Overall Width (mm) 1670

Overall Height (mm) 1370Wheel Base (mm) 2440Ground Clearance (mm) 172Front Track (mm) 1435Rear Track (mm) 1425

No of Doors 4

Fuel EconomyMileage Highway (km/liter)Mileage City (km/liter)

Mileage Overall (km/liter)Capacities

Seating Capacity (person) 5Fuel Tank Capacity (liter) 45

PerformanceMaximum Speed Km/Hour0-100kmph seconds1/4 Mile seconds

EngineEngine Type/Model

MODELS PRICE

executive Rs.5,23,409


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Displacement cc 1495Power (PS@rpm) 95 PS @ 5500 rpmTorque (Nm@rpm) 125 Nm @ 3500 rpmValve Mechanism

Bore (mm)Stroke (mm)Compression Ratio :1

No of Cylinders (cylinder) 4Cylinder ConfigurationValves per Cylender (value)Fuel Type PetrolFuel System

Transmission

Transmission Type ManualGears/Speeds 5 GearsClutch TypeFinal Reduction Gear Ratio

SuspensionsFront Suspension Mac pherson strut with coil spring & stabilizer barRear Suspension Dual link with coil spring & anti roll bar

Steering

Steering Type Power assisted rack & pinionPower Assisted StandardMinimum Turning Radius (meter)

BrakesFront Brakes Ventilated DiscRear Brakes Self adjusting drums

Wheels and TyresWheel TypeWheel Size 13 InchTyres 175/70 R 13


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FORD MOTORS

The Ford Motor Company (NYSE: F) is an American multinational corporation and the

world's fourth largest automaker based on worldwide vehicle sales, following Toyota, General Motors, and Volkswagen. Based in Dearborn, Michigan, a suburb of Detroit, the

automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the

Ford, Lincoln, and Mercury brands, Ford also owns Volvo Cars of Sweden, and a small stake

in Mazda of Japan and Aston Martin of England. Ford's former UK subsidiaries Jaguar and

Land Rover were sold to Tata Motors of India in March 2008. In 2007, Ford fell from the

second-ranked automaker to the third-ranked automaker in US sales for the first time in 56

years, behind General Motors and Toyota. Based on 2007 global sales, Ford fell to the fourth-

ranked spot behind Volkswagen. Ford is the seventh-ranked overall American-based

company in the 2007 Fortune 500 list, based on global revenues in 2007 of $172.5 billion. In

2007, Ford produced 6.553 million automobiles and employed about 245,000 employees at

around 100 plants and facilities worldwide. Also in 2007, Ford received more initial quality

survey awards from J. D. Power and Associates than any other automaker. Five of Ford's

vehicles ranked at the top of their categories ] and fourteen vehicles ranked in the top three.

Ford introduced methods for large-scale manufacturing of cars and large-scale management

of an industrial workforce using elaborately engineered manufacturing sequences typified by

moving assembly lines. Henry Ford' s methods came to be known around the world as

Fordism by 1914.
http://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://www.nyse.com/about/listed/f.htmlhttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/List_of_automobile_manufacturers#World_Motor_Vehicle_Production_by_Manufacturerhttp://en.wikipedia.org/wiki/Worldwide_vehicle_saleshttp://en.wikipedia.org/wiki/Toyotahttp://en.wikipedia.org/wiki/General_Motorshttp://en.wikipedia.org/wiki/Volkswagen_Grouphttp://en.wikipedia.org/wiki/Dearborn,_Michiganhttp://en.wikipedia.org/wiki/Detroithttp://en.wikipedia.org/wiki/Henry_Fordhttp://en.wikipedia.org/wiki/List_of_Ford_vehicleshttp://en.wikipedia.org/wiki/Lincoln_(automobile)http://en.wikipedia.org/wiki/Mercury_(automobile)http://en.wikipedia.org/wiki/Volvo_Carshttp://en.wikipedia.org/wiki/Swedenhttp://en.wikipedia.org/wiki/Mazdahttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Aston_Martinhttp://en.wikipedia.org/wiki/Englandhttp://en.wikipedia.org/wiki/Jaguar_Carshttp://en.wikipedia.org/wiki/Land_Roverhttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/General_Motorshttp://en.wikipedia.org/wiki/Toyotahttp://en.wikipedia.org/wiki/Fortune_500http://en.wikipedia.org/wiki/J._D._Power_and_Associateshttp://en.wikipedia.org/wiki/Assembly_linehttp://en.wikipedia.org/wiki/Henry_Fordhttp://en.wikipedia.org/wiki/Fordismhttp://en.wikipedia.org/wiki/Fordismhttp://en.wikipedia.org/wiki/Henry_Fordhttp://en.wikipedia.org/wiki/Assembly_linehttp://en.wikipedia.org/wiki/J._D._Power_and_Associateshttp://en.wikipedia.org/wiki/Fortune_500http://en.wikipedia.org/wiki/Toyotahttp://en.wikipedia.org/wiki/General_Motorshttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Land_Roverhttp://en.wikipedia.org/wiki/Jaguar_Carshttp://en.wikipedia.org/wiki/Englandhttp://en.wikipedia.org/wiki/Aston_Martinhttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Mazdahttp://en.wikipedia.org/wiki/Swedenhttp://en.wikipedia.org/wiki/Volvo_Carshttp://en.wikipedia.org/wiki/Mercury_(automobile)http://en.wikipedia.org/wiki/Lincoln_(automobile)http://en.wikipedia.org/wiki/List_of_Ford_vehicleshttp://en.wikipedia.org/wiki/Henry_Fordhttp://en.wikipedia.org/wiki/Detroithttp://en.wikipedia.org/wiki/Dearborn,_Michiganhttp://en.wikipedia.org/wiki/Volkswagen_Grouphttp://en.wikipedia.org/wiki/General_Motorshttp://en.wikipedia.org/wiki/Toyotahttp://en.wikipedia.org/wiki/Worldwide_vehicle_saleshttp://en.wikipedia.org/wiki/List_of_automobile_manufacturers#World_Motor_Vehicle_Production_by_Manufacturerhttp://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/United_Stateshttp://www.nyse.com/about/listed/f.htmlhttp://en.wikipedia.org/wiki/New_York_Stock_Exchange


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FORD FIESTA:

Ford India has just launched the Fiesta in petrol and diesel versions. Stylish Fiesta can mark

the turnaround of Ford in India. And if you are willing to buy either of Hyundais Accents,

Hondas City, Chevrolets Optra, Marutis Baleno and Toyotas Corolla just hang on. First

Read this Carwale Review and then decide.

Ford India had done 7 years and though they are leading world class car manufacturers, they

are yet to make their due mark in India. Therefore, the occasion to launch Fiesta in India saw

its best preparation and inauguration by none other than Mr. Bill Ford, Jr. (Global Chairman

and CEO). Moreover, Fiesta is the first ford car launched in India, which is brand new one.

Its previous en trants were either phased out models or were existing in other global markets.

So we read and heard Fiesta since September and then finally got a ride in October end. Here

is our experience and review of this New Feast from Ford- Fiesta. The new Sedan Fiesta

follows Ikon, Mondeo, Endeavour and Fusion. The first thing Fiesat counts plus on other

models is that its been specifically engineered for Indian market. We found Fiesta with a

very stylish exterior and it has gone up market with posh interiors and lots of standard

equipment. Fiesta is undoubtedly an engaging drivers car and it once again proves the

unique handling capacity by Ford engineering. The Fiesta project was un deatken by

engineers from India, UK , Germany and Australia . Its feature rich and its color variants are

impressive. Its available in colors of Flare, Platinum, Moon Dust Silver, Paprika Red,


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Panther Black, Vitro, Diamond White, Jewel Violet. Overall, the car has a luxury and

sporting looks.

Behind the Wheels

The first Fiesta impressions are marked by sound ergonomics, effective seat and wheel

adjustment and an acceptable level of quality.

Comfort

Fiesta has more spacious interiors than its predecessors and has a taller body shape. Head and

legroom in front are comfortable and so is the sitting at the back sheets. Additionally, the

entry and exit is more convenient in the front. Though we realize that it was not equally

comfortable for an adult to enter and exit in rear doors. As we took the test, the AC chilled

the car to comfort levels in around 2O seconds. The independent McPherson struts up front

and semi-independent twist beam at the rear have proved good. The cabin noise has

considerably reduced when compared to Ikon or even Mondeo. Even then, I think its not as

low as in Corolla and Optra.

Equipments

Ornamental fog lamps, bumper, body coloured mirror, large radiator and bumper grilles make

Fiesta very stylish. The 1.6 petrol or the diesel version can get equipped with ABS &

electronic brake force distribution for around Rs. 25000. Other safety features are tailored for

Indian conditions. Its Empty to destination metre fitted on the dashboard is another unique

feature. As the car moves, keeping the burn rate into account, this metre constantly displays

how many more kilometres the car can go with the amount of fuel in the tank.


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Fiesat is available with two Power trains:

Duratorq 1.4 litre TDCi diesel (Turbo Direct Common Rail diesel injection technology)

Duratec petrol 1.6 litre

TDCi is being introduced in any model for the first time in India. And Ford's patented 'Dura'

technologies offer advanced combustion technology and surprisingly Duratorq 1.4 TDCi

engine weighed mere 98kg. This light weight power plant makes the handling superior, and

low internal friction makes it better. On Mumbai roads, we easily touched 80 Kmph and

realized that we are hardly using any substance of the Fiesta. On fifth gear it moves ahead

with full zest and on express highway it goes well beyond 150 Kmph in around 12 seconds.

In city traffic, steering was convenient and does not require much effort. And well appreciate

that gear shifting was considerably reduced, mainly because the engine produces high torque

at low rpm. Our verdict is that Fiestas diesel engine, a 1.4 CRDI (common rail direct

injection), is the most drivable in class available on the Indian roads. The proprietary TDCi

Duratorq engine is a high pressure common rail system- along with a tiny pilot injection

system which injects diesel giving a small early burn that smoothes the big bang. Though it

makes the driving a pleasure, the economy offered is Ok. On highways it offers 12kmpl and

in city one may get around 7 or 8 kmpl. We have yet to get economy figures from various

customers to see whether it can outperform the others in its class, as Ford Dealers claimed.


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Body

3 Box 4 Door Sedan

Brakes

Front Ventilated Discs Rear Self Adjusting Drums

Dimension & weight

Front Track 1474 mm Fuel Tank capacity 45 Litres Ground Clearance 168 mm Kerb weight 1110 kgs Overall Height 1468 mm Overall Length 4282 mm Overall Width 1686 mm Rear track 1444 mm Wheelbase 2486 mm

Engine

Compression ratio 9.75:1 Displacement 1388 cc Fuel System SEFI

No. cylinders / arrangement / Valves 4 cylinder in line, 16 vallve DOHC

Performance

Max. Power 82/6000 ps/rpm Max. Torque 127/4000 Nm/rpm

MODELS PRICE Ford Fiesta 1.4 EXiTDCi

Rs. 7,34,133

Ford Fiesta 1.4 SXiTDCi ABS

Rs. 8,39,939

Ford Fiesta 1.4 ZXiTDCi

Rs. 7,79,933

Ford Fiesta 1.6 EXi Rs. 6,51,140

Ford Fiesta 1.6 S Rs. 7,47,477

Ford Fiesta 1.6 SXi ABS Rs. 7,42,238

Ford Fiesta 1.6 ZXi Rs. 6,84,320
http://www.indiacar.com/techspec1.asp?model=Fiesta%201.4%20EXI&mcode=m00474&brand=FORD%20INDIA&bc=003http://www.indiacar.com/techspec1.asp?model=Fiesta%201.4%20EXI&mcode=m00474&brand=FORD%20INDIA&bc=003http://www.indiacar.com/techspec1.asp?model=Fiesta%201.4%20EXI&mcode=m00474&brand=FORD%20INDIA&bc=003http://www.carwale.com/new/CarDetails.aspx?car=1060http://www.carwale.com/new/CarDetails.aspx?car=1060http://www.carwale.com/new/CarDetails.aspx?car=1062http://www.carwale.com/new/CarDetails.aspx?car=1062http://www.carwale.com/new/CarDetails.aspx?car=581http://www.carwale.com/new/CarDetails.aspx?car=581http://www.carwale.com/new/CarDetails.aspx?car=1372http://www.carwale.com/new/CarDetails.aspx?car=1371http://www.carwale.com/new/CarDetails.aspx?car=584http://www.carwale.com/new/CarDetails.aspx?car=579http://www.carwale.com/new/CarDetails.aspx?car=579http://www.carwale.com/new/CarDetails.aspx?car=584http://www.carwale.com/new/CarDetails.aspx?car=1371http://www.carwale.com/new/CarDetails.aspx?car=1372http://www.carwale.com/new/CarDetails.aspx?car=581http://www.carwale.com/new/CarDetails.aspx?car=581http://www.carwale.com/new/CarDetails.aspx?car=1062http://www.carwale.com/new/CarDetails.aspx?car=1062http://www.carwale.com/new/CarDetails.aspx?car=1060http://www.carwale.com/new/CarDetails.aspx?car=1060http://www.indiacar.com/techspec1.asp?model=Fiesta%201.4%20EXI&mcode=m00474&brand=FORD%20INDIA&bc=003http://www.indiacar.com/techspec1.asp?model=Fiesta%201.4%20EXI&mcode=m00474&brand=FORD%20INDIA&bc=003


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Steering

Min. Turning Radius 4.9 m

Suspension

Front Independent Mcpherson struts with offsetcoil spring / twin tube damper units andlower L-arms with optimised bushesmounted on separate cross-member withstabiliser bar.Dual-path body mounts.

Rear Semi-independent heavy duty twist-beamwith low package height coil spring andseparate twin tube dampers. Dual-path

body mounts

Transmission

Transmission Type 5 speed manual

Tyres & Wheels

Tyres 175/65 R Wheel size 14" steel
http://www.indiacar.com/techspec1.asp?model=Fiesta%201.4%20EXI&mcode=m00474&brand=FORD%20INDIA&bc=003http://www.indiacar.com/techspec1.asp?model=Fiesta%201.4%20EXI&mcode=m00474&brand=FORD%20INDIA&bc=003http://www.indiacar.com/techspec1.asp?model=Fiesta%201.4%20EXI&mcode=m00474&brand=FORD%20INDIA&bc=003http://www.indiacar.com/techspec1.asp?model=Fiesta%201.4%20EXI&mcode=m00474&brand=FORD%20INDIA&bc=003


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OBJECTIVE OF THE STUDY

To study the increase in the need of mobility due to urbanization and leisure travel.

Study on availability of service centers and spare parts in near vicinity.

To find customer requirements such as status, symbol, indulgence, technological

factors.

Study on purchase decision process


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Importance of the study

Mid level cars are a part of peoples lives. These automobiles bring convenience and ease

tour lives because it helps us go from one place to another without breaking a sweat. In these

modern times where you need to be fast like going to meetings, conferences, and many more,

it is a must to have cars. There has been lots of automotive news lately. You can see these

cars most of the time in televisions, newspapers, and other media sources. Many sedans/car

companies try to promote their products because they know that it is something that peopleneed. So what benefits do these cars give us exactly? Here are the following reasons why we

need cars.

First of all, cars are very important for our daily activities such as going to school, work, or

vacation trips. Families need to have cars because they can bring their children to school

without getting late. Also, it is much better to bring your kids to school with the use of cars

because you can make sure that they will arrive safe. In work, cars are also very important

because after a tiring day of work, you will not have to walk long distances just to get home.

During vacation trips, cars are also very useful because you can carry you baggage with

convenience and ease. Second, cars are very useful during emergencies. For example,

hospitals make use of ambulances. There are moments when a persons life depends on time

and if they cannot be brought to the hospital right away, they could die. So with the use of

cars, people can be rushed to the nearest health centers in no time. Lastly cars are very

important in terms of safety. With the use of cars, you can avoid those unwanted accidents

that always happen on streets and sidewalks. Yes, accidents also happen because of cars but

as long as you are a careful driver, you get to avoid those accidents. Also, during rainy days

and hot summers, cars can keep us dry or cool. This is very important for those people who


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are sick and have hypertension. Indeed, cars play a vital role in our lives and life is just too

impossible without it. So if you are someone who is planning to buy one, do it now because

there are lots of benefits you can get from it. This is an invention that we need to take

advantage of.


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Scope of the study

o To identify the Mid-level Sedan in Ghazipur

o To know about the whether the people are having a Mid-level-Sedan in

Ghazipur city.

o It will have increase a good will of the market.

o To know about the consumers preference who have a Mid-level-Sedan in

Ghazipur city.

o Mostly, the people who belongs the Mid-level of class they purchase the Mid-

level-Sedan.

o Scope my study is mainly Ghazipur city.


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Research Methodology`Research`

Research is a purposeful investigation. It is a scientific & systematic search for knowledge &

intimation on a specific topic research is use full & research objective can be achieved if it is

done in propose process

Methodology

The world methodology spell the meaning itself if the method used by the researches in

obtaining information. The data (information can be collected from primary sources &

secondary sources.) By primary data we mean data collected by researches himself for the

first time to collaborate the data which has previously not been used is known as primary data

By secondary data we mean the data collected from various published matters, a Magazine

newspapers status of previous research report etc. In other words we can say that the data

which as already been used your different purpose by different people is known as secondaryPrimary data can be collected through questionnaire and personal interview as for as concern

my research is limited to dealers personality Secondary data are collected from the various

books journals new spapereditional expert suggestions web sites & internet & etc. Research is

a common language refers to a search of knowledge. Research is scientific & systematic

search for pertinent information on a specific topic, infect research is an art of scientific

investigation. Research Methodology is a scientific way to solve research problem. It may be

understood as a science of studying how research is doing scientifically. In it we study

various steps that are generally adopted by researchers in studying their research problem. It

is necessary for researchers to know not only know research method techniques

The scope of Research Methodology is wider than that of research methods .


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The research problem consists of series of closely related activities. At times, the first step

determines the native of the last step to be undertaken. Why a research has been defined,

what data has been collected and what a particular methods have been adopted and a host of

similar other questions are usually answered when we talk of research methodology

concerning a research problem or study. The project is a study where focus is on the

following points:

RESEARCH DESIGN -

A research design is defined, as the specification of methods and procedures for acquiring the

Information needed. It is a plant or organizing framework for doing the study and collecting

the data.Designing a research plan requires decisions all the data sources, research

approaches, Research instruments, sampling plan and contact methods .

Research design is mainly of following types: -

1.

Exploratory research.

2. Descriptive studies

3. Experimental

EXPLORATORY RESEARCH

The major purposes of exploratory studies are the identification of problems, the more precise

Formulation of problems and the formulations of new alternative courses of action. The

design of exploratory studies is characterized by a great amount of flexibility and ad-hoc

veracity.

DESCRIPTIVE STUDIES

Descriptive research in contrast to exploratory research is marked by the prior formulation of

specific research Questions. The investigator already knows a substantial amount about the


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research problem. Perhaps as a Result of an exploratory study, before the project is initiated.

Descriptive research is also characterized by a Preplanned and structured design.

EXPERIMENTAL DESIGN:-

A casual design investigates the cause and effect relationships between two or more

variables. The hypothesis is tested and the experiment is done. There are following types of

casual designs:

I. After only design

II. Before after design

III. Before after with control group design

IV. Four groups, six studies design

V. After only with control group design.

VI. Consumer panel design

VII. Exposit facto design


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B) DATA COLLECTION METHOD

PRIMARY SECONDARY

Direct personal Interview

Indirect personal Interview

Information from correspondents Govt. publication

Mailed questionnaire Report Committees & Commissions

Question filled by enumerators. Private Publication

Research institute

PRIMARY DATA

These data are collected first time as original data. The data is recorded as observed or

encountered. Essentially they are raw materials. They may be combined, totaled but they

have not extensively been statistically processed. For example, data obtained by the peoples.

SECONDARY DATA

Following are the main sources of secondary data:

Official Publications.

Publications Relating to Trade:

Journal/ Newspapers etc.:

Data Collected by Industry Associations:

UnpublishedPublished Source


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Unpublished Data : Data may be obtained from several companies, organizations,

working in the same areas like magazines.

Period of Study : This study has been carried out for a maximum period of 4 weeks.

Area of study : The study is exclusively done in the area of marketing. It is a process

requiring care, sophistication, experience, business judgment, and imagination for which

there can be no mechanical substitutes.

Sampling Design : The convenience sampling is done because any probability sampling

procedure would require detailed information about the universe, which is not easily

available further, it being an exploratory research.

Sample Procedure : In this study judgmental sampling procedure is used. Judgmental

sampling is preferred because of some limitation and the complexity of the random sampling.

Area sampling is used in combination with convenience sampling so as to collect the data

from different regions of the city and to increase reliability.

Sampling Size : The sampling size of the study is 100 users.

Method of the Sampling

Probability Sampling

It is also known as random sampling. Here, every item of the universe has an equal chance or

probability of being chosen for sample.

Probability sampling may be taken inform of:

Simple Random Sampling A simple random sample gives each member of the

population an equal chance of being chosen. It is not a haphazard sample as some people

think! One way of achieving a simple random sample is to number each element in the

sampling frame and then use random numbers to select the required sample. Random


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numbers can be obtained using your calculator, a spreadsheet, printed tables of random

numbers, or by the more traditional methods of drawing slips of paper from a hat, tossing

coins or rolling dice.

Systematic Random Sampling

This is random sampling with a system! From the sampling frame, a starting point is chosen

at random, and thereafter at regular intervals.

Stratified Random Sampling

With stratified random sampling, the population is first divided into a number of parts or

'strata' according to some characteristic, chosen to be related to the major variables being

studied. For this survey, the variable of interest is the citizen's attitude to the redevelopment

scheme, and the stratification factor will be the

values of the respondents' homes. This factor was chosen because it seems reasonable to

suppose that it will be related to people's attitudes.

Cluster and area Sampling

Cluster sampling is a sampling technique used when "natural" groupings are evident in a

statistical population. It is often used in marketing research. In this technique, the total

population is divided into these groups (or clusters) and a sample of the groups is selected.

Then the required information is collected from the elements within each selected group. This

may be done for every element in these groups or a sub sample of elements may be selected

within each of these groups.

Non Probability Sampling

It is also known as deliberate or purposive or judge mental sampling. In this type of sampling,

every item in the universe does not have an equal, chance of being included in a sample.


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It is of following type:

Convenience Sampling

A convenience sample chooses the individuals that are easiest to reach or sampling that is

done easy. Convenience sampling does not represent the entire population so it is considered

bias.

Quota Sampling

In quota sampling the selection of the sample is made by the interviewer, who has been given

quotas to fill from specified sub-groups of the population.

Judgment Sampling

The sampling technique used here in probability > Random Sampling.

The total sample size is 100 profiles.

I have selected Probability sampling method for this research study.

Data Collection: - Data is collected from various customers through personal

interaction. Specific questionnaire is prepared for collecting data. Data is collected with more

interaction and formal discussion with different respondents and we collect data about

investment pattern of people by face to face contact with the persons from whom

theinformation is to be obtained (known as informants). The interviewer asks them

questions pertaining to the survey and collects the desired information.


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Chapter 3

Data Analysis

&

Interpretation


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1. Do u have car?

Table- 1

Particular No of respondent Percentage

Yes 100 100%

No 0 0%

Total 100 100%

Chart- 1

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%100%

yes No

100%

0%


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Analysis-

After the survey the researcher found that 100% respondent says that they use car and 0%

respondent says that they do not use car .

Interpretation-

The above analysis shows that most of the respondents say that they use car.


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2. Which brand car do you have?

Table- 1


Hyundai 45 45%

MARUTI, Suzuki 40 40%

Other 15 15%

Total 100 100%

Chart- 1

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Hyundai MARUTI, Suzuki Other

45%

40%

15%


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Analysis-

After the survey the researcher found that 45% respondent have Hyundai car and 40%

respondent have MARUTI, Suzuki car and 15% respondent have others car

Interpretation-

The above analysis shows that most of the respondents have Hyundai car.


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3. What is your perception about Hyundai s product ?

Table- 1


Very good 30 30%

Good 25 25%

Average 40 40%

Bad 5 5%

Total 100 100%

Chart- 1

0%

5%10%

15%

20%

25%

30%

35%

40%

Tata/Fiat Maruti,Suzuki

30%

25%

40%

5%


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Analysis-

After the survey the researcher found that 30% respondents have very good perception about

Hyundai, 25% respondents have good perception about Hyundai, 40% respondents have

average perception about Hyundai, and 5% respondents have bad perception about Hyundai.

Interpretation-

The above analysis shows that most of the respondents have average perception about

Hyundai.


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4. Which brand according to you is giving the most competition to Mahindra Automobiles in

India?

Table-4


Tata/Fiat 30 30%

Maruti,Suzuki 25 25%

Hyundai 35 35%

Ford 10 10%

Total 100 100%

Chart- 4

0%

5%

10%

15%

20%

25%

30%

35%

Tata/Fiat Maruti,Suzuki Hyundai Ford

30%

25%

35%

10%


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Analysis-

After the survey the researcher found that 30% respondents say Tata/Fiat brand is giving the

most competition to Mahindra Automobiles, 25% respondents say Maruti,Suzuki brand is

giving the most competition to Mahindra Automobiles, 35% respondents say Hyundai brand

is giving the most competition to Mahindra Automobiles, and 10% respondents say Hyundai

brand is giving the most competition to Mahindra Automobiles.

Interpretation-

The above analysis shows that most of the respondents say Hyundai brand is giving the most

competition to Mahindra Automobiles.


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5. What about the Price of Mahindra cars?

Table-5


High ly pri ced 30 30%

Moderat e/Avera ge price 25 45%

Low price 35 25%

Total 100 100%

Chart- 5

0%

5%

10%

15%

20%

25%

30%

35%

40%45%

Yes No Cannot say

30%

45%

25%


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Analysis-

After the survey the researcher found that 30% respondents say Mahindra cars highly price,

45% respondents say Mahindra cars Moderate/Average price, and 25% respondents say

Mahindra cars low pr ice.

Interpretation-

The above analysis shows that most of the respondents say Mahindra cars

Moderate/Average price.


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6. Do you think that the cars of Mahindra are capable to attract todays generations?

Table-6


Yes 30 30%

No 25 45%

Cannot say 35 25%

Total 100 100%

Chart- 6

0%

5%

10%

15%

20%

25%

30%

35%

40%45%

Yes No Cannot say

30%

45%

25%


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Analysis-

After the survey the researcher found that 30% respondents say yes Mahindra are capable to

attract todays generations , 45% respondents say no Mahindra are capable to attract todays

generations, and 25% respondents say cannot say Mahindra are capable to attract todays

generations.

Interpretation-

The above analysis shows that most of the respondents say no Mahindra are capable to attract

todays generations .


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7. What is the best thing in Hyundai cars?

Table-7


Quality 30 30%

Style n design 25 35%

Service 35 25%

Price 10 10%

Total 100 100%

Chart- 7

0%

5%

10%

15%

20%

25%

30%

35%

Quality Style n design Service Price

30%

35%

25%

10%


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Analysis-

After the survey the researcher found that 30% respondents say Quality is best thing in

Hyundai cars, 35% respondents say Style n design is best thing in Hyundai cars, and 25%

respondents say is Service best thing in Hyundai cars, 10% respondents say Price is best

thing in Hyundai cars.

Interpretation-

The above analysis shows that most of the respondents say Style n design is best thing in

Hyundai cars.


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8. Do you like the Hyundai car??

Table-8


Very much 40 40%

Average 25 35%

Not so much 35 25%

Total 100 100%

Chart- 8

0%

5%

10%

15%

20%

25%

30%

35%40%

Very much Average Not so much

40%

35%

25%


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Analysis-

After the survey the researcher found that 40% respondents say like very much Hyundai cars,

35% respondents say Average like Hyundai cars, and 25% respondents say Not so much like

Hyundai cars.

Interpretation-

The above analysis shows that most of the respondents say like very much Hyundai cars


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9. What do you think about the design& style of Hyundai car (Edge Connect)?

Table-9


Very good 20 20%

Good 40 40%

Average 35 25%

Bad 5 5%

Total 100 100%

Chart- 9

0%

5%

10%

15%

20%

25%

30%

35%

40%

Very good Good Average Bad

20%

40%

25%

5%


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Analysis-

After the survey the researcher found that 20% respondents say very good design& style of

Hyundai car (Edge Connect), 40% respondents say good design& style of Hyundai car (Edge

Connect), 25% respondents say average design& style of Hyundai car (Edge Connect), and

5% respondents say bad design& style of Hyundai car (Edge Connect).

Interpretation-

The above analysis shows that most of the respondents say good design& style of Hyundai

car (Edge Connect).


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10. What do you think about the interior of Hyundai car (Edge Connect)?

Table-10


Very good 20 20%

Good 40 40%

Average 35 25%

Bad 5 5%

Total 100 100%

Chart- 10

0%

5%

10%15%

20%

25%

30%

35%

40%

Very good Good Average Bad

20%

40%

25%

5%


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Analysis-

After the survey the researcher found that 20% respondents say very good interior of Hyundai

car (Edge Connect), 40% respondents say good interior of Hyundai car (Edge Connect), 25%

respondents say average interior of Hyundai car (Edge Connect), and 5% respondents say bad

interior of Hyundai car (Edge Connect).

Interpretation-

The above analysis shows that most of the respondents say good interior of Hyundai car

(Edge Connect).


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11. New technologies such as Bluetooth, DIS, Reverse parking sensor are given in the new

Hyundai is it good & going to make you feel comfortable while driving?

Table-11


Excellent 20 20%

Very Good 25 25%

Good 50 50%

Average 5 5%

Total 100 100%

Chart- 11

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Excellent Very Good Good Average

20%

25%

50%

5%


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Analysis-

After the survey the researcher found that 20% respondents say Excellent new technologies

such as Bluetooth, DIS, Reverse parking sensor are given in the new Hyundai is it good &

going to make you feel comfortable while driving, 25% respondents say very good New

technologies such as Bluetooth, DIS, Reverse parking sensor are given in the new Hyundai is

it good & going to make you feel comfortable while driving, 50% respondents say good New

technologies such as Bluetooth, DIS, Reverse parking sensor are given in the new Hyundai is

it good & going to make you feel comfortable while driving, and 5% respondents say average

New technologies such as Bluetooth, DIS, Reverse parking sensor are given in the new

Hyundai is it good & going to make you feel comfortable while driving.

Interpretation-

The above analysis shows that most of the respondents say good new technologies such as

Bluetooth, DIS, Reverse parking sensor are given in the new Hyundai is it good & going to

make you feel comfortable while driving.


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12. Finally if you want to have a car of mid level sedan, will you go for Hyundai?

Table-12


Yes 20 20%

No 30 30%

Cannot say 50 50%

Total 100 100%

Chart- 12

0%

5%

10%15%

20%

25%

30%

35%

40%

45%

50%

Yes No Cannot say

20%

30%

50%


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Analysis-

After the survey the researcher found that 20% respondents say yes they go for Hyundai, 30%

respondents no they go for Hyundai, and 50% respondents say cannot say they go for

Hyundai.

Interpretation-

The above analysis shows that most of the respondents say cannot say they go for Hyundai.


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Findings

After the survey the researcher found that 100% respondent says that they use car and

0% respondent says that they do not use car .

After the survey the researcher found that 45% respondent have Hyundai car and 40%

respondent have MARUTI, Suzuki car and 15% respondent have others car

After the survey the researcher found that 30% respondents have very good

perception about Hyundai, 25% respondents have good perception about Hyundai,

40% respondents have average perception about Hyundai, and 5% respondents have

bad perception about Hyundai.

After the survey the researcher found that 30% respondents say Tata/Fiat brand is

giving the most competition to Mahindra Automobiles, 25% respondents say

Maruti,Suzuki brand is giving the most competition to Mahindra Automobiles, 35%

respondents say Hyundai brand is giving the most competition to Mahindra

Automobiles, and 10% respondents say Hyundai brand is giving the most competition

to Mahindra Automobiles

After the survey the researcher found that 30% respondents say Mahindra cars highly

price, 45% respondents say Mahindra cars Moderat e/ Avera ge pri ce, an d 25%

respondents say Mahindra cars low pr ic e.

After the survey the researcher found that 30% respondents say yes Mahindra are

capable to attract todays generations, 45% respondents say no Mahindra are capable

to attract todays generations , and 25% respondents say cannot say Mahindra are

capable to attract todays generations .


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After the survey the researcher found that 30% respondents say Quality is best thing

in Hyundai cars, 35% respondents say Style n design is best thing in Hyundai cars,

and 25% respondents say is Service best thing in Hyundai cars, 10% respondents say

Price is best thing in Hyundai cars.

After the survey the researcher found that 40% respondents say like very much

Hyundai cars, 35% respondents say Average like Hyundai cars, and 25%

respondents say Not so much like Hyundai cars.

After the survey the researcher found that 20% respondents say very good design&

style of Hyundai car (Edge Connect), 40% respondents say good design& style of

Hyundai car (Edge Connect), 25% respondents say average design& style of Hyundai

car (Edge Connect), and 5% respondents say bad design& style of Hyundai car (Edge

Connect).

After the survey the researcher found that 20% respondents say very good interior of

Hyundai car (Edge Connect), 40% respondents say good interior of Hyundai car

(Edge Connect), 25% respondents say average interior of Hyundai car (Edge

Connect), and 5% respondents say bad interior of Hyundai car (Edge Connect).

After the survey the researcher found that 20% respondents say Excellent new

technologies such as Bluetooth, DIS, Reverse parking sensor are given in the new

Hyundai is it good & going to make you feel comfortable while driving, 25%

respondents say very good New technologies such as Bluetooth, DIS, Reverse parking

sensor are given in the new Hyundai is it good & going to make you feel comfortable

while driving, 50% respondents say good New technologies such as Bluetooth, DIS,

Reverse parking sensor are given in the new Hyundai is it good & going to make you

feel comfortable while driving, and 5% respondents say average New technologies


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such as Bluetooth, DIS, Reverse parking sensor are given in the new Hyundai is it

good & going to make you feel comfortable while driving.

After the survey the researcher found that 20% respondents say yes they go for

Hyundai, 30% respondents no they go for Hyundai, and 50% respondents say cannot

say they go for Hyundai.


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Recommendations


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Conclusion

The above analysis shows that most of the respondents say that they use car.

The above analysis shows that most of the respondents have Hyundai car.

The above analysis shows that most of the respondents have average perception about

Hyundai.

The above analysis shows that most of the respondents say Hyundai brand is giving

the most competition to Mahindra Automobiles

The above analysis shows that most of the respondents say Mahindra carsModerate/Average price.

The above analysis shows that most of the respondents say no Mahindra are capable

to attract todays generations.

The above analysis shows that most of the respondents say Style n design is best thing

in Hyundai cars.

The above analysis shows that most of the respondents say like very much Hyundai

cars

The above analysis shows that most of the respondents say good design& style of

Hyundai car (Edge Connect).

The above analysis shows that most of the respondents say good interior of Hyundai

car (Edge Connect).

The above analysis shows that most of the respondents say cannot say they go for

Hyundai

The above analysis shows that most of the respondents say good new technologies

such as Bluetooth, DIS, Reverse parking sensor are given in the new Hyundai is it

good & going to make you feel comfortable while driving.


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Limitation


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Bibliography & References

Books Referred :-

A Srikanth and AnupMenon (2003) Index Futures - the Scope of Arbitrage.

Alan C. Shapiro (2000), Prentice- Hall Multinational Financial Management.

Bansal M., Bansal N. (2003) - Derivatives & Financial Innovations, Bombay Stock

Exchange.

Bharti V (1999).Pathak, Pearson Education Indian Financial System.

Blaxter (1997) How to Research.

David Silverman (2000) Do Qualitative research.

Dr. NarendraJhadav (2000) Indian Banking.

Donald S. Tull and Del I. Hawkins (1993)- Marketing Research

E. Sirisha (2001) Stock Market Derivatives: Role of Indices ( 2nd

Edition)

Flower (1985) How to collect Data.

G R K Murty (2000) Indian Derivatives Market: Issues at Stake.

Hathaway (1995) Qualitative VS Qualitative research analysis.

Hull J. (1995) Introduction to Futures and Options Market (1st Edition).

J Marlowe (2000) Hedging Currency Risk and Options and Futures.


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Journals Referred:-

Dhingra G. (2010), An understanding of financial derivatives of financial

derivatives, The Chartered Accountant, March

Kandathil C.(2009), Indian Derivatives Markets Structural Issues,, Chartered

Financial Analyst, December

Gulati S. (2011)Curreny Options, Chartered Financial Analyst, November

Sisodiya A.S.(2008)Credit Derivatives: Is Indian Banking Sector Ready, Chartered

Financial Analyst, July

Website Referred:- Web1 Derivative Definition (Online) (Cited on 27

thApril 2013) Available from

Web 2 Definition of Forward Contract (Online) (Cited on 29th

April 2006) Available

from < www.ers.usda.gov/Briefing/RiskManagement/glossary.htm >

Web 2 Definition of Forward Contract (Online) (Cited on 30th

April 2006) Available

from < http://wikipedia.org/wiki/Forward_contract >

Web 3 Definition of Futures Contract (Online) (Cited on 1th

May2006) Available from

Web 4 Definition of Futures Contract (Online) (Cited on 2th

July 2006) Available

from < http://www.investorwords.com/2136/futures_contract.html >

NSE & BSE home page.


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QUESTIONNAIRE

DEAR RESPONDENT,

Myself SHAN AHAMAD KHAN, B.B.A 4 th sem at T.E.R.I P.G.COLLEGE.

I seek your respondents and kind co-operation for the purpose of successful completion of my

research report.

SHAN AHAMAD KHAN

NameAge

Sex..Income

Address (City)

2. Do u have car?

Yes [ ]

No [ ]

2. Which brand car do you have?

Hyundai [ ]

MARUTI, Suzuki, [ ]

Other [ ]

3. What is your perception about Hyundais product?

Very good [ ]

Good [ ]

Average [ ]

Bad [ ]


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4. Which brand according to you is giving the most competition to Mahindra Automobiles in

India?

Tata/Fiat [ ]

Maruti,Suzuki [ ]

Hyundai [ ]

Ford [ ]

5. What about the Price of Mahindra cars?

Highly priced [ ]

Moderate/Average price [ ]

Low price [ ]

6. Do you think that the cars of Mahindra are capable to attract todays generations?

Yes [ ]

No [ ]

Cannot say [ ]

7. What is the best thing in Hyundai cars?

Quality [ ]

Style n design [ ]

Service [ ]

Price [ ]


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8. Do you like the Hyundai car?

Very much [ ]

Average [ ]

Not so much [ ]

9. What do you think about the design& style of Hyundai car (Edge Connect)?

Very good [ ]

Good [ ]

Average [ ]

Bad [ ]

10. What do you think about the interior of Hyundai car (Edge Connect?

Very good [ ]

Good [ ]

Average [ ]

Bad [ ]

11. New technologies such as Bluetooth, DIS, and Reverse parking sensor are given in the

new Hyundai is it good & going to make you feel comfortable while driving?

Excellent [ ]

Very good [ ]

Good [ ]

Average [ ]


78/78

12. Finally if you want to have a car of mid level sedan, will you go for Hyundai?

Yes [ ]

No [ ]

Cant say [ ]

13.If any suggestion..

...

...

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