3. Emarketer Study on China 4. Emarketer Study on China 5. Emarketer Study on China 6. Emarketer Study on China 7. Emarketer Study on China 8. Impact and Opportunities New Marketing and Communication Infrastructures
9. Impact and Opportunities New Marketing and Communication Infrastructures
10. Impact and Opportunities New Marketing and Communication Infrastructures
11. Online as Part ofIntegrated Marketing 12. DoubleClick Inc.
13. What DoubleClick Does? Enterprise Marketing Management MRM Workflow Management Campaign Management Cross Media Planning MRM MediaVisor Brand and DRAdvertising DFA, DART Search,DART Motif Website Analytics Analysis and Optimization Campaign and Website DFA ReportCentral, SiteAdvance Customer DataIntegration Data solutions Data transfer Cross-Channel Remarketing Online, Email, Call center,Website Boomerang, DARTmail, Ensemble 14. Media Consumption Source:Online Publishers Association/MBIQ Media Consumption Study, May 2003 At Work 15. Reallocation = Same Budget, Better Results Originally Allocated % Online: Changed to Recommended % Online:
Results * Overall Increase in all Brand Metrics Source: Internet Advertising Bureau, (IAB) 13%Online 15%Online 1% 2% 7% 11%Online 16. Trends Were Seeing
17. What is Multi-Channel Marketing?
Advertising Catalog/Other DM Telemarketing Email Online Advertising Website Retail/Outlet Stores Catalog/Mail Order Call Center Website Consumers exposed to integrated marketing messages in multiple channels which motivates them to purchase in others. 18. 57% of multi-channel shoppers browsed in one channel, purchased in another
Catalog Retail Store Online ?% 19% 5% 16% 43% 6% 11% Base = multi-channel shoppers buy browse DoubleClick Multi-Channel Shopping Study: Holiday 2003, January 2004 19. Triple-channel shoppers most valuable, spending over $1,000 Base = multi-channel shoppers DoubleClick Multi-Channel Shopping Study: Holiday 2003, January 2004 20. Whats the Challenge for Marketers, Publishers and Agencies?
too muchof it what does itmean ? will itintegrate ? how can Iacton it D A T A D A T A 21. Marketers, Publishers & Agencies Need to.
22. Thank You. More Tomorrow , or please contact us any time at[email_address]/[email_address]
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