A China Elite Focus Magazines Publication

REACHING THE NEW GENERATION OF HIGH NET WORTH CHINESE

INDEPENDENT TRAVELERS

Media Kit 2015

China’s premier luxury travel magazine

High Net Worth Chinese travelers read the Shanghai Travelers’ Club magazine before

planning their luxury trip overseas.

More than a magazine, it’s a travel companion for discerning chinese travelers.

SPECIFICATIONSQuarterly magazine Editorial content exclusively about luxury travel Text content 100% in chinese mandarin All articles are original and exclusive Available on iPad & iPhone Fully integrated with Chinese social media networks

58,267 Chinese subscribers (Oct. 2014) 93% based in mainland China 5% based in the United States 2% based in other Asia-Pacific countries

EDITORIALCONTENT

25% Luxury Hotels & Resorts 20% Real estate investment15% Destinations15% Private jets & Airlines10% Watches 10% Lifestyle5% Yachting

DIGITALDISTRIBUTION

iPad

iPhone

Weibo official page

Weixin Mobile App

Web (on www.issuu.com)

News Inflight distribution (Airport VIP lounges & selected hotels)

2015EDITORIAL CALENDAR

SPRING 2015Ad close: February 12, 2015 Publication: March 20, 2015

Real estate investment in New York CityBest first class travel experiencesThe Dubai experience

SUMMER 2015Ad close: May 15, 2015 Publication: June 19, 2015

Luxury eco resorts in the American WestSpace travelGolf & castles in Scotland

FALL 2015Ad close: July 27, 2015 Publication: September 18, 2015

Best private jet charter agenciesMen’s bespoke suits in LondonBuying a retreat in Martha’s Vineyard

WINTER 2015/2016Ad close: November 6, 2015 Publication: December 11, 2015

Christmas & New Year’s Eve in ParisBest ski resorts in the United StatesSuper yachts getaways in the Caribbean

Source : October 2014 survey

GENDER46% Women 54% Men

CITIZENSHIP95% China 4% U.S.1% Other

AGE GROUP32% 25-35 44% 36-45 19% 46-55 5% 56+

OCCUPATION53% CEO / Business owner 49% Senior executive 8% Other professionals

ANNUAL PERSONAL INCOME (USD)9% Under 300K 33% 300K-500K 34% 500K-700K13% 700K-1M11% above 1M

OWNER OF(MULTIPLE ANSWERS POSSIBLE) 86% Apartment / house in China 74% Imported car31% Overseas property5% Private boat 3% Private jet plane

TRAVEL TRENDS87% Have already traveled abroad 13% Have never traveled abroad yet

FOR THOSE WHO HAVE TRAVELED, FREQUENCY? 13% Once a year 25% Twice a year43% Three times a year 19% More than three times a year

PURPOSE OF TRAVEL(MULTIPLE ANSWERS POSSIBLE)22% Exclusively business 43% Exclusively leisure 75% Business & leisure

OVERALL NUMBER OF DAYS SPEND ABROAD IN 2014 17% less than 10 days 47% 11-20 days24% 21-30 days 12% over 31

THE TRIPS ABROAD ARE PLANNED7% The week before15% One month before 24% Two months before 40% Three months before14% More than Three months before

DREAM DESTINATION FOR LEISURE (MULTIPLE ANSWERS POSSIBLE) 81% United States68% UK 57% France 35% Italy32% Germany 19% New Zealand10% Japan

FAVORITE ACTIVITIES ON A LEISURE TRIP (MULTIPLE ANSWERS POSSIBLE) 83% Shopping31% Party with local socialites 29% Visiting properties for sale 19% Sightseeing18% Luxury eco-experiences 17% Golf14% Charity & philanthropy11% Visiting museums 9% Visiting wine estates

Measured global targeted audience in ChinaiPad / iPhone / Weibo / Issuu / Inflight

58,267 subscribers

Subscribers’ profile

Some of our great advertisers

MATERIAL SPECIFICATIONSPORTRAIT VIEW ONLY 768 pixels x 1004 pixels FILE PNG-24 file without transparency, 264 ppi COLOR SPACE RGB - sRGB IEC61966-2.1

TERMS & CONDITIONSAll advertisements in China Elite Focus’ Digital Publications will be kept live for one year. If, after authorizing production work, an advertiser cancels a Digital Edition insertion, the advertiser will be responsible for all production charges incurred by China Elite Focus. If cancellation comes after the ad closing date, the advertiser is responsible for full production and space fees for the insertion. The number of sponsored content (advertorials) for an advertiser is limited to two per year and per publication.

The twelve page advertorial with cover story opportunity is subject to limited availability and discretionary decision of the publisher.

All advertisements contain a link with the advertiser’s website or the website of a retail partner of the advertiser.

Rate card 2015

AD & SPONSORED CONTENT OPPORTUNITIES Media Fees Per Issue

Frequency2X

Frequency3X

Frequency4X

ProductionFee

Advertisement before editorial $8,500 $8,000 $6,800 $5,600 -

Advertisement after editorial $7,500 $7,000 $6,400 $5,200 -

Advertisement after table of contents $7,000 $6,500 $5,900 $4,800 -

Advertisement $6,200 $5,800 $4,900 $4,200 -

Four page advertorial $11,000 $9,200 - - $2,000

Six page advertorial $13,000 - - - $2,500

Ten page special advertorial section(Destinations only)

$18,000 - - - $3,600

Cover Story -Requires pre-approval from Publisher-This option is only available with an advertorial

$11,000 - - - $1,500

Integrated Social Media Marketing campaign on the Shanghai Travelers’ Club Official Weibo page / Thirty posts published during a three months period after the issue.

$6,900 $5,900 $5,200 $4,700 -

ALL RATES IN USD

THE SHANGHAI TRAVELERS’ CLUB MAGAZINEA China Elite Focus Magazines Publication

ISSN 2326-8018

CHINA OFFICEChina Elite Focus Limited 18/F, Wanchai Central Building 89, Lockhart Road Hong Kong Tel: (852) 27310602 Fax:(852) 30121522

U.S. OFFICEChina Elite Focus Magazines LLC 747, Third avenue, 2nd floor New York , NY10017 Tel: 646-722-2639 Fax: 646-722-2501

Advertising contact: info@chinaelitefocus.com

Advertising Sales Representative (Asia-Pacific)Voyage Media International Co.,Ltd., BangkokDawood Sueptrakooldawoods@voyagemediainternational.comTel: +662 309 3475

Advertising Sales Representative (U.S.)Dawn Erickson d.erickson@chinaelitefocus.com

Founder & Publisher:Pierre Gervois

Senior Travel Editor:Elaine Ke

www.chinaelitefocus.com

www.chinaelitefocus.com

HONG KONG - SHANGHAI - NEW YORK