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SHAPE
Design Element ShapeTo understand and apply the design elementShape.
Shape
• Shapes are a basic element of design. They are made up of closed contours and three dimensional objects placed In the design.
• Shapes are used to convey meaning and organize information.
There are three basic types of shapes:
• geometric shapes• organic shapes• abstract shapes
Geometric Shapes
• Geometric shapes are what most people think of when they think of shapes.
Organic Shapes
•Organic shapes are shapes that are found in nature, but they are also shapes of man-made items. Most organic shapes in Web pages are created withimages. Some examples of organic shapes are:•– Leaves•– butterflies
Abstract Shapes
Abstract shapes are those that have a recognizable form but are not "real“ in the same way that natural shapes are. For example, a stick- figure drawing of a dog is an abstract dog shape, but another dog in a photo is a natural shape. Some examples of abstract shapes are:• alphabet glyphs• icons• symbols
Geometric VS Organic
What shapes do you recognize?
Realistic VS Abstract
Perspective & Shape
Vertical location: higher objects appear farther away.
Size: larger objects appear closer, smaller shapes appear farther away.
Psychology of shapes
• Circle =protective or infinite• also, eternity, connection, community,
wholeness, endurance, movement, safety, perfection, power, energy, integrity,
perfection, completeness, home, restriction• Refers to the feminine: warmth, comfort,
sensuality, and love, wholeness and unity
Psychology of shapes
• Triangle tension or conflict or action
• also, energy, power, balance, law, science, religion.
• refers to the masculine: strength, aggression, dynamic; movement, self-discovery and revelation.
Psychology of shapesSpiral – expressions of creativity, process Of growth and evolution
Psychology of shapes
square = stability, equality, solidity, security, rationality & honesty
Some exceptional examples
Some exceptional examples
Some exceptional examples
How does a line acquire a personality?
Match these words with the line drawings above: - timid; aggressive; strong; graceful; nervous
END
Artist :Carlo Crivelli
The town of Ascoli was under papal rule and in 1482 Pope Sixtus IV granted it a degree of self-government. This altarpiece was painted for the church of SS. Annunziata in Ascoli to celebrate the event. The coats of arms are those of the Pope (left) and the local bishop, Prospero Cafferelli (right). News of Ascoli's new status reached the town on the feast of the Annunciation on 25 March, which then became a special feast day when the town celebrated its liberty. It is rare to include a saint with the Archangel Gabriel in a depiction of the Annunciation. Saint Emidius, the patron saint of Ascoli, is shown carrying a model of the town. Ascoli is dominated by towers and is still recognizable today in the model which Emidius carries.